The Fountaingrove Club

What The Fountaingrove Club does

The Fountaingrove Club is a member-owned, private 18-hole golf and athletic country club headquartered at 1525 Fountaingrove Parkway in Santa Rosa, California. Founded on the historical Fountaingrove Ranch site dating to the 1870s and converted to member ownership in October 2003, it operates as Sonoma County's only member-owned, 18-hole, private facility with a workforce of approximately 57 employees. The club's core products include a Ted Robinson Sr.-designed championship golf course, a 3,000 sq. ft. Athletic Center with cardio/strength equipment and group fitness studios, five tennis courts and four pickleball courts, a heated 25-yard infinity pool, and on-site dining across Summit Kitchen & Cocktails, Sunset Grill, and a poolside bar and grill.

Technology is operational rather than intelligence-driven: a Clubessential-powered mobile app (Club ID: tfc) handles tee-time booking, statements, dining reservations, and event sign-ups; GPS-enabled golf carts and a ForeSight Golf Simulator support golf operations; and a Titleist Performance Institute (TPI) studio provides certified training. Partnerships with Troon Privé extend global benefits to 140+ private courses, 190+ resort courses, Cliff Drysdale Tennis facilities, and ancillary travel/lifestyle vendors.

The business model is a tiered, recurring membership model. Membership categories include Golf Family/Individual (full unlimited golf), Golf Young Executive (under 40), Golf National (250+ miles away, 30 rounds/year), and Lifestyle Individual/Family (athletic and dining access with six rounds of golf/year). Revenue is generated from refundable initiation fees, annual dues, on-course green fees, dining, and golf shop merchandise, supplemented by event hosting. Distribution is direct-to-member via in-person tours and online inquiry forms, with Troon Privé providing global reach. The member-owned governance structure grants voting rights and committee/board service to equity members, anchoring retention through community and switching costs.

Name

The Fountaingrove Club

Legal name

The Fountaingrove Club

Website

https://thefountaingroveclub.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

51–100 employees

Short description

The Fountaingrove Club is a member-owned, private 18-hole golf and athletic country club in Santa Rosa, California, serving Sonoma County families and individuals with golf, fitness, racquet, aquatics, dining, and global Troon Privé benefits across tiered membership options.

Ownership category

akta.pro rank

Product category

Private Golf & Country Club

NAICS

Golf Courses and Country Clubs (713910), Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro industry

PRIMARYMPAKABAE

Golf Clubs & Tournament-Host Clubs (Professional/Elite Golf Clubs)

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Professional Sports Teams & Clubs

Keywords

• Private country club
• Golf club membership
• Athletic club facilities
• Racquet sports club
• Country club amenities

Headquarters

HQ city

Santa Rosa

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Golf Membership Initiation Fees: Refundable initiation fees for golf membership that can be sold in accordance with Club Bylaws. Includes Golf Family, Golf Individual, Golf Young Executive, and Golf National membership options with varying levels of access and privileges.
2. Lifestyle Membership Dues: Annual/membership dues for Lifestyle Individual or Lifestyle Family memberships providing access to Athletic Center, Tennis, Pickleball, Swimming, Dining, and limited golf access (six rounds per calendar year).
3. Dining Revenue: On-site dining at Summit Kitchen & Cocktails, Sunset Grill, and Poolside Bar & Grill generating food and beverage revenue. The club operates multiple dining venues including the new clubhouse restaurant opened in December 2021.
4. Golf Shop Merchandise: Golf shop sales offering equipment, apparel, and accessories with discounted pricing for members.
5. Golf Fees and Green Fees: Lifestyle members pay preferred member rates and green fees for golf. National members receive 30 rounds per calendar year included.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

The Fountaingrove Club is a member-owned, private 18-hole golf and athletic country club located in Santa Rosa, California, offering golf, racquet sports, aquatics, fitness, and dining amenities to members through tiered membership programs. Founded in 2003 as a non-profit member-owned entity, the club provides comprehensive recreational and social facilities including an 18-hole championship golf course, athletic center, tennis and pickleball courts, an infinity pool, and Summit Kitchen & Cocktails restaurant.

Product overview

The Fountaingrove Club is a member-owned, private 18-hole golf and athletic country club in Santa Rosa, CA. The club operates as a unified private club offering with multiple membership tiers: Golf Membership (including Young Executive and National options) and Lifestyle Membership, each providing varying levels of access to facilities. Core amenities include the Ted Robinson Sr.-designed championship golf course, Athletic Center with fitness equipment and group classes, racquet sports (5 tennis courts and 4 pickleball courts), and a heated 25-yard infinity pool. The clubhouse houses Summit Kitchen & Cocktails restaurant. Additional offerings include a ForeSight Golf Simulator, Titleist Performance Institute (TPI) Golf Studio, Troon Privé Privileges for global golf access, and a Clubessential-powered mobile app for member services. Recent 2024 expansions added 3,000 sq. ft. of athletic space and pickleball courts, with ongoing golf course improvement projects.

Differentiator

Problem solved

Functional benefit

Brands

• Summit Kitchen & Cocktails: The club's new restaurant in the clubhouse offering farm-to-table cuisine, featuring seasonally updated menus,Views of the course, Fountaingrove lake, and coastal hills.

Products and services

• Golf Membership

Quantifiable outcome

• 140+ private golf courses available through Troon Privé Privileges
• +4 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Titleist Performance Institute (TPI)coreTechnology or Integration · 1 January 2024TPI space included in the new 3,000 sq. ft. athletic-focused building featuring Titleist Performance Institute certified training for golf fitness and performance optimization.
• ForeSight GolfcoreTechnology or Integration · 1 January 2024ForeSight Golf Simulator installed as part of the new Golf Studio, available to all members for swing analysis, practice, and golf simulation.
• Troon (Troon Privé)coreTechnology or IntegrationTroon Privé Privileges partnership provides Full Members access to global golf benefits including 140+ private courses at member rates, 190+ Troon Golf resort and daily fee courses worldwide, Cliff Drysdale Tennis facilities, AVIS rental car discounts (up to 35%), Ship Sticks club shipping (10% off), Suntex Marinas (25% off), and Manifest travel club services.
• ClubessentialcoreTechnology or IntegrationClubessential provides the club's mobile app platform enabling members to book tee times, view statements, pay bills, order food, sign up for events, book dining reservations, and access club news. Club ID: tfc. Available on Apple App Store and Google Play Store.
• Cliff Drysdale TennisminorChannel Partner/ Reseller/ DistributorThrough Troon Privé partnership, Full Members enjoy preferred access, rates and benefits at Cliff Drysdale clubs and resorts throughout the United States and Bermuda.

Scale indicators6 records

Recent moves9 records

Expansion highlights4 records

Regional players

• Bodega Harbour Golf Links: Semi-private golf course in Bodega Bay, CA, within Sonoma County — offers comparable golf product to Fountaingrove but without full private-member amenities, serving as a regional alternative for Sonoma County golfers.
• Rooster Run Golf Club: Public-access golf facility in Petaluma, CA, within Sonoma County — serves the same Sonoma County demographic but as a daily-fee alternative rather than private member-owned competitor.

Direct peers

• Marin Country Club: Private member-owned club in Novato, CA (Marin County), offering golf, tennis, swimming, fitness, and dining — comparable North Bay private club competing for the same member demographic as Fountaingrove.
• Mayacama Golf Club: Private member-owned golf and social club located in Santa Rosa, CA — same Sonoma County geography, comparable membership tiers, full amenity offering (golf, dining, fitness), and direct competition for the same member pipeline as The Fountaingrove Club.
• Meadow Club: Private golf and country club in Fairfax, CA (Marin County, adjacent to Sonoma) offering championship golf, dining, and member amenities — comparable membership-based business model serving similar Bay Area/North Bay affluent demographic.
• Petaluma Golf & Country Club: Private member-owned country club in Petaluma, CA, offering golf, tennis, swimming, dining, and social events — direct competitor for Sonoma County families and one of the closest geographic competitors to The Fountaingrove Club.
• Napa Valley Country Club: Private country club in Napa, CA, offering 18-hole golf, tennis, fitness, dining, and swimming with member-owned structure — overlaps with Fountaingrove in geography (adjacent wine country county), amenities, and target demographic.

Broad incumbents

• The Olympic Club: Iconic San Francisco-based private athletic and golf club with multiple courses and full athletic amenities — much larger scale and broader Bay Area reach, but operates in the same private-member golf/athletic category as The Fountaingrove Club.
• Claremont Country Club: Established private club in Oakland, CA, offering golf, tennis, swimming, and dining — broader Bay Area incumbent serving a comparable affluent demographic with a similar multi-generational private member-owned structure.
• Troon: Largest private club management company in the world, operator of hundreds of golf and country clubs including the Troon Privé Privileges network that Fountaingrove members access — broader incumbent in the same category but as a management partner rather than direct competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/the-fountaingrove-club

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Fountaingrove Club