The Hotel Show Dubai

What The Hotel Show Dubai does

The Hotel Show Dubai is a B2B trade exhibition organized by dmg events that connects hospitality buyers and decision-makers across the MENA region with global suppliers and solution providers. Held at Dubai World Trade Centre and co-located with INDEX (interior design) and WORKSPACE (workplace design), the event spans 55,249 sqm and attracted over 33,000 combined visitors across the three shows in 2025. The show is structured around six product sectors — HORECA, Hospitality Technology, Wellness/Recreation/Spas, Textiles, Operating Supplies & Equipment, and Sleep — and runs programming through Hospitality Talks (conference), The Chefs Table (culinary competition organized with the Emirates Culinary Guild), and The Housekeepers Challenge. Its core attendee base includes hotel owners and operators, F&B directors, wellness and spa operators, and leisure destination buyers from groups such as Accor, Marriott, Hilton, Emaar Hospitality, Radisson, and Miral.

The underlying technology is conventional event-management infrastructure rather than proprietary software: standard registration systems, the thehotelshow.com website, YouTube/video distribution of conference content, and social media channels (LinkedIn, Instagram, X, Facebook). The organization has no public API, no SDK, and no proprietary digital product; the digital footprint is primarily marketing and content distribution rather than a software platform. There is no AI/ML capability developed in-house — AI appears only as a curated theme within the Hospitality Technology product sector where third-party exhibitors showcase solutions.

The business model is event-driven B2B revenue with two primary streams: exhibitor stand bookings (hospitality suppliers purchasing floor space at quote-based pricing tied to stand size and location) and sponsorship (corporate sponsorship of conference tracks, features, and hospitality areas). Visitor registration is free, which removes demand-side friction but caps direct visitor monetization. The company does not disclose revenue, has 11 direct employees, and operates as part of dmg events — a diversified event-organizer and information-services conglomerate that is a member of UFI, SISO, AEO, AAXO, and SACEOS. The next edition is scheduled for 1–3 June 2027, having been postponed from its regular annual cadence due to regional circumstances.

Name

The Hotel Show Dubai

Legal name

dmg events

Website

https://thehotelshow.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

The Hotel Show Dubai is a B2B trade exhibition, organized by dmg events at Dubai World Trade Centre, connecting MENA hospitality buyers and decision-makers with global suppliers across HORECA, technology, wellness, textiles, OS&E, and sleep product sectors.

Ownership category

akta.pro rank

Product category

Hospitality Trade Exhibition

NAICS

Convention and Trade Show Organizers (56192)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

General Consumer Expos & Trade Shows (MPAGAFAA)

akta.pro secondary industries

Integrated Convention & Expo Complex Hotels (THAGALAE), Pavilion & Country/Group Exhibit Build-Outs (THAHAHAD)

Keywords

• Hospitality trade show
• B2B exhibition events
• Trade exhibition services
• MENA hospitality market
• Event management services

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Others

Revenue model

1. Exhibitor Stand Bookings: The primary revenue stream comes from hospitality suppliers and brands purchasing exhibition stands to showcase products and services to trade visitors at the event.
2. Sponsorship: Companies can sponsor various aspects of the event including conference tracks, features, and hospitality areas to gain visibility and brand association with the show.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

The Hotel Show Dubai is a B2B trade exhibition organized by dmg events that connects hospitality buyers and decision-makers from hotels, restaurants, wellness clinics, fitness centres, and leisure destinations with global suppliers and solution providers. The event features six product sectors (HORECA, Hospitality Technology, Wellness/Recreation/Spas, Textiles, OS&E, and Sleep) along with conference programming, competitive features, and co-location with INDEX and WORKSPACE events at Dubai World Trade Centre.

Product overview

The Hotel Show Dubai is MENA's leading hospitality trade exhibition organized by dmg events, featuring a core exhibition event alongside multiple integrated modules and co-located shows. The product portfolio includes the main trade show event (connecting hospitality buyers with global suppliers across six product sectors: HORECA, Hospitality Technology, Wellness/Recreation/Spas, Textiles, OS&E, and Sleep), conference programming through Hospitality Talks, competitive features like The Chefs Table culinary competition and The Housekeepers Challenge, and the Tastemakers Showcase for industry thought leadership. The show is co-located with INDEX (interior design) and WORKSPACE (workspace design) events, creating a comprehensive Design & Hospitality ecosystem spanning 55,249 sqm.

Differentiator

Problem solved

Functional benefit

Brands

• Hospitality Talks: A conference platform featuring influential leaders discussing leadership, strategy, and future of hospitality industry.
• The Chefs Table
• The Housekeepers Challenge

Products and services

• The Hotel Show Dubai (Exhibition Event) MENA's leading hospitality trade show connecting buyers and decision-makers from hotels, restaurants, wellness clinics, fitness centres, and leisure destinations with global suppliers and solution providers across six product sectors.
• Hospitality Talks A conference platform featuring influential hospitality industry leaders discussing leadership, strategy, and future trends across the sector, including specialized tracks such as HITEC, Hospitality Leadership, F&B Forum, and Engineering and Sustainability Summit.
• The Chefs Table A culinary competition where nine teams from leading hotels compete over 3 days to produce a 5-course meal competing for the 'Hotel Culinary Team of the Year' title, organized in partnership with The Emirates Culinary Guild.
• The Housekeepers Challenge A housekeeping competition showcasing professional skills in immersive mock-up hotel rooms with wellness features inspired by elements of nature.
• Tastemakers Showcase A thought leadership session bringing together influential chefs for discussions on F&B trends, emerging guest expectations, and the intersection of food, culture, and experience.
• INDEX Co-located Event A co-located interior design and fit-out exhibition with over 30 years of heritage, the flagship MENA event connecting regional buyers with global suppliers, brands and manufacturers.
• WORKSPACE Co-located Event A co-located workspace design and office interiors exhibition representing the Middle East's largest interiors event where buyers source the latest in interiors, furniture, services and technologies for the workplace.

Quantifiable outcome

• Over 30,000 industry visitors attended the co-located shows in 2025
• +2 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

29 partnerships are on record, tiered core, flagship and minor.

• dmg eventscoreStrategic or Co-development Partner · 1 June 2027dmg events is the official organizer of The Hotel Show Dubai. As a leading face-to-face events organizer, dmg events creates dynamic marketplaces to connect businesses with the right communities. The company is a member of UFI, SISO, AEO, AAXO, and SACEOS global exhibition industry associations.
• INDEX ExhibitioncoreStrategic or Co-development Partner · 1 June 2027INDEX is a co-located exhibition at The Hotel Show Dubai, bringing the interior design and fit-out industry together for over 30 years. The event connects regional buyers with global suppliers, brands, and manufacturers. Both shows are co-located with WORKSPACE at Dubai World Trade Centre.
• WORKSPACE ExhibitioncoreStrategic or Co-development Partner · 1 June 2027WORKSPACE is a co-located exhibition with The Hotel Show Dubai and INDEX, representing the Middle East's largest interiors event where buyers from across the GCC source the latest in interiors, furniture, services, and technologies for the workplace.
• The Emirates Culinary GuildflagshipStrategic or Co-development Partner · 27 May 2025The Emirates Culinary Guild organizes and manages The Chefs Table competition at The Hotel Show, where nine culinary teams from leading hotels compete over 3 days to produce a stunning 5-course meal competing for the 'Hotel Culinary Team of the Year' title.
• HVSflagshipStrategic or Co-development PartnerHVS President Hala Matar Choufany serves on the Advisory Board, providing industry expertise and strategic counsel. HVS is a global hospitality consulting firm providing valuation, advisory, and management services.
• RotanaflagshipStrategic or Co-development PartnerEddy Tannous, Chief Operating Officer of Rotana, serves on the Advisory Board providing strategic counsel on industry trends and hospitality operations.
• HiltonflagshipStrategic or Co-development PartnerEmma Banks, Vice President F&B Strategy & Development EMEA at Hilton, serves on the Advisory Board contributing expertise in food and beverage strategy.
• Emaar Hospitality GroupflagshipStrategic or Co-development PartnerNicolas Bellaton, Head of Hospitality at Emaar Hospitality Group, serves on the Advisory Board providing insights on hospitality asset management.
• Radisson Hotel GroupflagshipStrategic or Co-development PartnerJan Hanak, Managing Director at Radisson Hotel Group, serves on the Advisory Board contributing expertise in hotel operations and management.
• BNC NetworkminorGTM or Marketing PartnerBNC Network is the largest project intelligence provider in the Middle East, Africa, and South Asia, serving as a media partner for The Hotel Show with coverage of over 37,000 live projects valued at over USD 17 trillion.
• HORECA TrendminorGTM or Marketing PartnerHORECA Trend is a media and communication platform for Turkey's hotel, restaurant, café and catering sectors serving as a media partner for The Hotel Show.
• Hospitality UpgrademinorGTM or Marketing PartnerHospitality Upgrade serves as a media partner providing industry news and insights for The Hotel Show audience.
• Hotel OnlineminorGTM or Marketing PartnerHotel Online serves as a media partner providing hospitality industry news coverage for The Hotel Show.
• Hotelier IndonesiaminorGTM or Marketing PartnerHotelier Indonesia serves as a media partner providing hospitality industry coverage in the Indonesian market.
• Horeca International Middle EastminorGTM or Marketing PartnerHoreca International Middle East serves as a media partner for The Hotel Show covering the hospitality industry in the Middle East region.
• WorldchefsflagshipStrategic or Co-development PartnerAndy Cuthbert, President at WORLDCHEFS and Past President of Emirates Culinary Guild, serves on the Advisory Board contributing culinary industry expertise.
• Kerzner InternationalflagshipStrategic or Co-development PartnerRosemary Read Larsen, Global Director of Wellness at Kerzner International, serves on the Advisory Board providing wellness hospitality expertise.
• The Lux CollectiveflagshipStrategic or Co-development PartnerOliviero Cassini, Chief Development Officer EMEA at The Lux Collective, serves on the Advisory Board contributing expertise in luxury hospitality development.
• RAK Hospitality HoldingflagshipStrategic or Co-development PartnerAlison Grinnell, CEO of RAK Hospitality Holding, serves on the Advisory Board providing strategic counsel on hospitality asset management and operations.
• Wasl HospitalityflagshipStrategic or Co-development PartnerGiuliano Gasparini, Head of Hospitality Asset Management at Wasl Hospitality, serves on the Advisory Board contributing expertise in hospitality asset management.
• Gates HospitalityflagshipStrategic or Co-development PartnerDr. Naim Maadad, CEO & Founder of Gates Hospitality, serves on the Advisory Board and is Chairman of the Australian Business Council Dubai, contributing regional hospitality expertise.
• Sunset Hospitality GroupflagshipStrategic or Co-development PartnerMilos Zekovic, Senior Director of Operations Lifestyle Dining at Sunset Hospitality Group, serves on the Advisory Board contributing expertise in lifestyle dining and hospitality operations.
• The Indian Hotels Company Limited (IHCL)flagshipStrategic or Co-development PartnerSaurabh Tiwari, Area Director Middle East & CIS at The Indian Hotels Company Limited (IHCL), serves on the Advisory Board providing expertise in hospitality operations across the region.
• MEREDflagshipStrategic or Co-development PartnerYazan Al Khalidi, Chief Commercial Officer at MERED, serves on the Advisory Board contributing expertise in hospitality commercial strategy.
• Shurooq (Sharjah Investment and Development Authority)flagshipStrategic or Co-development PartnerElie Armaly, Senior Director of Business Development at Shurooq, serves on the Advisory Board contributing expertise in tourism development and investment.
• MiralflagshipStrategic or Co-development PartnerPriya Chellani, Associate Director of Hospitality and Culture at Miral, serves on the Advisory Board contributing expertise in hospitality development for Yas Island attractions.
• TriconflagshipStrategic or Co-development PartnerRaha Hadjarpour, General Manager at Tricon, serves on the Advisory Board contributing hospitality management expertise.
• Group JKPflagshipStrategic or Co-development PartnerJames Knight-Pacheco, Co-founder of Group JKP and presenter of the Chef JKP Podcast, serves on the Advisory Board contributing culinary and hospitality expertise.
• Forsite CreativeflagshipStrategic or Co-development PartnerGustavo De Hostos, Founder & Managing Partner at Forsite Creative, serves on the Advisory Board contributing expertise in hospitality design and development.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• The Big 5 (by dmg events): Middle East's largest construction trade show, organized by dmg events at Dubai World Trade Centre. Comparable as a dmg events-operated Dubai mega-trade show, though focused on construction rather than hospitality.

Direct peers

• HOST Milano: Major international hospitality industry trade show held biennially in Milan, Italy. Comparable as a large-scale B2B hospitality exhibition with global exhibitor and visitor base spanning HORECA, hospitality tech, and design.
• INDEX Exhibition: Co-located interior design and fit-out exhibition at Dubai World Trade Centre, organized by dmg events. Directly comparable as a co-located sister show with shared venue, audience overlap, and identical operating model.
• WORKSPACE Exhibition: Co-located workspace and office interiors exhibition organized by dmg events at Dubai World Trade Centre. Same operator, venue, and co-located ecosystem; comparable B2B trade show model targeting adjacent buyer segments.
• HITEC (Hospitality Industry Technology Exposition and Conference): Premier global hospitality technology trade show and conference. Directly comparable in that hospitality tech is The Hotel Show's top demand category (60% of attendees), and HITEC serves an overlapping buyer base of hotel technology decision-makers.
• EquipHotel Paris: Biennial hospitality trade show in Paris serving hoteliers, restaurateurs, and wellness professionals. Directly comparable as a flagship European B2B hospitality exhibition with overlapping product sectors (HORECA, OS&E, design).
• Gulfhost (by dmg events): Dubai-based hospitality and foodservice trade show organized by dmg events. Directly comparable as a sister dmg events hospitality B2B exhibition targeting overlapping MENA buyers and exhibitors.
• FHA (Food & Hotel Asia): Asia's leading international hospitality and foodservice trade event. Comparable B2B trade show model targeting hotel, restaurant, and foodservice buyers across HORECA, OS&E, and hospitality tech.
• Sirha (Sirha Lyon / World Pastry Cup): Global hospitality and gastronomy trade event held in Lyon, France. Comparable B2B trade show covering HORECA, foodservice equipment, and culinary competitions (similar positioning to The Chefs Table).
• Beautyworld Middle East (by dmg events): Largest beauty and wellness trade show in the MENA region organized by dmg events. Comparable as a dmg events-operated B2B trade show with similar exhibitor stand-booking revenue model and Dubai venue base.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/TheHotelShow
• YouTubeyoutube.com/@thehotelshow4612
• Facebookfacebook.com/TheHotelShow
• LinkedInlinkedin.com/company/thehotelshowdubai
• Instagraminstagram.com/thehotelshowdubai

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Hotel Show Dubai