The Paseo Club

What The Paseo Club does

The Paseo Club is a private membership-based fitness and social club located in Valencia, California, operating continuously since its founding in October 2003. The club serves the Santa Clarita Valley community from an 8-acre integrated campus featuring 12 tennis courts, 11 pickleball courts, a junior Olympic swimming pool, a 15,000 square foot fitness center, a Pilates studio, and a pro shop, along with on-site dining and social programming. The facility is designed as a multi-generational family recreation destination, with structured youth programming in tennis, swimming, and pickleball that supports retention across age cohorts.

The business model is anchored in recurring monthly membership dues across four tiers—Individual ($185/month), Couple ($292/month), Family ($339/month), and Junior ($122/month)—supplemented by one-time initiation fees of $125–$275 per member. Secondary revenue is generated through private event rentals ($450–$650 venue fees), lessons, and ancillary on-site amenities. The club is privately held as an LLC with independent ownership; the input data does not indicate any external funding rounds, institutional investors, or planned transactions. The 63-employee operation reflects a stable, mid-size private club whose revenue mechanics are diversified across subscriptions, event rentals, and on-site services rather than concentrated in any single customer or contract.

No technology platform of meaningful external significance is described; the operation relies on conventional club management software for member access, scheduling, and billing. The customer base is consumer-driven and local, with no disclosed B2B or enterprise accounts.

Name

The Paseo Club

Legal name

The Paseo Club LLC

Website

https://thepaseoclub.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

51–100 employees

Short description

The Paseo Club is a private, membership-based fitness and social club in Valencia, California, operating an 8-acre campus with tennis, pickleball, swimming, fitness, and youth programs for Santa Clarita Valley families and individuals.

Ownership category

akta.pro rank

Product category

Private Fitness and Social Club

NAICS

Fitness and Recreational Sports Centers (713940), Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Specialty Membership Clubs (Category-Focused) (CRAEADAI)

akta.pro secondary industry

Premium/Upmarket Membership Clubs (CRAEADAG)

Keywords

• Private fitness club
• Tennis and pickleball
• Membership recreation club
• Group exercise classes
• Social fitness amenities

Headquarters

HQ city

Valencia

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Membership Subscriptions: Monthly membership fees ranging from $122 to $339 per month depending on membership type (Individual, Couple, Family, Junior). All memberships include initiation fees ranging from $125 to $275. The club emphasizes full access to all facilities rather than a la carte pricing.
2. Private Events: The club generates revenue from hosting private events including parties, ceremonies, and banquets at various venues including the clubhouse bar and patio, pavilions, Paseo Porch, Pilates Room, and Tribe Room. Venue fees range from $450 to $650 plus food and beverage minimums.
3. On-site Amenities: Revenue from on-site amenities including the spa (massage therapy, aesthetician services), pro shop, cafe and dining services, and nutrition consultations.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

The Paseo Club sells monthly membership subscriptions that grant access to its 8-acre private club facility featuring 12 tennis courts, 11 pickleball courts, a junior Olympic outdoor pool, a fitness center with 60+ weekly group exercise classes, Pilates studio, spa, Kids Club childcare, on-site cafe, nutrition consulting, and private event venues. Beyond the subscription, it generates revenue from private event rentals, retail at the Pro Shop, spa services, summer camp programming, and nutrition consultations for individual members, couples, and families in the Santa Clarita Valley.

Product overview

The Paseo Club is a private fitness and social club offering a comprehensive suite of recreational facilities and wellness services. The core offerings center on sports facilities (12 tennis courts, 11 pickleball courts, a junior Olympic outdoor pool, and a fitness center with over 60 group classes) supported by professional instruction in tennis, pickleball, and personal training. The club differentiates itself through an integrated lifestyle approach, combining fitness with ancillary services including a Pilates studio, spa, Kids Club childcare, on-site cafe, nutrition consulting, and event venues for private celebrations. Membership provides access to all eight acres of amenities across tiered pricing structures for individuals, couples, families, and juniors.

Differentiator

Problem solved

Functional benefit

Products and services

• Tennis Adult and junior tennis programs including leagues, drills, lessons, events, and court access with professional coaching on twelve tennis courts.
• Pickleball Pickleball programs featuring 11 courts with leagues, drills, events, and one-on-one training with club pros.
• Fitness and Gym Facilities Indoor and outdoor exercise areas offering over 60 group exercise classes, 12 small group training options, and personal training services.
• Swim Outdoor junior Olympic pool open year-round for Liquid Cardio, recreational swim, lap swim, Master's classes, and kids' swim lessons.
• Pilates Pilates studio offering Reformer Pilates and mat Pilates classes for members.
• Spa On-site spa services including massage therapy and aesthetician treatments for relaxation and recovery.
• Kids Club Play-based childcare for children ages 3 months through 12 years with both indoor and outdoor play spaces.
• Food and Drink (Cafe and Clubhouse) On-site cafe and clubhouse offering a selection of healthy and tasty snacks, meals, and beverages for members and guests.
• Summer Camp Seasonal day camp programs for children providing supervised activities during summer break.
• Nutrition Consult Nutrition consultation services with certified nutritionists to support members' health and fitness goals.
• Executive Locker Rooms Premium locker facilities featuring cedar sauna, steam room, vanity areas, and lounge with TV; includes family locker rooms near the pool.
• Private Events and Venues Event spaces including the Clubhouse Bar and Patio, Pavilions, Paseo Porch, Pilates Room, and Tribe Room for parties, weddings, and gatherings; venue fees range from $450 to $650 plus food and beverage minimums.
• Pro Shop On-site First Serve Pro Shop retail outlet offering equipment and apparel for tennis and pickleball.

Quantifiable outcome

• Members report improved fitness motivation and participation in new activities like running 10k or half marathons
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

25 partnerships are on record, tiered community, core and minor.

• A Light of HopecommunityStrategic or Co-development PartnerNonprofit supporting personal growth and spiritual development of families, youth, and young adults in recovery. The Paseo Club partners with them for fundraising efforts.
• Access Athletics SCVcommunityStrategic or Co-development PartnerNonprofit helping disadvantaged youth obtain grants and scholarships to participate in sports. Partnered for community support.
• Breast Cancer Research FoundationcommunityStrategic or Co-development PartnerThe largest private funder of breast cancer research globally. The club supports their fundraising efforts.
• Bridge to HomecommunityStrategic or Co-development PartnerNonprofit providing shelter for unhoused people, meals, and client services in Santa Clarita. Partnered for fundraising.
• County Fire PickleballcommunityStrategic or Co-development PartnerPickleball tournaments run by firefighters to raise funds for charitable organizations.
• Dink for CausecoreStrategic or Co-development PartnerSanta Clarita-based nonprofit raising funds for local charities through pickleball tournaments. Multiple year partnership mentioned including holiday charity tournaments.
• JCI Santa ClaritacommunityStrategic or Co-development PartnerJunior Chamber International nonprofit committed to creating positive change in the community.
• Kids for CopscommunityStrategic or Co-development PartnerOrganization founded by a 12-year-old to raise money to bring pizza to police stations as expression of gratitude.
• Michael Hoefflin FoundationcoreStrategic or Co-development PartnerNonprofit dedicated to supporting families who have children with cancer. The club has participated in Paddle for the Battle fundraising events.
• The New WaycommunityStrategic or Co-development PartnerFounded by Jess Guidroz to help homeless teens in the Hart School District.
• American Red CrosscommunityStrategic or Co-development PartnerOrganization hosting blood donations, First Aid/CPR/AED training, lifeguard and babysitter certification.
• Single Mother's OutreachcommunityStrategic or Co-development PartnerOrganization offering free services to support single parents in SCV area including therapy, crisis management, and education.
• SNAP SportscommunityStrategic or Co-development PartnerPrivately-funded volunteer organization helping the special needs population through inclusive sports programs.
• Alzheimer's AssociationcommunityStrategic or Co-development PartnerOrganization offering support to those with Alzheimer's and their families and raising money for research.
• Women's Council of RealtorscommunityStrategic or Co-development PartnerMembership organization advancing women as business leaders in real estate.
• Arebesk SocksminorGTM or Marketing PartnerPremier grip socks for Pilates. Endorsed by The Paseo Club's Pilates instructors. Members can purchase through the partnership.
• Augusta FinancialminorGTM or Marketing PartnerSenior mortgage consultant (Rachael Steele) providing home loan and refinance services. Featured as community partner.
• California Pickleball Association (CAPA)communityStrategic or Co-development PartnerBrings ultimate pickleball tournament experience with round robin plus medal round format. The club participates in their tournaments.
• Dorado Swim AcademycommunityStrategic or Co-development PartnerLed by Coach Jimmy Owens with 35+ years experience. Approach based on awareness, skills, knowledge, and practice.
• Legacy Christian AcademycommunityStrategic or Co-development PartnerPreparatory school for kindergarten through twelfth grade providing family-oriented, safe learning environment.
• Natalie Lozon RE/MAXminorGTM or Marketing PartnerLicensed realtor with 18 years experience, member of President's Circle at RE/MAX. Featured as community partner.
• Paseo AquaticscommunityStrategic or Co-development PartnerValencia's premier swim club and Top 100 Club in the US. Offers swim teams led by professional coaches year-round for kids of all ages.
• Pristine Auto CareminorGTM or Marketing PartnerFamily-run business in Santa Clarita offering car and RV detailing, ceramic coating, and paint protection film.
• Red Engine BrewingminorGTM or Marketing PartnerLocal brewery with taproom in Fillmore. Community partner for member discounts.
• USTA Southern CaliforniacommunityStrategic or Co-development PartnerUnited States Tennis Association membership organization sanctioning league and tournament play. Club participates in their programs.

Scale indicators6 records

Recent moves7 records

Expansion highlights3 records

Direct peers

• The Claremont Club: Southern California private athletic and social club with tennis, pickleball, fitness, swim, and family amenities. Closely mirrors The Paseo Club's California suburban, multi-generational positioning.
• Life Time: National operator of premium athletic country clubs offering fitness, tennis, pickleball, swim, spa, kids programming, and event spaces under one membership. Direct comparison in amenity breadth and family-oriented positioning.
• Spectrum Athletic Clubs: California operator of multi-amenity private athletic clubs featuring fitness, tennis, swimming, group classes, and family services. Highly comparable to The Paseo Club in scale, geography, and integrated club model.
• Bay Club: California-based operator of private, multi-amenity lifestyle clubs (fitness, tennis, swimming, dining, family programming). Closest analog to The Paseo Club in terms of integrated club model and West Coast suburban footprint.
• Equinox Fitness: Premium-tier fitness club operator with comprehensive amenities (fitness, spa, group classes, kids programming, events). Comparable on premium positioning and full-service member experience.
• ClubSport: Multi-amenity athletic resort club operator (fitness, tennis, swimming, group exercise, family programming). Comparable lifestyle-club model with similar breadth of offerings.

Broad incumbents

• LA Fitness: Mass-market fitness chain with broad geographic presence and lower price points. Competes for overlapping members in Valencia/Santa Clarita at significantly lower monthly dues, anchoring the value end of the market.
• 24 Hour Fitness: National fitness chain offering broad amenity access at mid-tier pricing. Provides baseline competition for members considering a step-down from a private club.

Others

• Jewish Community Centers (JCC) of Los Angeles: Nonprofit community recreation centers offering fitness, swim, tennis, family/childcare, and social programming under a membership model. Comparable in family-oriented, multi-generational community programming to The Paseo Club's value proposition.

Emerging players

• Newport Beach Country Club / The Tennis Club: California private club operators combining tennis, fitness, swim, and social programming. Comparable category-focused membership-club model, though typically with higher price points.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/ThePaseoClub
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/the-paseo-club
• Instagraminstagram.com/paseoclub

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Paseo Club