The Goat’s Beard

What The Goat’s Beard does

The Goat's Beard is a privately held New American restaurant group operating two full-service locations in the Philadelphia metropolitan area — Manayunk (4201 Main Street, Philadelphia) and Wayne (103 N Wayne Ave). The concept centers on a seasonal menu built around locally sourced ingredients from regional farms and trusted purveyors, with signature offerings including Detroit-style pizza baked in automotive parts pans, an extensive whiskey program marketed as the Whiskey Bible, craft cocktails, and a weekend brunch service. Both locations serve lunch, dinner, and brunch with extended hours spanning seven days per week.

The business operates a multi-revenue-stream model. Primary revenue comes from dine-in food and beverage across the two locations, supplemented by private events (corporate functions, weddings, rehearsal dinners, charity events) with semi-private and full venue rentals supported by a dedicated event planning team. Additional streams include online ordering via Toast Tab, gift card sales, and a points-based loyalty program that accrues and redeems across The Goat's Beard and sister restaurants Mia Ragazza and The Daisy Tavern. Pricing follows unit economics: dinner mains range $19.50–$29, Detroit-style pizzas $16–$32, specialty cocktails $13–$17, with a happy hour program ($10 small plates, $5–$8 drinks) at Manayunk and Sunday half-priced wine bottles.

Technology infrastructure is built entirely on third-party restaurant SaaS — Toast Tab for point-of-sale, online ordering, gift cards, and loyalty; Resy for reservations; and BentoBox for the website and email capture. The company employs 33 people, is privately held with no disclosed institutional ownership, and has not raised any funding rounds according to available materials. No AI/ML capabilities, proprietary technology, patents, or data assets are disclosed. Marketing is conducted through Facebook, Instagram, YouTube, email newsletter signup, and the company website.

Name

The Goat’s Beard

Legal name

The Goat's Beard

Website

https://thegoatsbeardphilly.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

The Goat's Beard is a privately held New American restaurant group operating two full-service locations in Manayunk (Philadelphia) and Wayne, Pennsylvania, serving seasonal locally sourced cuisine, Detroit-style pizza, craft cocktails, and weekend brunch, with private events and a cross-brand loyalty program spanning sister restaurants.

Ownership category

akta.pro rank

Product category

Full-service restaurant

NAICS

Full-Service Restaurants (722511), Caterers (722320)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Farm-to-Table & Contemporary American Restaurants (THAFACAF)

akta.pro secondary industry

Special Occasion & Destination Restaurants (THAFACAK)

Keywords

• New american restaurant
• Craft cocktails
• Detroit style pizza
• Private events catering
• Seasonal dining

Headquarters

HQ city

Philadelphia

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Dine-in Food and Beverage Sales: Full-service restaurant revenue from lunch, dinner, and brunch service across two Pennsylvania locations. Menu features American classics with seasonal variations, Detroit-style pizzas, craft cocktails, and extensive beer/wine selection.
2. Private Events: Catering and venue rental for corporate events, social gatherings, weddings, rehearsal dinners, and other special occasions. Dedicated event planning team manages semi-private areas and full venue rentals.
3. Loyalty Program: Points-based loyalty program allowing customers to earn and redeem rewards across all locations including sister restaurants Mia Ragazza and The Daisy Tavern.
4. Gift Cards: Gift card sales through Toast Tab platform for both Manayunk and Wayne locations.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

The Goat's Beard operates two full-service New American restaurants in Pennsylvania (Manayunk/Philadelphia and Wayne), serving dinner and brunch with a seasonal menu built on locally-sourced ingredients, signature Detroit-style pizza, craft cocktails, and an extensive whiskey selection. The restaurants also host private events (corporate functions, weddings, social celebrations) and operate a loyalty program, gift card sales, and online ordering through Toast Tab.

Product overview

The Goat's Beard is a New American restaurant with two locations in Pennsylvania (Manayunk and Wayne). The restaurant operates as a unified dining concept offering a seasonal menu that rotates to showcase locally-sourced ingredients from nearby farms and trusted purveyors. Core offerings include dinner and brunch service at both locations, featuring signature Detroit-style pizza cooked in automotive parts pans, craft cocktails, an extensive whiskey selection (Whiskey Bible), and a rotating selection of American classics with a fresh spin. Supporting services include private event hosting, a loyalty program (points redeemable across all locations via Toast Tab), online ordering, gift cards, and reservations through Resy. The restaurant also offers happy hour specials at the Manayunk location.

Differentiator

Problem solved

Functional benefit

Products and services

• Dining Services - Manayunk Location

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor and core.

• Mia RagazzaminorOthersSister restaurant under the same ownership/management. Listed alongside The Daisy Tavern as part of the restaurant group. Shares loyalty program with cross-location point redemption.
• The Daisy TavernminorOthersSister restaurant under the same ownership/management. Listed alongside Mia Ragazza as part of the restaurant group. Shares loyalty program with cross-location point redemption.
• ResycoreTechnology or IntegrationRestaurant reservation platform used for managing online bookings at both Manayunk and Wayne locations. Provides customer-facing booking interface integrated into website.
• Toast TabcoreTechnology or IntegrationRestaurant point-of-sale and online ordering platform handling online orders, gift card sales, and loyalty program management for both locations.
• Local Farmers and Trusted PurveyorscoreStrategic or Co-development PartnerSupply chain partnerships for sourcing quality ingredients. Menus evolve with seasons to showcase best offerings from local agricultural partners.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Terrain Cafe: Farm-to-table restaurant from the URBN-owned Terrain retail brand, drawing on similar locally-sourced, seasonally driven New American cuisine and a strong private events business — a broader incumbent with deeper capital.
• Harvest Seasonal Grill: Multi-location farm-to-table chain in the Philadelphia suburbs using local sourcing and seasonal menus; comparable menu positioning but with greater scale and price competitiveness.

Direct peers

• Fork: Philadelphia farm-to-table pioneer known for seasonal New American cuisine and a robust private events program — the most direct competitor for upper-end diners and corporate/private event hosts in the same market.
• Autograph Brasserie: Wayne, PA New American brasserie with locally driven menu and private dining capabilities; head-to-head competitor in the Wayne trade area where The Goat's Beard operates its second location.
• Mia Ragazza: Sister restaurant to The Goat's Beard under shared ownership/management with overlapping New American menu, shared loyalty program, and likely shared supply chain and back-office functions. Closest comparable on operations, pricing, and customer base.
• The Daisy Tavern: Sister restaurant concept in the same group, sharing the loyalty program and operational platform with The Goat's Beard. Directly comparable on guest experience, sourcing approach, and event capability.
• Talula's Garden: Washington Square West farm-to-table destination from the Fearless Restaurants group with strong private events business, directly comparable in positioning, locally-sourced philosophy, and price point.
• Hudson House: Main Line (Wayne-area) American restaurant/bar with craft cocktails and significant private events business — directly competes with the Wayne location for suburban dining and corporate event share.
• Tria Cafe: Philadelphia wine-and-cheese cafe concept with seasonal small plates and craft beverage program; overlaps with The Goat's Beard's happy hour and snack-driven dining occasions.

Regional players

• Standard Tap: Manayunk local gastropub with extensive craft beer program and American comfort menu; directly competes with The Goat's Beard in the Manayunk trade area for casual drinks-and-food occasions.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/channel/UCSsxDh-ntHdKs2d7kEd4wyg
• Facebookfacebook.com/GBPhilly
• Instagraminstagram.com/thegoatsbeard
• LinkedInlinkedin.com/company/the-goat%E2%80%99s-beard

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Goat’s Beard