ORIN APP LTD

What ORIN APP LTD does

ORIN APP LTD operates a commission-free, cloud-based reservation and table management platform targeted at independent hospitality venues in the United Kingdom. The platform enables restaurants, cafes, pubs, bars, hotels, and small restaurant groups to accept online bookings, automate confirmations and reminders, collect deposits, manage no-show fees, and coordinate multi-user team access. Core technical components include a web dashboard, a dedicated iOS Dashboard application (iPhone/iPad), a Reserve with Google integration that surfaces live availability directly in Google Search and Maps, and an AI-powered guest interaction and preference-learning layer ('ORIN AI') that handles natural-language booking Q&A and profiles dietary and seating preferences. Underlying infrastructure relies on Stripe for payment processing, Mailgun for transactional email, and Digital Ocean (London-based servers with SSL encryption) for UK GDPR-compliant data storage.

The company monetizes through a single-tier flat monthly subscription of £33.25 with no per-cover fees, setup fees, or long-term contracts, including a 30-day free trial with no credit card requirement. Go-to-market is product-led self-serve distribution via website signup, the iOS app, and the Google Reserve surface, supplemented by blog content, social media, email marketing, and word-of-mouth referrals. ORIN reports processing 59,762 reservations with zero account cancellations and states it is already profitable at current pricing. The company is privately held, bootstrapped, and self-funded, incorporated in England and Wales with no disclosed venture capital backing.

The named customer base consists of approximately 18 independent SMB venues across the UK spanning restaurants, cafes, and bars. The registered trademark 'ORIN®' is asserted, and stated future product directions include loyalty programs, appointment management, and online orders.

Name

ORIN APP LTD

Legal name

Orin App Ltd

Website

https://get.orin.app

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

ORIN APP LTD operates a commission-free, cloud-based reservation and table management platform for independent UK restaurants, cafes, pubs, bars, and hotels, monetized via a flat monthly subscription and distributed through a Reserve with Google integration.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations

Revenue model

1. Monthly Subscription: Flat monthly subscription at £33.25 per month. All features included (online reservations, automated reminders, deposits, Google integration, guest messaging). No per-cover charges, no booking fees, no hidden costs. First month free trial with no commitment.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

ORIN provides a cloud-based, commission-free reservation and table management platform for restaurants, cafes, pubs, bars, and hotels. The platform enables online bookings, automated confirmations and reminders, deposit and no-show fee collection via Stripe, multi-user role-based collaboration, AI-powered guest preference learning, and an official Reserve with Google integration that surfaces live availability in Google Search and Maps.

Product overview

ORIN is a cloud-based restaurant reservation management system consisting of a single unified platform (the ORIN Booking System) accessible via web and a dedicated iOS mobile app. The system is designed for independent restaurants, pubs, bars, hotels, cafes, and restaurant groups. It provides end-to-end reservation management including online booking pages, automated confirmations and reminders, AI-powered guest interactions, deposit and no-show fee collection, team collaboration, and Reserve with Google integration. Pricing is a flat monthly subscription model at £33.25/month with all features included.

Differentiator

Problem solved

Functional benefit

Products and services

• ORIN Booking System Cloud-based restaurant reservation management system for independent UK hospitality venues; provides online booking pages, automated confirmations and reminders, AI-powered guest interactions, deposit and no-show fee collection, multi-user collaboration, and Reserve with Google integration.
• ORIN App (iPhone Dashboard) iOS mobile application that allows restaurant staff to view, update, and manage reservations in real time from iPhone and iPad; delivers push notifications for new bookings, changes, and cancellations.

Quantifiable outcome

• Reduce booking costs by 70-85%
• +3 more outcomes

Named customers18 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability4 records

Feature6 records

Partnerships

Four partnerships are on record, tiered core.

• GooglecoreTechnology or IntegrationOrin is an official Google reservation partner. This enables restaurants using Orin to display a 'Reserve' button directly on Google Search and Maps listings with live availability. Customers can book directly from Google without visiting a separate website. This is a core differentiator for customer acquisition.
• StripecoreTechnology or IntegrationStripe is used for processing all payments including deposits and no-show fees. Orin acts as a technical intermediary while Stripe handles secure payment processing. Restaurants connect their own verified Stripe account to receive funds.
• MailguncoreTechnology or IntegrationMailgun is used for sending email communications including booking confirmations, reminders, and other automated messages to guests.
• Digital OceancoreTechnology or IntegrationDigital Ocean provides secure cloud servers for data storage. Personal data is stored on secure servers located in London with SSL encryption.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Tock: Reservation and ticketing platform for restaurants (owned by Squarespace). Overlaps with ORIN on reservation management but emphasizes experiences, prepaid ticketing, and chef-driven venues.
• Tablein: Restaurant reservation system targeting European independent restaurants with a subscription-based model similar to ORIN's flat-fee positioning. A niche competitor in the same commission-free SMB segment.
• OpenTable: The global leader in online restaurant reservations and the dominant incumbent ORIN directly targets. Both provide reservation management software and diner discovery; OpenTable charges per-cover commissions while ORIN charges a flat monthly fee.
• Resy: Restaurant reservation platform owned by American Express, focused on premium and independent restaurants. Competes with ORIN on reservation management and diner acquisition, primarily in the US but expanding into Europe.
• SevenRooms: Hospitality CRM and reservation platform serving restaurants, hotels, and entertainment venues. Competes with ORIN on reservation management, guest data ownership, and marketing automation, typically at higher price points targeting groups and hotels.
• Quandoo: European (originally Berlin-based) restaurant reservation marketplace, now part of Recruit. A commission-based competitor to ORIN across multiple European markets including the UK.
• CoverManager: Restaurant reservation and CRM platform originating in Spain and expanding across Europe. Directly comparable feature set to ORIN (reservations, deposits, guest management) for independent restaurants and groups.

Broad incumbents

• TheFork: European restaurant booking platform owned by Tripadvisor, operating across multiple countries including the UK. A direct competitor using a commission-based model; broader geographic and capital backing make it a broad incumbent versus ORIN's UK-only focus.
• Yelp Reservations: Reservation functionality embedded within Yelp's broader restaurant discovery and reviews platform. Competes with ORIN on diner acquisition and online booking but operates as part of a much larger local-discovery business.

Regional players

• DesignMyNight: UK-focused restaurant discovery and booking platform with a strong focus on the London and major UK city markets. Closest UK-only competitor to ORIN for diner-side bookings; targets both independent venues and chains.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/orinsuite

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ORIN APP LTD