The Local Salon

What The Local Salon does

The Local Salon is an independent, owner-operated hair salon headquartered at Salon Republic, Room 306, 201 E. Magnolia Blvd., Burbank, California, with a single physical point of operation serving the greater Burbank/North Hollywood area of Southern California. The business is operated as a collective of three independent stylists — Rosie Fiore, Michelle Hiatt, and Amy Edwards — each of whom maintains her own online booking portal (Square for Rosie, mhiatthair.com for Michelle), client relationships, scheduling, and pricing. Amy Edwards additionally serves clients in Studio City and Woodland Hills outside the Burbank location.

The salon's core service offering is custom hair coloring and styling, with explicit specialization in ammonia-free color techniques including balayage, ombré, root shade, melt, bronde, semi- and demi-permanent color, alongside cutting and styling. Pricing is quote-based ("starting at") and varies by hair thickness, length, product used, and time spent, with a $100 deposit required for 2+ hour appointments and a $50 deposit for 1-hour appointments, charged only on cancellations within 48 hours. Free pre-booking consultations are offered, and complimentary adjustments are available within five days of service. The salon uses professional product lines including OLAPLEX, Davines, and CULT + KING.

The go-to-market motion is direct-to-consumer, self-serve, and based entirely on local demand: customers book 24/7 through individual stylist portals or via a free consultation-matching intake form. There is no centralized marketing, no paid acquisition, no e-commerce, and no app; discovery is driven by Instagram (@thelocalsalon) and word of mouth. Revenue is generated exclusively from fee-for-service hair appointments plus ancillary retail product sales. The salon employs 15 people across the stylists and chair support staff and operates as a private, unfunded, independent business with no parent company, subsidiaries, or external investors disclosed.

Name

The Local Salon

Legal name

The Local Salon

Website

https://thelocalsalon.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

The Local Salon is an independent Burbank, California hair salon operated by three stylists (Rosie Fiore, Michelle Hiatt, Amy Edwards) who each manage their own online booking. It offers custom hair coloring and styling — specializing in ammonia-free techniques — to individual adult consumers in the greater Burbank, Studio City, and Woodland Hills area.

Ownership category

akta.pro rank

Product category

Hair Salon Services

NAICS

Beauty Salons (812112)

akta.pro primary industry

Unisex/Family Hair Salons (HSALAAAC)

akta.pro secondary industries

Haircutting & Styling Services (HSALAAAD), Hair Coloring & Highlights Services (HSALAAAE)

Keywords

• Hair salon services
• Hair coloring
• Hair styling
• Ammonia-free color
• Hair color techniques

Headquarters

HQ city

Burbank

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Hair Services: One-time service transactions for hair coloring, cutting, and styling. Services include balayage, ombre, root shade, melt, bronde, semi-permanent, and demi-permanent color. Pricing varies based on hair thickness, length, product used, and time spent. Deposits required for appointments to secure booking.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

The Local Salon is a hair salon offering personalized hair coloring, cutting, and styling services. The stylists provide a range of color techniques including balayage, ombre, root shade, melt, bronde, semi-permanent, and demi-permanent color, using ammonia-free professional product lines such as OLAPLEX, Davines, and CULT + KING. Free consultations are offered to match clients with stylists and determine service pricing based on individual hair characteristics.

Product overview

The Local Salon is a hair salon offering hair styling and coloring services for clients. The salon provides a range of hair services including balayage, babylites, ombre, root shade, melt, bronde, semi, and demi color treatments. The salon operates at Salon Republic Burbank with individual stylists (Rosie Fiore and Michelle Hiatt) who maintain their own separate booking systems and schedules. Services are customized to each client's unique hair type, lifestyle, and preferences, with free consultations offered. The salon emphasizes ammonia-free hair color products and uses professional hair care lines including OLAPLEX, Davines, and CULT + KING.

Differentiator

Problem solved

Functional benefit

Products and services

• Hair Coloring Services Personalized hair color services using ammonia-free professional product lines (OLAPLEX, Davines, CULT + KING). Techniques offered include balayage, ombre, babylights, root shade, melt, bronde, semi-permanent, and demi-permanent color. Pricing varies by hair thickness, length, product used, and time spent.
• Hair Cutting Services Custom hair cutting tailored to each client's hair type, lifestyle, and personal style. Pricing varies based on hair characteristics.
• Hair Styling Services Personalized hair styling services designed around each client's vision and lifestyle rather than generic trends.
• Free Hair Consultations Complimentary consultations offered to discuss options, answer questions, and determine exact pricing before committing to a service appointment.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor.

• OLAPLEXminorOthersProfessional hair care product brand used and recommended by the salon. Listed as one of the salon's 'top notch products' and 'favs'.
• DavinesminorOthersProfessional hair care product brand used and recommended by the salon. Listed as one of the salon's 'top notch products' and 'favs'.
• CULT + KINGminorOthersProfessional hair care product brand used and recommended by the salon. Listed as one of the salon's 'top notch products' and 'favs'.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Aveda Experience Centers: Aveda operates its own branded salons and is also a key professional product brand used in many independents. Relevant to The Local Salon as both a product ecosystem peer (premium natural/ammonia-friendly lines) and a branded-salon operator competing for the same premium consumer.
• Supercuts: National chain offering walk-in haircuts and basic color at value price points. Represents the broad-incumbent competitive floor in the hair services category, contrasting with The Local Salon's premium, appointment-based, color-specialist positioning.
• Great Clips: Largest U.S. hair salon franchise by unit count, focused on affordable, quick haircuts. A scale incumbent that defines the value end of the market against which premium independents like The Local Salon differentiate on expertise, color specialization, and experience.
• Drybar: Multi-location blow-dry and styling concept operating across the U.S. Comparable to The Local Salon as a premium-priced, experience-driven hair services brand with strong stylists and a self-serve booking model, though at significantly greater scale and with a narrower service menu.

Emerging players

• Glamsquad: On-demand mobile beauty services platform offering hair styling and makeup at the client's location. Comparable to The Local Salon in targeting experience-seeking, time-pressed consumers willing to pay for personalized beauty services, though it competes on convenience rather than a fixed salon relationship.

Direct peers

• Spoke & Weal: Boutique salon brand with multiple California locations specializing in high-end color, cuts, and styling. Most directly comparable to The Local Salon in service mix, premium pricing, and color-led differentiation, but at greater scale and with a more developed multi-location brand.

Others

• Salon Republic: Co-working salon suite concept where independent stylists rent private rooms. The Local Salon operates out of Salon Republic Burbank; the platform represents both a real-estate peer (shared infrastructure) and a structural template the salon could replicate or expand within.

Regional players

• Suite Reyna: Los Angeles-based independent salon collective offering personalized hair services with a strong color and styling focus. Comparable to The Local Salon in Southern California geography, premium positioning, and small-team model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/thelocalsalon/?hl=en
• LinkedInlinkedin.com/company/the-local-salon

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Local Salon