The Mixer

Name

The Mixer

Legal name

Allround Vastgoed B.V.

Website

https://themixer.nl

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Commercial Real Estate / Office Space Services

NAICS

Facilities Support Services (561210), Office Administrative Services (5611)

SIC

Services-Facilities Support Management Services (8744)

akta.pro primary industry

Hybrid Work Enablement & Desk/Room Booking Operations (BPABAFAH)

akta.pro secondary industries

Conference Room & Meeting Services Support (BPABAEAE), Workplace Technology & Smart Office Support (Room Booking Systems, IT/AV Liaison) (IMAIALAK)

Keywords

• Multi-tenant office space
• Commercial real estate rental
• Meeting room rental
• Flexible workspace solutions
• Office property sales

Headquarters

HQ city

Apeldoorn

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Infrastructure, Supply Chain, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Office Unit Rental: Rental of office units ranging from 25 m² to 5,000 m². Tenants pay a monthly rent starting from €400 excl. service costs. Common areas are included in the rent on a pro-rata basis.
2. Office Unit Sale (Appartementsrecht): Sale of office units as 'appartementsrechten' (apartment rights). Units available from 100 m² to 5,000 m². Buyers acquire ownership of their unit plus shared ownership of common areas through the VvE (owners association).
3. Meeting Room Rental: Hourly, half-day, and full-day rental of meeting rooms. Meeting rooms can be booked for 2 to 16 persons. Prices range from €49.50 to €79.50 per hour depending on room size. Discounts available for half-day and full-day bookings.
4. Brasserie Food & Beverage: On-site brasserie serving breakfast and lunch at competitive prices (from €4 per person), with catering also deliverable to meeting rooms. Also operates an outdoor terrace.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

The Mixer operates a multi-tenant office building in Apeldoorn-Zuid offering flexible office units for rent (from 25 m² to 5,000 m² at €400+ per month) and for purchase as apartment rights (from 100 m² to 5,000 m²). The integrated concept adds five fully equipped meeting rooms for 8–16 persons, an on-site brasserie with catering, and shared amenities including digital reception, fiber connectivity, EV charging, and free parking under a single Work-Meet-Connect offering.

Product overview

The Mixer is a multi-tenant office concept offering a comprehensive workspace ecosystem. The core offerings include office unit rental (from 25 m²) and office unit purchase (from 100 m²), both available up to 5,000 m². Supporting services include five fully equipped meeting rooms with Google Chromecast, a brasserie/restaurant, flexible workspace desks for freelancers, and extensive parking with EV charging. All spaces are notary-split enabling flexible ownership and rental arrangements. The building achieved Energy Label A certification following comprehensive renovation and sustainability upgrades.

Differentiator

Problem solved

Functional benefit

Brands

• Brasserie The Mixer: An on-site brasserie with a terrace, offering breakfast and lunch at competitive prices (from €4 per person), with catering also deliverable to meeting rooms.

Products and services

• Kantoorunit Verhuur (Office Unit Rental) Flexible office space rental units ranging from 25 m² to 5,000 m², customizable to meet individual business needs. Units are notary/land registry split for flexible configurations, with rent starting from €400 per month excluding service costs and common areas shared on a pro-rata basis.
• Kantoorunit Koop (Office Unit Purchase) Sale of office units as apartment rights (appartementsrechten) ranging from 100 m² to 5,000 m². Buyers acquire ownership of their unit plus shared co-ownership of common areas through the VvE (owners' association).
• Vergaderruimtes (Meeting Rooms) Five fully equipped meeting rooms with herringbone floors, large screens with Google Chromecast, solid oak tables, and 'Zuiver' chairs. Four rooms accommodate up to 8 persons and one room seats up to 14–16 persons. Available for hourly (€49.50–€79.50), half-day (€190–€310), and full-day (€365–€585) rental with discounts for longer bookings. Named rooms: New York, London, Amsterdam, Dubai, Shanghai.
• Brasserie The Mixer On-site brasserie operated with catering partner Stichting Villande, serving breakfast and lunch from approximately €4 per person with an outdoor terrace. Catering is available for delivery to meeting rooms.

Quantifiable outcome

• Energy Label A achieved through sustainable renovations including HR 107 boilers, LED lighting, and solar panels
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Partnerships

Two partnerships are on record, tiered core and minor.

• VastgoedpartnercoreChannel Partner/ Reseller/ Distributor · 1 May 2019Vastgoedpartner, based at Grote Voort 247, 8041 BL Zwolle, is the exclusive real estate broker (makelaar) for The Mixer. They promote the multi-tenant office concept and facilitate the sale and rental of office units. Contact: 085-1234 555, [email protected], www.vastgoedpartner.nl. Mannes Smelt of Vastgoedpartner appeared on Business Class TV to discuss The Mixer.
• Stichting VillandeminorOthersStichting Villande is a professional catering organization that provides food and beverage services for meetings and events at The Mixer. They offer a banqueting menu with options including sandwiches, drinks, and snacks. Catering is deliverable to meeting rooms or served in the brasserie.

Scale indicators4 records

Recent moves8 records

Expansion highlights3 records

Broad incumbents

• WeWork: Global coworking and flexible office operator. Comparable as a provider of branded, amenity-rich multi-tenant office and meeting room space targeting entrepreneurs and SMEs, though at far larger scale and concentrated in major cities.
• Spaces (IWG brand): IWG's design-led coworking and meeting room brand with multiple Dutch locations. Comparable to The Mixer's meeting-room-plus-flexible-office offering, particularly for SMEs and entrepreneurs seeking professional meeting environments.
• Mindspace: Operator of design-led coworking and flex offices with multiple European locations including the Netherlands. Overlaps with The Mixer in SME and corporate flex-office demand, meeting room rentals, and integrated hospitality-style amenities.
• IWG (Regus / Spaces / HQ): Global leader in flexible office space operating Regus, Spaces, and HQ brands. Directly comparable as a multi-tenant office operator serving SMEs and entrepreneurs, but at vastly greater scale and geographic reach than The Mixer's single Apeldoorn building.

Emerging players

• Industrious: Premium flexible office operator offering private offices, meeting rooms, and amenitized workspaces. Comparable in serving SME and enterprise customers with bundled meeting and hospitality services, though primarily in larger markets than Apeldoorn.
• Zench Offices: Dutch boutique office rental platform offering short- and long-term flexible office and meeting space across multiple Dutch cities. Comparable to The Mixer's meeting room and SME-focused office offering, with similar flexible-lease positioning.

Direct peers

• Tribes: Premium Dutch-origin flexible office brand with locations across the Netherlands. Comparable to The Mixer in serving SMEs and entrepreneurs with design-led, amenity-rich workspaces, and a direct competitor for Dutch SME customers.
• Seats2meet: Dutch-origin flexible workspace concept offering meeting rooms, flex desks, and office rentals, with a community-driven model. Closely comparable in target audience (Dutch SMEs, freelancers), service mix (work + meet), and focus on regional Dutch cities.

Others

• Vastgoedpartner: Zwolle-based real estate broker and partner of The Mixer. Comparable as a commercial real estate distribution channel and as another regional broker marketing similar office property across the same Gelderland/Overijssel corridor.
• Newsec: Northern European commercial real estate advisory and property management firm with Dutch operations. Comparable as a peer in the broader Dutch commercial real estate ecosystem in which The Mixer's building competes for tenants and capital.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/the-mixer-kantoren

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Mixer