The Grill

What The Grill does

The Grill is a single-location, full-service restaurant operating at 5769 Sherwood Way in San Angelo, Texas, specializing in eclectic Southwest cuisine under Chef Felipe Armenta. The venue offers dine-in service in a cozy dining room with a full bar and heated patio for year-round outdoor seating, supplemented by weekend brunch (Saturday-Sunday 9am-2pm) and a multi-day happy hour. There is no proprietary technology platform; the restaurant relies on a standard third-party reservation system (Exploretock) and a third-party gift card vendor (Quickgifts), while participating in the parent group's FAR OUT Rewards loyalty program via a shared mobile app.

The business operates a traditional dine-in, transaction-based revenue model in which customers pay per visit for food and beverage, with no disclosed menu pricing, membership fees, or recurring subscription. Service is targeted at the local San Angelo community and visitors, with the restaurant positioned as a 'local staple' for upscale Southwest dining, special occasions, and social gatherings. The Grill is part of the FAR OUT Hospitality family, a diversified Texas-based restaurant group that operates ten or more additional dining concepts and provides centralized back-office, loyalty, and gift card infrastructure across its brands. The current operating footprint is single-store and geographically concentrated in west Texas, with no disclosed expansion plans.

Name

The Grill

Legal name

The Grill

Website

https://thegrillsa.com

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

The Grill is a single-location full-service restaurant in San Angelo, Texas, serving eclectic Southwest cuisine, weekend brunch, and happy hour under Chef Felipe Armenta as part of the FAR OUT Hospitality restaurant group.

Ownership category

akta.pro rank

Product category

Full-Service Restaurant

NAICS

Full-Service Restaurants (722511), Drinking Places (Alcoholic Beverages) (722410)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Fine Dining Restaurants (THAFACAA)

akta.pro secondary industry

Farm-to-Table & Contemporary American Restaurants (THAFACAF)

Keywords

• Full-service restaurant
• Southwest cuisine dining
• Weekend brunch service
• Happy hour bar
• Restaurant gift cards

Headquarters

HQ city

San Angelo

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Dine-in Food and Beverage Service: One-time transaction revenue from food and beverage purchases at the restaurant. Customers pay per visit for menu items including Southwest cuisine, wine, and cocktails.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

The Grill is a single-location, full-service restaurant in San Angelo, Texas that serves eclectic Southwest cuisine prepared from scratch daily under Chef Felipe Armenta. The restaurant offers dine-in service in a dining room with a full bar plus a heated patio for year-round outdoor seating, complemented by a curated wine list and hand-crafted cocktails. Supplementary offerings include weekend brunch, daily happy hour, gift cards sold online, a multi-brand loyalty rewards program (FAR OUT Rewards), and table reservations managed through a third-party booking platform.

Product overview

The Grill is a single-location full-service restaurant offering a unified dining experience centered on eclectic Southwest cuisine, complemented by a world class wine list, hand crafted cocktails, and memorable service. The restaurant operates as part of the FAR Out Hospitality family of restaurants. The core offering consists of dine-in services (dining room and heated patio), with adjacent offerings including weekend brunch, happy hour, a gift card program, and a loyalty rewards program (FAR OUT Rewards) accessible via mobile app. Reservations for larger parties are handled through a third-party platform. The Grill does not operate a multi-product platform architecture; its product portfolio represents a single unified restaurant experience with supplementary service modules.

Differentiator

Problem solved

Functional benefit

Products and services

• Dine-in Dining Services

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• FAR OUT HospitalitycoreStrategic or Co-development PartnerParent company managing The Grill and multiple other restaurant brands including Pacific Table, Tavern, Maria's Mexican Kitchen, Felipe's Bar & Grill, Cowboy Prime, Towne Grill, Le Margot, Press Cafe, Little Tavern, and Bosque Cantina. Provides centralized loyalty rewards program (FAR OUT Rewards) accessible across all locations.

Scale indicators2 records

Recent moves4 records

Expansion highlights2 records

Direct peers

• Maria's Mexican Kitchen: FAR OUT Hospitality sibling concept in Texas with full-service dining and bar. Comparable on group infrastructure and full-service operating model, though cuisine differs from The Grill's Southwest focus.
• Press Cafe: FAR OUT Hospitality sibling concept under the same parent. Directly comparable for sharing the FAR OUT Rewards program, brand-portfolio positioning, and full-service Texas restaurant operations.
• Cowboy Prime: FAR OUT Hospitality sibling concept positioned around premium cuts and full-service dining in Texas. Comparable on parent group, operating model, and upscale casual-dining target customer.
• Le Margot: FAR OUT Hospitality full-service concept sharing the parent's loyalty program and operational stack. Comparable as a Texas-based, chef-driven sibling within the same restaurant group.
• Little Tavern: FAR OUT Hospitality sibling concept in Fort Worth. Comparable as a same-parent full-service/bar-led restaurant in Texas, sharing marketing and loyalty infrastructure with The Grill.
• Bosque Cantina: FAR OUT Hospitality sibling concept sharing the parent group's rewards and marketing stack. Comparable as a same-group Texas full-service restaurant with bar-driven AUV.
• Tavern: FAR OUT Hospitality sibling restaurant in Fort Worth offering full-service dining and bar. Comparable for sharing parent group, centralized rewards, and similar upscale-casual positioning to The Grill.
• Felipe's Bar & Grill: Another FAR OUT Hospitality concept co-branded with Chef Felipe Armenta. Highly comparable given the shared chef brand, Southwest-leaning menu, and identical group loyalty/rewards infrastructure.
• Towne Grill: FAR OUT Hospitality full-service restaurant sibling in Texas. Comparable on shared group infrastructure, full-service dining model, and bar-driven AUV strategy that mirrors The Grill's positioning.
• Pacific Table: Sibling concept under FAR OUT Hospitality operating a full-service restaurant in Texas. Directly comparable because it shares the same parent, loyalty program, operating playbook, and customer-acquisition channels as The Grill.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/thegrillsanangelo
• Instagraminstagram.com/thegrillsanangelo
• LinkedInlinkedin.com/company/the-grill

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Grill