Stone Hollow Farmstead

What Stone Hollow Farmstead does

Stone Hollow Farmstead is a privately held, family-owned farm and direct-to-consumer brand headquartered in Alabama, founded by Deborah Stone and her family on land originally developed as a horse-breeding facility with flower gardens transplanted from Deborah's grandmother's collection. The company operates a vertically integrated farm-to-product model in which botanicals are cultivated on-site, then processed and distilled in-house at a farm laboratory to produce hydrosols and essential oils used as ingredients in skincare, candles, and aromatherapy products.

The product portfolio spans four trading surfaces: Florals (fresh-cut flowers, silk arrangements, and an annual collection of more than 200 dahlia tubers and rooted cuttings); Apothecary (the Farmstead Laboratories and Botanikō Skincare sub-brands, covering facial concentrates, masks, cleansers, moisturizers, body satins, oil perfumes, botanical candles, and herbal tinctures); Cannery & Pantry (artisan preserves, syrups, vinegars, cooking oils, heirloom popcorn, Bloody Mary mixes, and teas); and Gift Boxes (curated themed boxes such as the Oprah's O List-recognized Movie Night Trio and Blissful Breakfast sets). Pricing ranges from entry-level pantry items around $16 to premium perfumes and fragrance gift boxes above $200, with monthly subscription boxes (Preserve + Pickle, Popcorn, and Floral Jelly of the Month) at $25/month introducing recurring revenue.

The go-to-market motion is direct-to-consumer through a Shopify storefront, supplemented by an on-farm experience channel (floral and dahlia workshops, Friends of the Farmstead annual membership), a 20,000+ subscriber newsletter funnel, Substack and Facebook content marketing, and earned-media credibility from three consecutive Oprah's Favorite Things placements. Two disclosed commercial alliances exist: a co-developed oil perfume with perfumer Randall Porter and a curated resale of Smithey Ironware cookware inside the lifestyle category; personalization on the storefront is handled through the Rebuy recommendation engine.

Name

Stone Hollow Farmstead

Legal name

Stone Hollow Farmstead

Website

https://stonehollowfarmstead.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Stone Hollow Farmstead is a family-owned Alabama farm and direct-to-consumer brand that grows, processes, and distills its own botanicals into skincare, candles, pantry goods, florals, and curated gift boxes sold through a Shopify storefront plus on-farm workshops.

Ownership category

akta.pro rank

Product category

Artisan Farm Products & Natural Skincare

NAICS

Florists (459310), Health and Personal Care Retailers (4561), Nursery, Garden Center, and Farm Supply Retailers (44424)

SIC

Canned, Fruits, Veg, Preserves, Jams & Jellies (2033), Retail-Building Materials, Hardware, Garden Supply (5200), Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Farmstead & Local Artisan Food Markets (Retail Shops) (CRAHAGAO)

akta.pro secondary industries

Plants, Seeds & Nursery Retail (Garden Centers) (CRAIAIAB), Natural Personal Care & Clean Beauty Retail (within Health Food Stores) (CRAHAEAF), Indoor Plants, Faux Florals & Botanical Décor Retail (CRAIACAG), Natural & Clean Fragrance (CRABADAG), Health Food & Supplement Stores (CRAHAEAC)

Keywords

• Artisan farm products
• Botanical skincare
• Floral arrangements
• Small-batch preserves
• Curated gift boxes

Headquarters

HQ city

Harpersville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Direct Product Sales: E-commerce sales of fresh flowers, silk flowers, dahlia tubers and cuttings, skincare products (Farmstead Laboratories, Botaniko line), candles, preserves, syrups, vinegars, cooking oils, snacks, and lifestyle goods. One-time purchase model for individual products.
2. Subscription Boxes: Monthly subscription products including Preserve + Pickle of the Month, Popcorn of the Month, and Floral Jelly of the Month. Provides recurring revenue through regular deliveries of curated farm products.
3. Farm Experiences and Workshops: Revenue from floral arrangement workshops, dahlia intensive workshops, and farm visit experiences. One-time fees for workshop participation.
4. Friends of the Farmstead Membership: Annual membership program offering benefits to farm supporters and repeat customers.
5. Curated Gift Boxes: Pre-packaged and custom gift boxes featuring combinations of farm products. Includes Oprah's Favorite Things selections, culinary collections, and themed boxes for various occasions.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Stone Hollow Farmstead sells direct-to-consumer fresh cut flowers, silk floral arrangements, dahlia tubers and rooted cuttings, botanical skincare and wellness products under the Farmstead Laboratories and Botanikō Skincare sub-brands, artisan canned goods (preserves, syrups, vinegars, pickles, cooking oils), heirloom popcorn, teas, curated gift boxes, and on-farm workshop experiences. Botanicals used in skincare and wellness are grown on the Alabama farm and distilled in-house, and the company sells through its own Shopify storefront with monthly subscription boxes for preserves, popcorn, and floral jelly.

Product overview

Stone Hollow Farmstead is an Alabama-based farm offering a diversified portfolio of products across four main categories: Florals (fresh cut flowers, silk arrangements, dahlia tubers and cuttings), Apothecary (skincare and wellness sub-brands Farmstead Laboratories and Botanikō Skincare offering facial concentrates, masks, bodycare, aromatherapy, candles, and tinctures), Cannery & Pantry (preserves, syrups, pickles, vinegars, cooking oils, teas, and specialty popcorn), and Gift Boxes (curated themed gift collections including Oprah's Favorite Things selections). The company also offers Farm Experiences including workshops and memberships. Built on Shopify e-commerce platform with Rebuy personalization engine.

Differentiator

Problem solved

Functional benefit

Brands

• Farmstead Laboratories: Botanical skincare and wellness product line formulated in small batches at the farm laboratory, including facial concentrates, masks, body care, candles, and aromatherapy products.
• Botanikō Skincare
• Oprah's Favorite Things

Products and services

• Local Floral Offerings Fresh cut flowers and arrangements sourced directly from Stone Hollow's fields, including bouquets, market bundles, dahlia arrangements, and bridal bouquets for consumers and event customers.
• Everyday Silks High-quality silk floral arrangements offered in varieties such as Dutch Tulips, Ranunculus, Poppies, and Bearded Irises for year-round home décor.
• 2027 Dahlia Collection Dahlia tubers and rooted cuttings with over 200 varieties on presale, plus educational dahlia cultivation books, for home gardeners and specialty dahlia growers.
• Farmstead Laboratories Skincare and Wellness Line The primary in-house skincare and wellness line encompassing facial concentrates, facial masks and treatments, natural deodorant, bodycare, bath and shower products, oil perfumes and aromatherapy, botanical candles, and Well-Life botanical tinctures formulated from farm-grown botanicals.
• Botanikō Skincare Line Premium skincare sub-brand offering aromatic blends, bath and body products, body satins, cleansers, elixirs, eye and lip treatments, hydrosols, masks, and moisturizers formulated with botanical ingredients.
• NeoSoothe Skincare Specialized skincare product from the Farmstead Laboratories line targeting specific skin concerns.
• Rose Lip Balm Conditioning glossy lip balm formulated with hypoallergenic lanolin, squalene, organic jojoba oil, and a botanical oil blend for lip softening and protection.
• Preserves Collection Artisan canned goods spanning berry preserves, fruit preserves, floral preserves, vegetable preserves, and citrus preserves, including jams, fruit butters, and jellies.
• Syrups & Toppings Flavored syrups and toppings in fruit, floral, herbal, and spiced varieties such as strawberry, rose petal, chocolate mint, rose geranium, lemongrass, ginger, jalapeño, and caramel coffee.
• Bloody Marys & Cocktail Mixes Cocktail mixers including multiple Bloody Mary mix variants and Drunken Pear Syrup for at-home cocktail preparation.
• Pickles & Relish Pickled vegetables and relishes including bread and butter pickles, pickled okra, leek confit, pickled seasonal onions, pickled garlic scapes, spicy pickled celery, pickled tomatillos, and pickled cranberries.
• Infused Vinegars (Drinking & Cooking) Infused drinking vinegars made with raw organic apple cider vinegar and infused cooking vinegars in herb, fruit, and pepper flavor profiles.
• Cooking Oils Infused cooking oils in savory flavors including smoked hot pepper and rosemary, bay, and peppercorn blends.
• Heirloom Popcorn Specialty heirloom popcorn kernels in multiple varieties (Lady Finger, Baby White, Mushroom, Red, Blue, Purple, and Rainbow), plus the Movie Night Trio gift box recognized on Oprah's Favorite Things 2022.
• Teas & Wellness Herbal teas (Winter Wellness, Chamomile, Chai with Turmeric, Mulling Spices) and topical wellness items such as Flu Buster and Cold + Sinus Balm.
• Monthly Subscription Boxes Monthly subscriptions delivering curated farm products, including Preserve + Pickle of the Month, Popcorn of the Month, and Floral Jelly of the Month.
• Oprah's Favorite Things Gift Boxes Curated gift box collections featured on Oprah's Favorite Things O List, including the Movie Night Trio (2022) and the Blissful Breakfast Gift Box (2023).
• Culinary Connoisseur Gift Boxes Curated culinary gift boxes such as A Bushel + A Peck, Southern Favorites Pickle Box, The Culinary Connoisseur, Floral Jelly Trio, and Infused Cooking Vinegar sets.
• Farm Experiences & Workshops On-farm experiences including floral arrangement workshops and dahlia intensive workshops held at the Alabama farmstead.
• Friends of the Farmstead Membership Annual membership program offering benefits to farm supporters and repeat customers, including farm visit privileges and community access.
• Smithey Ironware Collection Curated selection of Smithey cast iron cookware and accessories sold through Stone Hollow's lifestyle and kitchen collection.
• La Bonté Oil Perfume Co-branded oil-based fragrance developed jointly with perfumer Randall Porter under the Farmstead Laboratories line.
• Stone Hollow Farmstead Gift Card Digital gift card usable across Stone Hollow Farmstead's full product catalog, available as an entry-level gift starting around $25.

Named customers1 record

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Partnerships

Two partnerships are on record, tiered minor.

• Randall PorterminorStrategic or Co-development PartnerCollaboration with perfumer Randall Porter for the La Bonté Oil Perfume, a co-branded fragrance product developed jointly with Farmstead Laboratories.
• Smithey IronwareminorChannel Partner/ Reseller/ DistributorSmithey cast iron products are curated and sold through Stone Hollow's lifestyle and kitchen collection, presenting a selected range of their cookware and accessories.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Magnolia: Magnolia (Joanna Gaines) operates a farm-adjacent, vertically curated lifestyle brand spanning home, garden, food, and beauty sold through its own site and retail. Closest analog to Stone Hollow's farmstead-to-product, story-led multi-category DTC model.
• Farmacy Beauty: Clean-beauty brand built on farm-sourced botanicals (e.g., echinacea, honey) sold DTC and through Sephora. Comparable on botanical-led skincare positioning, though at much larger scale and broader retail distribution than Stone Hollow.
• The Bouqs Co. DTC flower delivery brand sourced direct from farms, with subscriptions and curated bouquets. Most direct competitor to Stone Hollow's fresh-cut and dahlia collection, with a larger national logistics footprint and subscription business.
• Herbivore Botanicals: Indie botanical skincare brand selling facial oils, masks, and natural fragrance through DTC and Sephora. Comparable on botanical-apothecary positioning, sub-brand architecture, and aromatherapy-led pricing.
• Tata Harper: Farm-grown, naturally derived prestige skincare brand built around in-house botanical cultivation and small-batch formulation. Highly comparable to Stone Hollow's Farmstead Laboratories vertical-integration story and clean-beauty positioning.
• BloomsyBox: Subscription-focused online florist delivering farm-fresh bouquets on a recurring cadence. Closely comparable to Stone Hollow's subscription-flower mechanic, though with a much narrower product mix and no skincare or pantry categories.

Broad incumbents

• Williams Sonoma: National premium kitchen, pantry, and lifestyle retailer (including the Agrarian brand) selling curated artisanal food, gardening, and entertaining categories. Comparable assortment breadth to Stone Hollow's Cannery & Pantry and lifestyle lines, with significantly larger distribution.
• Terrain: Urbn/Anthology-owned garden, home, and lifestyle retailer offering plants, florals, apothecary, and curated gifts both online and at garden centers. Comparable on farm/garden lifestyle mix, but operates as a much broader multi-category incumbent.
• Burt's Bees: Mass-market natural personal-care brand (lip balm, skincare) originally built on beeswax and natural ingredient storytelling. Highly relevant incumbent for benchmarking Stone Hollow's natural skincare and clean fragrance pricing trajectory.
• 1-800-Flowers: National incumbent in fresh-cut flowers, plants, and curated gifts including subscription and gift-box programs. Broad incumbent comparable on gifting, fresh-flower, and subscription mechanics, with very different scale and sourcing model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks3 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/stonehollowfarmstead
• Xx.com/stonehollowfarm

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stone Hollow Farmstead