The Pigs Wings
The Pigs Wings is a family-run, single-site casual-dining restaurant in Aberdeen, Scotland, founded in 2018 by brothers Marcos and Marcelo Sasso. It serves the general public through dine-in, takeaway, and Deliveroo delivery, offering burgers, loaded fries, steaks, small plates, cocktails, and loyalty rewards.
- Company typePrivate
- Founded-
- HeadquartersAberdeen, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingServices
What The Pigs Wings does
The Pigs Wings is a privately held, family-run casual-dining restaurant operating from a single site at 22 Upperkirkgate in Aberdeen city centre, Scotland. Founded in 2018 by brothers Marcos and Marcelo Sasso and incorporated as The Pigs Wings Ltd in Scotland, the business employs approximately 6 people and serves the general public across three service channels: dine-in, in-store collection, and Deliveroo delivery. Its menu centers on world-inspired comfort food — burgers, loaded fries, steaks, small plates, and tacos — with vegan, vegetarian, and gluten-free options, complemented by craft beer, wine, and a cocktail program (Espresso Martini, Dark n Stormy, Bonnie Prince at £8.50).
The business model is straightforward restaurant unit economics: per-item pay-as-you-go pricing with bundled promotions (e.g., 5 Small Plates for £25 on weekdays, Aberdeen Restaurant Week deals at £20 for 5 plates) and gift vouchers in £10–£100 denominations. The venue, situated in a historic building with street-art interior and live entertainment, also accommodates group bookings over 12 with advance notice and is open six days per week (closed Tuesdays), with the kitchen closing 30 minutes before the listed closing time. The building is not wheelchair accessible, a structural constraint of the site.
There is no proprietary technology product. Bookings and the Wiggle Loyalty Club are operated via the third-party Stampede.ai platform, and delivery is fulfilled through Deliveroo. The supplier base is local (bread, fruit and vegetables, coffee, spices), and the company maintains a charity partnership with Northsound Cash for Kids. The Pigs Wings is privately held with no disclosed external investment, funding rounds, or institutional backing.
The Pigs Wings firmographics
Firmographics- Name
- The Pigs Wings
- Legal name
- The Pigs Wings Ltd
- Website
- https://thepigswings.co.uk
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Pigs Wings is a family-run, single-site casual-dining restaurant in Aberdeen, Scotland, founded in 2018 by brothers Marcos and Marcelo Sasso. It serves the general public through dine-in, takeaway, and Deliveroo delivery, offering burgers, loaded fries, steaks, small plates, cocktails, and loyalty rewards.
- Ownership category
- akta.pro rank
The Pigs Wings industry classification
Industry- Product category
- Casual Dining Restaurant
- NAICS
- Full-Service Restaurants (722511), Restaurants and Other Eating Places (72251)
- SIC
- Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Steakhouses & Seafood Restaurants (THAFACAE)
Keywords
Where The Pigs Wings is headquartered
LocationHeadquarters
- HQ city
- Aberdeen
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
The Pigs Wings business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Food and Beverage Sales: Primary revenue stream from selling prepared food and drinks directly to consumers dining in, taking away, or ordering for delivery. Menu includes burgers, loaded fries, steaks, small plates, tacos, vegan/vegetarian options, and cocktails.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | 5 Small Plates Deal - £25 |
| Unit Pricing | Pay-as-you-go | Cocktails - £8.50 each |
| One time/ perpetual license | Pay-as-you-go | Gift Vouchers - £10 to £100 |
| Unit Pricing | Pay-as-you-go | Restaurant Week Deal - £20 for 5 plates |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
The Pigs Wings product offering
Product offeringCore offering
The Pigs Wings is a family-run restaurant and bar in Aberdeen, Scotland, selling world-inspired comfort food — including burgers, loaded fries, steaks, small plates, tacos, and vegan/vegetarian options — alongside cocktails, craft beers, wines, and soft drinks. Customers can dine in at the Upperkirkgate venue, collect food for takeaway, or order delivery via Deliveroo. The business also offers gift vouchers and a loyalty program (Wiggle Loyalty Club) supported by the Stampede.ai platform.
Product overview
The Pigs Wings is a family-run bar and restaurant in Aberdeen offering a world-inspired comfort food menu centered on loaded fries, burgers, steaks, small plates, and tacos, complemented by cocktails, craft beers, and wines. The business operates across multiple service channels: sit-in dining, takeaway collection, and Deliveroo delivery. Additional offerings include a loyalty program (Wiggle Loyalty Club), gift vouchers, and special event hosting. The venue is known for its quirky street art décor and hosts both in-house and external entertainment events including live music tribute acts and comedy shows.
Differentiator
Problem solved
Functional benefit
Companies that use The Pigs Wings
Customer profileSegments2 records
Ideal customer profiles2 records
The Pigs Wings technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
The Pigs Wings partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered minor.
- DeliveroominorDelivery partnership for food delivery services. Customers can order via Deliveroo for home delivery.
- The BreadmakerminorLocal supplier of bread products for the restaurant.
- McWilliam AberdeenminorLocal supplier partner providing products for the restaurant.
- TPS Fruit & VegminorLocal fruit and vegetable supplier for fresh ingredients.
- Six°NorthminorLocal business partner/supplier.
- House of BotanicalsminorLocal supplier partner.
- Caber CoffeeminorLocal coffee supplier for the restaurant.
- Fiesta SpicesminorLocal spice supplier.
- Clarke Joss PhotographyminorLocal photography partner for marketing materials and events.
- Fine DayminorLocal business partner.
- Northsound Cash for KidsminorCharity partnership for Coats for Kids appeal supporting local children in Aberdeen and Aberdeenshire.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
The Pigs Wings competitors and assessment
Company assessmentDirect peers
- Honest Burgers: UK independent-style burger chain with a strong provenance story and locally sourced supply. Most directly comparable independent-to-multi-site burger concept operating in a similar price tier and casual-dining format.
- Byron Burger: UK casual-dining chain specialising in burgers, fries, and small plates with a similar loaded-comfort-food positioning. Directly comparable as a UK burger-led casual restaurant competing for the same diner occasion and price point.
- Miller & Carter: UK steakhouse chain owned by Mitchells & Butlers. Closest large-scale comparable on the steak-led menu identity that The Pigs Wings explicitly positions itself around ('we sell more steaks than any other item').
Regional players
- The Alchemist: UK cocktail-led bar and casual dining chain with theatrical drinks. Comparable on the cocktail-and-comfort-food combination and 'experiential' venue positioning, though The Alchemist is more cocktail-anchored.
- Revolution Bars: UK bar chain combining cocktails with a casual food menu and live music. Comparable on the bar + food + live entertainment format, though at multi-site UK scale.
- Hickory's Smokehouse: UK steakhouse- and grill-focused casual dining chain with strong family/community positioning. Comparable in the steakhouse-meets-casual positioning and the dinner-occasion customer base.
Broad incumbents
- Nando's: Large UK casual-dining chain with strong brand recognition and a per-item-and-shared-plate menu model. Comparable in service style (casual, menu-driven, multi-channel) though at significantly larger scale.
- BrewDog: Scottish-headquartered bar and restaurant operator with craft beer focus and a strong Aberdeen presence. Comparable on the bar-led casual dining atmosphere, local Scottish identity, and craft beer/cocktail offering.
- Five Guys: Established US-headquartered burger and fries chain with a strong UK presence. Overlaps directly on the burger-and-loaded-fries offering and casual dining occasion, but operates at national/international scale.
Emerging players
- Patty & Bun: London-based independent burger restaurant group with a similar casual, design-led, comfort-focused identity. Comparable as a smaller, design- and brand-led burger concept, though operating in a different (London) market.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
The Pigs Wings social profiles
Digital presenceThe Pigs Wings financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Pigs Wings leadership team
Management profileNumber of profiles
Profiles2 records
The Pigs Wings funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Pigs Wings M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Pigs Wings
What does The Pigs Wings do?
The Pigs Wings is a family-run restaurant and bar in Aberdeen, Scotland, selling world-inspired comfort food — including burgers, loaded fries, steaks, small plates, tacos, and vegan/vegetarian options — alongside cocktails, craft beers, wines, and soft drinks. Customers can dine in at the Upperkirkgate venue, collect food for takeaway, or order delivery via Deliveroo. The business also offers gift vouchers and a loyalty program (Wiggle Loyalty Club) supported by the Stampede.ai platform.
Is The Pigs Wings a public or private company?
The Pigs Wings is a private company. It is classified as family owned and is currently operating.
When was The Pigs Wings founded?
The Pigs Wings was founded in -1. It employs 1 to 10 people.
Where is The Pigs Wings based?
The Pigs Wings is headquartered in Aberdeen, United Kingdom, in the Europe region.
How does The Pigs Wings make money?
One revenue line is on record: food and Beverage Sales.
Who are The Pigs Wings's main competitors?
Direct peers on record are Honest Burgers, Byron Burger and Miller & Carter. Regional players are The Alchemist, Revolution Bars and Hickory's Smokehouse. Broad incumbents are Nando's, BrewDog and Five Guys. Patty & Bun is listed as an emerging player.
Does The Pigs Wings have an API?
No public API is recorded for The Pigs Wings.
What industry is The Pigs Wings in?
The Pigs Wings's product category is Casual Dining Restaurant. Its primary akta.pro industry code is THAFACAE, Steakhouses & Seafood Restaurants. Its NAICS code is 722511 and its SIC code is 5812.