Nigerian Entertainment Today

What Nigerian Entertainment Today does

Nigerian Entertainment Today, operating as Netng, is a Lagos-headquartered digital media platform focused on African entertainment, pop culture, music, celebrity, and event coverage. The company is legally registered as Info Digital Africa Limited and operates as part of the BHM Holdings media conglomerate. Its primary product is thenet.ng, a WordPress-based publishing site backed by a dedicated CDN (cdn.thenet.ng) that delivers news, features, and video to readers across Nigeria, Ghana, Kenya, the United Kingdom, and the broader African diaspora. The platform self-positions as a leading African entertainment news source, supported by 51K Twitter followers and 462K Instagram followers, plus a network of partner sites.

Beyond the core news portal, Nigerian Entertainment Today operates an extended portfolio of sub-brands and partner platforms that broaden its surface area across the entertainment value chain: NECLive for industry events and conferences, NETShop for e-commerce, Net Honours for industry awards, Big Brother coverage for reality TV, MTN Y'ello Star for music talent (in partnership with MTN), The Playlist for music curation, and Giftguide. Partner sites including 234star, Neusroom, and Orin extend the network. Netng Connect adds a registered-membership layer with bookmarks and readlists. The company employs approximately 16 people distributed across offices in Lagos, Accra, Nairobi, London, and Edinburgh.

The business model is centered on advertising, with sponsored content displayed on thenet.ng and likely monetized through direct brand relationships and event sponsorships tied to NECLive and MTN Y'ello Star. No subscription pricing, paid product tiers, or third-party advertising network disclosures are available, and the company has not publicly disclosed revenue, funding, or valuation. Netng is a registered trademark of Info Digital Africa Limited, and the company remains privately held under BHM Holdings with no public listing.

Name

Nigerian Entertainment Today

Legal name

Info Digital Africa Limited

Website

https://thenetng.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Nigerian Entertainment Today (Netng) is a Lagos-based digital media company that publishes African entertainment, music, celebrity, and pop-culture news through thenet.ng, supported by a multi-brand ecosystem spanning events, awards, e-commerce, and partner sites.

Ownership category

akta.pro rank

Product category

Digital Entertainment Media

NAICS

Newspaper, Periodical, Book, and Directory Publishers (5131), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Broadcasting and Content Providers (516)

akta.pro primary industry

Syndication, Licensing & Content Partnerships (Columns, Features, Photos) (MPAJADAI)

akta.pro secondary industries

Creator Publishing & Membership Platforms (Writer-Centric) (MPACAIAD), Digital Newsstand & Aggregation Platforms (Magazine/News Apps, Bundles) (MPAJAKAE)

Keywords

• African entertainment news
• Digital media platform
• Pop culture coverage
• Music industry news
• Entertainment journalism

Headquarters

HQ city

Lagos

HQ country

Nigeria

HQ region

Africa

Offices5 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Advertising: The site displays sponsored content and carries advertising, suggesting advertising revenue as a primary monetization mechanism for this media platform.

Distribution channels3 records

Marketing channels6 records

Core offering

Nigerian Entertainment Today (Netng) is a digital media platform that publishes African entertainment news, music industry coverage, celebrity updates, movie and television content, event coverage, and pop culture features. The company operates a network of sub-brands and partner sites covering talent shows, awards, e-commerce, and entertainment conferences across Nigeria, Ghana, Kenya, and the United Kingdom.

Product overview

Nigerian Entertainment Today operates a comprehensive African entertainment media ecosystem anchored by its main news portal (thenet.ng), which provides daily coverage of music, movies, television, pop culture, and celebrity news. The portfolio includes dedicated sub-brands such as Big Brother (BBNaija) reality TV companion site, NETShop e-commerce, NECLive events platform, MTN Y'ello Star talent platform, Net Honours awards, The Playlist music curation, and Giftguide. The company also operates Netng Connect, a community membership platform offering bookmarking and readlist features. Partner brands including 234star, Neusroom, and Orin extend the network's reach. The platform is a BHM Holdings Company with locations across Africa (Lagos, Nairobi, Accra), London, and Edinburgh.

Differentiator

Problem solved

Functional benefit

Brands

• 234star: Entertainment platform
• NECLive
• Neusroom
• Orin
• NETShop
• Net Honours
• Big Brother
• MTN Y'ello Star
• Giftguide
• Scapegoat
• The Playlist

Products and services

• thenet.ng News Portal The primary Nigerian Entertainment Today digital news portal delivering daily African entertainment news, pop culture updates, celebrity coverage, music news, movie reviews, and event coverage to a broad readership across Africa and the diaspora.
• NECLive Events Platform A live events platform under the Netng network covering entertainment industry conferences, awards, and cultural gatherings across Africa, branded as NECLive (Nigerian Entertainment Conference Live).
• NETShop E-commerce An e-commerce platform operated by Nigerian Entertainment Today for selling entertainment and pop culture merchandise to consumers.
• Big Brother (BBNaija) Coverage Site A dedicated microsite providing comprehensive coverage of the Big Brother Naija reality television show, including housemate profiles, show updates, and live show content for fans.
• MTN Y'ello Star A music talent search and showcase platform for aspiring musicians, operated in partnership with MTN as a branded talent competition.
• Net Honours Awards An annual awards initiative by Netng that recognizes and celebrates excellence and achievement in the African entertainment industry.
• Netng Connect Membership A community membership platform by Nigerian Entertainment Today that allows users to join, bookmark articles, create readlists, and engage with the Netng community.

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• 234starcoreOthersPartner site within the Netng ecosystem providing additional entertainment and music-related content and services.
• NECLivecoreOthersPartner site for NECLive events and entertainment industry events coverage.
• NeusroomcoreOthersPartner site offering news and features content within the Nigerian entertainment ecosystem.
• OrinminorOthersPartner site for additional music and entertainment content distribution.
• NETShopminorOthersE-commerce partner site for merchandise and related products.
• BHM (BHM Holdings)coreOthersParent company and partner site providing broader media and entertainment industry coverage.
• ID AfricaminorOthersPartner site for African entertainment and media content.
• TNSminorOthersPartner site within the Nigerian entertainment media ecosystem.
• PlaqadminorOthersPartner site for content marketing and media services.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights6 records

Customer concentration

• Xx.com/thenetng
• Facebookfacebook.com/thenetng
• Instagraminstagram.com/thenetng
• LinkedInlinkedin.com/company/nigerian-entertainment-today

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nigerian Entertainment Today