Libema

What Libema does

Libéma (legal entity Libéma Exploitatie B.V.) is a privately held Dutch family-owned leisure conglomerate founded in 1982 by Dirk Lips and headquartered at the Autotron Rosmalen site in Rosmalen, Netherlands. The company operates more than 20 locations across the Netherlands and the United Kingdom, organized into three divisions: Attractieparken (attraction parks), Vakantieparken (vacation parks), and Beurzen & Evenementen (trade shows and events). The Attractieparken division includes Safaripark Beekse Bergen, ZooParc Overloon, Eindhoven Zoo, AquaZoo Leeuwarden, Luchtvaartmuseum Aviodrome, Klimrijk Brabant, Speelland Beekse Bergen, BIOS Zeelandhallen cinema, and Golf De Gulbergen; the UK international presence comprises Paignton Zoo (acquired late 2025) and Newquay Zoo. The Vakantieparken division comprises five accommodation brands (Safari Resort Beekse Bergen, Lake Resort Beekse Bergen, Safari Hotel Beekse Bergen, Vakantiepark Dierenbos, and Kasteel Steenenburg), and the Beurzen & Evenementen division includes Brabanthallen 's-Hertogenbosch (55,000 m2), 1931 Congrescentrum, Autotron Rosmalen, Omnisport Apeldoorn, Autotron Exclusive, EXPO Greater Amsterdam, Zeelandhallen Goes, MAINSTAGE, and Event Center Beekse Bergen.

The core operating technology is a conventional leisure venue management stack: integrated ticketing, accommodation booking, venue hire scheduling, and a customer data platform that supports direct marketing and satisfaction surveys under the company's AVG/GDPR-aligned privacy framework. The company runs a mobile app for personalized visit experiences and maintains digital channels (web, social, email) for consumer engagement. There are no disclosed proprietary AI/ML systems, patents, or technology R&D initiatives; the business is fundamentally a physical-asset operator with standard martech and booking infrastructure.

Libéma's revenue model combines direct-to-consumer ticket sales (zoo and attraction admissions, annual passes), vacation park accommodation bookings (overnight stays at safari-themed and historic estate properties), B2B venue and event hire (corporate events, conferences, trade shows at large venues), event organization revenue from five in-house bureaus (Libéma Open tennis, festivals/concerts, cycling events, equestrian events, trade exhibitions), and a transactional automotive retail stream through Autotron Exclusive. The company serves two primary customer segments in parallel: individual consumers and families seeking leisure experiences, and corporate/organizational clients requiring event venues and conference facilities. Approximately 1,500 employees support operations. The Lips family retains full ownership with no external institutional investors, and revenue is not publicly disclosed.

Name

Libema

Legal name

Libéma Exploitatie B.V.

Website

https://libema.nl

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Libéma is a Dutch family-owned leisure conglomerate operating 20+ attraction parks, zoos, vacation parks, and event venues across the Netherlands and UK, serving both consumer families and corporate clients through ticketing, accommodation bookings, venue hire, and in-house event organization.

Ownership category

akta.pro rank

Product category

Leisure Attractions and Event Venues

NAICS

Amusement and Theme Parks (71311), Zoos and Botanical Gardens (71213), Amusement Parks and Arcades (7131), Nature Parks and Other Similar Institutions (712190)

SIC

Services-Amusement & Recreation Services (7900), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Destination Theme Parks (Large-Scale, Multi-Attraction Parks) (THAJAEAA)

akta.pro secondary industries

Amusement Parks & Theme Parks (THAAAAAA), Fairgrounds & Expo Parks (THAHAAAH), Large-Scale Headquarters Convention Hotels (THAGALAH), Outdoor Adventure & Action Sports Parks (Ski Resorts, Bike Parks, Skateparks) (MPAKAEAL)

Keywords

• Leisure attractions
• Vacation parks
• Event venues
• Zoological parks
• Family entertainment

Headquarters

HQ city

Rosmalen

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Others

Revenue model

1. Attraction Park Admissions: Revenue from ticket sales to Safari Park Beekse Bergen, ZooParc Overloon, Eindhoven Zoo, AquaZoo Leeuwarden, Luchtvaartmuseum Aviodrome, Klimrijk Brabant, Speelland Beekse Bergen, and Paignton Zoo and Newquay Zoo in the UK.
2. Vacation Park Accommodations: Revenue from overnight stays at Safari Resort Beekse Bergen, Lake Resort Beekse Bergen, Safari Hotel Beekse Bergen, Vakantiepark Dierenbos, and Kasteel Steenenburg.
3. Event and Exhibition Venue Hire: Revenue from renting venues including Brabanthallen 's-Hertogenbosch, 1931 Congrescentrum, Omnisport Apeldoorn, Autotron, Zeelandhallen Goes, EXPO Greater Amsterdam, MAINSTAGE, and Event Center Beekse Bergen.
4. Organized Events: Revenue from Libéma's five event organizing bureaus: Libéma Events (Libéma Open tennis tournament), Libéma Entertainment (festivals and concerts), LPC (cycling events), Indoor Brabant (horse sports), and 2XPO (trade and public exhibitions).
5. Golf and Recreation: Revenue from Golf De Gulbergen course and BIOS Zeelandhallen cinema.
6. Autotron Exclusive: Revenue from exclusive automobile sales through showroom at Autotron Exclusive featuring Audi, Maserati, Mercedes, Porsche, Bentley and McLaren vehicles.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

Libéma operates a portfolio of 20+ leisure locations in the Netherlands (with recent UK expansion) spanning three divisions: attraction parks (wildlife/safari parks, zoos, aviation museum, climbing and play parks, golf course, cinema), vacation parks (safari-themed lodges, hotels, family holiday parks, a castle estate), and trade shows & events (large-scale exhibition halls, conference centers, sports venues, and entertainment halls). The company also runs five in-house event organizing bureaus producing tennis, festivals, cycling, equestrian, and trade exhibitions, plus an exclusive premium automobile showroom.

Product overview

Libéma is a leisure conglomerate with more than 20 locations organized across three divisions: Attractieparken (attraction parks), Vakantieparken (holiday parks), and Beurzen & Evenementen (trade shows and events). The Attractieparken division includes wildlife attractions such as Safaripark Beekse Bergen, ZooParc Overloon, Eindhoven Zoo, AquaZoo Leeuwarden, and Luchtvaartmuseum Aviodrome, plus adventure parks (Klimrijk Brabant, Speelland Beekse Bergen), Golf De Gulbergen, and cinema (BIOS Zeelandhallen). Internationally, Libéma operates Paignton Zoo and Newquay Zoo in the UK. The Vakantieparken division offers safari-themed accommodation at Safari Resort Beekse Bergen, Lake Resort Beekse Bergen, Safari Hotel Beekse Bergen, Vakantiepark Dierenbos, and Kasteel Steenenburg. The Beurzen & Evenementen division encompasses event venues including Brabanthallen 's-Hertogenbosch (55,000 m2), 1931 Congrescentrum, Autotron Rosmalen, Omnisport Apeldoorn, Autotron Exclusive, EXPO Greater Amsterdam, Zeelandhallen Goes, MAINSTAGE, and Event Center Beekse Bergen. Five organization bureaus (Libéma Events/Libéma Open, Libéma Entertainment, LPC, Indoor Brabant, and 2XPO) organize their own events including the Libéma Open tennis tournament, festivals, cycling events, equestrian events (The Dutch Masters), and trade shows (TuinIdee).

Differentiator

Problem solved

Functional benefit

Brands

• Libéma Events: Event management bureau organizing the Libéma Open grass tennis tournament at Autotron Rosmalen.
• Libéma Entertainment
• LPC (Libéma Profcycling)
• Indoor Brabant B.V.
• 2XPO

Products and services

• Safaripark Beekse Bergen A safari park where visitors observe wildlife through gamedrives by car, on foot, or by boat, featuring lions, elephants, giraffes, and other African animals. Target audience: families, wildlife enthusiasts, leisure visitors.
• ZooParc Overloon A zoo where visitors embark on adventurous expeditions through areas housing sloths, lions, giraffes, and other exotic species. Target audience: families, educational visitors.
• Eindhoven Zoo A zoo offering close encounters with animals from rhinos and tigers to penguins and chimpanzees, providing diverse wildlife experiences. Target audience: families, educational groups.
• AquaZoo Leeuwarden A zoo featuring giant otters, ring-tailed lemurs, Amur tigers, and other aquatic and exotic animals across adventure-themed areas. Target audience: families.
• Luchtvaartmuseum Aviodrome An aviation museum featuring over 100 aircraft and helicopters, jet fighter exhibitions, and Dutch aviation history. Target audience: aviation enthusiasts, families, educational groups.
• Klimrijk Brabant An adventure park in the Veldhovense forests featuring climbing courses and indoor/outdoor activities for families. Target audience: active families, children, groups.
• Speelland Beekse Bergen A play and water park for children featuring extensive play equipment and water attractions at Beekse Bergen. Target audience: families with young children.
• Golf De Gulbergen An 18-hole golf course (Sprookjesbaan and Libellenbaan) plus Old Course, operated by a golf club with nearly 1,400 members. Target audience: golf club members and golf enthusiasts.
• BIOS Zeelandhallen A cinema with 4 screens at Zeelandhallen Goes, offering spacious seating and a complete evening out for moviegoers. Target audience: local cinema visitors, families.
• Paignton Zoo An 80-hectare zoo in Devon, England featuring animals, covered enclosures, playgrounds, and award-winning gardens. Target audience: UK families, wildlife enthusiasts, international visitors.
• Newquay Zoo A zoo in Cornwall, UK with over 130 species in botanical gardens and educational routes, featuring rare predators and conservation projects. Target audience: UK families, educational groups.
• Safari Resort Beekse Bergen Overnight accommodation in the heart of the savanna with lodges overlooking wildlife, swimming pool, and restaurant Moto. Target audience: families, safari experience seekers, vacation travelers.
• Lake Resort Beekse Bergen Outdoor living accommodation with African-themed villas overlooking Lake Victoria, featuring beach access and swimming pool. Target audience: families, vacation travelers.
• Safari Hotel Beekse Bergen Luxury hotel accommodation with views over the savanna, offering family getaways and romantic stays with unlimited access to Safaripark and Speelland. Target audience: families, couples, premium leisure travelers.
• Vakantiepark Dierenbos Family holiday park in Brabant offering farm animal experiences, swimming pool, and restaurant in a forested environment. Target audience: families with children.
• Kasteel Steenenburg A historic estate offering luxury hotel accommodation combining historical charm with modern facilities and fine dining. Target audience: premium leisure travelers, weddings, corporate retreats.
• Brabanthallen 's-Hertogenbosch One of the largest event venues in the Netherlands with 55,000 m2 of space for trade shows, events, and festivals. Target audience: corporate event organizers, trade show organizers, exhibition organizers.
• 1931 Congrescentrum A conference center within Brabanthallen offering meeting rooms and multi-day events with full service. Target audience: corporate clients, association conferences.
• Autotron Rosmalen An event venue with diverse halls, atmospheric ambiance, and extensive outdoor areas suitable for various events. Target audience: corporate event organizers, festival organizers.
• Omnisport Apeldoorn A top sports venue combining sport, business, and entertainment, hosting cycling events and breaking records. Target audience: sports federations, corporate event organizers.
• Autotron Exclusive An exclusive showroom featuring premium automobiles from Audi, Maserati, Mercedes, Porsche, Bentley, and McLaren. Target audience: premium automobile buyers, collectors.
• EXPO Greater Amsterdam A unique event location in the Randstad featuring a glass roof construction, outdoor area, and solar panels. Target audience: corporate event organizers, trade show organizers.
• Zeelandhallen Goes The largest event venue in Southwest Netherlands, fully configurable based on client needs. Target audience: corporate event organizers, trade show organizers.
• MAINSTAGE The entertainment hall of southern Netherlands with facilities for large-scale live entertainment and music shows. Target audience: concert promoters, live entertainment organizers.
• Event Center Beekse Bergen Six atmospheric halls and a 40-hectare outdoor area suitable for all types of events at Beekse Bergen. Target audience: corporate event organizers, wedding planners.
• Libéma Events (Libéma Open) An event organizing bureau that runs one of the Netherlands' leading grass tennis tournaments, the Libéma Open, at Autotron Rosmalen. Target audience: tennis fans, sports spectators, sponsors.
• Libéma Entertainment An event organizing bureau producing over 20 events annually with 300,000 visitors, specializing in large-scale public events, festivals, and concerts. Target audience: festival and concert attendees, sponsors.
• LPC (Libéma Prof Cycling) A cycling event specialist organizing national track cycling events like the NK Baanwielrennen and international events including Giro d'Italia, Tour de France, and world championships. Target audience: cycling fans, sports federations, sponsors.
• Indoor Brabant (The Dutch Masters) An event organizing bureau that runs The Dutch Masters at Brabanthallen, a four-day international equestrian event. Target audience: equestrian fans, sponsors, international sports spectators.
• 2XPO An event organizing bureau for trade and public exhibitions, operating TuinIdee and other exhibition concepts from venues including Brabanthallen. Target audience: trade show exhibitors, public exhibition visitors, consumer brands.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• EAZA (European Association of Zoos and Aquaria)coreStrategic or Co-development PartnerLibéma's dierentuinen (zoos) are members of EAZA, a European cooperation of over 300 zoos and aquaria dedicated to species conservation, nature protection, research, and education.
• Stichting WildlifecoreStrategic or Co-development PartnerStichting Wildlife supports Libéma's animal parks in various conservation projects in the Netherlands and abroad. Volunteers organize activities at Safaripark Beekse Bergen, Eindhoven Zoo, ZooParc Overloon, and AquaZoo Leeuwarden.
• Quiet Community'sminorStrategic or Co-development PartnerLibéma founder Dirk Lips co-founded the Quiet Community's initiative in 2013 with Harry Hilders and Ralph Embrechts. Libéma continues to actively support this organization addressing poverty in the Netherlands.
• Stichting HaleekaminorStrategic or Co-development PartnerThrough Stichting Haleeka, Libéma employees and volunteers provide families with a seriously ill child or parent a fully catered stay at Safari Resort. Families enjoy a few days in a luxury wheelchair-friendly lodge.
• JINC Baas van MorgenminorOthersLibéma participates annually in the JINC Baas van Morgen program, providing employment opportunities and career guidance to young people.
• SlachtofferhulpminorOthersLibéma supports Slachtofferhulp (Victim Support) as part of its charitable giving program.
• Stichting Ambulance WensminorOthersLibéma supports Stichting Ambulance Wens (Ambulance Wish Foundation) as part of its charitable giving program.
• Dreamnight at the ZoominorOthersLibéma participates in Dreamnight at the Zoo, an annual event where zoos worldwide open their doors free of charge to children with a chronic illness or disability.

Scale indicators6 records

Recent moves13 records

Expansion highlights6 records

Direct peers

• Duinrell: Duinrell operates a Dutch theme park combined with a holiday park, mirroring Libéma's combined attraction-plus-accommodation model at Beekse Bergen. Highly comparable target customer (Dutch families seeking short-break holidays).
• Burgers' Zoo: Arnhem-based Burgers' Zoo is one of the Netherlands' largest zoos and a direct competitor to Libéma's zoos, with comparable eco-themed habitats and EAZA-affiliated conservation programming.
• Center Parcs: Center Parcs operates European holiday park villages with on-site activities, comparable to Libéma's Vakantieparken division (Safari Resort, Lake Resort, Safari Hotel, Vakantiepark Dierenbos) in both business model and family-occasion customer base.
• RAI Amsterdam: RAI Amsterdam is one of the Netherlands' largest exhibition and convention venues, directly comparable to Libéma's Brabanthallen, EXPO Greater Amsterdam, and 1931 Congrescentrum in venue-based B2B event rental and trade show business.
• Jaarbeurs: Jaarbeurs in Utrecht operates as a major Dutch exhibition and conference venue, comparable to Libéma's Beurzen & Evenementen division (Brabanthallen, Zeelandhallen, 1931 Congrescentrum) for trade show hosting and corporate event hire.
• Landal GreenParks: Landal GreenParks operates a network of holiday parks across the Netherlands and Europe with bungalow-style accommodations, directly comparable to Libéma's Safari Resort, Lake Resort, and Vakantiepark Dierenbos in product offering and family vacation customer base.
• Walibi Holland: Walibi Holland is a Dutch thrill-ride theme park operating in the same Dutch leisure market as Libéma's attraction parks (Speelland Beekse Bergen, Klimrijk Brabant), targeting families and thrill-seeking visitors.
• Efteling: Efteling is the Netherlands' largest and most iconic theme park, operating a destination-scale park with on-site accommodation and shows. Directly comparable to Libéma's Beekse Bergen destination model as a Dutch destination leisure operator.
• Diergaarde Blijdorp: Rotterdam Zoo is one of the Netherlands' flagship zoos and a direct comparable to Libéma's zoo portfolio (Safaripark Beekse Bergen, Eindhoven Zoo, ZooParc Overloon, AquaZoo), operating in the same Dutch market with overlapping visitor demographics.
• Ouwehands Dierenpark: Ouwehands Zoo in Rhenen is a Dutch regional zoo with comparable scale, family-focused positioning, and indoor/outdoor exhibits — directly competing for Dutch family visitor spend against Libéma's Eindhoven Zoo and ZooParc Overloon.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/Libema
• Facebookfacebook.com/libemaNL

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries25 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Libema