The Good Guys Commercial
The Good Guys Commercial is the B2B arm of Australian appliance retailer The Good Guys, selling 5,000+ commercial-grade appliances and technology products via a dedicated e-commerce portal to sole traders, companies, institutions, schools, and government bodies across Australia.
- Company typePrivate
- Founded1960
- HeadquartersAustralia, Australia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What The Good Guys Commercial does
The Good Guys Commercial is the dedicated B2B division of The Good Guys Discount Warehouses (Australia) Pty Ltd, an Australian appliance and technology retailer established in 1952 (with one source citing 1960 for the legal entity). It operates a commercial e-commerce portal (commercial.thegoodguys.com.au) selling 5,000+ SKUs across 16 product categories — including cooking appliances, dishwashers, refrigeration, laundry, televisions, audio, computing, networking, smart home, heating and cooling, and outdoor cooking — to sole traders, partnerships, companies, trusts, institutions, schools, and government bodies across Australia.
The commercial portal layers on top of the parent's existing retail infrastructure of 100+ physical stores nationwide, leveraging those locations for click-and-collect while also offering direct delivery to business premises, "big and bulky" install/unpack/connect services, and old-goods removal. Technology is described as a standard B2B e-commerce platform with an account management system; commercial pricing, tender quoting, volume purchasing, and a dedicated Business Account Manager are gated behind commercial-account login. 30-day credit terms are extended to qualifying commercial accounts.
The unit generates revenue primarily through hardware sales (forwarder-style appliance and technology resale), supplemented by professional delivery and installation services. It does not sell proprietary products, software, or SaaS. No external funding, M&A, or management team is disclosed; the division sits inside a privately held proprietary limited company and operates as an internal channel of the parent retailer.
The Good Guys Commercial firmographics
Firmographics- Name
- The Good Guys Commercial
- Legal name
- The Good Guys Discount Warehouses (Australia) Pty Ltd
- Website
- https://thegoodguyscommercial.com.au
- Company type
- Private
- Founded year
- 1960
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Good Guys Commercial is the B2B arm of Australian appliance retailer The Good Guys, selling 5,000+ commercial-grade appliances and technology products via a dedicated e-commerce portal to sole traders, companies, institutions, schools, and government bodies across Australia.
- Ownership category
- akta.pro rank
The Good Guys Commercial industry classification
Industry- Product category
- Commercial Appliance and Technology Retail
- NAICS
- All Other General Merchandise Retailers (455219), Warehouse Clubs, Supercenters, and Other General Merchandise Retailers (45521)
- SIC
- Retail-Misc General Merchandise Stores (5399), Retail-Variety Stores (5331)
- akta.pro primary industry
- Business-to-Business Warehouse Clubs (Cash & Carry) (CRAEADAC)
- akta.pro secondary industry
- Business Technology & Electronics Wholesale Clubs (B2B) (CRAEAEAF)
Keywords
Where The Good Guys Commercial is headquartered
LocationHeadquarters
- HQ city
- Australia
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
The Good Guys Commercial business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Product Sales: Sales of appliances and technology products to commercial customers including whitegoods, electronics, and accessories. Products include cooking appliances, laundry equipment, refrigeration, vacuums, audio, televisions, phones, computers, and more.
- Delivery Services: Delivery services including standard delivery, big and bulky delivery with unpack and connect options for large appliances, and premium delivery with old goods removal.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Commercial account pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels1 record
The Good Guys Commercial product offering
Product offeringCore offering
The Good Guys Commercial is a B2B e-commerce platform that supplies over 5,000 commercial-grade appliances and technology products to business customers across Australia. It offers commercial pricing, volume purchasing, tender quoting, dedicated Business Account Manager support, 30-day credit terms, and delivery direct to business premises or pickup at 100+ retail stores nationwide.
Product overview
The Good Guys Commercial is a B2B e-commerce platform operated by The Good Guys Discount Warehouses (Australia) Pty Ltd, offering over 5000 commercial-grade appliances and technology products exclusively for business customers. The platform serves commercial entities including sole traders, partnerships, companies, trusts, institutions, schools, and government bodies. The product portfolio spans 16 major categories including Cooking & Dishwashers (ovens, cooktops, dishwashers, rangehoods), Small Kitchen Appliances (coffee machines, mixers, benchtop cooking), Televisions, Laundry (washing machines, dryers, ironing, laundry organisation products), Fridges & Freezers, Vacuums & Cleaners, Computers/Tablets & Gaming, Heating & Cooling, Audio, Phones & Wearables, Health & Grooming, Digital Cameras, Smart Home, BBQs & Outdoor Cooking, Gaming, and Sport/Outdoors & Fitness. The platform provides commercial pricing, dedicated Business Account Manager support, delivery direct to business premises, pickup at 100+ retail stores, and 30-day credit terms for commercial customers.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 30-day credit terms available for commercial account holders
Companies that use The Good Guys Commercial
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
The Good Guys Commercial technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Good Guys Commercial partnerships and signals
Strategic signalScale indicators3 records
Recent moves3 records
Expansion highlights3 records
The Good Guys Commercial competitors and assessment
Company assessmentBroad incumbents
- Officeworks: Officeworks is Australia's leading B2B and B2C retailer of office supplies, technology, and workplace equipment, with a strong commercial account program targeting SMBs and government. It competes with the office/IT portion of The Good Guys Commercial's assortment.
- The Good Guys (Consumer): The Good Guys' core consumer retail business is the parent platform on which The Good Guys Commercial is layered, sharing the same stores, inventory, and brand. While not a competitor, it is the directly adjacent business that defines the commercial division's addressable inventory and logistics backbone.
- Costco Australia: Costco Australia is a membership-based warehouse club selling appliances, electronics, and small business supplies in bulk across Australia. It overlaps with The Good Guys Commercial's B2B volume purchasing and broad assortment, though it serves members rather than dedicated commercial accounts.
Direct peers
- JB Hi-Fi Business: JB Hi-Fi Business is the dedicated B2B arm of JB Hi-Fi, selling appliances, electronics, and technology to commercial and government customers in Australia with account manager support, tender pricing, and pickup across JB Hi-Fi's national store network—directly comparable to The Good Guys Commercial's model.
- Bing Lee: Bing Lee is an Australian appliance and consumer electronics retailer serving both consumer and commercial customers with pickup at its retail stores, operating as a direct B2B/retail peer to The Good Guys Commercial in the Australian market.
- Harvey Norman Commercial: Harvey Norman's commercial/franchise B2B division supplies appliances, IT, and technology to businesses, education, and government buyers across Australia and globally—competing head-to-head with The Good Guys Commercial on volume purchasing, tender pricing, and account-managed commercial sales.
- Winning Group / Appliances Online: Winning Group operates Appliances Online and commercial appliance supply businesses in Australia with significant logistics infrastructure and direct-to-business delivery. It is a direct peer in commercial appliance distribution, particularly for fit-out and property customers.
Emerging players
- Apple Business (Australia): Apple's dedicated business team sells to commercial, education, and government buyers in Australia with account-based pricing and managed deployment—directly comparable to the technology/IT portion of The Good Guys Commercial's portfolio.
- Bi-Rite: Bi-Rite is an Australian B2B appliance and home goods supplier with a long history serving commercial customers including hotels, restaurants, and institutions. It overlaps with The Good Guys Commercial's commercial-grade appliances assortment.
- Miele Professional (Australia): Miele Professional is the B2B/commercial-grade appliance arm of Miele in Australia, serving hospitality, healthcare, and commercial laundry clients with premium commercial appliances. It competes in the higher-end commercial appliance tier of The Good Guys Commercial's assortment.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
The Good Guys Commercial social profiles
Digital presenceThe Good Guys Commercial financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Good Guys Commercial leadership team
Management profileNumber of profiles
The Good Guys Commercial funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Good Guys Commercial M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Good Guys Commercial
What does The Good Guys Commercial do?
The Good Guys Commercial is a B2B e-commerce platform that supplies over 5,000 commercial-grade appliances and technology products to business customers across Australia. It offers commercial pricing, volume purchasing, tender quoting, dedicated Business Account Manager support, 30-day credit terms, and delivery direct to business premises or pickup at 100+ retail stores nationwide.
Is The Good Guys Commercial a public or private company?
The Good Guys Commercial is a private company. It is classified as unknown and is currently operating.
When was The Good Guys Commercial founded?
The Good Guys Commercial was founded in 1960. It employs 11 to 50 people.
Where is The Good Guys Commercial based?
The Good Guys Commercial is headquartered in Australia, Australia, in the Oceania region.
How does The Good Guys Commercial make money?
Two revenue lines are on record. Product Sales are the primary driver. The others are delivery Services.
Who are The Good Guys Commercial's main competitors?
Broad incumbents on record are Officeworks, The Good Guys (Consumer) and Costco Australia. Direct peers are JB Hi-Fi Business, Bing Lee, Harvey Norman Commercial and Winning Group / Appliances Online. Emerging players are Apple Business (Australia), Bi-Rite and Miele Professional (Australia).
Does The Good Guys Commercial have an API?
No public API is recorded for The Good Guys Commercial.
What industry is The Good Guys Commercial in?
The Good Guys Commercial's product category is Commercial Appliance and Technology Retail. Its primary akta.pro industry code is CRAEADAC, Business-to-Business Warehouse Clubs (Cash & Carry), with a secondary code of CRAEAEAF, Business Technology & Electronics Wholesale Clubs (B2B). Its NAICS code is 455219 and its SIC code is 5399.