Arebesk

What Arebesk does

Arebesk, Inc. is a Los Angeles-based, privately held and bootstrapped designer grip sock and fitness apparel brand founded in 2017 by Leana. The company designs and sells women's and men's grip socks, grip tops, grip gloves, legwarmers, visors, Pilates loop covers, and tote bags, anchored by a patented double silicone grip technology that uses two half-circle silicone patches on the ball and heel plus an internal heel tab, delivering twice the silicone coverage of competing grip sock brands. Each pair ships with a signature mesh wash bag intended to extend grip longevity through laundry cycles, and the product line emphasizes fashion-forward design alongside functional traction for Pilates, barre, Lagree, and similar boutique fitness modalities.

Arebesk serves two primary customer segments: individual consumers who attend boutique fitness studios (Pilates, barre, Lagree, yoga) and require non-slip footwear for safety during floor and equipment-based exercises, and fitness studios and specialty retailers that purchase wholesale for resale or client use. The company also sells directly to gift buyers via digital gift cards. Customers are concentrated in the boutique studio community, with documented usage by long-term Pilates practitioners who report superior grip durability versus competitor socks after multiple wash cycles.

The business operates a hybrid go-to-market model combining direct-to-consumer e-commerce through arebesk.com with wholesale and retail distribution through the Faire marketplace, Nordstrom, Free People Movement, Discount Dance Supply, and a global network of boutique fitness studios. Pricing is unit-based, ranging from $16 for entry grip socks to $78 for premium apparel, with bundle discounts of 5-10% and a points-based loyalty rewards program (Arebesk Rewards). The company has expanded its product surface through co-branded collaborations with FP Movement (Mesh Bolero, Ribbed Visor), Tight Dallas, and trainer Meaghan Murphy, and operates with 11-50 employees without any disclosed external funding.

Name

Arebesk

Legal name

Arebesk, Inc.

Website

https://arebesk.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Arebesk is a Los Angeles-based, bootstrapped designer grip sock and fitness apparel brand selling patented double-silicone grip socks, grip tops, and accessories to boutique fitness studio consumers via DTC e-commerce, Faire wholesale, Nordstrom, Free People Movement, and fitness studios globally.

Ownership category

akta.pro rank

Product category

Athletic Socks & Fitness Apparel

NAICS

Apparel Accessories and Other Apparel Manufacturing (3159), Apparel Accessories and Other Apparel Manufacturing (31599)

SIC

Retail-Women's Clothing Stores (5621)

akta.pro primary industry

Performance Socks, Underlayers & Active Essentials (CRAAAEAJ)

akta.pro secondary industries

Yoga, Pilates & Studio Wear (CRAAAEAC), Gloves & Mittens (CRAAAJAG)

Keywords

• Designer grip socks
• Athletic footwear
• Fitness apparel
• Pilates accessories
• Barre workout gear

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Direct E-commerce Product Sales: One-time product sales through arebesk.com online storefront. Customers purchase grip socks, apparel, and accessories at retail prices with bundle discounts available.
2. Wholesale Distribution: B2B wholesale sales through Faire marketplace to retailers and fitness studios, offering discounted bulk pricing with free returns on first order and 60-day payment terms.
3. Gift Cards: Digital gift cards sold at $25+ denominations, providing flexible gifting option for customers.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels5 records

Core offering

Arebesk designs, manufactures, and sells premium designer grip socks built on patented double silicone grip technology, alongside complementary fitness apparel (grip tops, mesh boleros) and accessories (grip gloves, legwarmers, visors, Pilates loop covers, tote bags, wash bags). The brand targets boutique fitness studio practitioners, primarily women attending Pilates, barre, and Lagree classes who need non-slip, fashion-forward athletic footwear. Each pair of grip socks ships with a signature mesh wash bag to extend product life.

Product overview

Arebesk is a luxury grip sock and fitness apparel brand offering a comprehensive portfolio centered around its patented double silicone grip technology. The core product line includes Women's Grip Socks in multiple styles (Closed Toe Ankle, Closed Toe Crew, Open Toe), Men's Grip Socks, and Grip Tops in crop and full-length styles. Supporting accessories include Grip Gloves, Legwarmers, Visors, Pilates Loop Covers, Hair Tie and Wash Bag Sets, and Tote Bags. The brand collaborates with FP Movement on the Mesh Bolero and features collaboration products like Tight Dallas x Arebesk. Products are distributed through direct-to-consumer e-commerce, major retail partners (Nordstrom, Free People Movement, Discount Dance Supply), and a wholesale program via Faire. Each grip sock purchase includes a signature mesh wash bag to protect the silicone grip in laundry cycles.

Differentiator

Problem solved

Functional benefit

Products and services

• Women's Grip Socks Specialized athletic socks with silicone grip pads on the ball and heel of the foot for traction during fitness activities like Pilates, Barre, and yoga. Features patented double silicone design for enhanced cushion and secure fit. Available in ankle, crew, open toe, and customizable monogram styles for women.
• Men's Grip Socks

Quantifiable outcome

• 455+ verified customer reviews with high satisfaction ratings
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• FP MovementcoreStrategic or Co-development PartnerCollaboration on FP Movement x Arebesk Mesh Bolero - a moisture-wicking fitness bolero made from 74% nylon and 26% spandex with angular mesh sleeve detail. This co-branded apparel product represents deep design collaboration between the two activewear brands.
• Tight DallasminorStrategic or Co-development PartnerLicensed collaboration on Tight Dallas x Arebesk collection featuring Daisy Crew Grip Sock and Chili Pepper Ankle Crew Grip Sock with signature patterns and branding.
• Meaghan MurphyminorStrategic or Co-development PartnerCelebrity trainer collaboration on Meaghan Murphy x Arebesk Yay Bolt Crew Grip Sock and Yay Bow Crew Grip Sock designs featuring motivational text.
• NordstromcoreChannel Partner/ Reseller/ DistributorMajor retail partnership carrying Arebesk products in Nordstrom stores, providing premium department store distribution and brand credibility.
• Free People MovementcoreChannel Partner/ Reseller/ DistributorActivewear retailer partnership through Free People Movement brand for lifestyle and fitness apparel distribution.
• Discount Dance SupplycoreChannel Partner/ Reseller/ DistributorSpecialty retailer for dance and fitness apparel reaching dance studios and fitness communities with Arebesk products.
• FairecoreChannel Partner/ Reseller/ DistributorWholesale marketplace platform enabling B2B sales to retailers and studios globally. Provides 50% off first order, free returns, and 60-day payment terms for eligible retailers.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• lululemon: lululemon is the dominant women's activewear incumbent and the most credible threat to Arebesk's premium grip sock position. It serves the same boutique fitness customer (Pilates, yoga, barre) and has the scale, capital, and retail presence to enter or expand in the grip sock category.
• Gaiam: Gaiam is a broader wellness and yoga lifestyle brand offering yoga mats, apparel, and accessories. It competes in the same boutique fitness and yoga consumer base as Arebesk and offers grip socks and fitness accessories as part of a wider portfolio.
• Alo Yoga: Alo Yoga is a premium women's activewear brand with strong studio presence in Pilates, yoga, and barre communities — Arebesk's core customer. It competes in adjacent product categories (tops, accessories) and represents a comparable aspirational positioning.
• Beyond Yoga: Beyond Yoga is a women's premium activewear brand focused on buttery-soft, fashion-forward basics for yoga, Pilates, and barre. It targets the same consumer profile as Arebesk and represents a comparable premium, studio-driven brand archetype.
• Sweaty Betty: Sweaty Betty is a women's activewear brand with a strong emphasis on studio-driven fitness (Pilates, barre, yoga) and premium designer positioning. It is comparable to Arebesk in target customer and aesthetic, though operating at broader apparel scale.
• FP Movement (Free People Movement): FP Movement is Free People's activewear line and an existing Arebesk retail partner and co-branded collaborator. It serves the same boutique fitness consumer across apparel, accessories, and grip-adjacent categories, making it both a peer and a partner.

Direct peers

• Stance: Stance is a premium sock brand known for designer and performance socks with patented technology. While not exclusively grip socks, it competes for the same fashion-forward sock consumer and has similar DTC + retail distribution model.
• ToeSox: ToeSox is a direct competitor in the grip sock category, offering silicone-grip socks for yoga, Pilates, and barre. It targets the same boutique fitness consumer with similar product formats (full grip, half grip, toe socks) and is the closest direct comparable to Arebesk's core product.

Emerging players

• Bombas: Bombas is a mission-driven premium sock and apparel brand with strong DTC growth and retail expansion. It shares Arebesk's premium sock positioning and DTC-first GTM motion, and has expanded into adjacent activewear categories similar to Arebesk's roadmap.
• Terez: Terez is a women's activewear and lifestyle brand offering fashion-forward leggings, tops, and accessories targeted at the boutique fitness and studio customer. It is comparable in aesthetic, price point, and target consumer to Arebesk's apparel expansion.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/arebeskusa
• Instagraminstagram.com/arebeskusa
• TikToktiktok.com/@arebesk
• LinkedInlinkedin.com/company/arebesk-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Arebesk