MUE

What MUE does

MUE Studio is a New York-based, founder-led creative studio founded in 2016 and formally incorporated in 2022, operating with a five-person team. It specializes in 3D design, CGI rendering, visual storytelling, and art direction, producing immersive brand experiences across physical installations, virtual environments, and digital platforms. The studio's core technology stack centers on industry-standard creative tools, including the Adobe Creative Suite and Adobe Substance, used to craft a signature dreamlike, surrealist 3D aesthetic across signature project series such as 'Somewhere in the World', 'Visual Escapism', 'Invitation to Daydream', and 'The Modern Paradise'.

The studio generates revenue through two streams: project-based creative services and limited edition art prints. Creative services are delivered as commissioned brand work for enterprise clients across fashion and luxury (ADEAM, Issey Miyake, Tamara Mellon, Allure), hospitality (Rosewood Hotel Group, Airbnb), beauty and retail (Refy Beauty at Selfridges), technology (Adobe, Apple Music, Vast Data), and adjacent verticals such as paint (Noroo). Distribution of limited edition, signed archival pigment prints occurs through Artstar (New York) and LUMAS (25 global gallery locations). Go-to-market is event-driven, leveraging press coverage in Dezeen, Adobe, NVIDIA, and similar outlets, plus an Instagram presence and email newsletter to drive inbound commissions.

Customer segments are organized vertically — Fashion & Luxury Brands, Hospitality & Lifestyle, and Beauty & Retail are the three primary verticals, with Art Collectors & Interiors as a horizontal segment served via galleries. Pricing for creative services is not publicly disclosed; print sales operate on per-unit limited edition pricing. The studio was founded and remains led by co-founders Minjin Kang and Mijoo Kim, with no evidence of institutional investment, parent company, or external funding.

Name

MUE

Legal name

Mue

Website

https://themuestudio.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

MUE Studio is a New York-based, founder-led creative studio of five that produces award-winning 3D design, CGI, and art direction for enterprise clients in fashion, luxury, hospitality, and beauty, and sells limited edition prints through Artstar and LUMAS galleries.

Ownership category

akta.pro rank

Product category

Creative Design Services

NAICS

Motion Picture and Video Production (512110)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Content Production (Video, Design, Copy, Studio) (BPAFAAAF)

Keywords

• Creative studio services
• 3D design rendering
• Visual identity design
• Art direction services
• Brand campaign content

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Creative Services & Brand Projects: Project-based creative services including 3D design, visual identity, art direction, and commercial/editorial photography for brand campaigns and installations. Revenue generated through commissions for diverse clients across fashion, hospitality, beauty, and media industries.
2. Limited Edition Art Prints: Sale of editioned, signed archival pigment prints through Artstar and LUMAS galleries. Selected works from series like 'Somewhere in the World' and 'The Modern Paradise' are sold as limited editions to collectors.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

MUE Studio is a New York-based creative studio that provides 3D design, CGI rendering, visual identity, art direction, commercial and editorial photography, and immersive installations for brand campaigns. It also sells limited edition archival pigment prints of select works through Artstar and LUMAS galleries. The studio serves clients in fashion, hospitality, beauty, and media industries.

Product overview

MUE Studio is a New York-based, award-winning creative studio offering a unified suite of creative services centered on immersive visual experiences. The core offering, MUE Studio, provides 3D design, visual identity, art direction, and commercial photography services. Supporting these core offerings are several signature project series including 'Somewhere in the World', 'Visual Escapism', and 'Invitation to Daydream'—all featuring dreamlike architectural rendered spaces—and 'The Modern Paradise' photography series. The studio monetizes select works through its Limited Art Collection of editioned prints available on Artstar and LUMAS. Services include immersive installations and visual campaigns across physical spaces, virtual environments, and digital platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• MUE Studio Creative Services Award-winning New York-based creative studio service providing 3D design, CGI rendering, visual identity, art direction, commercial and editorial photography, and immersive brand, motion, and product experiences across physical spaces, virtual environments, and digital platforms. Targeted at brand clients in fashion, hospitality, beauty, and media industries.
• Visual Identity Services Visual identity design services including 3D creative direction, brand visual experiences, and art direction for campaigns and installations, targeted at brand clients seeking distinctive visual identity.
• 3D Design and Rendering 3D design, modeling, and rendering services creating immersive virtual environments, architectural visualizations, and surreal dreamlike spaces for brand campaigns and virtual runways.
• Immersive Installations Physical and virtual installation design creating immersive brand experiences across physical retail spaces and digital platforms.
• Limited Edition Art Prints Editioned, signed archival pigment prints of selected MUE Studio works from series including 'Somewhere in the World' and 'The Modern Paradise', available through Artstar (New York-based online gallery) and LUMAS (25 global gallery locations). Targeted at art collectors and interior designers.

Quantifiable outcome

• Won Visualization of the Year in Dezeen Awards 2021 public vote with over 53,000 votes
• +2 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• AdobecoreTechnology or IntegrationMUE Studio partnered with Adobe Stock and Adobe Dimension Team to visualize Adobe's Design Trends for 2020. Created semi-surreal 3D tutorials and a free collection of assets on Adobe Stock. Featured in Adobe blog interviews and creative content series.
• ArtstarcoreChannel Partner/ Reseller/ DistributorMUE Studio's selected works are available as editioned, signed, archival pigment prints through Artstar - an online contemporary gallery based in New York. Limited edition prints from 'Somewhere in the World' and 'The Modern Paradise' series are sold through this channel.
• LUMAScoreChannel Partner/ Reseller/ DistributorThe photograph series of 'The Modern Paradise - Miami Beach' is available through LUMAS Gallery, an online home of limited-edition fine art prints with 25 locations around the world.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Resn: Boutique design and creative technology studio producing immersive, art-directed digital experiences and CGI-heavy brand work. Compares on aesthetic-led output, small specialist headcount, and global brand clientele.
• ManvsMachine: Boutique design and motion studio specializing in CGI-driven brand films, visual identity, and immersive imagery for fashion, beauty, and tech clients. Strong direct overlap in CGI aesthetics, fashion/luxury client mix, and project-based services model.
• Ordinary Folk: Independent creative studio and design agency building brand identity, motion, and CGI for premium consumer brands. Closely comparable on the visual storytelling, design-led ethos, and small-team structure.
• Active Theory: Immersive experience and creative technology studio building interactive, 3D, and CGI-rich brand installations for global enterprises. Overlaps directly with MUE's immersive installation work and CGI-led brand experience offering.
• Ueno: Independent design and branding studio producing campaigns, motion, and visual identity for premium global brands. Comparable in boutique size, founder-driven creative output, and luxury/tech client mix.
• BUCK: Award-winning independent creative studio of similar scale producing design, motion, brand identity, and CGI-driven visual storytelling for premium brands. Closely comparable position to MUE in talent, boutique size, and design-press recognition.
• Psyop: Creative animation and VFX studio producing CGI, design, and immersive brand experiences for global enterprises. Comparable on CGI-led brand work and premium clientele, though at significantly larger scale.
• Tool: Boutique creative/production studio recognized for art-directed commercials, film, and immersive brand work with strong design-press credentials. Directly comparable in scope of services, project scale, and high-end brand clientele.

Broad incumbents

• The Mill: Global creative production and post-production studio delivering VFX, CGI, and design for advertising and brand campaigns. Broad incumbent overlap on CGI and CGI-driven brand content, with much larger capacity and enterprise reach.
• MPC (Moving Picture Company): Large global VFX, CGI, and post-production company with a dedicated brand-experiences division serving luxury and consumer brands. Broad incumbent overlap on CGI brand work, but at vastly greater scale and resources than MUE.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Instagraminstagram.com/_mue_studio
• LinkedInlinkedin.com/company/muestudio

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MUE