First Tee Richmond
First Tee – Greater Richmond is a Richmond, Virginia-based 501c3 nonprofit that uses golf to teach life and leadership skills to youth ages 5-18, operating three facilities and a year-round curriculum under the national First Tee brand.
- Company typePrivate
- Founded-
- HeadquartersRichmond, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What First Tee Richmond does
First Tee – Greater Richmond is a 501c3 nonprofit youth development organization headquartered in Richmond, Virginia, that has operated for over 25 years using golf as a platform to teach life skills, leadership, and character to youth ages 5-18. The organization is a local chapter affiliated with the national PGA TOUR First Tee Foundation and delivers programming through three owned/operated facilities: Belmont Golf Course (a restored A.W. Tillinghast design reopened in 2021 with the CapTech Innovation Center added in 2023), The Tattersall Youth Development Center, and the Elson Redmond Memorial Driving Range. Core offerings include junior golf programs, a progressive First Tee Badging system, PGA Jr. League, LPGA*USGA Girls Golf, summer camps, community outreach, and signature events such as the 13th annual Redmond Cup regional tournament. The technology stack comprises third-party training and scoring tools — Trackman indoor simulators, Golf Genius live scoring, and a Zen Green Stage putting table — layered on top of a human-coach-delivered curriculum.
The organization's revenue model is diversified across four streams: individual and corporate donations (collected via the Network for Good portal, mail, stock, and planned giving, and recognized with a 2024 Platinum Candid Seal of Transparency), corporate sponsorships (including presenting sponsor Troutman Pepper Locke for the Redmond Cup), event-based fundraising (the annual Fairway Festival and Redmond Cup), and facility revenues from public play at the three golf courses. Programs are distributed directly at the facilities, through K-5 school PE partnerships, and via community nonprofit outreach. The national First Tee network extends the chapter's reach through co-branded events like the Game Changers Academy, supported by AWS, 3M Open, and Topgolf.
First Tee Richmond firmographics
Firmographics- Name
- First Tee Richmond
- Legal name
- First Tee – Greater Richmond
- Website
- https://thefirstteerichmondchesterfield.org
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- First Tee – Greater Richmond is a Richmond, Virginia-based 501c3 nonprofit that uses golf to teach life and leadership skills to youth ages 5-18, operating three facilities and a year-round curriculum under the national First Tee brand.
- Ownership category
- akta.pro rank
First Tee Richmond industry classification
Industry- Product category
- Youth Development Services
- NAICS
- Golf Courses and Country Clubs (71391), Sports and Recreation Instruction (61162)
- SIC
- Services-Membership Sports & Recreation Clubs (7997), Services-Educational Services (8200), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Golf Courses & Golf Facilities (MPAKAEAD)
- akta.pro secondary industries
- Golf Equipment, Apparel & Pro Shop Retail (CRAMABAG), Golf Simulators, Nets & Practice Equipment Retail (CRAMAGAI)
Keywords
Where First Tee Richmond is headquartered
LocationHeadquarters
- HQ city
- Richmond
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
First Tee Richmond business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Donations and Fundraising: Individual and corporate donations collected through online portal (Network for Good), mail, stock gifts, and planned giving. The organization has earned a Platinum Candid Seal of Transparency.
- Corporate Sponsorships: Corporate partnership opportunities including event sponsorships for the Redmond Cup (regional tournament) and Fairway Festival (annual fundraiser). Sponsorship tiers provide brand visibility in the community while supporting youth programs.
- Event-Based Fundraising: Revenue generated from signature events including the annual Fairway Festival (golf scramble) and Redmond Cup regional tournament. Proceeds directly support youth programming.
- Golf Facility Operations: Revenue from operating three public golf facilities (Belmont, The Tattersall Youth Development Center, Elson Redmond Memorial Driving Range) that support youth programming.
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
First Tee Richmond product offering
Product offeringCore offering
First Tee Richmond delivers youth development programs that integrate golf instruction with a life skills and character-building curriculum for participants ages 5-18 across the Greater Richmond, Virginia region. Programming operates year-round at three dedicated golf facilities (Belmont, The Tattersall Youth Development Center, and the Elson Redmond Memorial Driving Range) and through in-school and community-based outreach. The organization is a 501(c)(3) nonprofit chapter affiliated with First Tee's national network.
Product overview
First Tee – Greater Richmond is a youth development organization operating a unified portfolio of golf-based programs and facilities. The core offering consists of junior golf programs for youth ages 5-18, supported by a badging progression system and life skills curriculum. Programs are delivered across three owned/operated facilities: Belmont Golf Course (including Little Bell and The Ringer putting course), The Tattersall Youth Development Center, and Elson Redmond Memorial Driving Range. Additional offerings include seasonal summer camps, community outreach, competitive leagues (PGA Jr. League, LPGA*USGA Girls Golf), Youth on Course memberships, and signature events such as the annual Redmond Cup regional tournament. The chapter also participates in national programming including the Game Changers Academy for teen leadership development.
Differentiator
Problem solved
Functional benefit
Products and services
- First Tee Junior Golf Program Core year-round program delivering golf instruction paired with First Tee's national life skills and character education curriculum for youth ages 5-18 in the Greater Richmond region.
- First Tee School Program Delivery of the First Tee life skills and character curriculum within physical education classes at partner elementary and middle schools in the Richmond area.
- First Tee Game Changers Academy Advanced summer academy experience for First Tee participants that deepens the organization's life skills and character-building curriculum with additional leadership and personal development content.
- Redmond Cup Annual signature fundraising and competitive event pairing First Tee youth participants with adult supporters and corporate partners in a tournament format.
- Belmont Golf Course Public 18-hole golf course in Richmond operated by First Tee Richmond, serving both as a venue for youth programming and as a public facility for community play, leagues, and tournaments.
- The Tattersall Youth Development Center Dedicated youth development facility housing First Tee Richmond's program operations, including indoor training space and instructional technology such as Trackman simulators.
- Elson Redmond Memorial Driving Range Public driving range facility operated by First Tee Richmond, used for both youth programming and community practice play.
Quantifiable outcome
- 91% of parents agree that sports coaching should inspire their child to excel both on and off the field.
- +1 more outcomes
Companies that use First Tee Richmond
Customer profileNamed customers1 record
Segments5 records
Ideal customer profiles3 records
First Tee Richmond technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
First Tee Richmond partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered major, supporting and core.
- AWS (Amazon Web Services)majorAWS is a proud partner of the First Tee Game Changers Academy, providing financial support and leading activities and sessions throughout the week-long national leadership event for teen participants.
- 3M Openmajor3M Open is a proud partner of the First Tee Game Changers Academy. Teen participants attend the tournament and participate in a clinic led by First Tee Ambassador Austin Smotherman, PGA TOUR player.
- TopgolfmajorTopgolf is a proud partner of the First Tee Game Changers Academy. The partnership includes financial support, activity leadership during the event, and serves as a gateway program introducing youth to golf through Topgolf facilities nationwide.
- Fulton BanksupportingFulton Bank presented the Sponsor Dinner at the 2026 Redmond Cup, bringing together sponsors, coaches, and participants for networking and inspiration.
- Troutman Pepper LockemajorTroutman Pepper Locke is the presenting sponsor of the 13th Annual Redmond Cup regional junior golf tournament, which brings together First Tee chapters from across the East Coast for three days of competition and character development.
- Love Golf DesignsupportingLove Golf Design led the 17-month restoration and reimagining of Belmont Golf Course, which reopened in May 2021.
- PGA TOUR First Tee Foundation, Inc. (First Tee Headquarters)coreFirst Tee – Greater Richmond is a local chapter affiliated with the national First Tee organization, governed by First Tee Headquarters based in Ponte Vedra Beach, Florida. The chapter operates under the First Tee umbrella, leveraging national curriculum, brand resources, and network programs.
- Lester George (Golf Course Architect)supportingLester George designed the 3-hole development course at The Tattersall Youth Development Center and the 6-hole par-3 course with Champion Bermuda greens at Elson Redmond Memorial Driving Range.
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
First Tee Richmond competitors and assessment
Company assessmentBroad incumbents
- PGA Jr. League: National team-based junior golf league that First Tee – Greater Richmond already offers through its programming; competes and partners for youth participants using structured team competition in golf.
- Drive, Chip & Putt National Finals (Augusta National / PGA of America / USGA): A joint initiative of the Masters Tournament Foundation, PGA of America, and USGA providing competitive junior golf pathways that funnel participants into programs like First Tee; comparable as a junior-golf development platform with similar parent engagement.
- First Tee (National Headquarters – PGA TOUR First Tee Foundation): National parent organization of First Tee – Greater Richmond, providing curriculum, branding, and network programming (Game Changers Academy, badging) used by the chapter. Comparable as the same youth-development-via-golf model operating at network scale.
Direct peers
- Youth on Course: Benefit program offered through First Tee – Greater Richmond that subsidizes youth rounds at partner courses nationwide; comparable as a junior-golf access and affordability program with the same nonprofit / chapter-affiliation structure.
- LPGA-USGA Girls Golf: Program offered by First Tee – Greater Richmond and run nationally to introduce girls to golf; comparable as a focused junior-golf development initiative targeting an underserved demographic with similar curriculum and lesson-based delivery.
- First Tee of Greater Washington, D.C. A nearby First Tee chapter that participates in the Redmond Cup; runs the same youth-development-via-golf curriculum and badging system, with its own facility footprint and similar donor/sponsor model in a comparable mid-Atlantic metro.
- First Tee of Greater Philadelphia: East Coast First Tee chapter that participates in the Redmond Cup; same youth-development mission, same national curriculum, and similar school/community outreach program structure.
- First Tee of Triangle: Another regional First Tee chapter competing in the Redmond Cup; delivers identical curriculum, programming tiers, and facility-based junior golf instruction, with comparable fundraising event structures.
Emerging players
- Topgolf: National entertainment-golf operator listed as a partner of First Tee's Game Changers Academy and described as a gateway for youth into golf; comparable as a venue-based junior golf onboarding channel with overlapping audience and sponsor relationships.
Others
- Boys & Girls Clubs of America: Large national youth-development nonprofit with local clubs that First Tee partners with for outreach; comparable as a youth-development organization serving ages 5-18 through structured programming, mentorship, and donor-funded facility operations.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
First Tee Richmond social profiles
Digital presenceFirst Tee Richmond financial estimates
Financial estimateRevenue estimate
Valuation estimate
First Tee Richmond leadership team
Management profileNumber of profiles
Profiles7 records
First Tee Richmond funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
First Tee Richmond M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about First Tee Richmond
What does First Tee Richmond do?
First Tee Richmond delivers youth development programs that integrate golf instruction with a life skills and character-building curriculum for participants ages 5-18 across the Greater Richmond, Virginia region. Programming operates year-round at three dedicated golf facilities (Belmont, The Tattersall Youth Development Center, and the Elson Redmond Memorial Driving Range) and through in-school and community-based outreach. The organization is a 501(c)(3) nonprofit chapter affiliated with First Tee's national network.
Is First Tee Richmond a public or private company?
First Tee Richmond is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was First Tee Richmond founded?
First Tee Richmond was founded in -1. It employs 1 to 10 people.
Where is First Tee Richmond based?
First Tee Richmond is headquartered in Richmond, United States, in the North America region.
How does First Tee Richmond make money?
Four revenue lines are on record. Donations and Fundraising is the primary driver. The others are corporate Sponsorships, event-Based Fundraising and golf Facility Operations.
Who are First Tee Richmond's main competitors?
Broad incumbents on record are PGA Jr. League, Drive, Chip & Putt National Finals (Augusta National / PGA of America / USGA) and First Tee (National Headquarters – PGA TOUR First Tee Foundation). Direct peers are Youth on Course, LPGA-USGA Girls Golf, First Tee of Greater Washington, D.C., First Tee of Greater Philadelphia and First Tee of Triangle. Topgolf is listed as an emerging player. Boys & Girls Clubs of America is listed as an others.
Does First Tee Richmond have an API?
No public API is recorded for First Tee Richmond.
What industry is First Tee Richmond in?
First Tee Richmond's product category is Youth Development Services. Its primary akta.pro industry code is MPAKAEAD, Golf Courses & Golf Facilities, with a secondary code of CRAMABAG, Golf Equipment, Apparel & Pro Shop Retail. Its NAICS code is 71391 and its SIC code is 7997.