The Gift Horse
The Gift Horse is a privately held, owner-operated equestrian facility in St. Augustine, Florida offering full-service horse boarding, Hunter/Jumper and therapeutic riding lessons, off-site mobile instruction, and a competitive show team, serving individual riders, families, and therapeutic participants across the North Florida region.
- Company typePrivate
- Founded-
- HeadquartersSaint Augustine, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What The Gift Horse does
The Gift Horse is a privately held, owner-operated equestrian facility operating as a sole proprietorship out of a single gated farm in St. Augustine, Florida, near the World Golf Village and I-95. The business is built around three integrated service lines: (i) full-service horse boarding with on-site amenities (24-hour security, spacious stalls with attached turnouts, pastures, a full jump and riding ring, an air-conditioned rider's lounge with Wi-Fi, wash areas, and a tack room); (ii) riding lessons in Hunter/Jumper and Pleasure Riding disciplines, delivered as private or group sessions on-site and as off-site mobile lessons at client barns; and (iii) equine-assisted therapeutic riding provided by a PATH-certified trainer. The company also fields the Gift Horse Riding Team, a competitive show team for riders pursuing English and Western disciplines in Florida circuits.
The business makes money through recurring monthly boarding fees (rates not publicly disclosed) and per-session lesson revenue, with a publicly advertised $60 introductory horsemanship lesson serving as a customer-acquisition hook and Venmo accepted for riding sessions. Go-to-market is direct-to-consumer: customers find the business through its website, phone, and word-of-mouth referrals within the local equestrian community; community visibility is reinforced through affiliations with Horse Shows in the Park, the St. Johns County Horse Council, and the Jacksonville Equestrian Center. The company is heavily dependent on the reputation and credentials of owner/trainer Jaimee Hartley, who holds USHJA Gold Medalist and Emerging Athlete honors and multiple regional grand-championship titles. There is no proprietary technology platform, no app, and no disclosed software stack; operations and customer interaction are handled through the website, phone, email, and in-person service. The firm employs approximately 16 people and serves individual riders, families, horse owners, and therapeutic-riding participants primarily in the St. Augustine and greater Jacksonville, Florida region.
The Gift Horse firmographics
Firmographics- Name
- The Gift Horse
- Legal name
- The Gift Horse
- Website
- https://thegifthorse.us
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Gift Horse is a privately held, owner-operated equestrian facility in St. Augustine, Florida offering full-service horse boarding, Hunter/Jumper and therapeutic riding lessons, off-site mobile instruction, and a competitive show team, serving individual riders, families, and therapeutic participants across the North Florida region.
- Ownership category
- akta.pro rank
The Gift Horse industry classification
Industry- Product category
- Equestrian Training and Boarding Services
- NAICS
- Support Activities for Animal Production (115210)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Horse Boarding, Livery & Stable Operations (AFAEAGAG)
- akta.pro secondary industries
- Sport/Show Horse Training & Performance Programs (AFAEAGAF), Equestrian Teams & Stables (Racing/Show Jumping/Eventing) (MPAKABAG)
Keywords
Where The Gift Horse is headquartered
LocationHeadquarters
- HQ city
- Saint Augustine
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Gift Horse business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Others
Revenue model
- Full Service Boarding: Monthly boarding services providing stall accommodation, turnout, grazing pastures, quality feed and grain, with access to riding facilities including jumps, rings, tack room, wash areas, and lounge amenities with Wi-Fi.
- Riding Lessons: Private and group riding lessons for all experience levels in Hunter/Jumper and Pleasure Riding disciplines. Includes options for customers without their own horse using farm-owned well-trained horses. Off-site lessons available at customer facilities.
- Equine-Assisted Therapeutic Riding: Therapeutic riding services provided by PATH Certified Trainer Jaimee Hartley for individuals with special needs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Introductory Horsemanship Lesson |
| Unit Pricing | Pay-as-you-go | Standard Lessons |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
The Gift Horse product offering
Product offeringCore offering
The Gift Horse is a family-friendly equestrian facility in Saint Augustine, Florida offering horsemanship training at all levels for all ages in English and Western disciplines. Core services include private and group riding lessons (on-site and off-site), full-service horse boarding with premium amenities, equine-assisted therapeutic riding delivered by a PATH-certified trainer, and a competitive riding team that competes across Florida show circuits. Customers without their own horse can ride the farm's well-trained school horses.
Product overview
The Gift Horse is a family-friendly equestrian facility offering a unified set of horse riding and care services centered around horsemanship training. The core offerings include riding lessons (private, group, and off-site) across Hunter/Jumper and Western disciplines, equine-assisted therapeutic riding by PATH-certified instructors, full-service boarding with premium amenities, and a competitive riding team for show experience. The business integrates these services to serve riders and horse owners at all skill levels and ages.
Differentiator
Problem solved
Functional benefit
Products and services
- Riding Lessons Comprehensive riding instruction for Hunter/Jumper and Pleasure Riding disciplines, offered as private or group lessons on a daily basis at the farm, with well-trained school horses available for students without their own horse.
- Equine-Assisted Therapeutic Riding Therapeutic riding services delivered by PATH-certified trainer Jaimee Hartley for individuals seeking horseback riding for physical, cognitive, or emotional therapeutic purposes.
- Full Service Boarding Full-service monthly horse boarding featuring 24-hour gated security, on-site management, spacious stalls with attached turnouts, lush grazing pastures, quality feed and grain, a full jump and riding ring with secure footing, air-conditioned rider's lounge with free Wi-Fi, wash areas, tack room, and laundry facility. All riding disciplines are welcomed.
- Introduction to Horsemanship Lesson Beginner-oriented introductory horsemanship lesson offered at $60.00 per session to introduce new students to equestrian activities and sports, with farm horses available for riders who do not own their own horse.
- Off-Site Lessons Mobile riding instruction delivered by Jaimee Hartley at customer barns or facilities, including events at the Jacksonville Equestrian Center, bringing trainer expertise directly to horse owners at their own locations.
- Gift Horse Riding Team Competitive show team program that provides top-level show experience across English and Western disciplines, competing in Florida's show circuits for riders of all levels.
Companies that use The Gift Horse
Customer profileSegments2 records
Ideal customer profiles3 records
The Gift Horse technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Gift Horse partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor.
- Horse Shows in the ParkminorAffiliated organization for equestrian show events and competitions. The Gift Horse maintains an active presence and participates in the Horse Shows in the Park calendar and events, serving as a referral partner for the local equestrian community.
- St. Johns County Horse CouncilminorLocal equestrian advocacy and community organization for St. Johns County. The Gift Horse is listed as a member/affiliate, contributing to local horse community events and initiatives.
- Jacksonville Equestrian CenterminorRegional equestrian facility in Jacksonville, Florida. Jaimee Hartley's off-site lesson services are referenced as available at the Jacksonville Equestrian Center for events and competitions.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
The Gift Horse competitors and assessment
Company assessmentDirect peers
- Brownland Farm: Hunter/jumper boarding, training, and show facility in Franklin, TN. Closely comparable in operating model — a multi-discipline boarding stable with a trainer-led lesson program and active show team — making it a direct size-and-format peer.
- Old Salem Farm: Boarding, training, and show venue in North Salem, NY with a strong hunter/jumper identity. Comparable as a regional boarding stable plus show-ground that runs a trainer-led program alongside its competitions.
- BraveHearts Therapeutic Riding & Educational Center: PATH Premier Accredited therapeutic riding center in Harvard, IL serving riders with special needs. Directly comparable for the PATH-certified therapeutic riding service, with a similar mission-driven, multi-program operating model.
- High Hopes Therapeutic Riding: PATH Premier Accredited therapeutic riding center in Woodbury, CT. Directly comparable for the equine-assisted therapy line of business The Gift Horse offers through Jaimee Hartley's PATH certification, at a larger nonprofit scale.
- Virginia Horse Center: Equestrian event and training complex in Lexington, VA offering boarding, lessons, and multi-discipline shows. Comparable in combining a regional boarding/training operation with a show-circuit platform in the same hunter/jumper segment.
Broad incumbents
- World Equestrian Center: Massive destination equestrian complex in Ocala, FL offering boarding, lessons, shows, and lodging. Comparable as a Florida-based equestrian operator in the same hunter/jumper market, but at vastly larger scale and with venue/show business alongside boarding and training.
- Wellington International: Premier equestrian facility in Wellington, FL running the Winter Equestrian Festival and year-round hunter/jumper competition. Comparable as a Florida hunter/jumper operator with boarding, training, and show programming — though at a much larger scale and seasonal-tournament orientation.
- Tryon International Equestrian Center: Multi-discipline equestrian resort in Mill Spring, NC with boarding, training, and major show events. Comparable for offering the same hunter/jumper training and show team experience The Gift Horse provides, scaled up with resort-style amenities.
- Desert International Horse Park: Year-round hunter/jumper and dressage show venue in Thermal, CA with training and boarding components. Comparable in targeting the same hunter/jumper rider base The Gift Horse's show team competes in, though at national-tour scale.
- HITS (Horse Shows in the Sun): Multi-location hunter/jumper show operator with a flagship Ocala, FL property. Comparable as a Florida-based hunter/jumper venue competing for the same show-circuit customers The Gift Horse Riding Team participates in.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
The Gift Horse social profiles
Digital presenceThe Gift Horse financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Gift Horse leadership team
Management profileNumber of profiles
Profiles1 record
The Gift Horse funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Gift Horse M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Gift Horse
What does The Gift Horse do?
The Gift Horse is a family-friendly equestrian facility in Saint Augustine, Florida offering horsemanship training at all levels for all ages in English and Western disciplines. Core services include private and group riding lessons (on-site and off-site), full-service horse boarding with premium amenities, equine-assisted therapeutic riding delivered by a PATH-certified trainer, and a competitive riding team that competes across Florida show circuits. Customers without their own horse can ride the farm's well-trained school horses.
Is The Gift Horse a public or private company?
The Gift Horse is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Gift Horse founded?
The Gift Horse was founded in -1. It employs 11 to 50 people.
Where is The Gift Horse based?
The Gift Horse is headquartered in Saint Augustine, United States, in the North America region.
How does The Gift Horse make money?
Three revenue lines are on record. Full Service Boarding is the primary driver. The others are riding Lessons and equine-Assisted Therapeutic Riding.
Who are The Gift Horse's main competitors?
Direct peers on record are Brownland Farm, Old Salem Farm, BraveHearts Therapeutic Riding & Educational Center, High Hopes Therapeutic Riding and Virginia Horse Center. Broad incumbents are World Equestrian Center, Wellington International, Tryon International Equestrian Center, Desert International Horse Park and HITS (Horse Shows in the Sun).
Does The Gift Horse have an API?
No public API is recorded for The Gift Horse.
What industry is The Gift Horse in?
The Gift Horse's product category is Equestrian Training and Boarding Services. Its primary akta.pro industry code is AFAEAGAG, Horse Boarding, Livery & Stable Operations, with a secondary code of AFAEAGAF, Sport/Show Horse Training & Performance Programs. Its NAICS code is 115210 and its SIC code is 7997.