The IVF Center

What The IVF Center does

The IVF Center is a private, physician-owned fertility clinic headquartered in Winter Park, Florida, with a second location in Lake Nona (Orlando). Founded in 2003 and operating with approximately 21 employees, the practice is led by Founder and Medical Director Dr. Mark P. Trolice — a double board-certified reproductive endocrinologist and Professor at the UCF College of Medicine — and Dr. Laurel Stadtmauer, Director of Third Party Reproduction. The clinic hosts Central Florida's only ACGME-accredited Reproductive Endocrinology and Infertility (REI) fellowship in affiliation with UCF, functioning simultaneously as a teaching site, a clinical research center (e.g., The Rebalance Study for PCOS), and a commercial fertility provider.

The practice delivers the full assisted reproductive technology stack: in vitro fertilization (IVF), intracytoplasmic sperm injection (ICSI), preimplantation genetic testing (PGT), intrauterine insemination (IUI), egg and embryo cryopreservation, egg and embryo donation, family balancing (gender selection), LGBTQ+ family building, fertility testing for men and women, PCOS treatment including laparoscopic ovarian drilling, and psychological support. The on-site embryology and andrology laboratories incorporate TMRW Life Sciences automated cryostorage with barcode-based specimen identification and continuous environmental monitoring. Telemedicine consultations supplement in-person visits at the two physical sites.

The IVF Center generates revenue primarily through fee-for-service fertility treatment cycles priced at $10,000-$15,000 per IVF cycle excluding medications and ancillaries, with additional revenue from ICSI, PGT, donor services, and cryopreservation storage fees. The go-to-market model is physician-led and sales-driven, supported by educational content marketing (podcast, blog, webinars), free community seminars, a referring provider program with regional OB/GYNs, and earned media featuring Dr. Trolice. Patient financing is offered through an in-house 60%-down / 6-month plan and third-party partnerships with Future Family, CapexMD, ARC Fertility, and PatientFi, broadening access for self-pay patients. The practice serves heterosexual couples, LGBTQ+ individuals and couples, women with PCOS or endometriosis, male-factor infertility patients, and women pursuing elective or medical fertility preservation.

Name

The IVF Center

Legal name

The IVF Center

Website

https://theivfcenter.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

The IVF Center is a private fertility clinic in Winter Park and Lake Nona, Florida, providing IVF, IUI, egg donation, cryopreservation, and LGBTQ+ family building services under Founder Dr. Mark Trolice, with academic ties to UCF College of Medicine and Central Florida's only ACGME-accredited REI fellowship.

Ownership category

akta.pro rank

Product category

Fertility Services

NAICS

Ambulatory Health Care Services (621), All Other Outpatient Care Centers (621498)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000)

akta.pro primary industry

Fertility, Reproductive Endocrinology & IVF Centers (HLAFAJAD)

akta.pro secondary industries

Reproductive Endocrinology & Infertility (IVF/Fertility) (HLAKAJAC), Fertility & Reproductive Endocrinology Telehealth (IVF/IUI, infertility evaluation) (HLALAHAA), Prenatal, Newborn & Reproductive Diagnostics (NIPT, IVF/PGT, newborn screening) (HLAAALAJ)

Keywords

• Fertility treatment services
• In vitro fertilization
• Reproductive endocrinology
• Fertility preservation
• Assisted reproductive technology

Headquarters

HQ city

Winter Park

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Fertility Treatment Services: The clinic generates revenue through providing fertility treatments including IVF cycles, IUI procedures, egg freezing, donor services, and related medical procedures. Treatment costs vary based on individualized care plans and specific procedures required.
2. In-House Financing Program: Self-pay patients can access in-house financing with 60% down payment, 3% administrative fee, and 6-month repayment plan. No credit check required, making fertility treatments accessible to uninsured patients.
3. Third-Party Financing Partnerships: Partnerships with Future Family, CapexMD, and ARC Fertility provide patient financing options including 0% APR loans, competitive rate loans up to $50,000, and multi-cycle treatment packages.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

The IVF Center is a physician-led fertility clinic providing assisted reproductive technology services including IVF, IUI, ICSI, egg donation, donor embryo replacement, egg freezing, embryo cryopreservation, preimplantation genetic testing, LGBTQ+ family building, family balancing, fertility testing for men and women, and PCOS treatment. The clinic operates from two Central Florida locations (Winter Park headquarters and Lake Nona/Orlando) with on-site embryology and andrology laboratories and TMRW Life Sciences automated cryostorage, serving self-pay and insured patients via per-cycle, multi-cycle package, and financing arrangements.

Product overview

The IVF Center is a single-location fertility clinic in Winter Park/Orlando, Florida offering a comprehensive range of assisted reproductive technology services. The core offerings include In Vitro Fertilization (IVF) with its associated techniques (ICSI, genetic testing, embryo cryopreservation), Intrauterine Insemination (IUI), egg donation, embryo donation, egg freezing, and LGBTQ+ family building services. Supporting services include fertility testing for men and women, PCOS treatment, psychological support, telemedicine consultations, and an on-site IVF laboratory. The clinic also conducts clinical research through studies like The Rebalance Study. Services are delivered through two locations (Lake Nona and Winter Park) with financing options through partner programs.

Differentiator

Problem solved

Functional benefit

Products and services

• In Vitro Fertilization (IVF) Advanced assisted reproductive technology involving egg retrieval, laboratory fertilization with sperm, embryo development monitoring, and embryo transfer to the uterus, for patients with infertility who have not succeeded with less invasive treatments.
• Intrauterine Insemination (IUI) Non-invasive procedure placing washed sperm directly into the uterus during ovulation to facilitate fertilization, used for unexplained infertility, cervical issues, or mild male factor infertility.
• Egg Donation Fertility treatment using donor eggs from a qualified donor, fertilized with partner or donor sperm and transferred to the recipient's uterus, for women unable to produce viable eggs.
• Embryo Cryopreservation Freezing and storage of excess embryos for future fertility attempts using TMRW automated cryostorage with barcode-based identification and continuous monitoring, allowing patients to preserve embryos created during IVF cycles.
• Preimplantation Genetic Testing (PGT) Preimplantation genetic testing performed on embryos prior to transfer to determine chromosomal normalcy and screen for certain genetic diseases.
• Intracytoplasmic Sperm Injection (ICSI) Advanced IVF technique where a single sperm is directly injected into each egg to facilitate fertilization, used for severe male factor infertility.
• Egg Freezing Fertility preservation service allowing women to freeze and store eggs for future use, supported by TMRW automated cryostorage.
• LGBTQ+ Family Building Comprehensive fertility services designed for LGBTQ+ individuals and couples, including donor sperm, egg donation, and surrogacy coordination.
• Family Balancing Gender-selection fertility service allowing families to balance their family composition through IVF with genetic testing.
• Fertility Testing for Women Comprehensive evaluation of female reproductive health including hormonal analysis, ovarian reserve testing, ultrasound imaging, and ovulation assessment.
• Fertility Testing for Men Male fertility evaluation including semen analysis, sperm quality assessment, and evaluation of reproductive function.
• PCOS Treatment Specialized treatment for Polycystic Ovary Syndrome including medication management, lifestyle interventions, laparoscopic ovarian drilling, and IVF, with reported 50-80% pregnancy success rates following ovarian drilling.
• Embryo Replacement (Donor Embryo Transfer) Donor embryo transfer service using embryos donated by other IVF patients, offering an alternative path to parenthood for patients without viable eggs or sperm.
• IVF Second Opinions Expert evaluation and review of existing fertility treatment plans by The IVF Center's reproductive endocrinologists to provide alternative perspectives and recommendations.
• Psychological Support Services Mental health and emotional counseling services to support patients through the psychological challenges of fertility treatment.

Quantifiable outcome

• 55% success rate for women under 35 achieving pregnancy via IVF on first try
• +4 more outcomes

Named customers1 record

Segments7 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Family EqualityminorStrategic or Co-development Partner · 1 January 2023Dr. Trolice serves on the Board of Directors of Family Equality, an organization advocating for LGBTQ+ family rights. He participated in the 'Shining Through the Clouds' podcast addressing LGBTQ+ fertility challenges.
• TMRW Life SciencescoreTechnology or IntegrationTMRW Life Sciences provides next-generation automated cryostorage for eggs and embryos. The partnership enables The IVF Center to offer enhanced traceability and safety through barcode-based specimen identification with continuous monitoring and intelligent automation.
• UCF College of MedicinecoreStrategic or Co-development PartnerAffiliation with UCF College of Medicine provides academic leadership and hosts Central Florida's only ACGME-accredited REI fellowship program. Dr. Trolice serves as Professor at UCF College of Medicine.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Extend Fertility: Specialized egg freezing and fertility preservation practice. Comparable as a complementary fertility preservation service line, though narrower than The IVF Center's full-service model.
• Prelude Fertility: Multi-site fertility network positioning itself as a comprehensive reproductive care provider. Comparable IVF/fertility preservation offerings with a more contemporary consumer brand and larger footprint.
• Kindbody: Tech-enabled fertility clinic chain with employer-benefit partnerships and modern consumer brand. Comparable service line (IVF, egg freezing, LGBTQ+ family building) but materially larger, venture-backed, and employer-focused compared to The IVF Center.

Direct peers

• New Hope Fertility Center: Single-metro fertility clinic known for mild/minimal-stimulation IVF protocols. Comparable as a specialized boutique IVF operator competing on clinical approach and patient experience rather than scale.
• Reproductive Medicine Associates of New Jersey (RMANJ): Physician-led fertility practice with strong academic ties and published outcomes. Closely mirrors The IVF Center's model of an outcomes-driven, fellowship-affiliated REI practice with a comparable service menu.
• IVF Florida Reproductive Associates: Multi-physician Florida-based fertility practice with a comparable IVF/IUI/PGT service menu and LGBTQ+ family building focus. The most direct in-state competitor, overlapping the same Central and South Florida patient pool.

Broad incumbents

• Shady Grove Fertility: Large US fertility practice network with strong East Coast footprint and SART-reported outcomes. Directly comparable across the full IVF/IUI/fertility preservation service line; benefits from greater scale and shared lab operations.
• Boston IVF: Multi-site fertility clinic network affiliated with academic medical centers. Comparable as a physician-led IVF practice group; offers a similar outcome-driven, academically affiliated positioning to The IVF Center.
• CCRM Fertility: Largest US fertility network with 25+ locations and integrated lab/payer infrastructure. Directly comparable to The IVF Center as a multi-site IVF operator; out-scales on payer leverage and lab capacity but shares the same core IVF/IUI/PGT service mix.

Regional players

• Piedmont Reproductive Endocrinology Group (PREG): Regional fertility clinic in the Southeast US offering IVF and third-party reproduction services. Comparable as a similarly sized, physician-led Southeast fertility practice, providing a near-peer benchmark for regional dynamics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/theivfcenter

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The IVF Center