Towne Grill

What Towne Grill does

Towne Grill is a single-location full-service neighborhood bar and grill located at 9365 Rain Lily Trail in Alliance Town Center, on the north side of Fort Worth, Texas. The restaurant opened in 2021 under celebrated Chef Felipe Armenta and operates as part of the FAR OUT Hospitality family of restaurants. It serves local diners, families, and private-event hosts with a chef-inspired menu of signature salads, entrees, appetizers, and desserts, complemented by a curated global wine list, craft cocktails, and rare spirits. Weekend brunch and weekday happy hour (Monday through Friday, 3pm-6pm) are highlighted revenue drivers, and the venue features both an indoor dining room and year-round patio seating.

The business operates a direct-to-consumer restaurant model with dine-in service as the primary offering, supplemented by private events for groups of 10 or more and gift card sales redeemable across the broader FAR OUT portfolio. Reservations are managed through the Exploretock platform with a two-hour table time limit, while customer retention is supported by the Thanx-powered FAR OUT Rewards mobile app available on iOS and Android. The team totals approximately 8 employees, led by Chef de Cuisine Veronica Perez and General Manager Stephanie Bruno, with event coordination handled centrally through FAR OUT Hospitality's events team.

Revenue is not publicly disclosed and the company has no outside funding, no patents or trademarks, and no independent digital products or technology assets of its own. Marketing is primarily organic and social (Facebook and Instagram), with cross-promotion drawn from the FAR OUT Hospitality portfolio of more than 10 restaurant brands including Pacific Table, Press Cafe, and Tavern Fort Worth. The unit's competitiveness is grounded in its chef talent, beverage curation, and parent-group ecosystem rather than proprietary technology or scale-driven efficiency.

Name

Towne Grill

Legal name

Towne Grill

Website

https://townegrilltx.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Towne Grill is a chef-inspired neighborhood bar and grill in Alliance Town Center, north Fort Worth, serving local diners with signature salads, entrees, craft cocktails, and curated wines. Founded in 2021 by Chef Felipe Armenta, it operates as part of FAR OUT Hospitality.

Ownership category

akta.pro rank

Product category

Casual Dining / Neighborhood Bar and Grill

NAICS

Full-Service Restaurants (722511), Restaurants and Other Eating Places (72251)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Farm-to-Table & Contemporary American Restaurants (THAFACAF)

akta.pro secondary industry

Special Occasion & Destination Restaurants (THAFACAK)

Keywords

• Neighborhood bar and grill
• Chef-inspired dining
• Weekend brunch service
• Happy hour specials
• Private dining events

Headquarters

HQ city

Fort Worth

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Restaurant Dining: Revenue from food and beverage sales including signature salads, entrees, appetizers, desserts, craft cocktails, curated wine list, and rare spirits. Weekend brunch service and weekday happy hour drive additional revenue streams.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Towne Grill is a full-service chef-inspired neighborhood bar and grill in north Fort Worth that sells signature salads, entrees, appetizers, and desserts alongside a curated global wine list, craft cocktails, and rare spirits. The restaurant complements its core menu with weekend brunch, weekday happy hour, private event hosting for groups of 10 or more, and gift cards redeemable across the FAR OUT Hospitality portfolio.

Product overview

Towne Grill is a single-location restaurant operated by FAR Out Hospitality, offering a chef-inspired neighborhood bar and grill dining experience. The restaurant's core product is its dining service featuring a full menu of signature salads, entrees, appetizers, and desserts, complemented by a curated wine list, craft cocktails, and rare spirits. Additional revenue streams include weekend brunch service, weekday happy hour, private event hosting for groups of 10+, and gift card sales through QuickGifts. The FAR Out Rewards loyalty program enables repeat customer engagement across all FAR Out Hospitality properties.

Differentiator

Problem solved

Functional benefit

Products and services

• Towne Grill Dining Experience Full-service dine-in restaurant offering a chef-inspired menu of signature salads, entrees, appetizers, and desserts, with a curated global wine list, craft cocktails, and rare spirits. Located at 9365 Rain Lily Trail in Alliance Town Center, Fort Worth, with indoor dining room and year-round outdoor patio. Includes weekend brunch (Sat & Sun until 3pm) and weekday happy hour (Mon–Fri 3pm–6pm).
• Private Events and Parties Private party and corporate event hosting for groups of 10 or more, coordinated through FAR OUT Hospitality's events coordinator. Includes private/semi-private dining arrangements and a $20 outside-dessert charge policy.
• Gift Cards Digital and physical gift cards sold through the QuickGifts platform, redeemable at any FAR OUT Hospitality restaurant including Towne Grill.
• FAR OUT Rewards Program Cross-brand loyalty rewards program offered across all FAR OUT Hospitality restaurants, accessible via the FAR OUT mobile app on iOS and Android, allowing diners to earn rewards on purchases at Towne Grill and other family brands.

Quantifiable outcome

• One of the best brunch menus in Fort Worth

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

One partnership is on record.

• FAR OUT HospitalitycoreStrategic or Co-development PartnerTowne Grill is a part of the FAR OUT Hospitality family of restaurants. FAR OUT operates multiple restaurant brands including Pacific Table, Press Cafe, Tavern Fort Worth, Felipes Bar & Grill, Cowboy Prime, Maria's Mexican Kitchen, Le Margot, The Grill, Little Tavern, and Bosque Cantina. The partnership includes shared rewards program (FAR OUT app), centralized event coordination, and cross-promotional marketing.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Seasons 52 (Darden): Darden-owned upscale-casual concept positioned on seasonal menus and a wine-forward bar. Directly comparable in check size, demographic (adults seeking chef-quality neighborhood dining), and bar-led margin strategy.
• Eddie V's Prime Seafood: Darden-owned premium dining concept with a strong curated wine and rare-spirits program. Comparable on rare-spirits differentiation and average check, though positioned higher-end than Towne Grill.
• Hillstone Restaurant Group: National upscale-casual bar-and-grill operator (Hillstone, Houston's, Bandera). Overlaps with Towne Grill's chef-inspired menus, full bar program with craft cocktails, and white-tablecloth-adjacent service model; broader geographic footprint but same competitive set in DFW-area markets.

Direct peers

• Cowboy Prime: FAR OUT Hospitality upscale steakhouse concept. Same parent group and operating playbook; comparable private-event and bar revenue mix at a higher check tier.
• The Grill (San Antonio): FAR OUT Hospitality sister concept branded as "The Grill" in San Antonio. Concept overlap and shared parent make it directly comparable on menu, service model, and group-level economics.
• Tavern Fort Worth: A sibling concept within the FAR OUT Hospitality portfolio, also operating as an upscale bar and grill in Fort Worth. Operates under the same rewards program, events team, and chef leadership, making it the closest direct comparison for concept, pricing, and operating economics.
• Felipe's Bar & Grill: Another FAR OUT Hospitality venue with chef Felipe Armenta's name attached. Directly comparable in concept (neighborhood bar & grill), customer base, and operating structure; serves as the closest same-brand benchmark.
• Little Tavern: Smaller-format FAR OUT Hospitality bar concept in Fort Worth. Comparable neighborhood drinking-and-dining experience under the same loyalty program and shared parent back office.

Regional players

• Press Cafe: FAR OUT Hospitality breakfast/brunch concept in Fort Worth. Comparable daypart positioning (brunch service is also a Towne Grill differentiator) but a different concept category.

Emerging players

• Pacific Table: FAR OUT Hospitality upscale casual concept focusing on a chef-driven seasonal menu. Partial overlap in target customer (premium neighborhood diners) and pricing tier, but with a more seafood/seasonal menu focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/townegrilltx
• Instagraminstagram.com/townegrilltx
• LinkedInlinkedin.com/company/towne-grill

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Towne Grill