102.5 The Game

Sports Radio Broadcastingthegamenashville.com

102.5 The Game is a Nashville-based sports talk radio station (WPRT-FM) and flagship broadcaster for the Nashville Predators, serving Middle Tennessee sports fans and advertisers via FM, mobile apps, and streaming.

Company typePrivate
Founded2011
HeadquartersNashville, United States
Headcount11–50
GTM typeB2C
OfferingServices

What 102.5 The Game does

102.5 The Game (WPRT-FM) is a Nashville, Tennessee-based sports talk radio station operating on the 102.5 FM frequency. Launched in 2011 and operated by WYCQ Inc., a subsidiary of Cromwell Media, the station functions as the flagship broadcast partner for the Nashville Predators (NHL) and maintains official partnerships with the Tennessee Titans (NFL), Vanderbilt University athletics, MTSU, the Nashville Sounds, and the Nashville Kats. Its programming combines local sports talk shows — Robby & Rexrode, Next Man Up with Jake Lyman, Chase & Big Joe, and DVD (DMase, Vingan & Daunic) — with syndicated ESPN Radio content (Dan Patrick, Colin Cowherd, Rich Eisen).

The station distributes content through over-the-air FM broadcast, dedicated iOS and Android mobile applications, Amazon Alexa voice integration, online web streaming, SoundCloud podcast hosting, and social media channels (Facebook, Twitter/X, Instagram, YouTube). The technology backbone is the SoCast platform for website and digital content management. The product surface extends beyond 102.5 The Game to include sister properties 94.9 The Fan and Sports Talk 830 AM, along with a podcast network covering Predators-focused shows and motorsports content. End listeners (consumers) access all content free of charge.

The business model is advertising-supported. Revenue is generated by selling airtime, digital advertising, event sponsorships, and integrated media solutions to local and regional Middle Tennessee businesses through the Cromwell Media sales team. Notable presenting sponsors include Green Ventures Landscaping, Omni Nashville Hotel, and Busy Bee Plumbing. The customer base is split between B2B advertisers seeking access to engaged Nashville sports audiences and B2B team/franchise partners paying for flagship broadcast rights. The station is privately held with 12 employees and no external institutional investment disclosed.

102.5 The Game firmographics

Firmographics

Name: 102.5 The Game
Legal name: WYCQ Inc.
Website: https://thegamenashville.com
Company type: Private
Founded year: 2011
Operating status: Operating
Headcount range: 11–50 employees
Short description: 102.5 The Game is a Nashville-based sports talk radio station (WPRT-FM) and flagship broadcaster for the Nashville Predators, serving Middle Tennessee sports fans and advertisers via FM, mobile apps, and streaming.
Ownership category
akta.pro rank

102.5 The Game industry classification

Industry

Product category: Sports Radio Broadcasting
NAICS: Radio Broadcasting Stations (51611), Radio Broadcasting Stations (516110)
SIC: Radio Broadcasting Stations (4832)
akta.pro primary industry: Local Sports Broadcast Stations (Regional Local Rights, High School/College) (MPABACAK)
akta.pro secondary industry: Network-Affiliated Local Radio Stations (News/Talk/Sports Syndication Affiliates) (MPABACAF)

Keywords

Sports talk radio
Sports broadcasting
Live game coverage
Sports podcast network
Nashville sports media

Where 102.5 The Game is headquartered

Location

Headquarters

HQ city: Nashville
HQ country: United States
HQ region: North America

Offices1 record

Markets served

102.5 The Game business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

Advertising Sales: The station generates revenue through selling advertising airtime to local and national businesses. The Cromwell Media sales team sells integrated media solutions including radio spots, digital advertising, event marketing, and targeted display ads to businesses in the Middle Tennessee area.
Sponsorships: Individual shows and programming segments are sponsored by local businesses. Sponsors include Green Ventures Landscaping (Robby & Rexrode), Omni Nashville Hotel (Chase & Big Joe), and Busy Bee Plumbing (The Game Studio). Sponsorship revenue comes from branded content integrations and on-air mentions.

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

102.5 The Game product offering

Product offering

Core offering

102.5 The Game (WPRT-FM) is a Nashville-based sports talk radio station broadcasting on 102.5 FM. It delivers original local sports talk programming, live game broadcasts, team-specific coverage, and breaking sports news across FM radio, mobile apps, web streaming, and smart home devices. The station serves as the flagship broadcaster for the Nashville Predators (NHL) and maintains official partnerships with Vanderbilt, MTSU, Tennessee Titans, Nashville Sounds, and Nashville Kats.

Product overview

102.5 The Game operates as a multi-platform sports media company comprising three radio stations (102.5 The Game as the flagship local sports talk station, 94.9 The Fan as a secondary sports station, and Sports Talk 830 as an AM talk station), a podcast network featuring local and Predators-focused shows, and mobile applications for both iOS and Android. The stations air local sports talk programming alongside syndicated national shows, covering Nashville Predators (NHL), Tennessee Titans (NFL), Vanderbilt Commodores, Nashville Sounds (Minor League Baseball), and motorsports including NASCAR.

Differentiator

Problem solved

Functional benefit

Products and services

102.5 The Game (WPRT-FM) Flagship FM sports talk radio station serving Nashville and Middle Tennessee, featuring live game broadcasts, original sports talk shows (Robby & Rexrode, Next Man Up, Chase & Big Joe, DVD), and team coverage. Available 24/7 via FM radio, mobile apps, web streaming, and Amazon Alexa.
94.9 The Fan Companion FM sports radio station featuring syndicated national programming (The Rich Eisen Show, The Dan Patrick Show, The Herd with Colin Cowherd) plus local coverage of Nashville Sounds baseball, MTSU Blue Raiders, and NASCAR.
Sports Talk 830 AM radio station featuring syndicated sports talk programming including Follow The Money, The Dan Patrick Show, The Herd with Colin Cowherd, Stugotz, and The Greg Peterson Experience.
Game Podcasts Network Podcast library including Robby & Rexrode, Next Man Up with Jake Lyman, Chase & Big Joe Show, DMASE Vingan & Daunic, Preds Insiders, Chasing Checkers, Hall of Fame, Talking with TD, Predators Official Podcast, Weekend Huddle, and Smashville Live. Available on-demand via website and SoundCloud.
102.5 The Game Nashville Mobile App Mobile application for iOS and Android enabling live audio streaming, station show schedules, contest entry, message board participation, breaking news push notifications, and events calendar access.

Companies that use 102.5 The Game

Customer profile

Named customers6 records

Segments2 records

Ideal customer profiles2 records

102.5 The Game technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature2 records

102.5 The Game partnerships and signals

Strategic signal

Partnerships

Eleven partnerships are on record, tiered core and minor.

Nashville PredatorscoreStrategic or Co-development Partner102.5 The Game serves as the flagship broadcast partner for the Nashville Predators NHL hockey team. The station provides radio broadcasts of games and team coverage through the Nashville Predators Radio Network. The partnership includes dedicated team podcasts (Preds Insiders, Predators Official Podcast) and regular coverage by station personalities.
Vanderbilt UniversitycoreStrategic or Co-development Partner102.5 The Game's parent company Cromwell Media is the flagship broadcast partner for Vanderbilt University football and men's basketball programs. Station provides game broadcasts and ongoing university athletics coverage.
Middle Tennessee State University (MTSU)coreStrategic or Co-development PartnerCromwell Media is the flagship broadcast partner for MTSU Blue Raiders football and men's basketball. Station covers Blue Raiders athletics with game broadcasts and sports talk coverage.
Nashville SoundsminorStrategic or Co-development PartnerBroadcast partner for Nashville Sounds minor league baseball. Games aired on 94.9 The Fan with sponsorships from Family Leisure, Mad Fireworks, Social Cantina, Twin Peaks Restaurants, and Maple Street Biscuits.
ESPN RadiocoreChannel Partner/ Reseller/ DistributorLocal affiliate of ESPN Radio network, distributing national sports programming including The Dan Patrick Show, The Herd with Colin Cowherd, The Rich Eisen Show, and Unsportmanlike podcast. Provides syndicated sports talk content alongside local programming.
Tennessee TitanscoreStrategic or Co-development PartnerStation provides coverage of the Tennessee Titans NFL team, including live broadcasts from Titans Training Camp at Vanderbilt Health Football Center and Nissan Stadium, weekly talk show segments, and breaking news coverage.
Nashville KatsminorStrategic or Co-development PartnerCoverage and promotion of Nashville Kats arena football team competing in the AF1 Professional Football League. Station promotes team events and playoff games at F&M Bank Arena in Clarksville.
Cromwell MediacoreOthers102.5 The Game (WPRT-FM) is operated by WYCQ Inc., a subsidiary of Cromwell Media (The Cromwell Group Inc.). Cromwell Media owns five radio stations in Nashville: Totally Hits 93.3, 94.9 The Fan, 102.1 The Ville, 102.5 The Game, and 102.9 The Buzz.
Green Ventures LandscapingminorGTM or Marketing PartnerPresenting sponsor of the Robby & Rexrode morning show (Weekdays 6:00 AM - 9:00 AM). Sponsorship includes on-air mentions, show branding, and digital promotion.
Omni Nashville HotelminorGTM or Marketing PartnerPresenting sponsor of the Chase & Big Joe Show (Weekdays 12:00 PM - 3:00 PM). Includes show sponsorship and promotional integration.
Busy Bee Plumbing, Heating & ACminorGTM or Marketing PartnerSponsor of The Game Studio, the on-site broadcast studio at station events and live broadcasts from sports venues.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

102.5 The Game competitors and assessment

Company assessment

Market position

Competitive moat4 records

Key risks3 records

Key highlights6 records

Customer concentration

102.5 The Game financial estimates

Financial estimate

Revenue estimate

Valuation estimate

102.5 The Game leadership team

Management profile

Number of profiles

Profiles8 records

102.5 The Game subsidiaries and ownership

Company hierarchy

Subsidiaries2 records

102.5 The Game funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

102.5 The Game M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 102.5 The Game

What does 102.5 The Game do?

Is 102.5 The Game a public or private company?

102.5 The Game is a private company. It is classified as corporate owned and is currently operating.

When was 102.5 The Game founded?

102.5 The Game was founded in 2011. It employs 11 to 50 people.

Where is 102.5 The Game based?

102.5 The Game is headquartered in Nashville, United States, in the North America region.

How does 102.5 The Game make money?

Two revenue lines are on record. Advertising Sales are the primary driver. The others are sponsorships.

Does 102.5 The Game have an API?

No public API is recorded for 102.5 The Game.

What industry is 102.5 The Game in?

102.5 The Game's product category is Sports Radio Broadcasting. Its primary akta.pro industry code is MPABACAK, Local Sports Broadcast Stations (Regional Local Rights, High School/College), with a secondary code of MPABACAF, Network-Affiliated Local Radio Stations (News/Talk/Sports Syndication Affiliates). Its NAICS code is 51611 and its SIC code is 4832.