Woodlark Hotel

What Woodlark Hotel does

Woodlark Hotel is a women-owned boutique hotel operating a single property at 813 SW Alder Street in downtown Portland, Oregon, within the Marriott Tribute Portfolio. The property is housed in two National Register of Historic Places buildings originally developed as the Cornelius Hotel in 1908 (designed by architect John Virginius Bennes) and the Ladies Reception Hall, with the latter now converted into the Abigail Hall cocktail lounge. The hotel offers nine room categories ranging from Double Bedrooms and King Rooms to premium Loft Suite and 665 sq ft Woodlark Suite configurations, alongside three on-site dining venues (Bullard Tavern, Abigail Hall, Roseline Coffee), three event/meeting spaces (Juniper, Larch Boardroom, Grove), and amenities including a 24/7 fitness center with Peloton equipment, valet parking, bicycle rentals, and a curated lobby market.

The business operates under The Woodlark Hotel LLC (Oregon-domiciled) and leverages Marriott's Tribute Portfolio soft-brand affiliation for distribution through Marriott Bonvoy (150M+ members), Marriott.com, and GDS channels. Revenue is generated through room bookings (primary), food and beverage across the three venues, event and meeting space rentals (with structured group packages such as the Downtown Portland Gathering), ancillary fees (valet parking at $60-$70/night, $50 pet fee, $40/$60 early/late check-in fees), and a $30/night destination fee bundling WiFi, welcome beverage, bicycle rentals, and a $15 F&B credit. Pricing is not publicly disclosed and varies by season and channel.

Distribution is multi-channel, combining direct bookings through the hotel website (linked to Marriott reservation system), phone reservations, walk-in front desk, Marriott Bonvoy digital channels, TripAdvisor referral, and dedicated event inquiry forms. The property has earned Michelin Key recognition in both 2024 and 2025, validating its positioning in the upper-upscale independent boutique segment. The customer base spans leisure travelers, business travelers, wedding and private event clients, and corporate groups, with no single anchor customer dominating revenue mix.

Name

Woodlark Hotel

Legal name

The Woodlark Hotel LLC

Website

https://woodlarkhotel.com

Company type

Private

Founded year

1908

Operating status

Operating

Headcount range

1–10 employees

Short description

Woodlark Hotel is a women-owned, single-property boutique hotel in downtown Portland, Oregon, operating under the Marriott Tribute Portfolio. It serves leisure and business travelers, wedding clients, and corporate groups with nine room types, three F&B venues, and three event spaces, and has earned Michelin Key recognition in 2024 and 2025.

Ownership category

akta.pro rank

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Guest Room Bookings: The hotel generates primary revenue from overnight guest room accommodations across various room types including Double Bedrooms, King Rooms, Superior King, Deluxe King, Deluxe Corner, Studio Suite Bunk, Loft Suite, Studio Suite, and Woodlark Suite. Rooms are priced based on type and season, with rates varying throughout the year.
2. Food and Beverage: On-site dining venues include Abigail Hall (high-tea and cocktail bar), Bullard Tavern (hearth-fired dishes, Texas and Pacific Northwest flavors), and Roseline Coffee (coffee and pastries). Revenue from restaurant covers, beverage sales, and private dining events.
3. Event and Meeting Spaces: The hotel offers event venues including Juniper Event Space (850 sq ft, capacity 64 seated/100 standing), Larch Boardroom (190 sq ft, 8 seats), and Grove Event Space (858 sq ft, capacity 72 seated/100 standing) for weddings, corporate meetings, and private celebrations.
4. Ancillary Services: Additional revenue streams include valet parking ($60/night standard, $70/night oversized), pet accommodations ($50 flat rate), early/late check-in fees, and the lobby market offering snacks, beverages, and local goods.
5. Group and Corporate Packages: Specialized group offerings including Downtown Portland Gathering (with $65 per person food & beverage minimum, complimentary room per 30 booked, double Marriott Bonvoy points) and Woodlark Group Experience for larger room blocks with complimentary welcome reception.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Woodlark Hotel operates a boutique hotel in downtown Portland, Oregon, offering guestroom accommodations across multiple room categories, three on-site food and beverage venues (Bullard Tavern, Abigail Hall, and Roseline Coffee), and dedicated event and meeting spaces. The property, which occupies two historic buildings from 1907 and 1909, is part of Marriott's Tribute Portfolio and also hosts corporate groups, weddings, and social events.

Product overview

Woodlark Hotel is a women-owned boutique hotel offering a unified hospitality experience combining accommodations and dining. The core accommodation portfolio includes nine distinct room types ranging from standard Double and King Bedrooms (230-260 sq ft) to premium suites (Loft Suite at 325 sq ft, Woodlark Suite at 665 sq ft). Dining is anchored by three on-site venues: Bullard Tavern (wood-fired Texas-Pacific Northwest cuisine), Abigail Hall (cocktail lounge and high-tea bar named for suffragist Abigail Scott Duniway), and Roseline Coffee (café with pastries). Event spaces include Juniper, Larch Boardroom, and Grove venues for meetings and private gatherings. Amenities include 24/7 fitness center with Peloton equipment, valet parking, bicycle rentals, and a lobby market. The hotel is part of the Marriott Tribute Portfolio and Marriott Bonvoy loyalty program. Recognized with Michelin Keys in 2024 and 2025.

Differentiator

Problem solved

Functional benefit

Brands

• Abigail Hall: A cozy retreat with expertly crafted cocktails and elevated bites, named after Abigail Scott Duniway, the first woman to cast a ballot in Oregon. Formerly the Ladies Reception Hall, featuring hand painted mural, glowing fireplace, and wainscot walls from the early 1900s.
• Bullard Tavern
• Roseline Coffee

Products and services

• King Guestroom Standard guestroom configured with one King bed, offered to individual leisure and business travelers seeking overnight accommodations in downtown Portland.
• Two Queens Guestroom Standard guestroom configured with two Queen beds, targeted at families, friends, and small groups traveling together.
• Studio Suite Studio-style suite offering expanded living space compared with standard rooms, suited to longer-stay leisure and business travelers.
• One Bedroom Suite One-bedroom suite with a separated bedroom and living area, targeted at premium leisure travelers and extended-stay guests.
• Executive Suite Premium Executive Suite positioned for executive business travelers and upscale leisure guests seeking higher-end accommodations.
• Woodlark Suite Top-tier suite bearing the hotel's brand name, serving as the flagship accommodation for guests seeking the highest-tier in-room experience.
• PURE Wellness Room Hypoallergenic guestroom featuring PURE Wellness technology, designed for allergy-sensitive travelers.
• Accessible Guestrooms King rooms with ADA-compliant configurations including mobility accessible tub, roll-in shower, and hearing accessible features, targeted at guests with accessibility needs.
• Bullard Tavern On-site full-service restaurant and bar serving hotel guests, walk-in diners, and event attendees with a food and beverage program that incorporates local Pacific Northwest ingredients.
• Abigail Hall Private dining room used for private meals and small special events, booked by guests, corporate clients, and event organizers.
• Roseline Coffee On-site coffee bar serving specialty coffee and café items to hotel guests and walk-in customers.
• Juniper Event Space Indoor event venue available for corporate meetings, group functions, and social events, hired by event organizers and planners.
• Larch Boardroom Boardroom-style event space designed for smaller corporate meetings, executive sessions, and intimate gatherings.
• Grove Event Space Event venue available for corporate and social functions, broadening the hotel's event-space portfolio for medium-sized gatherings.
• Wedding Packages Curated wedding hosting package combining guestroom accommodations, event space rental, and on-site catering/services, targeted at couples and wedding planners.
• Group and Corporate Bookings Multi-room block booking service with published group rates and dedicated event venue use, targeted at corporate groups, tour groups, and social gatherings.

Quantifiable outcome

• Michelin Keys recognition in 2024 and 2025
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Marriott International - Tribute PortfoliocoreChannel Partner/ Reseller/ DistributorThe Woodlark Hotel is an independent boutique hotel operating as part of the Marriott Tribute Portfolio brand. This partnership provides access to Marriott Bonvoy loyalty program (150+ million members), Marriott.com booking platform, global distribution system (GDS), and Marriott's marketing infrastructure while the hotel maintains its independent brand identity and management.
• Marriott BonvoycoreChannel Partner/ Reseller/ DistributorIntegration with Marriott Bonvoy loyalty program allows guests to earn and redeem points for stays. The program offers exclusive member rates, points accumulation, and access to experiences. The hotel participates in Double Marriott Bonvoy points promotions for qualifying group bookings.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Ace Hotel Portland: Design-forward boutique hotel in downtown Portland with on-site food/beverage and event programming, appealing to creative-class leisure travelers in a similar price tier.
• Hotel Lucia: Boutique downtown Portland hotel known for its contemporary art collection and historic building, targeting design-conscious leisure and business travelers. Comparable scale and positioning.
• The Heathman Hotel: Historic downtown Portland boutique hotel serving similar business and leisure travelers with comparable art-focused positioning and event venues. Operates within Marriott's Tribute/Autograph collections as well.
• 21c Museum Hotels: Art-centric boutique hotel brand with on-site contemporary art galleries, museum programming, and on-site F&B; highly comparable positioning to Woodlark's women-artists-only curation.
• The Benson Portland: Historic luxury hotel in downtown Portland with elegant event venues and a comparable legacy positioning; competes for upscale leisure, wedding, and corporate group demand.
• Sentinel Hotel: Historic downtown Portland hotel with boutique positioning, Jake's Grill restaurant, and meeting/event space. Same downtown Portland competitive set and target guest profile as Woodlark.
• The Nines Portland: Luxury boutique hotel in downtown Portland housed in a historic department store building with multiple F&B outlets and event space, directly competing for upscale leisure and corporate demand.
• Hotel deLuxe: Boutique hotel in Portland's Goose Hollow neighborhood with classic-cinema-inspired design, comparable boutique pricing and amenity tier to Woodlark.
• The Mark Spencer Hotel: Historic downtown Portland boutique hotel targeting similar value-oriented leisure and business travelers, operating in the same competitive downtown corridor.

Broad incumbents

• Kimpton Hotels & Restaurants: Established boutique lifestyle hotel operator with multiple properties in the Pacific Northwest and a comparable emphasis on design, F&B, and event space — a broader incumbent in the boutique space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/WoodlarkHotelPortland
• Instagraminstagram.com/woodlark_hotel/?utm_source=website&utm_medium=homepage
• LinkedInlinkedin.com/company/woodlarkhotel

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Woodlark Hotel