The Flourish Journey

What The Flourish Journey does

The Flourish Journey is an Australian non-profit organisation founded in 2018 and headquartered in Melbourne, Victoria, that delivers evidence-based social-emotional learning workshops to teenage girls in schools. It operates a B2B2C model, selling structured workshop programs directly to schools as institutional clients, who then provide access to female and gender-diverse student cohorts. The organisation has reportedly impacted over 25,000 teenage girls across Australia and partnered with 170+ schools and educational organisations, delivering 650+ programs cumulatively, with 92% of participants recommending the program.

The core product offering consists of three workshop formats: Full Day Workshops (immersive sessions for up to 35 students covering self-awareness, identity, healthy relationships, and confidence in leadership), Modules (short sessions across two class periods for up to 45 students on topics such as voice, body image, and managing judgments), and Keynotes (60-minute large-audience sessions on resilience and voice). A fourth offering, Parent Sessions, extends the curriculum to parents and caregivers via 60-minute online or in-person workshops. Workshops are delivered in-person on school campuses by a casual facilitator workforce, with the curriculum grounded in current research on adolescent development and refined through direct participant feedback.

Revenue is generated through custom-quote, multi-year contracts with schools and educational institutions, supplemented by what is likely grant and donation funding given the non-profit structure. Marketing relies primarily on content marketing through the organisation's blog, thought leadership contributions to podcasts and media, and word-of-mouth referrals from existing school partners. The organisation employs 19 people, has no disclosed external investors or parent entity, and was previously known as Flourish Girl before rebranding to The Flourish Journey.

Name

The Flourish Journey

Legal name

The Flourish Journey

Website

https://theflourishjourney.org

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

The Flourish Journey is a Melbourne-based non-profit that delivers evidence-based social-emotional workshops to teenage girls in Australian schools via Full Day, Module, and Keynote formats, serving 170+ school partners across Victoria.

Ownership category

akta.pro rank

Product category

Youth Social-Emotional Learning Programs

NAICS

Educational Support Services (611710), Educational Services (611)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Youth-to-Adult Transition & Life Skills (Independent Living, Soft Skills) (EDAAAFAN)

Keywords

• Social emotional learning
• School workshop programs
• Youth wellbeing programs
• Girls empowerment workshops
• Educational wellbeing services

Headquarters

HQ city

Victoria

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. School Workshop Programs: The Flourish Journey generates revenue through delivering structured workshop programs to schools and educational institutions. Programs include full-day workshops, modular sessions, and keynote presentations, each designed for different engagement formats and group sizes.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

The Flourish Journey delivers evidence-based, in-person workshop programs in schools to support teenage girls' social-emotional development, character building, and empowerment. Core offerings include Full Day Workshops (up to 35 students per session), Modules (up to 45 students across two class periods), 60-minute Keynotes for large audiences, and dedicated Parent Sessions for caregivers.

Product overview

The Flourish Journey is an evidence-based workshop and education services provider offering a portfolio of programs for teenage girls across Australia. The core offering consists of three workshop formats: Full Day Workshops for deep-dive immersive learning (up to 35 students), Modules for flexible topic-specific conversations across two class periods (up to 45 students), and Keynotes for inspiring 60-minute large-audience sessions. Additionally, Parent Sessions provide 60-minute workshops for parents and caregivers. These programs collectively support teenage girls in strengthening character, developing self-awareness, building meaningful relationships, and fostering empowerment.

Differentiator

Problem solved

Functional benefit

Products and services

• Full Day Workshops

Quantifiable outcome

• 92% of participants recommend The Flourish Journey
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Victorian Schools NetworkcoreChannel Partner/ Reseller/ Distributor170+ schools and educational organisations across Victoria have partnered with The Flourish Journey to deliver workshops to their students. Schools serve as the primary distribution channel, providing access to teenage girl participants and facilitating program delivery on their campuses.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Alannah & Madeline Foundation: Major Australian children's wellbeing charity running school-based violence prevention and wellbeing programs — comparable as a non-profit delivering prevention and wellbeing education into Australian schools.
• Life Education Australia: National non-profit delivering health, wellbeing, and drug-education programs in Australian K-12 schools — closely comparable business model of facilitator-led, in-school workshops across an Australian network.
• Aussie Optimism: Australian-developed evidence-based SEL program for schools — directly comparable on target market (Australian schools), product (SEL curriculum), and evidence-based methodology.
• Brave Foundation: Australian not-for-profit supporting young people, including teen girls, through education and wellbeing programs — comparable mission and Australian not-for-profit delivery model.
• Tomorrow Woman: Australian organisation delivering in-school gender empowerment and resilience workshops — directly comparable in target audience (Australian teens), product format (school workshops), and mission of female empowerment.
• Girls Inc. International non-profit delivering empowerment and SEL programs for teen girls, including school-based programming — directly comparable target audience (teen girls) and empowerment/social-emotional mission.
• ReachOut Australia: Australia's leading online youth mental health organisation — comparable focus on youth mental health and Australian operations, though primarily digital rather than school-facilitator delivery.

Broad incumbents

• Headspace: Larger federally-funded Australian youth mental health organisation — comparable mission (youth mental health in Australia) but with broader multi-channel, multi-state scope and substantially greater scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/theflourishjourney

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Flourish Journey