The Flower School

What The Flower School does

The Flower School is a floristry education business operating as a division of Simply Flowers, a privately-held floristry retailer based in Brighouse, West Yorkshire, UK. Founded in 2014 by Lesley, who remains the principal instructor, the school teaches in-person flower arranging to hobbyist consumers through two product formats: single evening workshops priced at £45 covering themed arrangements (wreaths, bouquets, seasonal and Christmas designs), and three-week multi-evening courses priced at £85 covering broader floristry techniques. A gift voucher product in £20-£85 denominations extends the offering into the gifting market.

The business is run from a dedicated floral studio at 27 Bradford Road in Brighouse, supplemented by the parent Simply Flowers retail shop at 3a Commercial Street. The technology stack is a standard WordPress/WooCommerce e-commerce build with online booking; there is no proprietary technology, mobile app, or AI component. All courses include materials and are limited to small class sizes for individual attention, with sessions scheduled in the evenings at around 7pm.

Commercially, the company operates a direct-to-consumer model with no third-party distributors, no corporate clients, and no partnerships or external investment disclosed. Marketing is primarily organic, relying on word-of-mouth and a customer reviews page on the website. The company currently advertises bookings through 2026, indicating stable ongoing demand. Revenue is not publicly disclosed and headcount stands at 6 employees, consistent with a small founder-led local service business.

Name

The Flower School

Legal name

Simply Flowers

Website

https://theflowerschool.co.uk

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

The Flower School is a Brighouse-based floristry education business and division of Simply Flowers, teaching hobbyist consumers in-person flower arranging via £45 single workshops and £85 three-week courses at a dedicated studio.

Ownership category

akta.pro rank

Product category

Floristry Education

NAICS

Fine Arts Schools (61161)

SIC

Services-Educational Services (8200)

akta.pro primary industry

DIY & Home Skills Workshops (Woodworking, Carpentry, Home Repair, Gardening) (THAJAKAI)

Keywords

• Floristry education
• Flower arranging workshops
• Floral design courses
• Wreath making classes
• Hobby floristry training

Headquarters

HQ city

Brighouse

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Workshop Sales: Single workshop sessions teaching specific floristry techniques such as wreath making, bouquet creation, and table arrangements. Priced at £45 per session, lasting 1.5-2 hours.
2. 3-Week Course Sales: Multi-evening courses held over 3 consecutive weeks teaching basic floristry techniques and exploring different arrangement styles. Priced at £85 per course.
3. Gift Vouchers: Gift vouchers available in denominations of £20, £45 (single workshop), and £85 (3-week course). Valid for 2 years from purchase date.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

The Flower School sells in-person floristry education through two product lines: Single Workshops (£45 per session, ~1.5–2 hours) covering specific themes such as Beginners Guide, seasonal wreaths, bouquets, and Christmas arrangements, and 3-Week Courses (£85) held over three consecutive evenings teaching basic floristry techniques and arrangement styles. All sessions include flowers and materials and are run at the dedicated floral studio in Brighouse; Gift Vouchers (£20–£85) are sold as redeemable prepaid products.

Product overview

The Flower School is a floristry education business operated by Simply Flowers, offering in-person flower arranging workshops and courses at their dedicated floral studio in Brighouse, West Yorkshire. The product portfolio consists of two main categories: Single Workshops (one-off evening sessions priced at £45 covering themes such as Beginners Guide, Bouquets, Seasonal Wreaths, and Christmas arrangements) and 3 Week Courses (multi-session courses priced at £85 exploring specific arrangement styles). The school also offers Gift Vouchers (£20-£85) redeemable for any course. All courses include materials, run approximately 7pm start times, and cater to beginners without requiring prior artistic experience.

Differentiator

Problem solved

Functional benefit

Products and services

• Single Workshops Individual evening workshops at £45 each, lasting approximately 1.5–2 hours, teaching specific floristry techniques and themed arrangements; suitable for complete beginners with all flowers and materials included.
• 3 Week Courses Three-evening courses priced at £85, held over 3 consecutive weeks, teaching basic floristry techniques and exploring different styles of bouquets and arrangements; all materials are included each evening.
• Gift Voucher Gift vouchers available in £20, £45, and £85 denominations, valid for 2 years from purchase and redeemable against any floristry workshop or course offered by the school.
• Beginners Guide Workshop A Single Workshop teaching basic floristry techniques and the fundamentals of flower arranging; all flowers and equipment are included and participants take home their completed design.
• Wildflower Meadow Workshop A Single Workshop where participants design loose, natural-style arrangements using seasonal wildflowers, grasses, and foliage in an organic free-flowing style inspired by blooming meadows.
• Simply Bouquets Workshop A Single Workshop teaching basic floristry techniques for making hand-tied bouquets, with all flowers and equipment provided during the session.
• Summer Wreath Workshop A Single Workshop in which participants craft seasonal wreaths using fresh summer flowers, foliage, and natural textures to create light, airy designs for home display.
• Spring Wreath Workshop A Single Workshop focused on creating spring-themed wreaths using seasonal florals, with all flowers and materials included.
• Autumn Wreath Workshop A Single Workshop for creating autumn-themed wreaths using seasonal flowers and foliage, with all materials provided.
• Christmas Workshops Seasonal festive Single Workshops including Christmas Wreath and Christmas Table Arrangement sessions at £45 each, held through November and December.
• Simply Arrangements 3 Week Course A 3-Week Course teaching basic floristry techniques while exploring different styles of arrangements; each evening includes all materials needed to create a floral design.
• Fun with Flowers 3 Week Course A 3-Week Course exploring different and unusual styles of bouquets and arrangements; each session includes all materials needed to create a floral design.
• Simply Bouquets 3 Week Course A 3-Week Course teaching basic floristry techniques for creating different styles of bouquets, with all materials included each evening.
• Beginners Guide 3 Week Course A 3-Week Course teaching basic floristry techniques and exploring different styles of bouquets and arrangements, suitable for complete beginners with all materials provided.

Quantifiable outcome

• Relaxing, calming experience - students report shoulders visibly relaxing upon entering

Named customers2 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Wild at Heart: Premium London florist that also runs floristry workshops, comparable because it combines a retail floristry business with educational classes for hobbyists, similar to Simply Flowers and The Flower School.
• Create Academy: UK provider of creative and lifestyle workshops and online courses (including floristry and craft subjects), operating at larger scale across multiple disciplines and serving a similar hobbyist learner.
• Jam Jar Flowers: UK-based floristry brand offering workshops alongside retail and event services, sharing the florist-plus-education model that underpins The Flower School's positioning.

Direct peers

• London School of Floristry: Specialist floristry training provider in the UK running short workshops, certificate, and diploma courses for hobbyists and aspiring florists, overlapping directly with The Flower School's core offering.
• The Cambridge Flower School: UK-based floristry school offering in-person workshops and longer courses in flower arranging, directly comparable to The Flower School's curriculum, format, and target hobbyist audience.
• Covent Garden Academy of Flowers: London-based floristry school teaching hands-on workshops and longer courses in flower arranging, serving a very similar hobbyist and aspiring-florist customer base as The Flower School.
• McQueens Flower School: Established UK floristry brand offering in-person workshops and courses in flower design, directly comparable as a florist-affiliated education business targeting enthusiast students.
• The Sussex Flower School: Regional UK floristry school running workshops and short courses in flower arranging, closely matching The Flower School's model of in-person, materials-included hobbyist classes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/the-flower-school

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Flower School