TheMerode
TheMerode is a Brussels-based private members' club founded in 2021, operating a 6,000 m² historic mansion with 2,300+ members, multiple F&B venues, 150+ annual events, and reciprocal partnerships with 9 international private clubs.
- Company typePrivate
- Founded2021
- HeadquartersBrussels, Belgium
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What TheMerode does
TheMerode is a private members' club operating inside Hôtel The Merode, a 6,000 m² restored 16th-century mansion on Place Poelaert in central Brussels, Belgium. Founded and opened in November 2021, the club serves affluent professionals, young professionals (18–32), couples, and corporate clients through a layered membership structure (Classic, Next Gen, Partner, Group, and tailor-made Corporate packages) with joining fees of €1,000–€1,600 and annually-renewing subscriptions whose rates are not publicly disclosed. As of the latest reporting, the club counts 2,300+ active members, curated by a Screening Board, and is supported by a 67-person team spanning community management, programming, events, marketing, and operations.
TheMerode generates revenue across six streams: recurring membership subscriptions; transaction-based F&B across five on-site venues (Ciao Restaurant, TheStables Café & Brasserie, ökēn Cocktail Bar, TheOtium, and a seasonal Terrace); paid event ticketing (e.g., €25 poker nights, €65 wine tastings); subscription-inclusive workspace access (30 desks, meeting rooms, phone booths); private venue hire across 11 event rooms (including a 355 m² Conservatory); and exclusive catering via partner JML Food Company. The technology stack is non-proprietary: a website, a member mobile app on iOS and Android, and standard event-booking functionality — there is no AI/ML productization, SDK, or API. Distribution is direct-to-consumer through the website and app, supported by a dedicated corporate sales team and a network of 9 reciprocal international club partnerships (London, Dubai, Madrid, New York, Milano, Paris, Milan, Athens, Berlin) that enable cross-club member access. The club is B Corp certified and GDPR-compliant, and it is owned by TheMerode SA, a privately held Belgian public limited company; no funding rounds or external investment are disclosed.
TheMerode firmographics
Firmographics- Name
- TheMerode
- Legal name
- TheMerode SA
- Website
- https://themerode.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- TheMerode is a Brussels-based private members' club founded in 2021, operating a 6,000 m² historic mansion with 2,300+ members, multiple F&B venues, 150+ annual events, and reciprocal partnerships with 9 international private clubs.
- Ownership category
- akta.pro rank
TheMerode industry classification
Industry- Product category
- Private Members' Club
- NAICS
- Museums, Historical Sites, and Similar Institutions (7121), Convention and Trade Show Organizers (56192)
- SIC
- Services-Membership Organizations (8600), Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Private Memberships & Invitation-Only Experiences (HSACAMAL)
- akta.pro secondary industry
- Specialty & Historic Venues (Landmarks, Estates) (THAHAAAK)
Keywords
Where TheMerode is headquartered
LocationHeadquarters
- HQ city
- Brussels
- HQ country
- Belgium
- HQ region
- Europe
Offices1 record
Markets served
TheMerode business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Membership Subscriptions: Annual membership fees for Classic, Next Gen, Partner, and Group memberships. Joining fees apply (Classic: €1,000, Partner: €1,600, excluding Next Gen). Memberships auto-renew annually unless cancelled in writing one month before expiry.
- Event Ticketing: Revenue from paid events such as Texas Hold'em tournaments (€25/person), wine tastings (€65), and breathwork sessions. Members receive priority access with some events being members-only.
- Food & Beverage: Revenue from on-site dining at Ciao Restaurant (Italian fine dining), TheStables Café & Brasserie, ökēn cocktail bar, and The Terrace. Ciao is open to members and non-members; TheStables is members-only with guests permitted.
- Workspace Access: Members-only workspace with 30 desks, phone booths, and meeting rooms included in membership. The workspace features state-of-the-art meeting facilities.
- Venue Rental & Private Events: Members can hire meeting rooms and private event spaces. Non-members can access private hire during weekends only. The club offers 11 distinct rooms including The Conservatory (355m2), multiple salons (31-103m2), and a Conference Room (99m2).
- Catering Services: JML Food Company provides exclusive catering services for private and corporate events hosted at the club.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Classic Membership - Individual membership for ages 33 and above |
| Subscription | Annual | Next Gen Membership - Individual membership for ages 18-32 |
| Subscription | Annual | Partner Membership - Shared membership for couples at same address |
| Subscription | Annual | Group Membership - Minimum 5 individuals from same company or social group |
| Subscription | Annual | Corporate Membership - Tailor-made packages for companies |
| Unit Pricing | Pay-as-you-go | Texas Hold'em Night - Tournament entry |
| Unit Pricing | Pay-as-you-go | Exclusive Visit & Wine Tasting at Domaine Château de Bousval |
| Unit Pricing | Pay-as-you-go | Breathwork & Lunch experience |
| Unit Pricing | Pay-as-you-go | Ökēn Cocktail Bar - Friday non-member entry |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels9 records
TheMerode product offering
Product offeringCore offering
TheMerode operates a private members' club housed in a renovated 16th-century historical building in Brussels. It sells personal and corporate annual memberships that grant access to multiple on-site dining venues, a 30-desk workspace, private event spaces across 11 rooms, and an annual program of 150+ cultural, social, and business events. Members also benefit from reciprocal access to 9 international private clubs.
Product overview
TheMerode is a private members' club in Brussels offering a comprehensive portfolio of membership-based services. The core offering includes Personal Memberships (Classic, Next Gen, Partner, Group) and Corporate Memberships providing access to club facilities. On-site amenities encompass multiple dining venues (Ciao Restaurant - Italian fine-dining, TheStables Café - Belgian brasserie, Ökēn Cocktail Bar, TheOtium Bar, and seasonal Terrace), private hire/event spaces (The Conservatory, various salons, Conference Room), and a members-only workspace with 30 desks. The club also runs an extensive cultural program including art exhibitions, the Art Project, Art Day events, and over 150 yearly events. Reciprocal partnerships extend access to international private clubs. A mobile app provides members-only digital access for bookings and benefits. TheMerode holds B Corp certification reflecting its commitment to social and environmental standards.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 150+ in-person member events per year
- +4 more outcomes
Companies that use TheMerode
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles3 records
TheMerode technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
TheMerode partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and minor.
- The Arts Club (London)coreReciprocal club partnership in London. TheMerode members enjoy privileged access to this iconic private club when traveling, available by reservation through the community team.
- The Arts Club (Dubai)coreReciprocal club partnership in Dubai. TheMerode members enjoy privileged access to this iconic private club when traveling, available by reservation through the community team.
- Club Matador (Madrid)coreReciprocal club partnership in Madrid. TheMerode members enjoy privileged access to this iconic private club when traveling, available by reservation through the community team.
- Core (New York)coreReciprocal club partnership in New York. TheMerode members enjoy privileged access to this iconic private club when traveling, available by reservation through the community team.
- Core (Milano)coreReciprocal club partnership in Milan. TheMerode members enjoy privileged access to this iconic private club when traveling, available by reservation through the community team.
- Saint James (Paris)coreReciprocal club partnership in Paris. TheMerode members enjoy privileged access to this iconic private club when traveling, available by reservation through the community team.
- The Wilde (Milan)coreReciprocal club partnership in Milan. TheMerode members enjoy privileged access to this iconic private club when traveling, available by reservation through the community team.
- Nynn (Athens)coreReciprocal club partnership in Athens. TheMerode members enjoy privileged access to this iconic private club when traveling, available by reservation through the community team.
- China Club (Berlin)coreReciprocal club partnership in Berlin. TheMerode members enjoy privileged access to this iconic private club when traveling, available by reservation through the community team.
- JML Food CompanycoreExclusive catering partner for private and corporate events. JML provides breakfast menus and all catered food is freshly prepared in TheMerode's kitchens by chefs from TheStables by JML. The partnership is described as a natural pairing based on shared values of 'excellent food, excellent service.'
- Son ExcentriqueminorExclusive technical service provider for events at TheMerode. The client is free to use other suppliers but technical services must go through Son Excentrique.
- Yoga RoomminorWellness partner providing Pilates classes and instructor Randy for member fitness experiences.
- Mendes Wood DM GalleryminorInternational gallery based in Belgium providing artworks for TheMerode exhibitions, including works by Michael Dean, Adriano Costa, and others from their collection.
- Dvir GalleryminorBrussels gallery providing artworks for TheMerode exhibitions, including Sarah Ortmeyer's work.
- Various International Galleries and CollectorsminorTheMerode works with various well-known international galleries based in Belgium as well as foundations and renowned international collectors who have taken up residence in Belgium to curate art exhibitions.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
TheMerode competitors and assessment
Company assessmentDirect peers
- The Ned: Members' club + hotel + F&B concept launched by Soho House's Nick Jones, with outposts in London and NYC. Comparable combination of curated membership, multiple restaurants/bars, event venues, and coworking within a Grade I-listed building.
- Annabel's: Berkeley Square private members' club in London operated by Richard Caring. Combines screening-based admissions, multiple F&B outlets, event venues, and cultural programming in a heritage setting — a comparable aspirational benchmark for European private-club economics.
- Home House: London private members' club set across two Georgian townhouses. Combines screening-based admissions, restaurant, bar, event spaces, and bedrooms — making it one of the closest direct format comparables to TheMerode's multi-room historic-venue model.
- Core Club: New York members' club (with Milano expansion) and a reciprocal partner of TheMerode. Targets successful professionals and families with curated dining, events, workspaces, and event spaces — a near-identical value proposition for an analogous urban professional cohort.
- The Arts Club: Iconic London private members' club (with a Dubai outpost) and a current reciprocal partner of TheMerode. Operates a screening-based admissions model, F&B venues, cultural programming, and private event hire — a closely comparable format and target member.
- 5 Hertford Street: London private members' club founded by Robin Birley. Combines screening-based admissions, multiple restaurant and bar formats, event venues, and a focus on ultra-high-net-worth members — a close comparable for elite hospitality economics inside a heritage Mayfair location.
- Saint James Paris: Historic Parisian private members' club and a reciprocal partner of TheMerode. Comparable model combining a heritage building, fine dining, workspaces, and curated cultural events for an elite professional and diplomatic clientele.
- Soho House: The largest global private members' club operator, with a portfolio of houses combining workspace, dining, events, and screening-based admissions. Soho House is the closest scaled analog to TheMerode's curated-community, multi-revenue model — and the standard reference investor will use for valuation.
- Casa Cipriani: Private members' club and hotel concept with locations in NYC, London, and other cities. Comparable screening-based admissions, heritage real estate, multiple F&B venues, event programming, and an international reciprocal-style footprint.
Emerging players
- NeueHouse: Los Angeles–born members' club and workspace operator with NYC and other outposts. Operates a screening-based admissions model overlapping TheMerode's curated-community approach, with greater weighting toward co-working; useful as a hybrid-club comparable.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
TheMerode social profiles
Digital presenceTheMerode compliance and trust
Trust signalCompliance1 record
TheMerode financial estimates
Financial estimateRevenue estimate
Valuation estimate
TheMerode leadership team
Management profileNumber of profiles
Profiles17 records
TheMerode funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TheMerode M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TheMerode
What does TheMerode do?
TheMerode operates a private members' club housed in a renovated 16th-century historical building in Brussels. It sells personal and corporate annual memberships that grant access to multiple on-site dining venues, a 30-desk workspace, private event spaces across 11 rooms, and an annual program of 150+ cultural, social, and business events. Members also benefit from reciprocal access to 9 international private clubs.
Is TheMerode a public or private company?
TheMerode is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was TheMerode founded?
TheMerode was founded in 2021. It employs 51 to 100 people.
Where is TheMerode based?
TheMerode is headquartered in Brussels, Belgium, in the Europe region.
How does TheMerode make money?
Six revenue lines are on record. Membership Subscriptions are the primary driver. The others are event Ticketing, food & Beverage, workspace Access, venue Rental & Private Events and catering Services.
Who are TheMerode's main competitors?
Direct peers on record are The Ned, Annabel's, Home House, Core Club, The Arts Club, 5 Hertford Street, Saint James Paris, Soho House and Casa Cipriani. NeueHouse is listed as an emerging player.
Does TheMerode have an API?
No public API is recorded for TheMerode.
What industry is TheMerode in?
TheMerode's product category is Private Members' Club. Its primary akta.pro industry code is HSACAMAL, Private Memberships & Invitation-Only Experiences, with a secondary code of THAHAAAK, Specialty & Historic Venues (Landmarks, Estates). Its NAICS code is 7121 and its SIC code is 8600.