The New Raw
- Company typePrivate
- Founded2016
- HeadquartersRotterdam, Nederland, Netherlands
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What The New Raw does
The New Raw is a Rotterdam-based design and fabrication studio founded in 2016 by Panos Sakkas and Foteini Setaki. It designs and produces circular furniture and architectural elements through robotic 3D printing using recycled plastic (predominantly polypropylene) sourced from marine and urban waste streams. The studio operates a fully vertically integrated model in Rotterdam, controlling material sourcing, processing, fabrication, and quality control in-house. Its core technology is a mono-material design system that avoids adhesives or coatings, enabling products and misprints to be continuously reprocessed within the production loop and ensuring 100% recyclability at end of life.
The studio serves four primary customer cohorts: municipal governments and public-sector clients (Municipality of Amsterdam, Municipality of Thessaloniki), global brands seeking sustainability-aligned fixtures (Coca-Cola Greece, Lululemon, Ace & Tate, MINI, Elho), architecture and design studios specifying circular furniture for projects (Snøhetta, ZUS, Traffic Design, Trans Realities Lab), and developers and hospitality operators (Revive, Blue Cycle). Revenue derives from two streams: bespoke project commissions, where projects such as Print Your City for Coca-Cola Greece and Comb for the Gdynia Design Biennale are developed end-to-end from brief to installation, and a made-to-order commercial product collection (X Bench, Ermis, Knotty, Pot+ Triangle, Pot+ Curved, Vessels) sold via direct inquiry with published EUR pricing.
The business operates on a sales-led B2B motion targeting municipalities, architecture firms, and global brands, with all production centralized in a single Rotterdam studio. Distribution is direct-to-client with installation handled by the buyer, and brand visibility is generated through design media (Dezeen, Archdaily, Frame, Domus), international exhibitions (Design Biennale Rotterdam, Alcova Milano, Material Matters at 3daysofdesign), and a maintained social presence. The studio has been recognized with the Dezeen Design Award 2021, Hans Sauer Award 2021, RoPlastic Prize 2020, and Kaldewei Future Award 2020.
The New Raw firmographics
Firmographics- Name
- The New Raw
- Legal name
- The New Raw
- Website
- https://thenewraw.org
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
The New Raw industry classification
Industry- Product category
- Circular Furniture and Architectural Elements (3D-Printed from Recycled Plastic)
- NAICS
- Household and Institutional Furniture Manufacturing (33712), Office Furniture (including Fixtures) Manufacturing (3372)
- SIC
- Household Furniture (2510), Miscellaneous Furniture & Fixtures (2590)
- akta.pro primary industry
- Medical & Dental 3D Printing Services (patient-specific devices, dental labs) (IMAAADAG)
- akta.pro secondary industry
- Recycled & Sustainable 3D Printing Materials (Bio-based/Regrind) (IMAAABAK)
Keywords
Where The New Raw is headquartered
LocationHeadquarters
- HQ city
- Rotterdam, Nederland
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
The New Raw business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Technology or R&D, Personnel, Supply Chain, Infrastructure, Marketing or Sales, Operations
Revenue model
- Custom Project Commissions: Bespoke circular furniture and architectural elements commissioned by cities, brands, and architects. Projects include design, material processing, and fabrication entirely in-house. Revenue derived from project fees based on scope, scale, and specifications.
- Made-to-Order Product Sales: Standard product collection (X Bench, Ermis, Knotty, Pot+, Vessels) produced to order. Products are custom-manufactured using robotic 3D printing from recycled plastic. Pricing is per unit based on size and specifications.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Vessels - Large sculptural planters in four sizes |
| Unit Pricing | Pay-as-you-go | Pot + Triangle - Seating and planter bench |
| Unit Pricing | Pay-as-you-go | Pot + Curved - Seating and planter bench |
| Unit Pricing | Pay-as-you-go | Knotty - Sculptural stool with tactile texture |
| Other | Multi-year contract | Custom projects |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
The New Raw product offering
Product offeringCore offering
The New Raw designs, fabricates, and sells circular furniture and architectural elements using robotic 3D printing from locally sourced recycled plastic. The studio delivers a made-to-order standard product collection (X Bench, Ermis, Knotty, Pot+ Triangle, Pot+ Curved, Vessels planters) plus bespoke commissioned projects for cities, brands, and architects, with all design, material processing, and fabrication performed in-house at its Rotterdam facility.
Product overview
The New Raw is a Rotterdam-based design and fabrication studio offering circular furniture and architectural elements through robotic 3D printing with locally sourced plastic waste. The product portfolio includes six core commercial products (X Bench, Ermis chair, Knotty stool, Pot+Triangle bench, Pot+Curved bench, and Vessels planters) available for purchase, alongside numerous project-based works (Terra, Comb, Buoy, XXX Bench, SN Collection, Digital Fabrics, Hanth, Skamma, Waterfront, Zero Waste Lab, Second Nature, Block). Products are made from mono-material recycled plastics, designed for durability, long-term use, and full recyclability. All design, material processing, and fabrication takes place in-house in Rotterdam. The company operates on a made-to-order basis with custom project capabilities.
Differentiator
Problem solved
Functional benefit
Products and services
- X Bench
- Ermis
- Knotty
- Pot + Triangle
- Pot + Curved
- Vessels
- Custom Project Commissions
Quantifiable outcome
- Terra project: 250 kg of plastic recycled, 650 kg CO2 saved
- +9 more outcomes
Companies that use The New Raw
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles4 records
The New Raw technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
The New Raw partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core, minor and flagship.
- HealixcoreCollaboration partner for the Buoy project, transforming Rotterdam harbour waste (discarded maritime ropes) into swinging public elements through robotic 3D printing.
- IKM Hendrik VederminorPartner in the Buoy project, supporting the transformation of Rotterdam harbour waste into public space objects.
- Trans Realities LabcoreProject partner for Terra landscape bench, in collaboration with Design Academy Eindhoven. Funded by European Union HYBRIDLAB project.
- Design Academy EindhovencoreAcademic partner for Terra project, exploring recycled plastic as permanent architectural material.
- RevivecoreReal estate developer partner for Block Bench project in Mechelen, Belgium. Local residents donated plastic waste, recycled into new public benches for neighbourhood activation.
- Traffic DesigncoreCommissioning partner for Comb facade installation, commissioned by Gdynia's 2022 Design Biennale. A 12 sqm permanent wall installation on an industrial port warehouse.
- Blue CyclecoreCommissioning partner for the Second Nature Collection, using recycled plastic collected from the Greek sea. The New Raw developed material research and fabrication process for this marine waste stream.
- PlastixcoreMaterial partner providing recycled plastic inputs for production processes.
- Healix (Material Partner)coreMaterial research partner contributing to material innovation and recycling processes.
- The Coca-Cola Company in GreeceflagshipFlagship partner for the Print Your City initiative, including Hanth participatory street furniture, Waterfront temporary installation, and Zero Waste Lab public recycling experience center.
- Ogilvy GreececoreCreative agency collaboration for the Zero Waste Lab project, the first full-scale pilot of Print Your City initiative in Thessaloniki, Greece.
- AMS InstitutecoreResearch institute partner for XXX Bench proof of concept, developed for Municipality of Amsterdam's sustainable urban furniture initiative.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
The New Raw competitors and assessment
Company assessmentEmerging players
- Nagami: Spanish 3D printed furniture and architecture brand using robotic extrusion at architectural scale. Direct overlap in robotic additive manufacturing of furniture and design products.
- Mamou-Mani: Architectural design studio led by Arthur Mamou-Mani, known for large-scale 3D printed installations and research-led design. Comparable in additive manufacturing of architectural-scale objects and material experimentation.
- WertelOberfell: German industrial design studio with strong 3D printing expertise producing functional objects and furniture. Comparable as a design studio combining advanced manufacturing with product design.
Direct peers
- Plasticiet: Dutch manufacturer of furniture and interior products made from recycled plastic. Comparable in feedstock (recycled plastic), product category (furniture), and European design-led positioning.
- Aectual: Amsterdam-based 3D printing company producing architectural elements and facades from recycled materials. Overlaps with The New Raw in large-scale additive manufacturing of circular design objects for built environments.
- Mater: Danish sustainable furniture brand with a circular design ethos and recycled/upcycled materials portfolio. Comparable positioning as a design-led circular furniture maker, but with conventional manufacturing at higher scale.
- Dirk van der Kooij: Dutch designer recognized for 3D printed furniture made from recycled plastic. Directly comparable to The New Raw in combining robotic/additive manufacturing with recycled plastic feedstock and design-forward furniture products.
Others
- Studio Drift: Renowned Amsterdam-based design studio working at the intersection of art, technology, and nature. Comparable as a Dutch design entity with similar aesthetic ambition and brand collaborations with global names.
Broad incumbents
- Vepa: Large Dutch office furniture manufacturer with strong sustainability credentials and circular product initiatives. Comparable in Dutch office and public-space furniture segment, though operates at much larger scale with conventional manufacturing.
- Steelcase: Global office furniture manufacturer with significant sustainability programs and exploration of circular materials. Relevant as an incumbent moving into the recycled/circular furniture space where The New Raw operates.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
The New Raw social profiles
Digital presenceThe New Raw financial estimates
Financial estimateRevenue estimate
Valuation estimate
The New Raw leadership team
Management profileNumber of profiles
Profiles7 records
The New Raw funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The New Raw M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The New Raw
What does The New Raw do?
The New Raw designs, fabricates, and sells circular furniture and architectural elements using robotic 3D printing from locally sourced recycled plastic. The studio delivers a made-to-order standard product collection (X Bench, Ermis, Knotty, Pot+ Triangle, Pot+ Curved, Vessels planters) plus bespoke commissioned projects for cities, brands, and architects, with all design, material processing, and fabrication performed in-house at its Rotterdam facility.
Is The New Raw a public or private company?
The New Raw is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The New Raw founded?
The New Raw was founded in 2016. It employs 1 to 10 people.
Where is The New Raw based?
The New Raw is headquartered in Rotterdam, Nederland, Netherlands, in the Europe region.
How does The New Raw make money?
Two revenue lines are on record. Custom Project Commissions are the primary driver. The others are made-to-Order Product Sales.
Who are The New Raw's main competitors?
Emerging players on record are Nagami, Mamou-Mani and WertelOberfell. Direct peers are Plasticiet, Aectual, Mater and Dirk van der Kooij. Studio Drift is listed as an others. Broad incumbents are Vepa and Steelcase.
Does The New Raw have an API?
No public API is recorded for The New Raw.
What industry is The New Raw in?
The New Raw's product category is Circular Furniture and Architectural Elements (3D-Printed from Recycled Plastic). Its primary akta.pro industry code is IMAAADAG, Medical & Dental 3D Printing Services (patient-specific devices, dental labs), with a secondary code of IMAAABAK, Recycled & Sustainable 3D Printing Materials (Bio-based/Regrind). Its NAICS code is 33712 and its SIC code is 2510.