Joe Theismann’s Restaurant

What Joe Theismann’s Restaurant does

Joe Theismann's Restaurant is a single-location full-service sports bar and American casual dining establishment located at 1800A Diagonal Road in historic Old Town Alexandria, Virginia. Named after and branded around the legacy of two-time Pro Bowl NFL quarterback Joe Theismann, the restaurant features a 40-seat bar with 11 TVs for game-day viewing, a scratch-made dining room, outdoor seating, and a memorabilia-filled private event space. The menu spans bar bites priced from $4 through premium entrées such as a 60-day aged 12oz NY Strip at $44, with signature 8-inch pan pizzas, scratch-made wings, burgers, and sandwiches. The restaurant serves over 19 domestic and premium draft beers with seasonal rotation and offers weekend brunch, weekday happy hour, and an $29 bottomless brunch option.

The business operates four distinct revenue streams: dine-in food and beverage sales, alcohol sales (cocktails, wine, spirits, craft beer), online ordering for pick-up and delivery via the OLO platform, and private event/catering services managed through Tripleseat with five event spaces accommodating 30 to 100 guests. Distribution channels include the physical restaurant, e-commerce ordering (OLO), direct event sales (Tripleseat), and a gift card program operated through the parent ARP Restaurants platform. Marketing is concentrated on Instagram (1,131 followers), email newsletter (Fishbowl), and cross-promotion within the Alexandria Restaurant Partners network.

The restaurant is privately held and operated as part of ARP Restaurants (Alexandria Restaurant Partners), a multi-concept restaurant group managing seven establishments across Alexandria, Arlington, and Orlando including Ada's on the River, Vola's Dockside Grill, and Mia's Italian Kitchen. No proprietary technology, AI capabilities, funding rounds, or financial disclosures are present in the available data; the technology stack relies entirely on third-party SaaS platforms (OLO, Tripleseat, Fishbowl). The establishment serves four primary customer segments: sports enthusiasts/game-day crowds, private event planners, tour groups, and weekend brunch customers, with a horizontal segmentation approach across both consumer and small-group use cases.

Name

Joe Theismann’s Restaurant

Legal name

Joe Theismann's Restaurant

Website

https://theismanns.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Joe Theismann's Restaurant is a single-location sports bar and American casual dining establishment in Old Town Alexandria, Virginia, named after NFL quarterback Joe Theismann and operated by ARP Restaurants. It serves sports fans, private event groups, tour groups, and brunch customers via dine-in, online ordering, and catering.

Ownership category

akta.pro rank

Product category

Casual Dining Restaurants

NAICS

Full-Service Restaurants (722511), Drinking Places (Alcoholic Beverages) (722410), Restaurants and Other Eating Places (72251)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro industry

PRIMARYTHAFAEAA

Neighborhood & Sports Bars

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Bars, Pubs & Nightlife Venues

SECONDARYCRANACAC

Sports Bars

Consumer Products & Retail/Tobacco, Alcohol & Cannabis Retail/On-Premise Alcohol Retail (Bars, Pubs & Taprooms)

SECONDARYTHAFACAK

Special Occasion & Destination Restaurants

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Full-Service Restaurants (Casual & Fine Dining)

Keywords

• Sports bar dining
• Craft beer selection
• Private event catering
• American restaurant
• Weekend brunch service

Headquarters

HQ city

Alexandria

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Dine-in Food and Beverage Sales: Core revenue stream from serving food and beverages in the restaurant, including brunch, lunch, dinner, and bar service. Menu features scratch-made American fare including pan pizzas, wings, burgers, sandwiches, soups, salads, and entrées.
2. Alcohol Sales: Significant revenue from craft beer, cocktails, wine, and spirits. The restaurant offers over 19 domestic and premium draft beer options, extensive cocktail menu, and wine selection.
3. Catering and Events: Revenue from private event bookings, group tours, rehearsal dinners, office parties, retirement functions, and full-service or drop-off catering.
4. Online Ordering (Pick-Up & Delivery): Revenue from take-out and delivery orders placed through the OLO online ordering platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Joe Theismann's Restaurant is a full-service sports bar and lounge in Old Town Alexandria, Virginia, serving scratch-made American fare including signature 8-inch bar pizzas, wings, burgers, sandwiches, salads, soups, and premium aged steaks. The venue features a 40-seat bar with 11 TVs for game-day viewing, a 19+ draft craft beer selection, an extensive cocktail and wine menu, weekend brunch, weekday happy hour, and five private event spaces accommodating 30-100 guests with full-service and drop-off catering. The restaurant also offers online ordering for pick-up and delivery through the OLO platform and operates gift card sales.

Product overview

Joe Theismann's Restaurant operates as a sports bar and lounge offering a unified dine-in experience centered on classic American fare with sports-themed branding. The core product is the full-service restaurant and bar, supplemented by online ordering for pick-up and delivery, and private events and catering services for groups of 30-100 guests. Key offerings include signature 8-inch bar pizzas, scratch-made wings, burgers, and sandwiches, along with weekend brunch and daily happy hour promotions. The venue features five distinct event spaces including The Press Box and The Owner's Suite, with the latter customizable for both sports-themed and neutral occasions.

Differentiator

Problem solved

Functional benefit

Products and services

• Dine-In Restaurant & Bar Full-service American sports bar and lounge featuring a scratch-made menu of individual pan pizzas, wings, burgers, sandwiches, soups, salads, and entrees. Includes a 40-seat bar with 11 TVs for game-day viewing, a refreshed dining room, and memorabilia-filled spaces. Open Monday-Friday 11am-11pm and Saturday-Sunday 10am-11pm.
• Online Ordering (Pick-Up & Delivery) Digital ordering service enabling customers to place food and beverage orders for pick-up and delivery through the OLO-powered online ordering system accessible from the restaurant website.
• Private Events & Catering Event hosting service with five unique event spaces accommodating 30 to 100 guests, including The Press Box (mezzanine, up to 64 guests) and The Owner's Suite (private room with Joe Theismann memorabilia, up to 100 guests combined). Includes full-service events, drop-off catering, pick-up catering, boxed lunches, and group tour options.
• Weekend Brunch Service Brunch service offered every Saturday and Sunday from 10am to 3pm, featuring a $29 per person bottomless small plates and bar pizza option, a four-flavor mimosa flight at $18, Bloody Mary, Pineapple Mojito, and other brunch libations alongside scratch-made brunch dishes.
• Happy Hour Promotion Discounted food and beverage promotion available Monday through Friday from 3pm to 7pm in the bar and lounge areas, featuring $5 well-drinks, house wines, and draft beers, $8 specialty cocktails, and a $4 bar bites menu (Chicken Fried Pickles, Buffalo Chicken Wings, Joe's All-American Smashed Sliders, Vegan Chorizo Taco) with all four available for $32.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• ARP Restaurants (Alexandria Restaurant Partners)coreStrategic or Co-development PartnerJoe Theismann's Restaurant is operated by Alexandria Restaurant Partners (ARP Restaurants), a hospitality group that owns and operates multiple restaurants in the Alexandria, VA area including Ada's on the River, Barca Pier & Wine Bar, Mia's Italian Kitchen, Vola's Dockside Grill & Hi-Tide Lounge, and Royal Restaurant. The restaurant benefits from shared marketing, centralized systems, and cross-promotion within the ARP network.
• OLO (Online Ordering Platform)coreTechnology or IntegrationOLO provides the online ordering platform powering Joe Theismann's pick-up and delivery services. Customers can order directly through the OLO-powered menu system accessible from the restaurant website.
• TripleseatcoreTechnology or IntegrationTripleseat provides event management software for Joe Theismann's private events and catering operations. The platform enables customers to submit event inquiries, book private events, and manage catering requests online.

Scale indicators4 records

Expansion highlights5 records

Broad incumbents

• Twin Peaks Restaurant: National sports lodge concept built around extensive TV coverage, beer, and American bar fare. Comparable as a sports-bar format peer, though at significantly larger scale and a more casual positioning than Theismann's scratch-made menu.
• Buffalo Wild Wings: National sports bar chain centered on wings, multiple TVs, and beer. Comparable for the sports viewing / wings-and-beer occasion, though its scale and chain model differ materially from a single upscale independent.
• Old Ebbitt Grill: Iconic D.C.-area upscale-casual American restaurant and oyster bar near the White House with extensive bar and event space. Comparable as a destination full-service D.C. operator with similar craft beer, scratch-menu, and private-event business mix.
• Clyde's Restaurant Group: Established D.C.-area restaurant group (Old Ebbitt Grill, Clyde's of Georgetown, The Hamilton) operating upscale-casual American restaurants with strong bar programs. Comparable as a broader D.C. full-service operator competing for the same destination dining and corporate event occasions.

Regional players

• Ted's Bulletin: D.C.-area American diner and bar concept with scratch-made comfort food, craft cocktails, and event capabilities. Comparable as a regional D.C. casual full-service operator with a similar scratch-menu, brunch, and private-event approach.
• Hard Times Cafe: Regional casual American restaurant and sports bar chain in the D.C. metro specializing in wings and chili. Comparable for the casual American sports-bar occasion and group dining use cases in a similar local market.

Others

• Mia's Italian Kitchen: Another ARP Restaurants concept (Alexandria and Orlando locations) with shared marketing, gift card, and operational infrastructure. Comparable as a portfolio peer for group bookings and event cross-sell within the same parent network.
• Vola's Dockside Grill & Hi-Tide Lounge: Sibling restaurant under ARP Restaurants in Old Town Alexandria, sharing back-office systems, gift card network, and cross-promotion. Concept overlap is partial (seafood-forward vs. American sports bar) but they compete for the same Alexandria event and tourist dollars.

Direct peers

• Union Street Public House: Long-running American pub and sports bar located steps from Theismann's in Old Town Alexandria. Closest geographic and concept competitor, offering scratch-American fare, craft beer, and televised sports to a similar tourist and local clientele.
• Glory Days Grill: Virginia-based sports bar and casual dining chain with multiple locations across the Mid-Atlantic. Directly comparable as a sports-themed casual restaurant/bar emphasizing game-day viewing, burgers, wings, and craft beer in a similar market geography.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xinstagram.com/theismannsrestaurant
• Instagraminstagram.com/theismannsrestaurant
• LinkedInlinkedin.com/company/joe-theismann%E2%80%99s-restaurant

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Joe Theismann’s Restaurant