The Ninth Restaurant
The Ninth is a Michelin-starred neighbourhood restaurant in Fitzrovia, London, serving modern French Mediterranean sharing plates and seasonal produce. Founded by Chef Jun Tanaka in 2015, it caters to special-occasion diners, business clients, and locals via dine-in service and private events.
- Company typePrivate
- Founded2015
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What The Ninth Restaurant does
The Ninth is a single-location, Michelin-starred neighbourhood restaurant operated by Coda Restaurant Limited at 22 Charlotte Street, Fitzrovia, London (founded 2015; registered company no. 08747382). It serves modern French Mediterranean cuisine built around seasonal produce, sharing plates, homemade pasta, chargrilled meats and fish, and its signature pain perdu dessert. A 21-person team runs a main dining room, bar, and covered heated terrace for lunch and dinner Monday through Saturday, supplemented by private dining and venue hire for groups of up to 60 guests. Pricing is transaction-based across four menu layers: a set menu (£39 two-course / £45 three-course), an à la carte selection (starters from £6.50, mains up to £49), a seasonal Chef's Choice tasting menu (£98 per person with optional £70 wine pairing), and an extensive wine list (£44–£265 per bottle). The restaurant layers a BYO Mondays promotion (free corkage, up to six bottles) to lift off-peak demand. Revenue is generated entirely through direct-to-consumer F&B sales — dine-in covers, private events, and beverage — with no subscription or contracted enterprise layer.
The operating model relies on standard hospitality technology rather than proprietary systems: reservations are managed through ResDiary (hosted on Rackspace UK infrastructure) and OpenTable (Intermap UK / Equinix US), payments via Stripe, and site analytics via Google Analytics. Distribution is also standard for the segment — earned media across The Guardian, Financial Times, The Times, The Daily Telegraph, Evening Standard, Country & Town House, Elite Traveller, and Spear's, supplemented by organic social (Instagram, Facebook, Twitter), a recipe/news blog, and a gift-procurement page. Customer segments include special-occasion diners, business clients, neighbourhood regulars, and private-event bookers, all served through the same physical site.
The Ninth Restaurant firmographics
Firmographics- Name
- The Ninth Restaurant
- Legal name
- Coda Restaurant Limited
- Website
- https://theninthlondon.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Ninth is a Michelin-starred neighbourhood restaurant in Fitzrovia, London, serving modern French Mediterranean sharing plates and seasonal produce. Founded by Chef Jun Tanaka in 2015, it caters to special-occasion diners, business clients, and locals via dine-in service and private events.
- Ownership category
- akta.pro rank
The Ninth Restaurant industry classification
Industry- Product category
- Fine Dining Restaurant
- NAICS
- Full-Service Restaurants (722511), Restaurants and Other Eating Places (72251)
- SIC
- Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)
- akta.pro primary industry
- Fine Dining Restaurants (THAFACAA)
- akta.pro secondary industry
- Special Occasion & Destination Restaurants (THAFACAK)
Keywords
Where The Ninth Restaurant is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
The Ninth Restaurant business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Dine-in Service: Revenue generated from food and beverage sales in the main dining room, bar area, and covered heated terrace. The restaurant serves lunch Monday-Saturday (12pm-2.30pm) and dinner Monday-Saturday (5.30pm-9pm), with a set menu priced at £39 for two courses and £45 for three courses, plus à la carte options.
- Private Dining & Events: Revenue from private dining bookings and venue hire for groups, offering semi-private dining for up to 20 guests and full first-floor hire. Three-course lunch and five-course dinner menus are available for larger parties.
- BYO Corkage Promotion: Weekly BYO Mondays promotion offering free corkage up to 1 bottle per person (max 6 bottles), driving customer traffic on typically slower Monday evenings.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Set Lunch/Dinner Menu - Two courses at £39, three courses at £45 |
| Other | Pay-as-you-go | Chef's Choice Tasting Menu at £98 per person |
| Other | Pay-as-you-go | Sample Lunch à la Carte - Starters from £6.50 to £28, Mains from £25 to £48, Desserts from £15 |
| Other | Pay-as-you-go | Sample Dinner à la Carte - Starters from £18 to £27, Pasta from £26 to £39, Mains from £39 to £49 |
| Other | Pay-as-you-go | BYO Mondays - Free corkage promotion |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
The Ninth Restaurant product offering
Product offeringCore offering
The Ninth is a single-location Michelin-starred neighbourhood restaurant in Fitzrovia, London, serving modern French-Mediterranean cuisine centred on seasonal produce and sharing plates. It offers dine-in lunch and dinner service across a main dining room, bar and covered heated terrace, complemented by private dining and full venue hire for up to 60 guests, set menus, à la carte menus, a seasonal Chef's Choice tasting menu, and an extensive wine list.
Product overview
The Ninth is a single Michelin-starred neighbourhood restaurant operated by Coda Restaurant Limited, located at 22 Charlotte Street in Fitzrovia, London. The restaurant offers a unified dining experience centred on Mediterranean-inspired, French-influenced cuisine featuring seasonal produce and sharing plates. The core product consists of the main dining restaurant with multiple menu options including Set Menu, Sample Lunch Menu, Sample Dinner Menu, and the Chef's Choice tasting menu, complemented by an extensive wine selection. Additional offerings include Private Dining & Venue Hire for up to 60 guests, Online Table Booking via ResDiary and OpenTable, BYO Mondays promotional service, and Covered Terrace Dining. Signature dishes include homemade pasta, chargrilled meats and fish, vegetarian dishes, and the famous pain perdu dessert.
Differentiator
Problem solved
Functional benefit
Products and services
- The Ninth Restaurant (Main Dining Experience) Michelin-starred neighbourhood restaurant serving modern French-Mediterranean cuisine with sharing plates, homemade pastas, chargrilled meats and fish, and the signature pain perdu dessert; serves lunch and dinner in the main dining room, bar and covered heated terrace.
- Online Table Booking
Quantifiable outcome
- Michelin star retained for 10 consecutive years since 2017
- +2 more outcomes
Companies that use The Ninth Restaurant
Customer profileSegments4 records
Ideal customer profiles4 records
The Ninth Restaurant technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
The Ninth Restaurant partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- ResDiarycoreOnline reservation and booking management system. Reservations taken through ResDiary are stored securely in UK data centres managed by Rackspace. Core operational partner for managing restaurant bookings.
- OpenTablecoreThird-party online reservation platform. Data stored in UK (Intermap Data Centres) and US (Equinix Data Centres) with production systems managed by OpenTable personnel. Enables customers to book tables through OpenTable's platform.
- Paul Winch-FurnessminorProfessional photographer whose work appears in the restaurant's gallery, documenting signature dishes including Cep Orecchiette, Ossobuco tortellini, Duck Agnolotti, Pheasant ravioli, and Roast figs.
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
The Ninth Restaurant competitors and assessment
Company assessmentDirect peers
- Hide Restaurant: Michelin-starred restaurant in Mayfair from Ollie Dabbous, offering seasonal tasting menus and à la carte in a refined yet relaxed setting. Directly comparable to The Ninth on Michelin-level execution, tasting-menu pricing, and London fine-dining positioning.
- Restaurant Story: One-Michelin-star tasting-menu restaurant in Bermondsey by Tom Sellers, with a seasonal narrative-led menu. Comparable to The Ninth on Michelin-level execution, single-site London model, and tasting-menu-led offer.
- Kitchen Table at Bubbledogs: Two-Michelin-star chef's counter restaurant in Bloomsbury from James Knappett, offering multi-course tasting menus. Comparable on London Michelin tasting-menu execution, intimate single-site format, and chef-driven experience.
- Pollen Street Social: Jason Atherton's Michelin-starred Mayfair restaurant offering modern European à la carte and tasting menus. Comparable as a London Michelin-level fine-dining single site with approachable rather than formal atmosphere.
- Lyle's Restaurant: One-Michelin-star restaurant in Shoreditch from James Lowe, serving modern British seasonal cuisine. Directly comparable as a London Michelin-level, chef-led, single-site operation with a relaxed fine-dining tone similar to The Ninth.
- Core by Clare Smyth: Two-Michelin-star Notting Hill restaurant serving modern British tasting menus. Closely comparable on Michelin-level execution, London single-site model, chef-led identity, and tasting-menu pricing architecture.
- Sketch (London): Michelin-starred, multi-room fine dining destination in Mayfair, London. Comparable to The Ninth as a Michelin-recognised single-city restaurant offering tasting menus, à la carte dining, and a high-design, experience-led positioning aimed at special occasion diners and tourists.
- Trinity (London): One-Michelin-star restaurant in Clapham from Adam Byatt, serving modern British/European cuisine with tasting and à la carte menus. Comparable on Michelin-level single-site London fine dining and chef-led positioning.
- Gymkhana: Two-Michelin-star Indian fine-dining restaurant in Mayfair with à la carte and tasting menus. Comparable on Michelin-level London positioning, special-occasion appeal, and a relaxed rather than stiff fine-dining atmosphere.
Emerging players
- Brat at the Climber's Club: One-Michelin-star restaurant at the Climbers Club in Shoreditch from Tomos Parry, known for wood-fired cooking and seafood-led seasonal menus. Comparable as a London Michelin-level, chef-led single site with an approachable fine-dining tone, though positioned slightly more casual.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key highlights7 records
Customer concentration
The Ninth Restaurant social profiles
Digital presenceThe Ninth Restaurant financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Ninth Restaurant leadership team
Management profileNumber of profiles
Profiles6 records
The Ninth Restaurant funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Ninth Restaurant M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Ninth Restaurant
What does The Ninth Restaurant do?
The Ninth is a single-location Michelin-starred neighbourhood restaurant in Fitzrovia, London, serving modern French-Mediterranean cuisine centred on seasonal produce and sharing plates. It offers dine-in lunch and dinner service across a main dining room, bar and covered heated terrace, complemented by private dining and full venue hire for up to 60 guests, set menus, à la carte menus, a seasonal Chef's Choice tasting menu, and an extensive wine list.
Is The Ninth Restaurant a public or private company?
The Ninth Restaurant is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Ninth Restaurant founded?
The Ninth Restaurant was founded in 2015. It employs 11 to 50 people.
Where is The Ninth Restaurant based?
The Ninth Restaurant is headquartered in London, United Kingdom, in the Europe region.
How does The Ninth Restaurant make money?
Three revenue lines are on record. Dine-in Service is the primary driver. The others are private Dining & Events and BYO Corkage Promotion.
Who are The Ninth Restaurant's main competitors?
Direct peers on record are Hide Restaurant, Restaurant Story, Kitchen Table at Bubbledogs, Pollen Street Social, Lyle's Restaurant, Core by Clare Smyth, Sketch (London), Trinity (London) and Gymkhana. Brat at the Climber's Club is listed as an emerging player.
Does The Ninth Restaurant have an API?
No public API is recorded for The Ninth Restaurant.
What industry is The Ninth Restaurant in?
The Ninth Restaurant's product category is Fine Dining Restaurant. Its primary akta.pro industry code is THAFACAA, Fine Dining Restaurants, with a secondary code of THAFACAK, Special Occasion & Destination Restaurants. Its NAICS code is 722511 and its SIC code is 5810.