Leverage
Leverage is a Paris-based, bootstrapped B2B growth marketing agency serving SaaS, finance, energy, education and real estate clients with full-funnel paid media, creative, data and outbound ABM services, differentiated by 20+ AI agents.
- Company typePrivate
- Founded-
- HeadquartersParis, France
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Leverage does
Leverage is a Paris-based growth marketing agency founded in 2022 and structured as a SASU under MAAT HOLDING (EURL), with founder Tony Berthomé serving as CEO. The firm delivers full-funnel B2B growth marketing across four pillars — Paid Media & Performance (Google, Meta, LinkedIn), Creative Studio (UGC video, static visuals, landing pages, lead magnets), Data & Measurement (tracking, dashboards, data warehouse, automation) and Outbound & ABM (cold calling, cold emailing, ABM workshops, data enrichment) — supplemented by SEO, Growth Marketing and CRO audit modules. Client engagement requires a minimum €2,000/month commitment in paid advertising, and named logos include AB Tasty, Malt, Yomoni, Gorgias, Prologis, CodinGame, Weglot, Greenscope and Ensol across SaaS, Finance, Energy, Education, Real Estate and Sustainability verticals. The agency reports 120+ clients, €20M+ annual managed media across 100+ countries, a 9.1/10 NPS and 70% referral-driven new business.\n\nThe firm's stated technology differentiator is a branded suite of 20+ specialized AI agents — ICP Persona Building, AI Copywriter for SEO, AI Analyst for attribution/CLV/prediction, AI Strategist for creative, Meta Ads Agent, Search Ads Agent, Lookalike Agent for CRM, GTM AI Agent and Search Terms Clean — applied across text, image and video modalities for generative content, predictive analytics, process automation and audience recommendations. Delivery is led by an 11-person senior team drawn from Google, Microsoft and French startups; Leverage emphasizes a non-layered model where senior experts work directly with clients. Geographic footprint extends from France into Spain, Belgium and the United States, and the firm operates from 128 rue La Boétie, 75008 Paris (RCS 889 462 743).\n\nLeverage is bootstrapped with no disclosed external funding. Revenue is generated through professional services fees layered on top of client advertising spend, with pricing varying by media volume, channel count and strategic scope. The business combines a senior-led consulting model with productized AI tooling (e.g., a public AI agents waitlist) used both internally and as a top-of-funnel acquisition channel.
Leverage firmographics
Firmographics- Name
- Leverage
- Legal name
- LEVERAGE AGENCY
- Website
- https://theleverage.io
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Leverage is a Paris-based, bootstrapped B2B growth marketing agency serving SaaS, finance, energy, education and real estate clients with full-funnel paid media, creative, data and outbound ABM services, differentiated by 20+ AI agents.
- Ownership category
- akta.pro rank
Leverage industry classification
Industry- Product category
- Growth Marketing Agency Services
- NAICS
- Advertising Agencies (541810), Media Buying Agencies (54183)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)
- akta.pro secondary industries
- B2B / Account-Based Marketing (ABM) Strategy Consulting (MPAAAFAM), B2B/ABM Creative Agencies (MPAAAAAI), Marketing Automation Operations for Demand Gen (Email/CRM Workflows) (BPAFAKAM)
Keywords
Where Leverage is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Leverage business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Paid Media & Performance Services: Agency fees for managing paid advertising campaigns across Google Ads, Meta Ads, LinkedIn Ads and other platforms. Revenue based on managed advertising budgets and service fees. Clients must invest minimum €2,000/month in paid advertising.
- Creative Studio Services: Creative production services including static visuals, UGC video production, landing pages, and lead magnets. Services are billed as part of integrated service packages.
- Data & Measurement Services: Analytics, tracking implementation, data visualization, marketing automation setup, CRM structuring, and data warehouse services. Delivered as consulting engagements.
- Outbound & ABM Services: Cold calling, cold emailing, ABM workshops, data scraping, and copywriting B2B services for lead generation. Billed as part of comprehensive outbound programs.
- SEO Services: Complete SEO accompaniment including technical, content and authority optimization. Includes SEO audits and ongoing optimization services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Hybrid | Monthly | Minimum entry point for paid advertising clients |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels9 records
Leverage product offering
Product offeringCore offering
Leverage is a full-funnel B2B growth marketing agency that delivers four integrated service pillars: Paid Media & Performance (SEA/SMA/CRO across Google, Meta, LinkedIn), Creative Studio (UGC video, static visuals, landing pages, lead magnets), Data & Measurement (tracking, dashboards, marketing automation, data warehouse), and Outbound & ABM (cold calling, cold emailing, ABM workshops, data scraping). Services are delivered by a senior in-house team operating 20+ proprietary AI agents, with a minimum client commitment of €2,000/month in managed paid advertising.
Product overview
Leverage is a full-service growth marketing agency (not a software platform) offering four integrated service pillars: Paid Media & Performance (SEA/SMA across Google, Meta, LinkedIn), Creative Studio (UGC, landing pages, lead magnets), Data & Measurement (tracking, dashboards, automation, data warehouse), and Outbound & ABM (cold calling/emailing, ABM, data enrichment). The agency differentiates through 20+ proprietary AI agents that automate and optimize tasks across all service lines, including ICP Persona Building, AI Copywriter for SEO, AI Analyst, AI Strategist, Meta Ads Agent, and Lookalike Agent. Services are delivered by senior experts (former Google, Microsoft employees) with a full-funnel approach using the AARRR framework.
Differentiator
Problem solved
Functional benefit
Companies that use Leverage
Customer profileNamed customers24 records
Segments5 records
Ideal customer profiles2 records
Leverage technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability8 records
Feature8 records
Leverage partnerships and signals
Strategic signalScale indicators7 records
Recent moves6 records
Expansion highlights5 records
Leverage competitors and assessment
Company assessmentEmerging players
- Brainstorm Singapore (or Brainstorm France): Independent consulting and growth agency in France supporting B2B go-to-market and ABM strategy. Comparable on ABM consulting and outbound execution.
Broad incumbents
- WPP: Global advertising conglomerate with GroupM media agencies and creative shops. Competes for B2B media spend with much larger scale and established client relationships.
- Artefact: Paris-based global data and AI marketing services firm. Overlaps with Leverage on data, analytics, and AI-driven campaign optimization, with much larger enterprise footprint.
- Publicis Groupe: Global advertising holding company with media, creative, and data capabilities. Offers competing paid media and ABM services for large enterprises, often absorbing specialist agencies.
- Jellyfish: Global digital marketing agency with media planning, creative, and analytics at scale. Competes with Leverage in enterprise B2B paid media and ABM, but with broader geographic and service breadth.
Direct peers
- Keyade: French digital marketing agency specializing in paid media, SEO, and data analytics. Competes directly with Leverage on SEA and paid social services for B2B clients.
- Eskimoz: French B2B performance marketing agency offering SEO, SEA, paid social, and data services. Very similar model to Leverage with a focus on measurable ROI for mid-market and enterprise clients.
- fifty-five: Paris-based data-driven digital marketing agency combining analytics, data infrastructure, and campaign activation. Comparable on the Data & Measurement pillar and AI-driven client work.
- Effilab: French specialist agency focused on Google Ads, paid media, and conversion optimization for B2B and ecommerce clients. Direct competitor on paid acquisition services.
- 1000Mercis: French digital marketing group offering programmatic, data, and social advertising. Competes for mid-market and enterprise B2B clients in France and Europe.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Leverage social profiles
Digital presenceLeverage financial estimates
Financial estimateRevenue estimate
Valuation estimate
Leverage leadership team
Management profileNumber of profiles
Profiles12 records
Leverage funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Leverage M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Leverage
What does Leverage do?
Leverage is a full-funnel B2B growth marketing agency that delivers four integrated service pillars: Paid Media & Performance (SEA/SMA/CRO across Google, Meta, LinkedIn), Creative Studio (UGC video, static visuals, landing pages, lead magnets), Data & Measurement (tracking, dashboards, marketing automation, data warehouse), and Outbound & ABM (cold calling, cold emailing, ABM workshops, data scraping). Services are delivered by a senior in-house team operating 20+ proprietary AI agents, with a minimum client commitment of €2,000/month in managed paid advertising.
Is Leverage a public or private company?
Leverage is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Leverage founded?
Leverage was founded in -1. It employs 11 to 50 people.
Where is Leverage based?
Leverage is headquartered in Paris, France, in the Europe region.
How does Leverage make money?
Five revenue lines are on record. Paid Media & Performance Services are the primary driver. The others are creative Studio Services, data & Measurement Services, outbound & ABM Services and SEO Services.
Who are Leverage's main competitors?
Brainstorm Singapore (or Brainstorm France) is listed as an emerging player. Broad incumbents are WPP, Artefact, Publicis Groupe and Jellyfish. Direct peers are Keyade, Eskimoz, fifty-five, Effilab and 1000Mercis.
Does Leverage have an API?
No public API is recorded for Leverage.
What industry is Leverage in?
Leverage's product category is Growth Marketing Agency Services. Its primary akta.pro industry code is BPAFAKAA, B2B Demand Generation & Lead Nurture Agencies, with a secondary code of MPAAAFAM, B2B / Account-Based Marketing (ABM) Strategy Consulting. Its NAICS code is 541810 and its SIC code is 7311.