The Flatiron Room
The Flatiron Room is a privately held New York fine-dining hospitality group operating two Manhattan restaurants (NoMad and Murray Hill) with a Miami venue opening in early 2026. It serves affluent adults and special-occasion diners with Michelin-anchored New American/Japanese cuisine, a 1,000+ spirit collection, nightly live music, and recurring-revenue Bottle Keep and whiskey-class programs.
- Company typePrivate
- Founded2012
- HeadquartersNew York City, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What The Flatiron Room does
The Flatiron Room is a privately held, traditional hospitality company operating fine-dining restaurants centered on a curated spirits program and live music. Founded in 2012 in Manhattan's Flatiron District and led by Owner & Managing Partner Tommy Tardie, the company runs two operational locations — NoMad (37 West 26th Street, opened 2012) and Murray Hill (9 East 37th Street, opened 2017) — with a third location planned in Miami (Edgewater / Aria Reserve Residences) for early 2026. The culinary program is anchored by Michelin Star Chef Jiho Kim (Partner, Culinary Director) and offers a New American menu with Japanese influences, including a $85 six-course and a $135 premium tasting menu, à la carte raw bar and sushi, and a 1,000+ expression whiskey and spirits list actively curated by a dedicated Beverage Manager.
The business generates revenue from five streams: à la carte food and beverage sales, whiskey and spirits classes (Whiskey 101 at $95/person, Luxury Whiskey Class at $165/person), the Bottle Keep membership program (members purchase and store bottles on-site, with 1,000+ bottles currently housed), gift cards and certificates, and private/corporate events. Pricing is premium across the menu ($21-$23 signature cocktails, $110-$270 caviar service, $18-$30 wine by the glass), and the company supplements on-premise revenue with a retail e-commerce storefront (giftbox.theflatironroom.com) selling class tickets, gift boxes, and virtual gift cards.
Technology is minimal and limited to third-party SaaS integrations: OpenTable for reservations and Toast Tab for gift card commerce. There is no proprietary platform, no mobile app, and no public API. Marketing is conducted through location-specific Instagram accounts, an email newsletter, the company website, and the live music calendar. The company is independently owned with no disclosed external investors, parent company, or funding rounds, and operates with a small core team of 19 employees including culinary, operations/events, and audio/video management staff.
The Flatiron Room firmographics
Firmographics- Name
- The Flatiron Room
- Legal name
- The Flatiron Room
- Website
- https://theflatironroom.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Flatiron Room is a privately held New York fine-dining hospitality group operating two Manhattan restaurants (NoMad and Murray Hill) with a Miami venue opening in early 2026. It serves affluent adults and special-occasion diners with Michelin-anchored New American/Japanese cuisine, a 1,000+ spirit collection, nightly live music, and recurring-revenue Bottle Keep and whiskey-class programs.
- Ownership category
- akta.pro rank
The Flatiron Room industry classification
Industry- Product category
- Fine Dining Restaurant and Whiskey Bar
- NAICS
- Full-Service Restaurants (722511), Drinking Places (Alcoholic Beverages) (7224)
- SIC
- Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)
- akta.pro primary industry
- Chef’s Table & Tasting Menu Restaurants (THAFACAG)
- akta.pro secondary industries
- Supper Clubs & Dinner-Theater Restaurants (THAFACAL), Cocktail Bars & Lounges (CRANACAD), Cocktail Lounges & Speakeasies (MPAGAIAD)
Keywords
Where The Flatiron Room is headquartered
LocationHeadquarters
- HQ city
- New York City
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
The Flatiron Room business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Food & Beverage Sales: Core revenue from fine dining menu featuring American/Japanese-inspired cuisine paired with an extensive spirits collection of over 1,000 expressions. Revenue generated from à la carte menu items, cocktails, wine, and premium spirits by the glass or bottle.
- Whiskey Classes & Tastings: Educational whiskey tasting classes including Whiskey 101 ($95/person) and Luxury Whiskey Class ($165/person). Classes are approximately 1.5 hours and include guided tastings with in-house spirit experts.
- Bottle Keep Program: Members can purchase bottles of spirits to store on-site in dedicated lockers. Bottles are tagged with member names and accessed during visits. Also offers Entitlement Cards to share with friends. Price ranges from $500-$1250+ for bottles.
- Gift Cards & Certificates: Virtual gift cards sold for use at both NYC locations. Gift certificates for whiskey classes range from $95-$165.
- Private Events: Catering and hosting private/corporate events at both NoMad and Murray Hill locations, managed by Director of Events & Operations Masha Zivkovic.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Chef's Tasting Menu - NoMad Location |
| Unit Pricing | Pay-as-you-go | Chef's Tasting Menu - Premium |
| Unit Pricing | Pay-as-you-go | Whiskey 101 Class |
| Unit Pricing | Pay-as-you-go | Luxury Whiskey Class |
| Unit Pricing | Pay-as-you-go | Happy Hour - Small Plates |
| Unit Pricing | Pay-as-you-go | Happy Hour - Beer, Wine & Champagne |
| Unit Pricing | Pay-as-you-go | Caviar Service |
| Unit Pricing | Pay-as-you-go | Signature Cocktails |
| Unit Pricing | Pay-as-you-go | Non-Alcoholic Cocktails |
| Unit Pricing | Pay-as-you-go | Wine by Glass |
| Unit Pricing | Pay-as-you-go | Whiskey School Gift Certificate |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
The Flatiron Room product offering
Product offeringCore offering
The Flatiron Room operates physical fine dining restaurants in New York City that serve Michelin-influenced New American cuisine with Japanese elements alongside one of the largest whiskey and spirits collections in the city (over 1,000 expressions). Each location pairs dinner service with nightly live music (blues, jazz, indie, acoustic) and supports ancillary paid experiences including whiskey tasting classes, a Bottle Keep bottle-storage membership program, gift card sales, and private/corporate event hosting.
Product overview
The Flatiron Room is a hospitality venue offering a unified portfolio of fine dining, spirits experiences, and live entertainment across its locations. The core offering centers on Michelin-starred New American cuisine with Japanese influences, paired with one of the city's largest whiskey collections (1,000+ expressions) and nightly live music. Supporting products include the Bottle Keep membership program for spirit storage, Spirit Classes for whiskey education, Whiskey Tasting Gift Boxes for retail, Gift Cards, and Private Events services for corporate and social gatherings. The company operates three locations: NoMad (original, opened 2012), Murray Hill (opened 2017), and an upcoming Miami location (early 2026).
Differentiator
Problem solved
Functional benefit
Products and services
- Fine Dining Restaurant Service Michelin-influenced fine dining experience featuring New American cuisine with Japanese influences, led by Chef Jiho Kim. The restaurant offers a curated menu including a raw bar, sushi, steaks, seasonal desserts, and tasting menu options, served in a full-service dining room with bar and lounge seating.
- Whiskey and Spirits Collection On-premise spirits offering featuring over 1,000 different whiskey and spirit expressions, including bourbon, Scotch, Japanese whiskey, Irish whiskey, and rare limited-edition bottles. Available by the dram, as flights, by the glass, or by the bottle at the restaurant bars.
- Live Music Entertainment Nightly live music performances featuring blues, jazz, indie acts, and acoustic singer-songwriters, curated to complement the dining and drinking experience at both NYC locations.
- Bottle Keep Membership Program Members purchase bottles of spirits and store them on-site in tagged lockers, accessing them during future visits. Includes Entitlement Cards to share with friends. Bottle prices range from $500 to $1,250 and above.
- Spirit Tasting Classes Educational whiskey and spirit tasting classes led by in-house experts. Includes the Whiskey 101 class ($95 per person, 6 expressions, ~1.5 hours) and the Luxury Whiskey Class ($165 per person, featuring rare and limited whiskies such as Macallan Harmony Collection, Yamazaki 12yr, and Ardbeg Traigh Bhan 19yr). Each class includes a cocktail greeting, light snack platter, and tasting wheel.
- Whiskey Tasting Gift Box Self-guided at-home whiskey tasting gift set including the materials needed to learn to nose, taste, and appreciate whiskey, sold through the Flatiron Room's online gift storefront.
- Gift Cards Virtual gift cards valid at both New York locations, usable for dining, spirits, and on-site experiences, delivered via text or email through the Toast Tab platform.
- Private Events Service Private and corporate event hosting at both NYC locations, including customizable menus, dedicated event spaces, and event planning assistance coordinated by the Director of Operations & Events.
Companies that use The Flatiron Room
Customer profileSegments2 records
Ideal customer profiles3 records
The Flatiron Room technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
The Flatiron Room partnerships and signals
Strategic signalScale indicators3 records
Recent moves9 records
Expansion highlights6 records
The Flatiron Room competitors and assessment
Company assessmentRegional players
- Komodo Miami: Miami upscale Asian-fusion restaurant and lounge with bottle-service nightlife component. Comparable as a directly relevant Florida-market competitive reference for The Flatiron Room's planned Miami expansion.
Direct peers
- Employees Only: Award-winning NYC cocktail bar with a hospitality-driven format. Comparable for the cocktail program sophistication, NYC nightlife positioning, and emphasis on bartender-led guest experience.
- The Lambs Club: NYC upscale restaurant and bar with a cocktail-driven lounge component. Comparable for chef-driven dining paired with a strong bar/lounge identity and corporate/private event hosting.
- Brandy Library: NYC spirits-focused bar/lounge with an extensive whiskey and brandy collection. Comparable for the depth of spirit curation and appeal to enthusiast clientele seeking rare bottles in an intimate setting.
- Catch NYC: NYC upscale restaurant and nightlife venue combining premium dining with high-energy bar service. Comparable for the special-occasion, see-and-be-seen positioning in Manhattan.
- The NoMad: NYC-based fine dining and cocktail lounge concept with a similar chef-led kitchen and spirits bar program. Most directly comparable in format: full-service restaurant plus lively bar/lounge targeting affluent diners and bar patrons.
- Dead Rabbit: Acclaimed NYC cocktail bar known for historically themed drinks and serious spirits program. Comparable for the curated cocktail list, speakeasy-style setting, and destination-bar appeal.
- Beauty & Essex: NYC upscale restaurant and lounge with a heavy cocktail and bottle-service program. Comparable for the dinner-plus-cocktail-lounge format and special-occasion guest base.
- Maison Premiere: NYC craft cocktail bar and oyster parlor with a curated spirits list and garden-style setting. Comparable for serious cocktail craftsmanship and an enthusiast-driven repeat clientele.
- Temple Bar NYC: Long-running NYC cocktail lounge and dining venue. Comparable for the lounge-style cocktail experience and after-work/weeknight dining traffic in Manhattan.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
The Flatiron Room social profiles
Digital presenceThe Flatiron Room financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Flatiron Room leadership team
Management profileNumber of profiles
Profiles6 records
The Flatiron Room funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Flatiron Room M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Flatiron Room
What does The Flatiron Room do?
The Flatiron Room operates physical fine dining restaurants in New York City that serve Michelin-influenced New American cuisine with Japanese elements alongside one of the largest whiskey and spirits collections in the city (over 1,000 expressions). Each location pairs dinner service with nightly live music (blues, jazz, indie, acoustic) and supports ancillary paid experiences including whiskey tasting classes, a Bottle Keep bottle-storage membership program, gift card sales, and private/corporate event hosting.
Is The Flatiron Room a public or private company?
The Flatiron Room is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Flatiron Room founded?
The Flatiron Room was founded in 2012. It employs 11 to 50 people.
Where is The Flatiron Room based?
The Flatiron Room is headquartered in New York City, United States, in the North America region.
How does The Flatiron Room make money?
Five revenue lines are on record. Food & Beverage Sales are the primary driver. The others are whiskey Classes & Tastings, bottle Keep Program, gift Cards & Certificates and private Events.
Who are The Flatiron Room's main competitors?
Komodo Miami is listed as a regional player. Direct peers are Employees Only, The Lambs Club, Brandy Library, Catch NYC, The NoMad, Dead Rabbit, Beauty & Essex, Maison Premiere and Temple Bar NYC.
Does The Flatiron Room have an API?
No public API is recorded for The Flatiron Room.
What industry is The Flatiron Room in?
The Flatiron Room's product category is Fine Dining Restaurant and Whiskey Bar. Its primary akta.pro industry code is THAFACAG, Chef’s Table & Tasting Menu Restaurants, with a secondary code of THAFACAL, Supper Clubs & Dinner-Theater Restaurants. Its NAICS code is 722511 and its SIC code is 5810.