The Grey Space in the Middle
The Grey Space in the Middle is a Dutch ANBI-registered cultural foundation operating a single multi-disciplinary arts venue in central The Hague, hosting exhibitions, performances, club nights, residencies, and workshops for artists, cultural audiences, and corporate clients.
- Company typePrivate
- Founded2017
- HeadquartersThe Hague, Netherlands
- Headcount11–50
- GTM typeB2C
- OfferingServices
What The Grey Space in the Middle does
The Grey Space in the Middle (legal entity: Stichting The Grey Space in the Middle) is a Dutch charitable foundation and cultural venue established in 2017 and based at Paviljoensgracht 20 in central The Hague. The organization operates a single physical space described as "a gallery by day and a pulsating club by night," hosting a multi-disciplinary program of exhibitions, performances, club nights, film screenings, dinners, workshops, and album release events. Its primary customer segments are individual cultural audiences (tickets €5-€25), early- and mid-career artists and creative makers (via Open Space three-month and House Guests week-long residencies, with a focus on underrepresented communities), and corporate and cultural clients renting the modular venue for private events and programs.
The organization does not operate proprietary technology; its digital infrastructure consists of standard third-party SaaS tools including Stager for ticketing, Mailchimp for newsletters, and Google Analytics and Meta Pixel for marketing analytics. Core technology consists of physical venue assets: modular lighting, sound systems, and adaptable furniture arrangements, with ground floor and basement accessible via wheelchair lift. The technology underpinning the program is therefore operational rather than platform-based.
The business model is a hybrid of earned and contributed revenue. Earned streams include ticket sales (€5-€25 per ticket), bar and catering, space rental to businesses and cultural organizations, and paid workshops (€125 per participant for Diversity Academy's Zelfspraak, with heavy subsidy). Contributed revenue is the larger and more strategic component: structural funding from the Municipality of The Hague (2025-2026 cycle), plus project funding from Creative Industries Fund NL, Mondriaan Fonds, Prins Bernhard Cultuurfonds Zuid-Holland, Stroom Den Haag, and corporate sponsorship from Stager, Gulpener, Young Perfect, and Resolume. The organization holds ANBI charitable status (RSIN: 857296966, CoC: 68089767) and is governed by a six-person supervisory board chaired by Carmen Hutting, with Marijke Cobbenhagen as Director and co-founder.
The Grey Space in the Middle firmographics
Firmographics- Name
- The Grey Space in the Middle
- Legal name
- Stichting The Grey Space in the Middle
- Website
- https://thegreyspace.net
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Grey Space in the Middle is a Dutch ANBI-registered cultural foundation operating a single multi-disciplinary arts venue in central The Hague, hosting exhibitions, performances, club nights, residencies, and workshops for artists, cultural audiences, and corporate clients.
- Ownership category
- akta.pro rank
The Grey Space in the Middle industry classification
Industry- Product category
- Cultural Venue & Multi-disciplinary Arts Programming
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Performing Arts, Spectator Sports, and Related Industries (711)
- akta.pro primary industry
- Multi-Purpose Event Halls & Community Centers (THAHAAAI)
- akta.pro secondary industries
- Performing Arts & Cultural Event Venues (Theaters, Museums) (THAHAAAG), Conference Centers & Dedicated Meeting Venues (THAHAAAB)
Keywords
Where The Grey Space in the Middle is headquartered
LocationHeadquarters
- HQ city
- The Hague
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
The Grey Space in the Middle business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Ticket Sales: Revenue from ticket sales for concerts, performances, club nights, film screenings, and other public events. Prices range from €5-25 depending on event type.
- Space Rental: Rental of venue space to businesses (corporate events, meetings, product launches) and cultural organizations/creative makers. Includes technical, marketing, and production support as add-on services.
- Bar and Catering: Revenue from bar sales during events, including drinks and food. The venue has an in-house kitchen and sunny outdoor terrace.
- Workshop Programs: Revenue from paid workshop series such as Diversity Academy's Zelfspraak spoken word program (€125 per participant).
- Structural Funding and Sponsorship: Support from municipality of The Hague, Creative Industries Fund NL, Mondriaan Fonds, and sponsors including Stager, Gulpener, Young Perfect, and Resolume.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Album Release Show tickets |
| Subscription | Pay-as-you-go | Concert tickets |
| Subscription | Multi-year contract | Diversity Academy workshop series |
| Subscription | Pay-as-you-go | Release party tickets |
| Subscription | Pay-as-you-go | Concert tickets |
| Subscription | Pay-as-you-go | Lens&Canvas art fair |
| Subscription | Pay-as-you-go | Club night tickets |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels4 records
The Grey Space in the Middle product offering
Product offeringCore offering
The Grey Space in the Middle operates a multi-disciplinary cultural venue in The Hague that functions as a gallery by day and a club by night, hosting exhibitions, performances, club nights, concerts, film screenings, and dinners. It runs artist residency programs (Open Space three-month and House Guests week-long formats) and rents its modular space to businesses for private events and to cultural organizations for public programming. The foundation supplements ticket, rental, and bar revenue with structural grants and sponsorships.
Product overview
The Grey Space in the Middle is a cultural venue and arts organization in The Hague, Netherlands, operating as a permanent cultural festival space. The core offering is the physical venue itself—a gallery by day and pulsating club by night—augmented by event programming (exhibitions, performances, club nights, concerts, spoken word workshops), artist residency programs (Open Space and House Guests), venue rental services (Business Rental and Cultural Rental), and Dinner Sessions. The organization does not offer a standalone software product; its digital presence (website, ticketing via Stager, newsletters via Mailchimp) serves as operational infrastructure for its physical venue and programming activities.
Differentiator
Problem solved
Functional benefit
Products and services
- The Grey Space Venue A multi-disciplinary cultural venue in The Hague serving as a gallery by day and a pulsating club by night, hosting exhibitions, performances, club nights, film screenings, dinners, and transdisciplinary artistic events. Open to cultural audiences, residents of The Hague, and visitors.
- Business Rental Private event hosting for corporate meetings, product launches, formal business events, and team bonding experiences at the venue, with optional production, marketing, and hospitality support add-ons. Aimed at companies and organizations in The Hague seeking distinctive event spaces.
- Cultural Rental Event hosting for cultural organizations and creative makers, including student and non-profit discounted rates. The modular space can be adapted to various event formats for cultural programs, performances, exhibitions, and community activities.
- Residency Programs (Open Space & House Guests) Artist residency programs including Open Space (annual three-month residency) and House Guests (week-long micro-residencies) that facilitate artistic development and public presentations for transdisciplinary makers from various disciplines, with explicit focus on underrepresented communities.
- Dinner Sessions Weekly communal dinner experience where guest chefs create multi-course menus, inspired by Gordon Matta-Clark's artist-run restaurant FOOD. Combines culinary programming with cultural and artistic presentation.
- Diversity Academy – Zelfspraak Workshop Series A spoken word workshop series for young people exploring identity, dialogue, and social change, hosted by Diversity Academy at The Grey Space. Delivered as a multi-week paid workshop with subsidy access.
Quantifiable outcome
- Supports early- and mid-career makers through residency programs with focus on underrepresented communities
- +2 more outcomes
Companies that use The Grey Space in the Middle
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles4 records
The Grey Space in the Middle technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
The Grey Space in the Middle partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core, minor and secondary.
- StagercoreTicketing platform provider for online event ticket sales. Sponsors venue operations.
- GulpenerminorBrewery providing beverage sponsorship for venue bar operations.
- Young PerfectminorMarketing sponsorship contributor.
- ResolumeminorVideo mapping software company sponsoring venue operations.
- V2_Lab for the Unstable MediacoreRotterdam-based lab specializing in media art. Co-producer of projects like 'Raumklang' by Zeno van den Broek and Robin Koek.
- We Are PublicsecondaryCultural membership organization. Partnership through 'In Art We Trust Fund' supporting artistic projects.
- The Hague ContemporarysecondaryNetwork connecting contemporary art initiatives in The Hague, promoting collaboration among cultural organizations.
- All SizesminorDigital agency responsible for website design and development.
- Collective WorksminorDesign studio responsible for modular furniture design at venue.
- Lente KabinetsecondaryAnnual electronic music festival near Amsterdam. Collaborative programming including pre-festival events and artist residencies.
- Zaal 3secondaryThe Hague theater. Co-production partner for residencies including Marijn Brussaard's 'The Zone'.
- workspacebrusselssecondaryBrussels-based arts organization. Co-production partner for Open Space residency with SPRING Performing Arts.
- Nullshima StudiosecondaryCreative production studio (Anne Fehres and Luke Conroy) developing immersive installation 'Bottled Up' during House Guest residency.
- AMOLF Soft Robotics LabsecondaryResearch institution. Partner for Lyndsey Housden's '360º' project exploring intersection of robotics and dance.
- TU Delft Haptics LabsecondaryTechnical university lab specializing in haptic research. Collaboration on robotics and human movement projects.
- Stichting LargosecondaryArtistic foundation. Co-producer of Karel van Laere's 'Reach' residency project.
- Justice & PeacesecondaryHuman rights organization. Joint residency hosting for Willie Oeba through Artists Safe Haven initiative supporting artists at risk.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
The Grey Space in the Middle competitors and assessment
Company assessmentDirect peers
- De Balie: Amsterdam cultural center and venue hosting debates, performances, film screenings, and exhibitions. Comparable as a Dutch multi-purpose cultural institution with mixed programming, public engagement, and hybrid ticketed/rental revenue model.
- Stroom Den Haag: The Hague art institution supporting contemporary art projects and residencies. Comparable as a local Den Haag cultural partner with shared focus on transdisciplinary makers, and an existing funder/collaborator of The Grey Space.
- V2_ Lab for the Unstable Media: Rotterdam-based art lab focused on art and technology, presenting exhibitions, performances, and residencies. Directly comparable as a Dutch transdisciplinary cultural venue operating at the intersection of digital culture and live programming, and an existing co-production partner of The Grey Space.
- Zaal 3 (The Hague): The Hague theater hosting performances and co-producing residency projects. Comparable as a local cultural programming partner, and an existing co-production collaborator with The Grey Space on residency projects.
- WORM Rotterdam: Rotterdam-based cultural venue combining music, film, exhibitions, performances, and nightlife under one roof. Highly comparable multi-disciplinary programming model with a focus on underground and experimental culture, similar in venue-by-day/venue-by-night positioning.
- Nest (The Hague): The Hague contemporary art space hosting exhibitions, performances, and events. Comparable as a city-level peer venue for experimental contemporary art in The Hague, with similar cultural positioning and audience overlap.
Broad incumbents
- Melkweg Amsterdam: Major Amsterdam cultural venue with multiple rooms for concerts, film, theater, dance, and exhibitions. Comparable in multi-room, multi-format cultural programming model serving diverse audiences in a Dutch urban context.
- Kunsthal Rotterdam: Large Rotterdam exhibition venue with rotating programming spanning visual art, design, and cultural events. Comparable as a Dutch cultural venue with mixed-format exhibitions and events, though at broader scale and higher visitor throughput.
- Paradiso Amsterdam: Iconic Amsterdam music venue and cultural institution hosting concerts, club nights, and cross-disciplinary events. Comparable in blending live music, club culture, and broader cultural programming, though at significantly larger scale and broader audience.
Emerging players
- workspacebrussels: Brussels-based arts organization supporting choreographers and performing arts makers through residencies and co-productions. Comparable as a Benelux transdisciplinary residency and co-production partner, and an existing collaborator on The Grey Space's Open Space residency with SPRING Performing Arts.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
The Grey Space in the Middle social profiles
Digital presenceThe Grey Space in the Middle financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Grey Space in the Middle leadership team
Management profileNumber of profiles
Profiles12 records
The Grey Space in the Middle funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Grey Space in the Middle M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Grey Space in the Middle
What does The Grey Space in the Middle do?
The Grey Space in the Middle operates a multi-disciplinary cultural venue in The Hague that functions as a gallery by day and a club by night, hosting exhibitions, performances, club nights, concerts, film screenings, and dinners. It runs artist residency programs (Open Space three-month and House Guests week-long formats) and rents its modular space to businesses for private events and to cultural organizations for public programming. The foundation supplements ticket, rental, and bar revenue with structural grants and sponsorships.
Is The Grey Space in the Middle a public or private company?
The Grey Space in the Middle is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was The Grey Space in the Middle founded?
The Grey Space in the Middle was founded in 2017. It employs 11 to 50 people.
Where is The Grey Space in the Middle based?
The Grey Space in the Middle is headquartered in The Hague, Netherlands, in the Europe region.
How does The Grey Space in the Middle make money?
Five revenue lines are on record. Ticket Sales are the primary driver. The others are space Rental, bar and Catering, workshop Programs and structural Funding and Sponsorship.
Who are The Grey Space in the Middle's main competitors?
Direct peers on record are De Balie, Stroom Den Haag, V2_ Lab for the Unstable Media, Zaal 3 (The Hague), WORM Rotterdam and Nest (The Hague). Broad incumbents are Melkweg Amsterdam, Kunsthal Rotterdam and Paradiso Amsterdam. workspacebrussels is listed as an emerging player.
Does The Grey Space in the Middle have an API?
No public API is recorded for The Grey Space in the Middle.
What industry is The Grey Space in the Middle in?
The Grey Space in the Middle's product category is Cultural Venue & Multi-disciplinary Arts Programming. Its primary akta.pro industry code is THAHAAAI, Multi-Purpose Event Halls & Community Centers, with a secondary code of THAHAAAG, Performing Arts & Cultural Event Venues (Theaters, Museums). Its NAICS code is 71131.