Paper Napkin Agency

What Paper Napkin Agency does

Paper Napkin Agency LLC is a US-based, privately held digital services firm that provides digital fundraising strategy and consulting exclusively to nonprofit organizations. Per its own website, the agency positions itself as a 'catalyst for change,' offering strategy engagements focused on donor acquisition, digital presence development, and building meaningful online connections with supporters — though it does not publish a defined service catalog, named engagements, or pricing. The firm states no proprietary technology platform, software product, or AI-driven offering; service delivery is described purely as professional services work.

The business operates on a consultative, sales-led go-to-market motion. Client acquisition is driven through direct outreach and inbound via the website contact form and an info@ thepapernapkinagency.com email, with free consultations offered as the entry point. Revenue mechanics are not disclosed beyond the professional services model, and no customer logos, case studies, contract values, or anchor-client information is publicly available. Operationally, the firm is GDPR- and CCPA-compliant (per its privacy policy, effective April 1, 2024, last updated July 1, 2025), and the website is hosted on Squarespace, suggesting a lightweight, low-overhead operating footprint.

Scale-wise, the agency is a 9-person boutique with no disclosed funding rounds, no parent company, no subsidiaries, no patents or trademarks, no partnerships, no executive team bios, and no award recognition. The combination of single-vertical focus, absence of disclosed revenue, and the small headcount materially constrains the available evidence base for investment-grade analysis; any forward-looking assessment should weight this data scarcity accordingly.

Name

Paper Napkin Agency

Legal name

Paper Napkin Agency LLC

Website

https://thepapernapkinagency.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Paper Napkin Agency LLC is a 9-person US digital services boutique that provides digital fundraising strategy and consulting exclusively to nonprofit organizations via project-based professional services engagements acquired through direct outreach and free consultations.

Ownership category

akta.pro rank

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Digital Fundraising Strategy Services: The agency generates revenue through professional services engagements focused on digital fundraising strategy, likely structured as consulting or project-based engagements with nonprofit clients seeking to improve their digital fundraising capabilities and donor acquisition.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Paper Napkin Agency is a professional services digital agency that empowers nonprofit organizations with digital fundraising strategies. It delivers consulting engagements focused on digital fundraising strategy development, donor acquisition, and building meaningful digital connections with supporters. Services are initiated through free consultations and structured as project-based engagements for mission-driven organizations.

Product overview

Paper Napkin Agency is a service-based digital agency rather than a product company. They provide digital fundraising strategies and services for nonprofit organizations, focusing on empowering nonprofits with digital fundraising strategies that foster meaningful connections and drive acquisition. The company operates as a catalyst for change, offering consultation services including free consultations to help organizations build a powerful digital presence. No discrete product modules, named software products, or SaaS offerings were identified in the available source material.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Fundraising Strategy Services Consulting and project-based engagements that develop digital fundraising strategies, donor acquisition programs, and digital presence frameworks for nonprofit organizations seeking to grow their online fundraising outcomes.
• Free Consultation Complimentary introductory consultation provided to prospective nonprofit clients as a first step toward engagement with the agency's digital fundraising expertise.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Expansion highlights3 records

Emerging players

• Funraise: Funraise is a nonprofit fundraising platform with CRM, donation forms, and campaign tools. It addresses many of the same digital fundraising pain points Paper Napkin Agency targets, but via a self-serve software model.
• Classy: Classy is an online fundraising platform for nonprofits that combines software with fundraising intelligence. While it is product-led rather than services-led, it competes for the same nonprofit digital fundraising budget and increasingly bundles strategic services.
• Bloomerang: Bloomerang is a donor management and fundraising platform focused on donor retention for small and mid-sized nonprofits. It targets the same digital fundraising and donor engagement use cases that Paper Napkin Agency services address.
• Givebutter: Givebutter is a modern fundraising and donor engagement platform for nonprofits offering donation pages, events, and peer-to-peer campaigns. It represents an alternative, technology-first route for nonprofits seeking the digital fundraising outcomes Paper Napkin Agency provides.
• Kivi's Nonprofit Marketing Blog / Kivi Leroux Miller: Kivi provides nonprofit marketing training, coaching, and consulting, including direct support for nonprofit communicators. It overlaps with Paper Napkin Agency in offering nonprofit-specific marketing and fundraising expertise, though primarily via training rather than agency delivery.

Direct peers

• M+R: M+R is a dedicated nonprofit marketing and fundraising agency that provides digital strategy, creative, and fundraising campaign services to nonprofits. It is one of the most direct comparables to Paper Napkin Agency in vertical focus and service offering.
• Pursuant: Pursuant is a fundraising agency serving nonprofits with donor acquisition, multi-channel fundraising, and creative services. It is highly comparable in its focus on digital fundraising strategy for mission-driven clients.
• Network for Good: Network for Good is a fundraising software and services company purpose-built for small and mid-sized nonprofits. It overlaps with Paper Napkin Agency in providing digital fundraising capabilities to the same buyer persona.

Others

• Nonprofit Tech for Good: Nonprofit Tech for Good is a resource hub and consulting presence for nonprofits seeking digital fundraising and marketing guidance. It is an adjacent ecosystem participant that shares the same nonprofit digital audience and may serve as a partner or substitute resource for prospects.

Broad incumbents

• Bonterra (formerly Network for Good / Social Solutions): Bonterra is a large software provider for the social good sector, offering fundraising, CRM, and case management tools. It serves the same nonprofit buyers and increasingly bundles strategic services, making it a broader incumbent competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights4 records

Customer concentration

• LinkedInlinkedin.com/company/paper-napkin-agency

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Paper Napkin Agency