The Fig Lobby
The Fig Lobby operates a nine-room artist-designed boutique hotel in Bangkok's Khlong Toei district, complemented by in-house dining, wellness, and creative studios, serving creative adults, LGBTQ+ travelers, and pet owners seeking a non-traditional, community-driven stay.
- Company typePrivate
- Founded-
- HeadquartersBangkok, Thailand
- Headcount1–10
- GTM typeB2C
- OfferingServices
What The Fig Lobby does
The Fig Lobby is a privately held boutique hotel operator based in Bangkok, Thailand, founded in 2022 with eight employees. The company operates a single nine-room property in the Khlong Toei district, marketed as 'Bangkok's first anti-hotel' and positioned against conventional, impersonal hospitality. Each room is individually themed with hand-painted wallpapers and bespoke interiors designed in collaboration with Thai and international artists, including a 70m² apartment produced with artist Tua Pen Not. Accommodation ranges from 35m² standard rooms to 70m² suites, with an adults-first policy, kids 12+ permitted, and 100% pet-friendly accommodations.
Revenue is generated across five streams: room nights (booked directly via myxcaliber.com or by phone), in-house food and beverage (Rad Street Thai-Italian fusion restaurant, Rum & Orange Caribbean-inspired rooftop bar, and 24-hour lobby gelato), wellness services (Amalaki Ayurvedic spa, Native Cycle spin studio, Ice House rooftop ice baths/sauna/hot tub), ticketed events and private hire (Paint Parties, drag brunches, queer art markets, full-property buyouts), and creative workshops (Linked Art Studio, Sanit Handmade ceramics). Pricing is unit-based for events and ancillary services and quote-based for rooms; the company does not publicly disclose rates.
The go-to-market is direct-to-consumer, with community-driven marketing through Instagram (@thefiglobby and @5loft.bkk), Facebook, Line, and email, supported by ticketed events and collaborations with venue partners. The target customer segments are creative and artistic travelers, the LGBTQ+ community, pet owners, and small-group event organizers. No AI, ML, or proprietary technology components are evident; the technology stack is a standard Wix-hosted website plus a third-party booking engine.
The Fig Lobby firmographics
Firmographics- Name
- The Fig Lobby
- Legal name
- The Fig Lobby
- Website
- https://thefiglobby.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Fig Lobby operates a nine-room artist-designed boutique hotel in Bangkok's Khlong Toei district, complemented by in-house dining, wellness, and creative studios, serving creative adults, LGBTQ+ travelers, and pet owners seeking a non-traditional, community-driven stay.
- Ownership category
- akta.pro rank
The Fig Lobby industry classification
Industry- Product category
- Boutique Hotel Accommodation
- NAICS
- Arts, Entertainment, and Recreation (71)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000)
- akta.pro primary industry
- Art & Culture (Gallery/Museum) Hotels (THAGADAC)
Keywords
Where The Fig Lobby is headquartered
LocationHeadquarters
- HQ city
- Bangkok
- HQ country
- Thailand
- HQ region
- Asia
Offices1 record
Markets served
The Fig Lobby business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Others
Revenue model
- Accommodation: Room revenue from nine unique themed rooms ranging from 35m² standard rooms to 70m² artist suites. Features king/twin beds, private balconies, and bespoke art installations. Adults-first policy with pets welcomed.
- Food & Beverage: Revenue from in-house dining at Rad Street Restaurant (Thai-Italian fusion, 7AM-5PM), Rum & Orange Rooftop Bar (Caribbean-inspired cocktails and tapas, 2PM-midnight), and 24-hour complimentary/sold gelato service in lobby.
- Wellness & Spa Services: The Amalaki Spa offers Ayurvedic treatments including chakra-balancing, crystal massages, and healing rituals (11AM-9PM). Additional fee-based services include ice baths, sauna, and hot tub at Ice House rooftop facility (1PM-9PM).
- Events & Experiences: Ticketed events including Paint Parties (1300 THB regular, 1500 THB door), rooftop block parties, and Adult Xmas Dinner (third edition). Creative workshops and team-building sessions at Linked Art Studio and Sanit Handmade.
- Fitness Classes: Revenue from Native Cycle spin studio (45-minute rhythm-led rides) and access to gym facilities. Daily classes with schedule available via rezerv.co.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Standard Rooms (35m²) - The Stripe Yin/Yang |
| One time/ perpetual license | Multi-year contract | Deluxe Rooms - Artist M/Family |
| One time/ perpetual license | Multi-year contract | Premium Suites (70m²) - Artist XL/Shades of Orange |
| One time/ perpetual license | Multi-year contract | Luxury Suites - THE RED/Fig Jungle |
| One time/ perpetual license | Multi-year contract | Artist Apartment (70m²) |
| Unit Pricing | Pay-as-you-go | Paint Party Event |
| Unit Pricing | Pay-as-you-go | Gelato |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
The Fig Lobby product offering
Product offeringCore offering
The Fig Lobby operates a nine-room boutique "anti-hotel" in Bangkok's Khlong Toei district, with each room custom-designed by Thai and international artists (themes include Stripe Yin/Yang, Artist M, Artist Family, Shades of Orange, Artist XL, THE RED, Fig Jungle, and Art(is)Apartment). The accommodation offering is bundled with an in-house creative and wellness ecosystem including Rad Street restaurant (Thai-Italian fusion), Rum & Orange rooftop bar, 24-hour gelato service, The Amalaki Ayurvedic spa, Native Cycle spin studio, Ice House rooftop baths, Linked Art painting studio, and Sanit Handmade ceramics studio. The property also hosts ticketed events (Paint Parties, drag brunches, queer art markets) and is positioned as 100% pet-friendly and LGBTQ+-affirming.
Product overview
The Fig Lobby is Bangkok's first 'anti-hotel' — a boutique accommodation that functions as an art gallery guests can sleep in. The core product is nine uniquely themed rooms and suites (ranging from 35m² standard rooms to 70m² artistic suites), each with custom art installations and hand-painted wallpapers designed by Thai and international artists. Supporting the accommodation are multiple F&B outlets: Rad Street (Thai-Italian fusion restaurant, 1st floor), Rum & Orange Rooftop Bar (Caribbean-inspired cocktails, 6th floor), and 24-hour lobby gelato service. Wellness facilities include The Amalaki Spa (Ayurvedic treatments), Native Cycle spin studio, Ice House rooftop baths (plunges, sauna, hot tub), and a nearby gym/pool. Creative programming includes Linked Art Studio (paint workshops) and Sanit Handmade (ceramics). The property hosts regular events including Paint Parties, rooftop block parties, and drag brunches. All offerings are tied together through an 'anti-hotel' philosophy emphasizing creativity, inclusivity, and authentic experiences for playful adults (and their pets).
Differentiator
Problem solved
Functional benefit
Brands
- Rad Street: Thai fusion restaurant blending Italian classics with Thai street food, located on the 1st floor.
- Rum & Orange
- The Amalaki Spa
- Native Cycle
- Ice House
- Linked Art Studio
- Sanit Handmade
- Fig-Land
Products and services
- The Fig Lobby Accommodation (9 themed rooms & suites) Boutique hotel offering nine unique artist-designed themed rooms and suites (35m²–70m²) with hand-painted wallpapers, custom art installations, private balconies, and themed d\u00e9cor; adults-first (18+; kids 12+ permitted) and 100% pet-friendly.
- Rad Street Restaurant
- Rum & Orange Rooftop Bar
- Lobby Gelato Service
- The Amalaki Spa
- Native Cycle Spin Studio
- Ice House Rooftop Baths
- Linked Art Studio
- Sanit Handmade Ceramics Studio
- Events & Private Hire
Companies that use The Fig Lobby
Customer profileSegments4 records
Ideal customer profiles4 records
The Fig Lobby technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
The Fig Lobby partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights3 records
The Fig Lobby competitors and assessment
Company assessmentDirect peers
- The Mustang Nero Hotel: Bangkok boutique hotel with bold themed rooms, dark-aesthetic design, and adult-focused positioning near BTS Asok area. Directly comparable to The Fig Lobby in targeting playful adults with unique, themed accommodations.
- Casa Nithra Bangkok: Bangkok boutique hotel combining Thai heritage design with modern boutique amenities in a smaller, character-led format. Comparable in operating as a smaller-scale Bangkok boutique hotel with differentiated design positioning.
- The Siam Hotel: Bangkok luxury boutique hotel known for art-filled interiors, riverside location, and distinctive design-led positioning. Comparable to The Fig Lobby as a design-forward, art-immersive boutique hotel targeting travelers seeking character over conventional luxury.
- Shanghai Mansion Bangkok: Boutique hotel in Bangkok's Chinatown featuring Chinese-art-deco themed rooms and a strong cultural/artistic identity. Comparable as a small, themed boutique hotel with cultural immersion at its core.
Broad incumbents
- Mama Shelter: International boutique hotel brand known for playful, design-led interiors, themed rooms, and inclusive community programming including LGBTQ+ events. Comparable in adopting an anti-corporate, design-forward, community-event-driven boutique model — at chain scale.
- Ace Hotel: Design-led boutique hotel chain that originated the 'anti-hotel' lifestyle-hotel category, with integrated F&B, art programming, and community event spaces. Conceptually the closest broad incumbent analogue to The Fig Lobby's anti-hotel positioning.
- The Standard Hotels: Lifestyle boutique hotel brand featuring bold design, integrated F&B/bars, and cultural programming (drag brunches, art events). Comparable to The Fig Lobby's LGBTQ+ inclusivity, integrated F&B, and anti-corporate cultural positioning — at upscale chain scale.
- 25hours Hotels: European design-led boutique hotel chain with themed rooms, integrated F&B venues, and a creative/playful brand ethos. Comparable to The Fig Lobby's design-driven, anti-corporate identity and integrated on-site food/wellness programming — at multi-property scale.
- SO Sofitel Bangkok: Bangkok outpost of Accor's SO/ design-led hotel brand, featuring themed rooms and bold interior design. Comparable as a design-forward hotel in Bangkok targeting style-conscious travelers, though at a larger and more upscale tier.
Others
- The Sukhothai Bangkok: Upscale Bangkok hotel with art-focused design elements and a strong F&B/wellness programming component. Comparable as a Bangkok hotel using art/design and integrated wellness as core differentiation, though at a luxury tier.
Market position
Strengths4 records
Weaknesses1 record
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
The Fig Lobby social profiles
Digital presenceThe Fig Lobby financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Fig Lobby leadership team
Management profileNumber of profiles
Profiles1 record
The Fig Lobby funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Fig Lobby M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Fig Lobby
What does The Fig Lobby do?
The Fig Lobby operates a nine-room boutique "anti-hotel" in Bangkok's Khlong Toei district, with each room custom-designed by Thai and international artists (themes include Stripe Yin/Yang, Artist M, Artist Family, Shades of Orange, Artist XL, THE RED, Fig Jungle, and Art(is)Apartment). The accommodation offering is bundled with an in-house creative and wellness ecosystem including Rad Street restaurant (Thai-Italian fusion), Rum & Orange rooftop bar, 24-hour gelato service, The Amalaki Ayurvedic spa, Native Cycle spin studio, Ice House rooftop baths, Linked Art painting studio, and Sanit Handmade ceramics studio. The property also hosts ticketed events (Paint Parties, drag brunches, queer art markets) and is positioned as 100% pet-friendly and LGBTQ+-affirming.
Is The Fig Lobby a public or private company?
The Fig Lobby is a private company. It is classified as unknown and is currently operating.
When was The Fig Lobby founded?
The Fig Lobby was founded in -1. It employs 1 to 10 people.
Where is The Fig Lobby based?
The Fig Lobby is headquartered in Bangkok, Thailand, in the Asia region.
How does The Fig Lobby make money?
Five revenue lines are on record. Accommodation is the primary driver. The others are food & Beverage, wellness & Spa Services, events & Experiences and fitness Classes.
Who are The Fig Lobby's main competitors?
Direct peers on record are The Mustang Nero Hotel, Casa Nithra Bangkok, The Siam Hotel and Shanghai Mansion Bangkok. Broad incumbents are Mama Shelter, Ace Hotel, The Standard Hotels, 25hours Hotels and SO Sofitel Bangkok. The Sukhothai Bangkok is listed as an others.
Does The Fig Lobby have an API?
No public API is recorded for The Fig Lobby.
What industry is The Fig Lobby in?
The Fig Lobby's product category is Boutique Hotel Accommodation. Its primary akta.pro industry code is THAGADAC, Art & Culture (Gallery/Museum) Hotels. Its NAICS code is 71 and its SIC code is 7000.