The Freeman Company

What The Freeman Company does

The Freeman Company (TFC), founded in 1927 and headquartered in Dallas, TX, operates as a privately held collective of eight specialized brands delivering end-to-end live event and experiential marketing services to enterprise organizations. The portfolio includes Freeman (core exhibition and event management), 3D Exhibits (custom booth design), Alford Media (technical/AV production), BaAM Productions (immersive environments and venue transformation), Color Gamut (high-speed large-format printing), mdg (audience acquisition and event marketing), Sparks (brand experience and experiential creative agency), and Studio Blue (audio-visual integration). Together these brands deliver 4,500+ live experiences per year, produce 17M square feet of graphics, and reach 100M+ fans annually.

Name

The Freeman Company

Legal name

The Freeman Company

Website

https://thefreemancompany.com

Company type

Private

Founded year

1927

Operating status

Operating

Headcount range

11–50 employees

Short description

The Freeman Company is a privately held Dallas-based collective of eight specialized brands — including Freeman, Sparks, 3D Exhibits, and BaAM — that delivers end-to-end live event, exhibit, AV, and brand-experience services to enterprise organizations globally.

Ownership category

akta.pro rank

Product category

Live Event Production Services

NAICS

Graphic Design Services (54143)

akta.pro primary industry

Exhibitions, Trade Shows & Booth Management (HSACADAH)

akta.pro secondary industries

Activation/Experiential Creative Agencies (MPAAAAAO), Graphics Production & Large-Format Printing (Banners, Wraps, Signage) (THAHAHAG), Event Rentals (Tents, Furniture, A/V, Decor) (HSACAAAG)

Keywords

• Live event production
• Experiential marketing services
• Trade show exhibits
• Brand experience agency
• Event management services

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Live Events and Experiential Marketing Services: The Freeman Company generates revenue through professional services related to live events, experiential marketing, and brand experiences. The collective of brands provides end-to-end services including exhibit design and production (3D Exhibits), media/production services (Alford Media), venue/experience transformation (BaAM), printing services (Color Gamut), comprehensive event management (Freeman), marketing strategy (mdg), brand experience agency services (Sparks), and AV/integration services (Studio Blue). Revenue is generated through project-based professional services for enterprise clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

The Freeman Company operates a collective of eight specialized brands that deliver end-to-end live event and experiential marketing services for enterprise clients. Offerings span exhibition design and construction, audio-visual and technical production, immersive venue experiences, large-format graphics printing, audience acquisition marketing, and brand experience strategy through wholly-owned brands including Freeman, 3D Exhibits, Alford Media, BaAM, Color Gamut, mdg, Sparks, and Studio Blue.

Product overview

The Freeman Company is a collective of eight category-leading brands providing end-to-end live event and experiential marketing services. The portfolio includes Freeman (core exhibition and event management), 3D Exhibits (custom booth design), Alford Media (technical production), BaAM (immersive environments), Color Gamut (high-speed printing), mdg (audience acquisition), Sparks (brand experience), and Studio Blue (AV services). Together they deliver over 4,500 live experiences annually, reaching 100M+ fans, with 98+ years of industry innovation and 17M square feet of graphics production capacity.

Differentiator

Problem solved

Functional benefit

Brands

• 3D Exhibits: Exhibits and display solutions
• Alford Media
• BaAM Productions
• Color Gamut
• Freeman
• mdg
• Sparks
• Studio Blue

Products and services

• Freeman Live Events and Exhibits Comprehensive live event management, exhibition services, and experiential marketing solutions for enterprise clients; the core brand of the collective.
• 3D Exhibits Custom Exhibits Custom exhibition and trade show booth design and construction services that deliver exhibits for trade shows and live events.
• Alford Media Technical Production Audio-visual, technical production, and media services for live event programs.
• BaAM Immersive Experiences Specialized immersive and experiential environment production that transforms spaces and venues into fan-fueled experiential destinations.
• Color Gamut Large-Format Graphics Printing High-quality, large-format graphics and signage printing produced at the speed needed for live event deadlines.
• mdg Audience Acquisition Marketing Audience-building marketing agency focused on attendee acquisition, engagement, and event marketing strategy for live event programs.
• Sparks Brand Experience Agency Award-winning brand experience agency providing creative strategy, experiential marketing, and brand activation services for enterprise brands.
• Studio Blue AV Services Audio-visual production and technology services delivering AV solutions for live event programs.

Quantifiable outcome

• 100M+ fans reached annually
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Net Zero Carbon Events (NZCE)coreStrategic or Co-development PartnerThe Freeman Company is a founding member of the Net Zero Carbon Events (NZCE) industry initiative. As a founding member, TFC collaborates with partners, suppliers, and customers to drive change across the event value chain, measures and tracks greenhouse gas emissions according to industry best practices, and reports progress at least every two years.

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• George P. Johnson Experience Marketing: GPJ is a long-standing experiential marketing agency specializing in brand experiences, events, and trade shows for enterprise clients — directly comparable to Sparks and the Freeman brand experience portfolio.
• GES (Global Experience Specialists): GES is one of the largest direct competitors in global exhibition services and live events, offering exhibit design, logistics, and event management for trade shows and corporate events — closely matching Freeman's core trade show and exhibition value proposition.
• MC² (MC Squared): MC² is an exhibit and event marketing agency delivering custom exhibit design, fabrication, and event services — a closely comparable boutique-to-mid-market alternative to 3D Exhibits and Freeman's booth and exhibit operations.
• GL Events: GL Events is a major global live events and exhibition services group with strong international footprint — directly comparable to TFC's exhibition and event management business, with additional breadth in venue management.
• Encore Global: Encore is a leading provider of AV, event technology, and production services for meetings and live events — directly comparable to Alford Media and Studio Blue within the TFC portfolio.
• Mosaic Group: Mosaic is a North American event and experiential marketing agency serving enterprise clients with end-to-end event production and brand experiences — a closely matched mid-to-large competitor to Freeman's live event business.
• Jack Morton Worldwide: Jack Morton is a global brand experience agency producing experiential marketing, events, and activations for major brands — directly comparable to Sparks' brand experience and mdg's marketing strategy work within the TFC collective.
• 160over90: 160over90 is a creative agency focused on brand experience, sports marketing, and content — directly comparable to Sparks' brand experience creative work within TFC.

Regional players

• Pratt Institute / Lévy (LVMH-owned agency network via related experiential units): Lévy (UK) is a hospitality and live event agency serving major sports and entertainment venues — a useful peer reference for venue/experience transformation work comparable to BaAM's immersive venue offerings.

Others

• Freeman (the operating brand): Freeman is TFC's own flagship operating brand for live events and exhibits — included as a reference point for the parent company's own largest sub-brand, not a third-party competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@tfcbrands
• LinkedInlinkedin.com/company/the-freeman-company_2
• Instagraminstagram.com/tfcbrands

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Freeman Company