The Mulberry Group

What The Mulberry Group does

The Mulberry Group is a private Australian hospitality company, founded in 2011 and headquartered in Cremorne, Victoria. It operates a centralized multi-brand portfolio of eight distinct venue concepts across Melbourne, including Hazel (restaurant), Dessous, Common Ground Project, Liminal, Square One Coffee (specialty coffee), Lilac Wine (wine bar), Heide Kitchen (restaurant), and Bar Sala. Each venue maintains its own brand identity, website, and customer experience, while operating under group-level management. The company functions as a multi-brand hospitality platform rather than a single-location operator.

The company's revenue model is built on direct-to-consumer sales through physical restaurant, bar, and coffee venues, supplemented by a digital gift voucher service sold through a wrapped.store e-commerce platform. Customers are individual consumers seeking curated dining experiences across casual to upscale price points and occasion types (dining, coffee, wine, events). No pricing model, revenue mechanics, contract structures, or unit economics are publicly disclosed. The group is reported to have 11-50 employees, which likely reflects head office and management staff given the breadth of the venue portfolio.

The Mulberry Group operates exclusively within Australia, with no evidence of international expansion or geographic diversification beyond Melbourne. No funding rounds, acquisitions, partnerships, leadership changes, or technology platform details are disclosed in the available source material. The portfolio strategy spans multiple dayparts and dining categories, suggesting deliberate brand diversification within the Melbourne hospitality market, though there is no disclosed evidence of growth velocity, investment cadence, or strategic direction beyond the existing portfolio.

Name

The Mulberry Group

Legal name

The Mulberry Group

Website

https://themulberrygroup.com.au

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

The Mulberry Group is a private Australian hospitality company that operates a centralized portfolio of eight distinct restaurant, bar, and coffee venue brands across Melbourne, serving individual consumers seeking curated dining experiences, with supplementary gift voucher sales via e-commerce.

Ownership category

akta.pro rank

Headquarters

HQ city

Cremorne, VIC

HQ country

Australia

HQ region

Oceania

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales

Distribution channels2 records

Core offering

The Mulberry Group is an Australian hospitality group that operates a portfolio of restaurant, bar, coffee, and venue brands across Melbourne, including Hazel, Dessous, Common Ground Project, Liminal, Square One Coffee, Lilac Wine, Heide Kitchen, and Bar Sala. The group also sells digital gift vouchers redeemable across its venues through a wrapped.store storefront.

Product overview

The Mulberry Group is a hospitality management company operating a portfolio of restaurant, bar, and venue brands across Melbourne, Australia. The company manages eight distinct venue brands (Hazel, Dessous, Common Ground Project, Liminal, Square One Coffee, Lilac Wine, Heide Kitchen, and Bar Sala) as well as a gift voucher service. The portfolio represents a multi-brand hospitality platform with each venue operating under its own identity while under centralized group management.

Differentiator

Problem solved

Functional benefit

Brands

• Hazel: Restaurant venue operated by The Mulberry Group
• Dessous
• Common Ground Project
• Liminal
• Square One Coffee
• Lilac Wine
• Heide Kitchen
• Bar Sala

Segments1 record

Ideal customer profiles1 record

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Expansion highlights3 records

Direct peers

• Merivale: One of Australia's largest privately held multi-brand hospitality groups, operating dozens of restaurants, bars, hotels, and event venues across Sydney. Most directly comparable to Mulberry in model (centralized group running distinct venue brands), though at much larger scale.
• The Big Group: Australian hospitality and catering group operating multiple venues across Sydney. Comparable as a multi-brand, multi-venue Australian operator with a centralized management structure.
• Hunter St. Hospitality: Australian hospitality group operating multiple restaurant and bar venues across Sydney and surrounds. Comparable as a multi-brand restaurant operator with a similar portfolio approach to managing distinct venue concepts.
• Movida Group: Melbourne hospitality group operating Movida, MoVida Aqui, MoVida Next Door, and other Spanish-influenced venues. Comparable as a Melbourne-rooted multi-concept restaurant operator with a defined brand portfolio.
• Applejack Hospitality: Sydney-based hospitality group operating a portfolio of restaurants, bars, and cafés under multiple brand names (Bondi Trattoria, The Botanica, Hotel Ravesis). Comparable multi-brand operating model with similar venue-type mix.
• Lucas Restaurants: Melbourne-based multi-brand restaurant group operated by chef Chris Lucas, with venues including Chin Chin, Hawker Hall, and Society. Closest direct competitor in the same Melbourne premium-casual dining market with a similar multi-brand operating model.
• Solotel: Sydney-based multi-brand hospitality group operating pubs, restaurants, and event venues. Comparable multi-brand operating model with venue mix spanning restaurants and bars, though larger in scale.

Regional players

• Burnham Group (St. Kilda hospitality operators): Melbourne-based hospitality group operating multiple venues in St Kilda and surrounding bayside suburbs. Comparable small-scale multi-brand operator with a venue portfolio in the same Melbourne market.

Emerging players

• St. Ali Coffee Roasters: Melbourne specialty coffee brand with café venues and wholesale operations. Comparable as another Melbourne-based specialty coffee concept with venue presence, overlapping with Mulberry's Square One Coffee brand.

Broad incumbents

• Collins Foods: ASX-listed Australian multi-brand restaurant operator (KFC Australia, Taco Bell, Sizzler). Comparable as a multi-brand Australian restaurant operator, but operates at much larger scale and in the QSR segment rather than upscale casual.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/the-mulberry-group

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Mulberry Group