The National Dog Show

Name

The National Dog Show

Legal name

Birmingham Dog Show Society Ltd

Website

https://thenationaldogshow.org.uk

Company type

Private

Founded year

1859

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Dog Show Event Services

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Pet & Animal Expos (MPAGAFAI)

akta.pro secondary industry

Livestock Showing, Training & Performance Support Services (Non-veterinary) (AFAEALAM)

Keywords

• Dog show competition
• Championship dog show
• Breed judging events
• Canine exhibition services
• Pedigree dog showing

Headquarters

HQ city

Leebotwood, Shropshire

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Marketing or Sales, Others

Revenue model

1. Entry Fees: The primary revenue model is through exhibitor entry fees. Postal entries and online entries are accepted for dog show competitions across various breed categories and stakes classes.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

The National Dog Show is an annual four-day championship pedigree dog show competition held at the Staffordshire County Showground, awarding Challenge Certificates for nearly 200 breeds across seven breed groups (Utility, Toy, Hound, Terrier, Gundog, Working, Pastoral). The show also offers stakes competitions, YKC Handling Classes, and Best in Show judging, with entry submissions accepted via postal forms or online through Highampress. Organized by the Birmingham Dog Show Society Ltd since 1859, it serves as one of the UK's premier Kennel Club-licensed championship events.

Product overview

The National Dog Show is an annual dog show event organized by the Birmingham Dog Show Society (founded 1859), held at the Staffordshire County Showground in Stafford, UK. The organization offers event participation through online entry via Highampress and postal entry via downloadable forms, along with digital show schedules and a historical results archive dating back to 1997. The 2026 show runs from May 7-10, featuring competitions across seven breed groups (Utility, Toy, Hound, Terrier, Gundog, Working, Pastoral) with nearly 200 breeds judged and Challenge Certificates offered.

Differentiator

Problem solved

Functional benefit

Products and services

• The National Dog Show Annual Event Annual four-day championship pedigree dog show competition held at the Staffordshire County Showground, featuring breed competitions across seven groups (Utility, Toy, Hound, Terrier, Gundog, Working, Pastoral), Challenge Certificates for nearly 200 breeds, multiple stakes competitions, YKC Handling Classes, and Best in Show awards. The 2026 show runs May 7-10.
• Online Entry System Digital platform for submitting dog show entries through the Highampress website. Online entries close on 08/04/2026 for the 2026 show. Exhibitors select classes and submit entry fees through the online interface.
• Postal Entry Service Traditional paper-based entry submission via downloadable PDF forms returned by post to the Secretary (Jennie Griffiths). Postal entries close on 26/03/2026 for the 2026 show. Multi-dog discount applies: 4 or more dogs in same ownership entered for £125 total.
• Show Schedule Downloadable PDF schedule for the annual show containing judging times, ring assignments, breed categories by day, and entry information. Day 1 (Thursday): Utility and Toy; Day 2 (Friday): Hound and Terrier; Day 3 (Saturday): Gundog; Day 4 (Sunday): Working and Pastoral. Judging starts at 9:00am each day.
• Results Archive Historical archive of show results dating back to 1997, provided through Fosse Data Systems and Higham Press, including winners galleries for each group and video coverage from the 2013 and 2014 shows courtesy of Dog World TV.

Quantifiable outcome

• Nearly 200 breed competitions with Challenge Certificates
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core and minor.

• Fosse Data SystemscoreStrategic or Co-development PartnerResults provider for many of the UK's major championship shows, including The National Dog Show. Provides show dates, information, schedules, entry forms, and maintains results archives dating back to 1996. Contact: 01788 860960, [email protected]
• Higham PresscoreStrategic or Co-development PartnerMedia partner providing full show coverage including winners gallery for each group and video coverage. Maintains results archives from 1996-2025. Provides entry forms and schedules for download.
• HUB InternationalminorOthersImporters of Pet Grooming products for Show Dogs including Shampoos, Conditioners, Ear & Eye Products, Brushes, Combs, Coat Kings, Scissors, Pet Carriers, Metro Blasters, Apparel, Grooming Tables & Trolleys. Offers secure online catalogue with over 3200 products.
• DalsetterminorOthersShow Rosettes, Chinaware, Giftware & Show Sundries supplier. Attends Birmingham National Dog Show and all Championship Shows throughout the season. Contact: 01924 822363
• PetceteraminorOthersPet products supplier with tradestand at the show offering Grooming, Health, Hygiene, Accessories products including Osmonds, VetHealth, All Systems, Dogmatic, Double K, Quistel. Free mail order catalogue available.
• Arden GrangeminorOthersComplete dry pet food supplier. Products feature easily digested quality ingredients for sensitive skins and stomachs, not tested on animals, promotes joint health with added Glucosamine, Chondroitin and MSM, hypoallergenic formula.
• Essenjay Leather SuppliesminorOthersHand-crafted leather leads and collars for dogs. Products sewn by twin needles method to prevent runs. Introduced softer flat leather line in 2008. Contact: 01736740094
• AutarkyminorOthersDog food supplier with fresh and tasty ingredients. Products available in three life stage categories: Puppy/Junior, Adult and Mature Lite. Contact: 01953 882485
• Net Pet ShopminorOthersOnline pet supplies retailer offering premium dog foods (Burns Dog Food, Arden Grange), flea treatments, wormers, veterinary diets, dog collars, clothing, and toys.
• OrthoPets EuropeminorOthersCustom orthotic and prosthetic solutions for dogs. Devices made from casts of dog's limb for perfect fit and maximum comfort. Covers Stifle, Hock, Elbow and Carpus conditions.
• Animal Care CollegeminorOthersProvides free courses for prospective puppy owners covering puppy selection and basic care and initial training. Contact: 01409 220775
• Dog World TVminorStrategic or Co-development PartnerVideo coverage provider for The National Dog Show, providing highlights and interview content from the 2013 and 2014 shows.
• The Kennel ClubcoreStrategic or Co-development PartnerUK's primary kennel club organization. The National Dog Show society is entitled to elect a member of the Kennel Club Show Executive Committee and has Challenge Certificates for all breeds as at Crufts and the Welsh and Scottish Kennel Clubs.
• International Kennel ClubsminorStrategic or Co-development PartnerGlobal network of kennel clubs including American Kennel Club, Canadian Kennel Club, Danish Kennel Club, FCI, Finnish Kennel Club, French Kennel Club, Irish Kennel Club, Italian Kennel Club, Netherlands Kennel Club, Norwegian Kennel Club, Portuguese Kennel Club, Scottish Kennel Club, Swedish Kennel Club, Spanish Kennel Club.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Crufts: The Kennel Club's flagship annual championship dog show held at the NEC in Birmingham. Directly comparable as a UK championship show offering Challenge Certificates for all eligible breeds, targeting the same exhibitor and breeder community.
• Welsh Kennel Club Dog Show: Annual championship dog show in Wales offering Challenge Certificates across breeds. Directly comparable as one of the four UK shows (with Crufts, Scottish Kennel Club, and Birmingham National) that award CCs for all breeds.
• Bath Canine Society Championship Show: UK championship dog show offering Challenge Certificates across multiple breeds. Comparable as another major UK championship show serving the same exhibitor base with similar competition structure.
• Scottish Kennel Club Dog Show: Annual championship dog show held in Scotland offering Challenge Certificates for all eligible breeds. Comparable as one of the four major UK championship shows serving the same exhibitor/breeder market as The National Dog Show.
• Manchester Dog Show Society: Historic UK championship dog show organization with multiple annual shows. Comparable as one of the established UK championship show societies competing for the same exhibitor community.
• Discover Dogs (London): Kennel Club-organized public dog exhibition event in London showcasing breeds. Comparable as a UK Kennel Club-affiliated consumer-facing dog show, though more public/exhibition-focused than competitive.

Broad incumbents

• Westminster Kennel Club Dog Show: Premier annual championship dog show in the United States, operated by the Westminster Kennel Club. Comparable as a long-established, prestigious championship show but serves the US market rather than the UK.
• European Dog Show: Annual European championship dog show organized under FCI auspices. Comparable as a major international championship show attracting exhibitors from across Europe and beyond.
• World Dog Show (FCI): Annual international championship dog show organized by the Fédération Cynologique Internationale, hosted in different countries each year. Comparable as the highest-tier international championship show bringing together global exhibitors.

Regional players

• Three Counties Agricultural Society (Dog Show): Regional UK agricultural and dog show organization serving the West Midlands/Three Counties region. Comparable as a UK dog show society with championship credentials but smaller scale and regional rather than national focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/252963658218532
• LinkedInlinkedin.com/company/the-national-dog-show

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The National Dog Show