Winning Group
Winning Group is a fourth-generation Australian retail and logistics group operating Appliances Online (Australia's largest online appliance retailer), Andoo, Winnings showrooms, and Winning Services logistics across Australia and New Zealand.
- Company typePrivate
- Founded1906
- HeadquartersRedfern, Australia
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingServices
What Winning Group does
Winning Group is a fourth-generation, privately held Australian retail and logistics group headquartered in Redfern, NSW. Its core commercial engine is Appliances Online, Australia's largest online appliance retailer, supplemented by the Andoo and Home Clearance eCommerce brands (including Andoo NZ) and an experiential retail network comprising Winning Appliances, Rogerseller, Winnings, Spence and Lyda, and Winning Home. The group monetises through one-time retail transactions across consumer and B2B channels (property managers, hotels, builders, hospitals, universities), third-party logistics and trade installation services via Winning Services, and ancillary revenue from exclusive brand distribution (Esatto, Missoni Home), hospitality (ORA), media (Winning Magazine), and talent management.
The technology stack is anchored by two proprietary platforms: Deep Sphere, a neuroscience-informed personality profiling tool used to optimise recruitment and management, and Heelix, an employee engagement platform that maps behavioural drivers for team performance. Operational technology is differentiated by the group's owned big-and-bulky delivery capability spanning 10 distribution centres across Australia and New Zealand, delivering to 95% of the Australian population and supporting a first-in-industry Same Day Delivery service for whitegoods and furniture in Sydney, Melbourne and Brisbane metros.
Go-to-market combines direct-to-consumer eCommerce, experiential showrooms, field-based commercial sales, and B2B 3PL partnerships with brands such as iFit, Sub-Zero and Wolf. Revenue mechanics are primarily transactional retail pricing, supplemented by a flat A$50 same-day delivery fee and quote-based commercial supply. The group reports a globally leading Net Promoter Score above 80 and a customer base exceeding 2.4 million unique consumers, and has built a circular-economy flywheel through its e-waste recycling programme that has processed over 80,000 tonnes of electronics and appliances since 2005.
Winning Group firmographics
Firmographics- Name
- Winning Group
- Legal name
- Winning Appliances Pty Ltd
- Website
- https://winninggroup.com.au
- Company type
- Private
- Founded year
- 1906
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Winning Group is a fourth-generation Australian retail and logistics group operating Appliances Online (Australia's largest online appliance retailer), Andoo, Winnings showrooms, and Winning Services logistics across Australia and New Zealand.
- Ownership category
- akta.pro rank
Winning Group industry classification
Industry- Product category
- Home Appliance and Home Goods Retail
- NAICS
- Electronics and Appliance Retailers (4492), Furniture, Home Furnishings, Electronics, and Appliance Retailers (449), Furniture Retailers (44911)
- SIC
- Retail-Home Furniture, Furnishings & Equipment Stores (5700)
- akta.pro primary industry
- Built-In & Integrated Appliance Retail (Built-In, Panel-Ready, Compact) (CRACACAH)
- akta.pro secondary industry
- Commercial/Builder Kitchen & Bath Showrooms (Trade-Focused) (CRAIAFAK)
Keywords
Where Winning Group is headquartered
LocationHeadquarters
- HQ city
- Redfern
- HQ country
- Australia
- HQ region
- Oceania
Offices7 records
Markets served
Winning Group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D
Revenue model
- eCommerce Retail Sales: Online appliance and home goods sales through Appliances Online (Australia's largest online appliance retailer), Andoo, Andoo NZ, and Home Clearance businesses.
- Experiential Retail: In-store sales through Winning Appliances showrooms (award-winning, CHOICE-recognized), Rogerseller premium bathroom/kitchen showrooms, and Winnings lifestyle destination.
- Commercial Retail: B2B appliance supply and logistics for commercial clients including property managers, hotels, builders, hospitals, and universities through dedicated commercial divisions.
- Third-Party Logistics (3PL): Logistics and end-mile delivery services provided by Winning Services to third-party brands and partners, including product delivery, installation, and recycling services.
- Hospitality: ORA restaurant in Waterloo providing culinary experiences.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Same Day Delivery Service |
Go-to-market motion3 records
Distribution channels7 records
Marketing channels7 records
Winning Group product offering
Product offeringCore offering
Winning Group is a fourth-generation Australian family-owned experience company that retails home appliances, furniture, bathroom and kitchen fixtures, and homewares through owned eCommerce platforms (Appliances Online, Andoo, Andoo NZ, Home Clearance) and experiential showrooms (Winning Appliances, Winnings, Rogerseller), supplemented by dedicated commercial B2B divisions, a national big-and-bulky delivery and installation arm (Winning Services), exclusive in-house brands (Esatto, Missoni Home), a restaurant (ORA) and proprietary technology platforms (Deep Sphere, Heelix).
Product overview
Winning Group is a diversified experience company operating across multiple sectors through a portfolio of distinct brands. The Group's core business revolves around eCommerce (Appliances Online, Andoo, Andoo NZ, Home Clearance), experiential retail (Winning Appliances, Rogerseller, Winnings, Spence & Lyda, Winning Home), commercial sales divisions, proprietary science & technology platforms (Deep Sphere, Heelix), hospitality (ORA restaurant), exclusive brand distribution (Esatto, Missoni Home), logistics and trade installations (Winning Services), education and events (Winning Academy, Human Kind), music and entertainment (Andoo Team X, Winning Records), media (Winning Magazine), and talent management (Winning Talent Management). The Group provides end-to-end big and bulky delivery reaching over 95% of Australia with a world-leading Net Promoter Score of over 80.
Differentiator
Problem solved
Functional benefit
Products and services
- Appliances Online Australia's largest online appliance retailer, offering whitegoods, kitchen and laundry appliances, mattresses and small appliances with 24/7 Australian customer service, free next-day delivery to 95% of the Australian population, and free removal and recycling of old products.
- Andoo eCommerce brand offering furniture and homewares to Australian consumers, extending the group's online portfolio beyond appliances.
- Andoo NZ New Zealand extension of Andoo offering furniture and homewares to New Zealand consumers.
- Home Clearance eCommerce clearance channel offering discounted appliances and home products.
- Winnings Experiential lifestyle and luxury destination for the entire home, combining premium appliances, designer furnishings and bathroom fixtures in showrooms featuring a Culinary Theatre, Coffee Bar, Shower Lab and neuroscientifically-designed layouts.
- Winning Appliances Award-winning experiential retail showrooms (CHOICE recognised for best in-store experience) where customers interact with premium appliances and watch live cooking demonstrations by professional chefs.
- Rogerseller Premium bathroom and kitchen fixtures and fittings showrooms extending Winning Group's high-level experiential retail service to designers, architects and consumers.
- Spence & Lyda Designer furnishings and homeware brand featured within the Winnings experiential retail destination.
- Winning Home Home furnishings brand within the Winning Group retail portfolio.
- Appliances Online Commercial Commercial appliance supply arm of Appliances Online, serving industry-specialist clients nationwide including property managers, hotels, builders, hospitals and universities.
- Winning Appliances Commercial Commercial sales division of Winning Appliances serving property managers, hotels, builders, hospitals and universities with bulk appliance supply and trade installation.
- Rogerseller Commercial Commercial sales division of Rogerseller supplying bathroom and kitchen fixtures to commercial clients.
- Winning Services
Quantifiable outcome
- Net Promoter Score (NPS) of over 80 - globally leading for retail
- +6 more outcomes
Companies that use Winning Group
Customer profileNamed customers13 records
Segments3 records
Ideal customer profiles3 records
Winning Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Winning Group partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- ZenobecoreUK-based fleet electrification company partnering with Winning Group to deploy 30 electric trucks across two sites in NSW and Victoria under Zenobe's 'Electric Vehicle as a Service' model. Deployment includes ten 4.5-tonne Foton T5 e-trucks at Kemps Creek and twenty 8.5-tonne trucks with bespoke charging infrastructure at Altona. Supported by Australian Renewable Energy Agency (ARENA) as part of Zenobe's broader $100 million AUD investment to double Australia's electric truck fleet.
- CarbonClickminorCarbon offset partner engaged to offset the carbon footprint of the Queenstown conference and all attendee flights by supporting climate projects in New Zealand, China and India.
- Soft LandingminorSocial enterprise mattress recycling partner that deconstructs mattresses manually, achieving 75% diversion from landfill and converting materials into roof sheeting, carpet underlay and more.
- Good360 AustraliacoreProduct donation charity partnership including donations of $500,000 worth of products to support communities in need.
- Dignity Homeless Servicescore$50,000 product support providing 23,000 nights of temporary accommodation for people experiencing homelessness.
- Mary's House ServicesminorCommunity support organization for women and children escaping domestic violence, supported through donations.
- Lou's PlaceminorWomen's resource centre supported through donations and community engagement.
- Sydney Dance CompanyminorArts organization supported through donations and partnership programs.
- All Heart NZminorNew Zealand charity organization supported through donations in alignment with Andoo NZ operations.
- Reconciliation AustraliacoreRAP program partner for developing and implementing Reconciliation Action Plans as part of commitment to reconciliation with Australia's First Nations peoples.
- LOGOScoreProperty developer and logistics infrastructure partner that developed the 45,750 sqm Wacol distribution centre as part of their 18.2-hectare Wacol Logistics Hub. Completed the DC in 10 months to achieve 5 Star Green Star Design rating.
- Vaughns ConstructionsminorConstruction partner for development of the Wacol distribution centre.
- AIME (Australian Indigenous Mentoring Experience)coreIndigenous mentoring program supporting secondary school students into university and employment. Winning Group supports annual Hoodie Day and Human Kind summit raises funds for AIME.
- The Block 2022minorWinning Appliances and Appliances Online as proud suppliers of appliances for The Block 2022 renovation TV show.
Scale indicators11 records
Recent moves10 records
Expansion highlights6 records
Winning Group competitors and assessment
Company assessmentDirect peers
- The Good Guys: Australian omnichannel retailer specializing in home appliances and consumer electronics with delivery and installation, directly competing with Winning Appliances and Appliances Online.
- Bing Lee: NSW-based appliance and electronics retailer with delivery services, competing directly in Winning's home NSW market on appliances and whitegoods.
- Appliance Central: Australian online-focused appliance retailer offering whitegoods and kitchen appliances with delivery, a direct competitor to Appliances Online.
Regional players
- Betta Home Living: Member-based Australian appliance and electronics retail group serving regional markets, comparable in appliance retail but with a franchise/regional footprint.
- AJ Madison: US online appliance retailer offering major and built-in appliances with delivery, a close analogue to Appliances Online in a different geography.
Others
- Wayfair: Global online retailer of furniture, homewares and appliances with big-and-bulky logistics, thematically comparable to Andoo and Winning's e-commerce/delivery model.
- Reece Group: Leading Australian supplier of bathroom and plumbing products through showrooms, adjacent to Winning's Rogerseller premium bathroom and kitchen fixtures business.
Emerging players
- Kogan.com: Australian pure-play online retailer selling appliances, electronics and homewares, overlapping with Appliances Online and Andoo's e-commerce model.
Broad incumbents
- JB Hi-Fi: National Australian electronics and appliance retailer (owner of The Good Guys) competing for the same whitegoods and consumer-electronics customers online and in-store.
- Harvey Norman: Large Australian retailer selling appliances, electronics and furniture through national franchised stores, overlapping across Winning's appliance, furniture and commercial segments with far greater scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Winning Group social profiles
Digital presenceWinning Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Winning Group leadership team
Management profileNumber of profiles
Profiles12 records
Winning Group subsidiaries and ownership
Company hierarchySubsidiaries18 records
Winning Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Winning Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Winning Group
What does Winning Group do?
Winning Group is a fourth-generation Australian family-owned experience company that retails home appliances, furniture, bathroom and kitchen fixtures, and homewares through owned eCommerce platforms (Appliances Online, Andoo, Andoo NZ, Home Clearance) and experiential showrooms (Winning Appliances, Winnings, Rogerseller), supplemented by dedicated commercial B2B divisions, a national big-and-bulky delivery and installation arm (Winning Services), exclusive in-house brands (Esatto, Missoni Home), a restaurant (ORA) and proprietary technology platforms (Deep Sphere, Heelix).
Is Winning Group a public or private company?
Winning Group is a private company. It is classified as family owned and is currently operating.
When was Winning Group founded?
Winning Group was founded in 1906. It employs 501 to 1,000 people.
Where is Winning Group based?
Winning Group is headquartered in Redfern, Australia, in the Oceania region.
How does Winning Group make money?
Five revenue lines are on record. eCommerce Retail Sales are the primary driver. The others are experiential Retail, commercial Retail, third-Party Logistics (3PL) and hospitality.
Who are Winning Group's main competitors?
Direct peers on record are The Good Guys, Bing Lee and Appliance Central. Regional players are Betta Home Living and AJ Madison. Others are Wayfair and Reece Group. Kogan.com is listed as an emerging player. Broad incumbents are JB Hi-Fi and Harvey Norman.
Does Winning Group have an API?
No public API is recorded for Winning Group.
What industry is Winning Group in?
Winning Group's product category is Home Appliance and Home Goods Retail. Its primary akta.pro industry code is CRACACAH, Built-In & Integrated Appliance Retail (Built-In, Panel-Ready, Compact), with a secondary code of CRAIAFAK, Commercial/Builder Kitchen & Bath Showrooms (Trade-Focused). Its NAICS code is 4492 and its SIC code is 5700.