What The Hand & Flowers does

The Hand & Flowers is a two-Michelin-starred pub and restaurant located in Marlow, Buckinghamshire, England, founded and operated by chef Tom Kerridge. The venue combines a high-end dining room, a bar, a private dining space called The Shed, and 15 luxury bedrooms spread across four on-site cottages, positioning it as a destination hospitality offer rather than a stand-alone restaurant.

Revenue is generated through multiple streams: à la carte and tasting-menu dining in the main restaurant, bar sales, private-event hire in The Shed, and accommodation revenue from the cottages. Pricing sits firmly in the premium segment, consistent with its Michelin-starred status and its reputation as the only pub ever to hold two Michelin stars in the UK. Customers are predominantly affluent individual diners, leisure travelers, and private-event bookers drawn from London, the Home Counties, and broader UK tourism.

The Hand & Flowers operates as the flagship venue of the broader Tom Kerridge Group, which also includes The Coach, Butcher's Tap & Grill, Kerridge's Bar & Grill, and The Chalk Freehouse. The business is privately held and employs approximately 36 staff at the Marlow site. Its competitive position rests on the Michelin-starred culinary reputation, the Tom Kerridge brand, and the integrated pub-plus-rooms-plus-private-dining format that competitors in the segment do not easily replicate.

Name

The Hand & Flowers

Legal name

Hand and Flowers Limited

Website

https://thehandandflowers.co.uk

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

The Hand & Flowers is a two-Michelin-starred pub and restaurant in Marlow, England, founded by chef Tom Kerridge. It offers fine dining, a bar, private dining (The Shed), and 15 luxury bedrooms, serving affluent UK diners and leisure travelers as the flagship of the Tom Kerridge Group.

Ownership category

akta.pro rank

Product category

Fine Dining Restaurant & Hospitality

NAICS

Full-Service Restaurants (722511), Drinking Places (Alcoholic Beverages) (722410), Caterers (722320)

SIC

Retail-Eating & Drinking Places (5810), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Brewpubs & Taprooms (On-site Beer Service) (THAFALAA)

akta.pro secondary industry

Private House Hotels & Small Luxury Inns (THAGADAL)

Keywords

• Fine dining restaurant
• Luxury accommodation
• Private dining events
• Michelin starred pub
• Bespoke event catering

Headquarters

HQ city

Marlow

HQ country

United Kingdom

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Restaurant Dining: Revenue from multiple dining menus including Set Menu, Classics Menu, House Menu, and weekend lunch menus. Table reservations with credit card guarantee. Cancellation policy of £195 per person for late cancellations.
2. Accommodation: Fifteen luxury bedrooms across four cottages in Marlow. Room rates from £275-£625 per night including full English breakfast. Single occupancy rates available. Advance booking required with full prepayment.
3. Gift Vouchers & Experiences: Gift vouchers in £100 denominations (£100-£1,500 range). Pre-packaged experience vouchers including Dinner Bed & Breakfast (£685), Sunday Coach Experience (£665), and Classics Two-Night Stay (£995). Valid for 1-2 years from purchase.
4. Merchandise: Branded merchandise including cookbooks, apparel, home fragrance products, and co-branded wine. Books signed by Tom Kerridge priced £20-£40. Home goods from £16.50-£49.50.
5. Private Events & Catering: Off-site event catering services bringing The Hand & Flowers to external events. Bespoke menu creation for private occasions and corporate events. In-house private dining in The Shed with minimum spend requirements.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

The Hand & Flowers operates a two-Michelin-starred pub restaurant in Marlow, UK, serving elevated British pub classics across multiple menus (Set, Classics, House, and weekend lunch). It also offers fifteen luxury bedrooms across four cottages, private dining in The Shed, bespoke off-site event catering, gift vouchers, experience packages, signed cookbooks, and branded merchandise. The venue integrates dining, accommodation, and events under chef Tom Kerridge's brand.

Product overview

The Hand & Flowers is a two-Michelin-starred restaurant and hospitality venue in Marlow, UK, operated by chef Tom Kerridge. The offering consists of the core restaurant with multiple dining menus (Set Menu from £39.50, Classics Menu at £85, House Menu at £195), a fully stocked bar, and private dining room called The Shed. Accommodation spans fifteen bedrooms across four distinct properties: Duck Terrace, Flower Cottage, Sunset Cottage, and Mushroom House. The company offers bundled Dine & Stay experiences combining rooms with restaurant dining. Additional revenue streams include bespoke event catering services, gift vouchers (denominations from £100), experience vouchers (Two-Night Stay £995, Dinner Bed & Breakfast £685, Sunday Coach Experience £665), signed Tom Kerridge cookbooks, and branded merchandise including apparel, home goods, and wines.

Differentiator

Problem solved

Functional benefit

Brands

• The Shed: Private dining room by Tom Kerridge, seating up to 10 guests for bespoke dining experiences
• Duck Terrace
• Flower Cottage
• Sunset Cottage
• Mushroom House

Products and services

• The Hand & Flowers Restaurant Two-Michelin-starred restaurant serving elevated pub classics with rich, powerful flavors. Offers Set Menu (£39.50-£45), Classics Menu (£85), House Menu (£195), Saturday Lunch Menu (£95-£110), and Sunday Lunch Menu (£95-£110). Available for lunch and dinner Monday to Saturday, with Sunday lunch.
• The Bar
• The Shed (Private Dining) Private dining room seating up to 10 guests for celebrations, business events, or family gatherings, with a dedicated chef and host. Minimum spend £1,000 with £500 deposit. Menus include Seasonal Tasting Menu (£295pp), Four-Course Menu (£195pp), and Classics Menu (£85pp).
• Rooms Accommodation Fifteen individually decorated luxury bedrooms across four cottages (Duck Terrace, Flower Cottage, Sunset Cottage, Mushroom House) with big beds, baths, hot tubs, and rain showers. Full English breakfast included. Room rates from £275-£625 per night.
• Dine & Stay Experiences Pre-packaged experience packages combining overnight stays with dining. Includes Dinner Bed & Breakfast (£685), Sunday Coach Experience (£665), and The Classics Two-Night Stay (£995).
• Events & Catering Bespoke event catering service bringing The Hand & Flowers food and service to external events for private occasions, corporate events, and celebrations. Features custom menus built on quality British ingredients, a dedicated event planner, and a team of chefs and staff.
• Gift Vouchers Gift vouchers available in £100 denominations from £100 to £1,500, valid for two years. Redeemable for meals or accommodation at the venue.
• Tom Kerridge Cookbooks Signed cookbooks by chef Tom Kerridge, including The Hand & Flowers Cookbook, Best Ever Dishes, Tom's Table, Dopamine Diet, and other titles, priced £20-£40.
• H&F Merchandise Branded merchandise including Branded Pint Glass, Embroidered Apron, Oven Mitt, Pillow Spray, Reed Diffuser, Haircare Duo, Body Care Set, and Hattingley Valley co-branded sparkling wine. Priced £16.50-£49.50.

Quantifiable outcome

• Two Michelin stars maintained, establishing it as the only pub in the world with this distinction.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Hattingley ValleycoreStrategic or Co-development PartnerPartnership with Hattingley Valley winery in Hampshire to produce a limited edition 'The Hand & Flowers' English sparkling wine. Blended in partnership with the Tom Kerridge team using hand-picked 2011 vintage Chardonnay. An elegant bronze/gold colour with lemon pith, nougat and zesty citrus on the nose, featuring orchard fruits with hints of nuts and honey.
• The CoachcoreOthersOne-Michelin-starred sister pub in Marlow. Included in 'The Classics' Two-Night Stay Experience and Sunday Coach Experience packages. Offers exclusive dinner menus for The Hand & Flowers guests.
• The Butcher's Tap & GrillminorOthersSister pub in Marlow, part of the Tom Kerridge Group. Menu available for private dining in The Shed.
• Kerridge's Bar & GrillminorOthersPart of the Tom Kerridge Group restaurant portfolio.
• The Chalk FreehouseminorOthersPart of the Tom Kerridge Group restaurant portfolio.
• EvyveminorOthersElectric vehicle charging provider. Four EV charging points available in car park for guest use via Evyve app.

Scale indicators5 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Ynyshir: Two-Michelin-starred destination restaurant in Machynlleth, Wales. Comparable as a UK two-Michelin-starred restaurant focused on bold, ingredient-led cooking with a small dedicated team.
• Moor Hall: Two-Michelin-starred restaurant with luxury accommodation in Aughton, Lancashire. Comparable as a UK two-Michelin-starred dining destination integrated with boutique lodging.
• The Waterside Inn: Three-Michelin-starred French fine dining restaurant in Bray, UK. Comparable as a UK Michelin-starred destination restaurant with attached accommodation and a multi-decade reputation.
• Restaurant Sat Bains: Two-Michelin-starred restaurant with rooms in Nottingham, UK. Comparable as a UK two-Michelin-starred destination combining fine dining with luxury accommodation in a single property with a small dedicated team.
• L'Enclume: Two-Michelin-starred restaurant with rooms in Cartmel, Cumbria. Comparable as a UK two-Michelin-starred destination combining fine dining with luxury accommodation in a single rural property, owned by a celebrity chef (Simon Rogan).
• The Sportsman: One-Michelin-starred gastropub in Seasalter, Kent. Comparable as a UK Michelin-starred pub with elevated British cuisine and a similar casual-yet-premium positioning to The Hand & Flowers.
• The Fat Duck: Heston Blumenthal's three-Michelin-starred restaurant in Bray, UK. Comparable as a UK Michelin-starred fine dining establishment with a celebrity chef at the helm and a long-established destination reputation.
• The Butcher's Tap & Grill: Tom Kerridge Group sister pub in Marlow. Comparable as a Marlow-based Tom Kerridge venue with British pub and grill concept, sharing brand, customer base, and operational synergies with The Hand & Flowers.
• The Coach: Tom Kerridge's one-Michelin-starred sister pub in Marlow, offering similar elevated British gastropub cuisine. Most directly comparable as a peer within the same group, serving overlapping customer base with similar product positioning.

Broad incumbents

• Restaurant Gordon Ramsay: Three-Michelin-starred flagship restaurant in London, part of a broader celebrity-chef restaurant group. Comparable as a UK Michelin-starred celebrity-chef-owned fine dining establishment, but with a wider portfolio and London positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/HandFMarlow
• Instagraminstagram.com/HandFMarlow
• LinkedInlinkedin.com/company/the-hand-flowers

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Hand & Flowers