The Outdoor

Name

The Outdoor

Legal name

The Outdoor Directory

Website

https://the-outdoor-directory.co.uk

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Online Outdoor Recreation Directory

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers) (THAAAGAD)

Keywords

• Outdoor recreation directory
• Link directory services
• Outdoor activity resources
• Walking trail information
• Outdoor equipment links

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Technology or R&D, Personnel, Marketing or Sales

Distribution channels2 records

Marketing channels2 records

Core offering

The Outdoor operates a free, publicly accessible web-based link directory that organizes external outdoor recreation resources into 30+ categories including walking, trekking, climbing, kayaking, diving, camping, skiing, rafting, national parks, accommodation, equipment suppliers, weather, and adventure holidays. The site does not sell any products itself; instead, it curates outbound links to third-party outdoor activity providers, associations, and information resources. A partner banner exchange program supplements the directory by placing brand banners (Breaking Free, Eagle Creek, Petzl) in exchange for reciprocal placement on partner sites.

Product overview

The Outdoor Directory is a single web-based link directory product that organizes and provides categorized links to external outdoor activity resources and service providers. The directory serves as a navigational hub connecting users to various outdoor pursuits including walking, trekking, climbing, kayaking, diving, skiing, rafting, camping, and related equipment suppliers. The single product offering operates as a curated index without additional modules or sub-products.

Differentiator

Problem solved

Functional benefit

Products and services

• The Outdoor Directory

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Breaking FreecoreGTM or Marketing PartnerBreaking Free is an outdoor equipment and clothing shop featured as a key partner on The Outdoor Directory. Located in Farnham on the Surrey-Hampshire border in a 17th century oak-beamed building, they stock Rohan and other outdoor brands. They participate in the directory's banner exchange program.
• The Ramblers' AssociationminorOthersBritain's largest walking organisation with almost 140,000 members across England, Scotland and Wales. The directory links to their website and describes them as 'the best outdoor directory' for walking and rambling information.
• Eagle CreekminorGTM or Marketing PartnerTravel equipment brand featured in the partner banner exchange program. Banner placement offered to qualifying outdoor-related websites.
• PetzlminorGTM or Marketing PartnerHead torch and outdoor lighting brand featured in the partner banner exchange program. Petzl head torches are highlighted on various directory pages.
• Key AdventuresminorChannel Partner/ Reseller/ DistributorTeam building and outdoor activity events provider in the UK, running events in the Lake District and throughout the UK for up to 550 participants. Licensed by Adventure Activities Licensing Authority.
• Summit Network ScoutsminorOthersScout Network section for 18 to 25 year-olds in the Farnham area, part of the Scout Association. Listed as a scout organization resource in the directory.

Recent moves5 records

Expansion highlights3 records

Emerging players

• Snow-Forecast.com: Specialized weather and snow forecasting site featured in The Outdoor Directory's weather section. Comparable as a niche outdoor resource destination trusted by enthusiasts for activity-specific information.
• GoTrekking: Smaller-scale outdoor and trekking activity directory site. Comparable as a web-based aggregator of outdoor activity resources, though with less geographic scope than The Outdoor Directory.

Direct peers

• AllTrails: Largest outdoor trail discovery platform with a directory of hiking, biking, and running routes plus community reviews. Directly comparable as an outdoor activity discovery resource, but delivered as a mobile/web app with richer features than The Outdoor Directory.
• Outdooractive: European outdoor platform with a large curated database of trails, tours, and accommodation. Directly comparable to The Outdoor Directory across its broad coverage of outdoor activities and lodging resources, with a stronger productized offering.
• Komoot: European outdoor routing and discovery platform covering hiking, cycling, and mountaineering. Comparable as an aggregated outdoor resource hub with international coverage similar to The Outdoor Directory's geographic scope.
• Trailforks: Mountain biking trail database with adjacent coverage of hiking and outdoor activities. Comparable as a niche outdoor resource directory serving enthusiasts seeking structured activity and route information.

Broad incumbents

• VisitBritain: National tourism agency that aggregates and curates UK destination and activity information. Comparable as a comprehensive outdoor and tourism resource directory at a much larger institutional scale.
• The Ramblers: Britain's largest walking charity and a content/information partner of The Outdoor Directory. Comparable as a UK walking resource hub with membership, events, and editorial — overlapping with the directory's walking category but with deeper member engagement.

Others

• Breaking Free: UK outdoor equipment retailer and The Outdoor Directory's core commercial partner. Related as part of the same outdoor ecosystem and featured as the directory's linked 'Equipment Shop', though it operates a retail storefront rather than competing as a directory.
• Yell.com: UK-focused general web directory. Comparable in directory format and SEO-driven discovery mechanic, but serving all business categories rather than specializing in outdoor recreation like The Outdoor Directory.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights4 records

Customer concentration

• LinkedInlinkedin.com/company/the-outdoor

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Outdoor