The Mick Brasserie

What The Mick Brasserie does

The Mick Brasserie is a privately held, single-location French-inspired brasserie operating at 9719 North Hayden Road in Scottsdale, Arizona, led by Executive Chef Brent Menke and Restaurateur John Krause. The restaurant offers a modern interpretation of classic French brasserie cuisine — shareable plates, seasonal mains (including Osetra Caviar, Wagyu, Octopus Piccata, and Argentinian Filet Mignon), and a Wine Spectator Award-winning wine list spanning France, Europe, and beyond. Service formats include indoor and dog-friendly patio dining, a Tuesday-Saturday Happy Hour (4-6 PM), and event-driven programming such as the $41 Formule du Jour three-course dinner, $139 World Cup of Wine tastings, and $189 five-course wine pairing dinners.

The business monetizes through four distinct streams: dine-in food and beverage service at per-cover pricing typical of premium casual-fine dining; the Pour Choices Wine Club, a recurring subscription at $69/month (Vineyard) and $139/month (Chateau) with monthly bottle selections and member events; off-premise catering covering family meals, large events, and a differentiated private jet catering service; and private event hosting for celebrations and corporate bookings. Reservation demand is captured primarily through OpenTable, with supporting marketing via Facebook, Instagram, and an email newsletter, and gifting through Toast-based gift cards and a Birthday Club voucher program.

The concept is positioned as a neighborhood destination for food lovers and wine enthusiasts in the Scottsdale/Phoenix market, with secondary exposure to tourism. The restaurant has earned four consecutive Wine Spectator Awards (2023-2026), consecutive OpenTable Awards (2024-2025), and a 2024 Neighborhood Faves recognition. Ownership is independent with no disclosed parent, investor, or subsidiary structure; technology dependencies are limited to standard restaurant SaaS (Spotapps, OpenTable, Toast, Stripe) with no proprietary platform or AI capability.

Name

The Mick Brasserie

Legal name

The Mick Brasserie

Website

https://themickaz.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

The Mick Brasserie is a privately held, single-location French-inspired brasserie in Scottsdale, Arizona, serving premium casual-fine cuisine, a Wine Spectator Award-winning wine program, a monthly wine club, and off-premise catering to local diners and visiting tourists.

Ownership category

akta.pro rank

Product category

Fine Dining Restaurant

NAICS

Full-Service Restaurants (722511), Drinking Places (Alcoholic Beverages) (722410)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Brasseries, Bistros & Trattorias (THAFACAI)

akta.pro secondary industry

Venue & Banquet Hall Catering (THAFAIAC)

Keywords

• French brasserie dining
• Wine club membership
• Private event catering
• Fine dining restaurant
• Wine tasting events

Headquarters

HQ city

Scottsdale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales

Revenue model

1. Dine-in Food Service: Revenue from selling French brasserie cuisine including appetizers, mains, and desserts. Menu features shareable plates, seasonal ingredients, and fine dining items such as Osetra Caviar and Wagyu beef.
2. Beverage Service: Revenue from Wine Spectator Award-winning wine selection, craft beers, and specialty cocktails. Features wines from France, Europe, and worldwide selections.
3. Wine Club Membership: Monthly subscription wine club offering two membership tiers: Vineyard Member at $69/month and Chateau Member at $139/month. Members receive 2-3 bottles monthly, tasting events, and discounts on case purchases.
4. Private Events and Catering: Revenue from hosting private parties, special events, and off-site catering services for family meals, large events, and private jet catering.
5. Special Events and Tasting Dinners: Revenue from hosted culinary events including Formule du Jour three-course dinners ($41), wine pairing dinners ($139-$189 per guest), and World Cup of Wine tasting competitions.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

The Mick Brasserie is a single-location French brasserie restaurant in Scottsdale, Arizona that serves modern French-inspired cuisine (shareable plates, entrées, desserts) paired with a Wine Spectator Award-winning wine list, craft beers, and specialty cocktails. Beyond dine-in service, the restaurant operates a two-tier monthly Pour Choices Wine Club subscription, hosts private parties on-site, and provides off-premise catering for family meals, large events, and private jet clients.

Product overview

The Mick Brasserie is a French-inspired restaurant offering a modern interpretation of classic French brasserie cuisine. The core dining experience features seasonal, shareable plates complemented by a Wine Spectator Award-winning wine selection. Additional offerings include the Pour Choices Wine Club (membership with monthly curated wine selections), catering services for off-premise events, and private party hosting. The restaurant operates with Happy Hour promotions and special ticketed events.

Differentiator

Problem solved

Functional benefit

Products and services

• French Brasserie Dining Modern French-inspired dine-in cuisine featuring shareable plates, entrées, and desserts crafted with seasonal ingredients and bold flavors, complemented by a Wine Spectator Award-winning wine list. Targeted at food lovers and wine enthusiasts visiting the Scottsdale restaurant.
• Pour Choices Wine Club Monthly wine club membership program offering 2-3 curated bottles from renowned and boutique wineries, monthly tasting events held on the 4th Saturday from 2-4 PM, 10% discount on case purchases, and optional delivery ($20). Targeted at wine enthusiasts seeking discovery, education, and member-only benefits.
• Catering Services Off-premise catering for family meals, large events, and private jet catering, delivering the restaurant's hospitality and French brasserie cuisine to external venues with custom menus and personalized experiences. Targeted at event hosts, families, and private aviation clients.
• Private Events Private party hosting at the restaurant for celebrations, birthdays, anniversaries, corporate events, and special occasions, with reservations managed through the dedicated parties portal and OpenTable. Targeted at milestone celebrants and event organizers.
• Wine Pairing Dinners and Tasting Events Ticketed multi-course culinary events including the three-course Formule du Jour ($41 per person), wine pairing dinners with regional wineries such as Twisted Union ($139-$189 per guest), and World Cup of Wine tasting competitions (four courses and nine wines). Targeted at culinary enthusiasts and diners seeking premium event experiences.
• Happy Hour Happy Hour program available Tuesday through Saturday from 4-6 PM featuring $2 off draft beers and discounted house wines, served at the Scottsdale brasserie bar and patio. Targeted at neighborhood diners seeking an after-work casual experience.

Named customers2 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• OpenTablecoreChannel Partner/ Reseller/ DistributorOpenTable provides reservation booking platform for The Mick Brasserie, enabling customers to make table reservations online. The partnership drives customer acquisition and provides the restaurant with booking management tools.
• Twisted Union Wine CompanyminorStrategic or Co-development PartnerArizona winery partnership for exclusive five-course wine dinner event. The collaboration showcases Twisted Union's handcrafted portfolio paired with Chef Brent Menke's seasonal menu, highlighting Arizona's emerging wine country and distinctive terroir.

Scale indicators2 records

Recent moves1 record

Expansion highlights5 records

Broad incumbents

• Mastro's Steakhouse: National premium steakhouse chain with a celebrated wine program and live entertainment; comparable on premium pricing, beverage-led experience, and aspirational brand positioning.

Direct peers

• Elements at Sanctuary on Camelback Mountain: Award-winning upscale dining at a Scottsdale resort property with a seasonally driven menu and curated wine list; competes for high-end Scottsdale diners and private-event bookings.
• Talavera at Four Seasons Resort Scottsdale: Spanish-influenced steakhouse at the Four Seasons Scottsdale with premium pricing, wine-forward program, and similar special-occasion clientele in the same North Scottsdale corridor.
• T. Cook's at Royal Palms Resort and Spa: Mediterranean fine-dining restaurant at a Phoenix/Scottsdale resort with a Wine Spectator-recognized wine program; comparable in premium positioning, cuisine style, and special-occasion use case.
• Francine: French-Mediterranean upscale restaurant in Scottsdale with a curated wine program and similar special-occasion positioning; competes for the same affluent dine-in customer in the Scottsdale market.
• Bistro Aix: French brasserie in Scottsdale offering French cuisine and an extensive wine list; directly comparable concept, geography, and target customer to The Mick Brasserie.
• The Gladly: New American upscale restaurant and bar in Scottsdale with a strong beverage program and similar premium pricing; comparable positioning and customer base despite a non-French menu.
• Cafe Monarch: Long-standing French fine-dining destination in Old Town Scottsdale with comparable prix-fixe structure, premium wine program, and similar special-occasion positioning targeting the same affluent Phoenix-metro clientele.

Regional players

• Balthazar Restaurant: Iconic French brasserie in SoHo, NYC; operates the same brasserie format with French shareable plates, an extensive wine list, and high-volume special-occasion dining in a different geography.
• Petit Trois: Culinary-driven French bistro from a celebrity chef in Los Angeles; similar upscale French brasserie format with wine-forward positioning in a major metro, comparable to The Mick's concept in a different market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/101406581505165
• Instagraminstagram.com/themickbrasserie
• LinkedInlinkedin.com/company/the-mick-brasserie

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Mick Brasserie