the Nines, a Luxury Collection Hotel

What the Nines, a Luxury Collection Hotel does

The Nines is a privately operated luxury hotel located at 525 SW Morrison Street in downtown Portland, Oregon, occupying the historic 1909 Meier & Frank building. The property opened in 2008 and was last renovated in 2018. It offers 331 guest rooms and suites (including 31 suites such as The Nines Suite and the Meier & Frank Suite), each curated with Pacific Northwest artwork. The hotel is LEED Silver and Green Seal Certified and operates two signature restaurants — Urban Farmer Steakhouse (8th-floor farm-to-table) and Departure Restaurant + Lounge (15th-floor rooftop Pan-Asian) — plus in-room dining. It also operates 14 event venues totaling approximately 13,478 sq ft, including a 7,176 sq ft ballroom with 18-foot ceilings and Murano chandeliers, accommodating events up to roughly 600–900 guests.

The hotel is managed by Sage Hospitality Group and affiliated with Marriott International's Luxury Collection brand, integrating with the Marriott Bonvoy loyalty ecosystem (150M+ members) and Marriott's global distribution and reservation systems. Revenue is generated across guest rooms (ADR $229–$339 plus a $30/night destination amenity fee), F&B (two restaurants plus in-room dining and banquets), events (corporate meetings, weddings), and ancillary services (valet parking $29 short-term/$67 overnight). The go-to-market is predominantly direct-to-consumer via the property website, Marriott.com, and phone reservations, supplemented by event-driven demand (Kentucky Derby viewing party, Jazz Festival, James Beard activations) and a curated set of experience partnerships (Knot Springs, Oregon Helicopters, Heart Coffee, Blue Star Donuts). It serves luxury leisure travelers, corporate/business groups, and wedding couples, with secondary focus on West Coast regional residents.

Recognition includes Condé Nast Traveler #1 Hotel in the Pacific Northwest (2023) and Top 10 (2024, 2022), Forbes Travel Guide Certified Luxury (2023), AAA Exceptional Housekeeping (2022), Oregon Wedding Day Best Wedding Night Hotel (2023), and multiple Elite Traveler Best Suite Awards (2023). The Nines functions as a single-asset operating company rather than a multi-property platform, with no subsidiaries, no funding rounds, and no disclosed legal ownership entity beyond the Sage / Marriott management and brand stack.

Name

the Nines, a Luxury Collection Hotel

Legal name

The Nines, a Luxury Collection Hotel

Website

https://thenines.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

101–250 employees

Short description

The Nines is a 331-room luxury hotel in downtown Portland, Oregon, operating in the historic 1909 Meier & Frank building under Marriott's Luxury Collection brand. Managed by Sage Hospitality Group, it serves luxury leisure, corporate groups, and wedding couples via upscale rooms, two restaurants, and event venues.

Ownership category

akta.pro rank

Product category

Luxury Hotels

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211), Accommodation (721)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Business & Corporate Full-Service Hotels (THAGAAAE)

akta.pro secondary industries

Integrated Full-Service Hotel Complexes (Mixed-Use) (THAGAAAL), Hotel & Resort Convention Venues (Convention Hotels) (THAHAAAC)

Keywords

• Luxury hotel accommodations
• Boutique hospitality services
• Event and meeting venues
• Upscale dining experiences
• Wedding venue services

Headquarters

HQ city

Portland, OR

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Guest Rooms and Suites: 331 luxury guest rooms and suites with varying views (atrium and city view), featuring contemporary design and historic homage. Room types include Superior Room, Deluxe Room, One Bedroom Suite, Meier & Frank Suite, and The Nines Suite. Check-in at 4PM, check-out at 11AM.
2. Urban Farmer Steakhouse: Farm-to-table sustainable modern steakhouse on the 8th floor atrium. Offers breakfast, lunch, brunch, and dinner. Recognized by Wine Spectator for wine selection. Features nearly 200 wine varietals.
3. Departure Restaurant + Lounge: Contemporary Asian rooftop restaurant on the 15th floor with panoramic city views. Features Pan-Asian cuisine, largest sake list in Portland, specialty cocktails, and two outdoor patios. Dinner service Sun-Thu 4pm-10pm, Fri-Sat 4pm-11pm.
4. In-Room Dining: Room service available daily 7am-10pm. 20% gratuity and $5 delivery charge applied to all orders.
5. Meetings & Events: 14 creative venues including 7,176 sq ft ballroom, multiple meeting rooms, and boardrooms. Event specialists and customized catering available. Catering averages: Breakfast $30-32, Lunch $35-45, Dinner $65-73.
6. Wedding Venues: Wedding packages including intimate ceremonies to grand ballroom receptions. Expert wedding specialists handle all details including A/V and bespoke culinary menus.
7. Valet Parking: Valet parking available: Short-term $29 for first 90 minutes, then $5/hour. Overnight $67, oversized vehicles $85.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

The Nines is a 331-room luxury hotel operating within Marriott's Luxury Collection brand, housed in the historic 1909 Meier & Frank building in downtown Portland, Oregon. Its core offerings include upscale guest rooms and suites, two signature on-site restaurants (Urban Farmer Steakhouse and Departure rooftop Pan-Asian restaurant), in-room dining, 14 event and meeting venues totaling approximately 13,478 square feet, and full-service wedding venues.

Product overview

The Nines is a luxury hotel operating as a single-property offering rather than a platform-plus-modules architecture. The core product is 331 upscale guest rooms and suites located in the historic Meier & Frank building, complemented by two signature dining venues: Urban Farmer Steakhouse (farm-to-table steakhouse) and Departure Restaurant + Lounge (rooftop Pan-Asian cuisine). Additional offerings include 14 meeting and event spaces totaling over 13,000 sq ft, in-room dining service, and curated special packages (parking, breakfast, regional resident discounts, wellness programs, and Marriott Bonvoy loyalty benefits). The hotel positions itself as LEED Silver Certified sustainable luxury accommodation with extensive art curation and concierge services.

Differentiator

Problem solved

Functional benefit

Products and services

• Room Accommodations 331 luxury guest rooms and suites including Superior Room, Deluxe Room, One Bedroom Suite, Meier & Frank Suite, and The Nines Suite, each featuring curated artwork and upscale amenities, targeted at leisure and business travelers staying in downtown Portland.
• Urban Farmer Steakhouse Sustainable farm-to-table modern steakhouse on the 8th floor atrium serving Pacific Northwest cuisine, breakfast, lunch, brunch, and dinner with nearly 200 wine varietals, open to hotel guests and the public.
• Departure Restaurant + Lounge Contemporary rooftop Pan-Asian restaurant on the 15th floor featuring modern Asian cuisine, the largest sake list in Portland, specialty cocktails, and two outdoor patios with panoramic city and mountain views, open to hotel guests and the public.
• In-Room Dining Room service offering available daily from 7am to 10pm with a curated menu of upscale dining options delivered to guest rooms, with 20% gratuity and a $5 delivery charge applied to orders.
• Meeting & Event Spaces 14 creative event venues totaling approximately 13,478 square feet including a 7,176 square foot ballroom with 18-foot ceilings, multiple meeting rooms, and boardrooms equipped with state-of-the-art A/V, accommodating up to 600+ guests with customized catering.

Quantifiable outcome

• Voted #1 Hotel in the Pacific Northwest by Condé Nast Traveler Readers in 2023
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Ten partnerships are on record, tiered minor, core and flagship.

• Portland BackpackminorGTM or Marketing Partner · 1 January 2026Nonprofit partner for the Churchill Nines Kentucky Derby viewing event. Portland Backpack ensures children have access to food, with event proceeds dedicated to supporting their mission.
• CatMan CellarsminorGTM or Marketing Partner · 1 January 2026Partner for The Starry Night Wine and Beverage Walk event. CatMan Cellars collaborates with the hotel to showcase unique beverages and explore Downtown Portland stores and restaurants.
• Polka Dots & PicnicsminorGTM or Marketing Partner · 1 January 2026Event production partner for the Churchill Nines Kentucky Derby viewing party. Contact: Lauren Tietsort at [email protected].
• Knot SpringsminorStrategic or Co-development Partner · 1 January 2024The hotel partners with Knot Springs for spa services. Located a short ride away in the BMW courtesy car, Knot Springs offers wellness services including hot tub, cold plunge, steam room, and sauna with Portland sunset views.
• Oregon HelicoptersminorStrategic or Co-development Partner · 1 January 2024Partnership with Oregon Helicopters for aerial tours of Portland and wine country. Located 0.7 miles from the hotel at the Downtown Portland Heliport. Professional pilot staff and state-of-the-art crafts seating up to four guests.
• Les Clefs d'OrminorOthers · 1 January 2024Concierge Patrick McNearney became a Certified Hotel Concierge through the Les Clefs d'Or program, an international association of hotel concierges known for exceptional service standards.
• Heart CoffeeminorGTM or Marketing Partner · 1 January 2024Recommended local coffee roaster located in the West End District. Known for complex flavors and delicate clarity in their coffees. Featured as best place to grab coffee near the hotel.
• Blue Star DonutsminorGTM or Marketing Partner · 1 January 2024Recommended artisan donut shop near Heart Coffee in West End District. Small-batch artisan donuts recommended by hotel concierge as a must-visit local destination.
• Sage Hospitality GroupcoreOthers · 1 January 2008The hotel is managed by Sage Hospitality Group, a leading hospitality management company. Sage Hospitality manages the day-to-day operations including HR, staffing, and property management.
• Marriott International (Luxury Collection)flagshipStrategic or Co-development Partner · 1 January 2008The Nines is a member of Marriott's Luxury Collection brand, integrating with Marriott Bonvoy loyalty program (150+ million members) and Marriott's global distribution and reservation systems.

Scale indicators9 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Woodlark Hotel: Recently renovated downtown Portland boutique hotel with on-site dining, art-forward design, and meeting/event capabilities, positioning it as a direct lifestyle-luxury alternative to The Nines.
• The Heathman Hotel: Historic downtown Portland luxury hotel (1907 building) operating in the same competitive set as The Nines, with comparable room counts, on-site dining, and meeting/event space. Directly competes for the same corporate, leisure, and wedding demand.
• Hotel deLuxe: Boutique luxury hotel in Portland's Goose Hollow area offering upscale accommodations, dining, and event space at a similar ADR band, competing for the same leisure, corporate, and wedding demand.
• Hotel Emma (San Antonio): Marriott Luxury Collection property housed in a 19th-century historic building with curated art, signature dining, and large-scale event venues—a direct brand comparable that benchmarks Luxury Collection urban adaptive-reuse hotels.
• Sentinel Hotel (The Hotel Zags): Boutique historic hotel near downtown Portland that competes with The Nines for leisure and corporate travelers, offering curated local art, on-site dining, and meeting space in the same urban submarket.
• Hotel & Spa at the Hotel Sorella Houston: Another Marriott Luxury Collection property with similar boutique-luxury positioning, on-site dining, and event space—useful brand-set comparable for benchmarking performance and positioning.
• The Benson Portland, Curio Collection by Hilton: Iconic 1913 downtown Portland landmark luxury hotel with comparable historic architecture, on-site dining, and group/event facilities, directly competing in the upper-upscale Portland segment.
• The Hi-Lo Hotel, Autograph Collection: Portland Marriott-affiliated lifestyle luxury hotel operating under the same Marriott Bonvoy ecosystem as The Nines, providing a comparable direct competitor for loyalty-driven business and leisure travelers.

Broad incumbents

• The Liberty Hotel (Boston): Historic urban adaptive-reuse luxury hotel operating as part of Marriott's Autograph Collection. Comparable as an established urban luxury landmark with strong group/event business, though broader in scale than The Nines.

Others

• Sage Hospitality Group (managed portfolio): The third-party operator managing The Nines, with a broader portfolio of upper-upscale and luxury hotels. Relevant as the management partner and as a benchmark set for operating economics across similar assets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/theNinesHotel
• Instagraminstagram.com/thenineshotel
• LinkedInlinkedin.com/company/the-nines-a-luxury-collection-hotel

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about the Nines, a Luxury Collection Hotel