The Ivy City Garden

What The Ivy City Garden does

The Ivy City Garden is a single all-day dining restaurant located at Dashwood House, 69 Old Broad Street in the City of London, near Liverpool Street Station. The restaurant is part of The Ivy Collection, a private UK-based restaurant group that operates more than 30 locations across London, the South East, South West, North West, Yorkshire, the Midlands, Scotland, Wales, Northern Ireland and the Republic of Ireland. The Ivy City Garden serves business lunch guests during weekdays and celebratory diners on weekends, with extended operating hours from early morning to late evening seven days a week.

The restaurant's core offering is in-person table-service dining built around a signature design aesthetic of greenery, bold artwork and orange leather banquettes, alongside a dedicated private dining suite for group events. Menu structure includes an A La Carte, a signature Ivy Edition set menu, seasonal and event-led set menus (Golden Summer, Sensational Saturday, Graduation), and a retail gift card product. Pricing is à la carte / set menu based, with promotional entries such as the Golden Summer at £19.95 for two courses and the Graduation set menu from £44.95.

The go-to-market model is direct-to-consumer: customers book tables or private dining rooms via the ivycollection.com website, supplemented by walk-ins. Customer segments are predominantly urban professionals and occasion-driven diners (business lunches, graduations, weekend celebrations), with secondary capture from inbound tourist flow near the ABBA Voyage and Mamma Mia venues. No proprietary technology, app, or AI system is described; the operating stack is standard hospitality (reservation system, email newsletter, organic social on Instagram/Facebook/TikTok). Revenue is generated entirely through food and beverage sales and gift card issuance, with no disclosed licensing, franchise, or subscription model.

Name

The Ivy City Garden

Legal name

The Ivy Collection

Website

https://theivycitygarden.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

The Ivy City Garden is an all-day dining restaurant near Liverpool Street Station in London, operated as part of The Ivy Collection. It serves business lunches, weekend celebrations, and private dining events via table reservations, walk-ins, and seasonal set menus.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Restaurant Dining: Revenue generated from food and beverage sales through dine-in service. The restaurant operates with table service and offers various menus including A La Carte, Golden Summer set menu, Sensational Saturday menu, Ivy Edition set menu, and graduation set menu. Private dining rooms are available for special occasions.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

The Ivy City Garden is an all-day brasserie-style restaurant in the City of London near Liverpool Street Station serving breakfast, lunch, and dinner with table service. It operates a main dining room alongside private dining rooms for special occasions and offers multiple menu formats including an A La Carte menu, seasonal menus (Golden Summer, Sensational Saturday), The Ivy Edition signature menu, and an event-specific Graduation Set Menu. Gift cards are sold online through The Ivy Collection's gifting platform.

Product overview

The Ivy City Garden is a single restaurant location operated by The Ivy Collection, offering all-day dining with multiple menu offerings. The restaurant provides standard dining in the main restaurant area featuring signature greenery, artwork, and orange leather banquettes, alongside private dining rooms for special occasions. Menu options include the standard A La Carte menu, seasonal offerings (Golden Summer, Sensational Saturday), The Ivy Edition signature menu, and event-specific menus (Graduation). The restaurant is not a platform or multi-product offering but a single dining establishment.

Differentiator

Problem solved

Functional benefit

Products and services

• The Ivy City Garden Restaurant
• Private Dining at The Ivy City Garden
• A La Carte Menu
• Golden Summer Menu
• Sensational Saturday Menu
• The Ivy Edition Menu
• Graduation Set Menu
• The Ivy Collection Gift Cards

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• J Sheekey: Covent Garden upscale seafood restaurant with comparable ticket size, design-driven atmosphere, and overlap in pre-theatre and business lunch demand.
• Scott's Mayfair: Mayfair upscale restaurant/seafood specialist with similar luxury positioning, professional clientele, and price tier to The Ivy City Garden.
• The Ivy Chelsea Garden: Sister restaurant within The Ivy Collection; London upscale brasserie with similar signature décor, menu structure, and customer target — the closest direct comp within the same brand.
• Clos Maggiore: Covent Garden upscale Italian restaurant consistently rated among London's most romantic dining destinations; competes for celebratory occasion diners in the same price tier.
• Sexy Fish: Berkeley Square upscale Asian-influenced restaurant with design-led interior and high-ticket positioning; competes for the same after-work and special occasion London diner.
• The Original Ivy (West End): The flagship Ivy Collection restaurant and historical anchor of the brand; comparable all-day dining model with elevated pricing and aspirational positioning.
• Hawksmoor: London upscale steakhouse group operating multiple sites with comparable price point (£40-£60 ticket), design-forward interiors, and similar professional/lifestyle diner base.
• The Ivy Tower Bridge: Another Ivy Collection London site with overlapping brasserie concept, menu pricing, and target demographic of business diners and celebrants.
• The Wolseley: Iconic London grand café/brasserie with similar all-day dining format, business lunch catchment, and special-occasion positioning; long-established competitor in the same segment.

Broad incumbents

• The Ned: Large London hotel/members' venue with multiple restaurants and bars under one roof; broader portfolio play targeting similar affluent professional and lifestyle guests.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/TheIvyBrasseries
• Instagraminstagram.com/the_ivy_collection
• TikToktiktok.com/@the_ivy_collection
• LinkedInlinkedin.com/company/the-ivy-city-garden

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Ivy City Garden