The Fitness Retreats

What The Fitness Retreats does

The Fitness Retreats is a trading name of The Fitness Education Academy Ltd., a Scottish-founded fitness training provider established in 2008 by Annalisa Buchanan. The company operates luxury, all-inclusive fitness and wellness retreats at the Huerta Belinda villa in Tarifa, Spain, a 700m2 mansion set on 7,500m2 of grounds with views across the Strait of Gibraltar. Retreats run as 5-night/6-day packages priced between £1,100 and £1,840 per person, depending on room category and occupancy, with accommodation and a nearby hotel partner option.

The core product combines accommodation, all meals prepared by a private chef (Paul Torrance, 25+ years culinary experience from Edinburgh), and a packed schedule of group fitness and wellness activities including yoga, Pilates, bootcamp, cardio blast, box fit, breathwork, and meditation, plus a complimentary massage or personal training session. The customer base includes individual wellness seekers, fitness enthusiasts, corporate groups, and celebration groups (hen parties, birthdays). The business is family-run with a 6-person core team, extends with a small instructor and therapist roster sourced from the parent company's ~18 qualified fitness tutors, and is entirely bootstrapped with no external institutional investment.

The company runs a direct-to-consumer go-to-market, with bookings taken through its own website (Squarespace e-commerce storefront), supported by SEO-optimized blog content, an email newsletter, and customer testimonials. Ancillary revenue streams include gift vouchers (£50-£2,000 denominations), paid add-on treatments and personal training, and bespoke wellness events for corporate and group bookings. The technology stack is minimal and non-proprietary, with no app, no AI features, and no disclosed integrations, consistent with a small boutique hospitality operator.

Name

The Fitness Retreats

Legal name

The Fitness Education Academy Ltd.

Website

https://thefitnessretreats.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

The Fitness Retreats, a trading name of The Fitness Education Academy Ltd., operates all-inclusive luxury fitness and wellness retreats at the Huerta Belinda villa in Tarifa, Spain, serving individual wellness travelers, corporate groups, and celebration parties with guided classes, private chef dining, and accommodation.

Ownership category

akta.pro rank

Product category

Wellness Retreats

NAICS

Recreational and Vacation Camps (except Campgrounds) (721214), Accommodation (721), Fitness and Recreational Sports Centers (713940)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Fitness & Performance Retreats (Bootcamps, Sports Conditioning) (THAGAMAH)

akta.pro secondary industries

Wellness Retreat Centers (Yoga, Meditation & Mindfulness) (THAGAMAB), Fitness & Movement Retreats (Pilates, Barre, Dance, Bootcamps) (THAJAHAG), Luxury Wellness & Spa Resorts (THAGACAG)

Keywords

• Luxury fitness retreats
• Wellness holidays
• Yoga retreats
• Health wellness tourism
• All-inclusive retreats

Headquarters

HQ city

Tarifa, Province of Cadiz

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. All-Inclusive Retreat Packages: The primary revenue stream comes from all-inclusive retreat packages priced per person or per room. Packages include accommodation, all meals prepared by private chef, group fitness and yoga classes, breathwork and meditation sessions, complimentary massage or personal training session, and welcome pack. Prices range from £1,100 to £1,840 per person depending on room selection and occupancy type.
2. Gift Vouchers: Gift vouchers available in denominations from £50 to £2,000, allowing recipients to book any retreat. These provide flexible, pre-paid revenue.
3. Additional Treatments and Services: Revenue from additional paid treatments including deep tissue massage (£40-50), sports massage (£40-50), 1:1 personal training sessions (£40), and group/partner PT sessions (£50).

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

The Fitness Retreats operates scheduled, all-inclusive 5-night/6-day luxury fitness and wellness retreats at the Huerta Belinda villa in Tarifa, Spain. Each retreat package bundles accommodation in one of several room categories, three meals daily prepared by a private chef (with wine and beer at dinner), a packed schedule of group fitness and yoga classes, breathwork and meditation sessions, a complimentary massage or personal training session, a welcome pack, and access to the pool, jacuzzi, sauna, and grounds. Bespoke wellness events for corporate groups, hen parties, and birthdays, plus gift vouchers in various denominations, are sold alongside the core retreat packages.

Product overview

The Fitness Retreats operates a single unified offering: luxury all-inclusive fitness and wellness retreats held at the Huerta Belinda villa in Tarifa, Spain. The core product combines accommodation in various room categories (Master Suite, Garden Room, Vista Rooms, Courtyard Rooms, Patio Rooms, and a nearby hotel option), all meals prepared by private chef Paul Torrance, and a comprehensive schedule of daily group fitness and wellness activities including yoga, Pilates, bootcamp, cardio blast, box fit, breathwork, and meditation. Complimentary wellness treatments (massage, personal training, breathwork sessions) are included with additional treatments available for purchase. The company also offers bespoke corporate and group wellness events as an add-on service, plus gift vouchers in various denominations. Rooms range from £1,100 (hotel option) to £1,840 (Master Suite) for 5-night stays, with retreat dates typically running 6 days/5 nights.

Differentiator

Problem solved

Functional benefit

Products and services

• Luxury All-Inclusive Fitness & Wellness Retreats Scheduled 5-night/6-day all-inclusive retreats at the Huerta Belinda villa in Tarifa, Spain, bundling accommodation, private chef-prepared meals, daily group fitness and yoga classes, breathwork and meditation, a complimentary massage or PT session, a welcome pack, and use of pool, jacuzzi, and sauna. Targeted at individuals seeking a luxury fitness holiday.
• Accommodation Options at Huerta Belinda Choice of room categories for retreat guests, including Master Suite (£1,840), Garden Room (£1,500), Vista Rooms Left/Right (£1,750), Courtyard Rooms Left/Right (£1,485), and Patio Rooms Left/Right (£1,250), priced per person for shared occupancy. An off-site Hotel option at Hotel Meson de Sancho is also offered from £1,100 per person with daily transport to the retreat villa.
• Gift Vouchers

Quantifiable outcome

• 21 classes offered over a 6-day retreat period
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Hotel Meson de SanchosupportingChannel Partner/ Reseller/ DistributorPartnership with Hotel Meson de Sancho located a 5-minute drive from the retreat venue Huerta Belinda. The hotel offers single or double rooms with twin or double beds, TV, private bathroom, and air conditioning. The retreat provides daily transport to collect guests each morning, bring them to the retreat villa for activities and meals, then return them to the hotel after evening meals. This provides a lower-priced accommodation option for guests who prefer not to stay at the villa.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• BodyHoliday Saint Lucia: Established luxury all-inclusive wellness resort offering fitness, yoga, spa, and nutrition programs at scale. Broader incumbent that competes for the same luxury wellness traveler with a wider portfolio and global brand.
• Kamalaya Koh Samui: Internationally recognized luxury wellness sanctuary offering fitness, yoga, detox, and holistic programs. Comparable as a high-end destination wellness retreat operator with similar product mix and premium pricing.
• Six Senses Hotels Resorts Spas: Global luxury hospitality brand with a strong wellness and fitness program across multiple resorts. Comparable at the premium end of the destination wellness/fitness retreat market but with significantly broader portfolio and resources.
• SHA Wellness Clinic: Spain-based (Alicante) luxury wellness clinic combining medical, fitness, and holistic programs. Comparable in Spanish location and premium wellness positioning but operates at a larger, medical-integrated scale.

Direct peers

• Wellbeing Escapes: UK specialist offering curated wellness and fitness retreats across Europe and beyond. Comparable as a UK-marketed premium retreat seller with similar target customer and Spain exposure.
• Wake Up Retreats: Spain-based operator of wellness and fitness retreats combining yoga, fitness, and nutrition in Mediterranean locations. Directly comparable product (multi-day fitness/wellness retreats in Spain) and customer base.
• Health and Fitness Travel: UK-based specialist travel agency curating luxury fitness and wellness retreats worldwide, including Spain. Directly comparable as a fitness retreat seller targeting UK consumers with premium packages.
• Fit & Flex Retreats: European fitness retreat operator offering multi-day wellness and fitness programs in southern Europe. Comparable in format, audience, and active-holiday positioning.
• Esprit Holidays: UK-founded operator of active fitness holidays (bootcamps, yoga, pilates) in European destinations including Spain and Portugal. Closely comparable offering, customer base, and pricing tier.
• Active Holidays: Long-running UK operator of activity and fitness holidays in Mediterranean destinations including Spain, Portugal, and Greece. Comparable in product, geography, and customer demographic.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/the-fitness-retreats

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Fitness Retreats