Plaqad
- Company typePrivate
- Founded2017
- HeadquartersWilmington, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
Plaqad firmographics
Firmographics- Name
- Plaqad
- Legal name
- BHM Intelligence
- Website
- https://plaqad.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Plaqad industry classification
Industry- Product category
- Communications Intelligence Software
- NAICS
- Software Publishers (513210), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Processing & Data Preparation (7374)
- akta.pro primary industry
- AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ)
Keywords
Where Plaqad is headquartered
LocationHeadquarters
- HQ city
- Wilmington
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Plaqad business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription (Plaqad Intelligence Suite): Subscription-based SaaS model with three tiers (Personal, Organization, Enterprise/Custom). Each tier includes multiple products with increasing functionality. Custom pricing tailored to organization size and requirements. Billing cadence appears to be annual or multi-year contracts for enterprise tier.
- Professional Services & Onboarding: Dedicated onboarding support and implementation services included in Organization and Enterprise tiers. Enterprise tier includes dedicated customer success manager and custom integrations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Personal - Core intelligence for individuals |
| Subscription | Annual | Organization - Full suite for teams |
| Subscription | Multi-year contract | Enterprise/Custom - Full suite with dedicated infrastructure |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels8 records
Plaqad product offering
Product offeringCore offering
Plaqad is an AI-powered communications intelligence SaaS platform that combines real-time media monitoring, briefing automation, content management, institutional memory, an AI executive assistant, and communications talent management into one suite. It is purpose-built for African media, Nigerian press, and broadcast dynamics, and is built on a proprietary LLM trained on 20 years of BHM Intelligence communications data.
Product overview
Plaqad is a unified AI-powered communications intelligence platform built on BHM's 20 years of PR expertise in Africa. The Plaqad Intelligence Suite comprises six integrated products: Plaqad IQ (real-time media monitoring and crisis detection across 14+ channels), Plaqad BA (AI-assisted briefing automation with proprietary LLM), Plaqad Studio (AI-powered content creation and multi-channel distribution), Plaqad OS (institutional memory and strategic knowledge retrieval), Plaqad Personal Assistant (AI Chief of Staff for executives), and Plaqad Talent (AI-driven communications talent matching and management). The suite operates under zero-retention AI architecture with NDPR-aligned governance, targeting in-house communications teams, PR agencies, and enterprises across Nigeria and pan-Africa.
Differentiator
Problem solved
Functional benefit
Brands
- Plaqad IQ: Real-time media monitoring, sentiment analysis, and crisis detection across 14+ Nigerian and pan-African channels with AI-generated insights.
- Plaqad BA
- Plaqad Studio
- Plaqad OS
- Plaqad Personal Assistant
- Plaqad Talent
Products and services
- Plaqad IQ Real-time media intelligence and monitoring platform covering 14+ Nigerian and pan-African channels (press, broadcast, digital, social), with AI-generated sentiment analysis, crisis signal detection, first-response drafts, competitor narrative tracking, earned media measurement with local African context, and executive intelligence briefs with source citations. Designed for in-house communications teams, PR agencies, and brand managers.
- Plaqad BA (Brief Automation) AI-powered briefing automation platform that replaces email-based brief workflows with intelligent authoring, role-scoped approval routing, and debrief tracking. Reduces average brief turnaround from 3 days to 4 hours. Targets in-house communications teams and PR agencies.
- Plaqad Studio AI-powered content management and distribution platform for creating, approving, and publishing press releases, brand journalism, newsletters, blog posts, and social media content across multiple channels. Includes AI copy suggestions tuned to brand voice, one-click multi-channel publishing, editorial approval workflows, and earned media analytics.
- Plaqad OS Business operating system that codifies institutional memory and strategic communications knowledge into a queryable AI layer. Enables teams to query past crises, strategies, and precedents like a senior partner. Supports custom institutional memory corpus built from organization's own documents. Preserves organizational intelligence across team rotations.
- Plaqad Personal Assistant AI Chief of Staff for communications executives and principals that manages calendars, meetings, contracts, financial reports, communication drafting, board memos, and cross-platform action tracking. Grounds outputs in organizational data including strategy documents, client files, brand guidelines, and historical decisions. Reduces executive admin time by 80%.
- Plaqad Talent AI-powered communications talent management platform for finding, engaging, and managing specialist talent (journalists, PR consultants, content creators, social media managers, video producers) across pan-Africa. Features brief-driven intelligent matching, onboarding with contract management, performance tracking, and payment administration. Available in the Enterprise tier.
Quantifiable outcome
- 80% faster crisis response time
- +3 more outcomes
Companies that use Plaqad
Customer profileNamed customers11 records
Segments5 records
Ideal customer profiles3 records
Plaqad technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability7 records
Feature7 records
Plaqad partnerships and signals
Strategic signalScale indicators8 records
Recent moves5 records
Expansion highlights6 records
Plaqad competitors and assessment
Company assessmentBroad incumbents
- Cision: Global leader in PR, media monitoring, and communications software. Comparable in serving enterprise PR teams with media intelligence and analytics, though Cision operates a much broader global portfolio rather than an African-specialized stack.
- Sprinklr: Enterprise customer experience management platform with social media management, content, and analytics. Comparable to Plaqad Studio and Plaqad IQ at the enterprise tier, though Sprinklr's scope is broader than communications-specific.
- Hootsuite: Social media management and analytics platform serving enterprise and mid-market customers. Comparable in content publishing and social monitoring functionality, though without Plaqad's African media specialization.
Direct peers
- Meltwater: Direct peer offering media monitoring, social listening, and consumer intelligence for enterprise communications and PR teams. Highly comparable in product category, customer base, and analytics-led value proposition.
- Brandwatch: Consumer intelligence and social listening platform serving enterprise brand and communications teams. Comparable in AI-powered analytics for reputation monitoring, though Brandwatch's training data is global rather than African-specialized.
- Talkwalker: AI-powered consumer and media intelligence platform covering social, news, blogs, and broadcast. Comparable to Plaqad IQ in multi-channel monitoring and crisis signal detection, with broader geographic coverage.
- Signal AI: AI-driven media intelligence and reputation management platform for enterprise. Comparable in applying AI/NLP to media monitoring and decision support, targeting similar enterprise communications use cases.
- CARMA (by Access Intelligence): Media intelligence, monitoring, and communications measurement platform. Comparable in serving PR and communications teams with analytics and reporting — historically a strong direct competitor in EMEA markets.
- Digimind: AI-powered social listening and market intelligence platform. Comparable in multi-channel monitoring, sentiment analysis, and enterprise PR/brand intelligence use cases.
- Onclusive: PR measurement, media monitoring, and communications analytics platform formed from the merger of PRIME Research and Kantar's PR division. Comparable in serving enterprise PR teams with analytics-led media intelligence.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Plaqad social profiles
Digital presencePlaqad compliance and trust
Trust signalCompliance4 records
Plaqad financial estimates
Financial estimateRevenue estimate
Valuation estimate
Plaqad leadership team
Management profileNumber of profiles
Profiles2 records
Plaqad funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Plaqad M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Plaqad
What does Plaqad do?
Plaqad is an AI-powered communications intelligence SaaS platform that combines real-time media monitoring, briefing automation, content management, institutional memory, an AI executive assistant, and communications talent management into one suite. It is purpose-built for African media, Nigerian press, and broadcast dynamics, and is built on a proprietary LLM trained on 20 years of BHM Intelligence communications data.
Is Plaqad a public or private company?
Plaqad is a private company. It is classified as corporate owned and is currently operating.
When was Plaqad founded?
Plaqad was founded in 2017. It employs 11 to 50 people.
Where is Plaqad based?
Plaqad is headquartered in Wilmington, United States, in the North America region.
How does Plaqad make money?
Two revenue lines are on record. SaaS Subscription (Plaqad Intelligence Suite) is the primary driver. The others are professional Services & Onboarding.
Who are Plaqad's main competitors?
Broad incumbents on record are Cision, Sprinklr and Hootsuite. Direct peers are Meltwater, Brandwatch, Talkwalker, Signal AI, CARMA (by Access Intelligence), Digimind and Onclusive.
Does Plaqad have an API?
No public API is recorded for Plaqad.
What industry is Plaqad in?
Plaqad's product category is Communications Intelligence Software. Its primary akta.pro industry code is HDAEANAJ, AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs). Its NAICS code is 513210 and its SIC code is 7372.