The Pilates Project
The Pilates Project is a boutique classical Pilates studio in Fair Haven, NJ, offering private instruction, small group training (max 4), and Real Pilates teacher certification since 2012, serving the Jersey Shore community.
- Company typePrivate
- Founded2012
- HeadquartersFair Haven, New Jersey, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What The Pilates Project does
The Pilates Project is a privately held, single-location boutique classical Pilates studio founded in 2012 by Sandi Vilacoba in Fair Haven, New Jersey, serving the Jersey Shore community. The studio delivers one-on-one private instruction, duet/trio/quartet sessions, and small group classes capped at four participants, covering modalities such as Full Studio, Empower Tower, Reformer, Barrels of Fun, Weight Up, Jumpboard, Pre/Post-Natal, and Teen classes. Its core technology is the classical Pilates apparatus stack — Reformers, Cadillacs, Towers, Chairs, Barrels, Pedipoles, and small apparatus — sourced from Gratz and Pilates Designs to match original Joseph Pilates specifications.
The business also serves as a host studio for Real Pilates Teacher Training, a 600-hour comprehensive classical Pilates certification program delivered over 30 weeks. Supplementary offerings include an Immersion Program ($650), Mat Training, Continuing Education, discounted apprentice sessions ($10-$50), and $10 community classes that fund a scholarship program. A livestream/virtual mat class channel provides a digital extension. All instructors are 2nd and 3rd generation teachers trained in the lineage of Joseph Pilates.
Revenue is generated primarily through session-based fees and introductory packages — $295 for four private sessions and $149 for four group sessions for new clients — supplemented by teacher training tuition ($5,750 plus a $2,800 training package), apprentice and community class revenue, and gift card sales. The studio operates without external capital, is founder-owned, and uses Momence for scheduling, booking, and client management.
The Pilates Project firmographics
Firmographics- Name
- The Pilates Project
- Legal name
- The Pilates Project
- Website
- https://thepilatesproject.net
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Pilates Project is a boutique classical Pilates studio in Fair Haven, NJ, offering private instruction, small group training (max 4), and Real Pilates teacher certification since 2012, serving the Jersey Shore community.
- Ownership category
- akta.pro rank
The Pilates Project industry classification
Industry- Product category
- Boutique Pilates Studio Services
- NAICS
- Sports and Recreation Instruction (61162)
- akta.pro primary industry
- Pilates Instruction (Mat & Reformer) (HSADACAB)
- akta.pro secondary industries
- Private 1:1 Yoga/Pilates & Small-Group Sessions (HSADACAI), Prenatal & Postnatal Yoga/Pilates (HSADACAD), Yoga Teacher Training (YTT) & Pilates Instructor Training (HSADACAL)
Keywords
Where The Pilates Project is headquartered
LocationHeadquarters
- HQ city
- Fair Haven, New Jersey
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Pilates Project business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Private Instruction: One-on-one personalized Pilates sessions with expert teachers. Sessions are 50-55 minutes. New clients typically start with introductory packages.
- Small Group Training: Small group training classes limited to four participants, offering over 20 sessions per week. Classes include Full Studio, Empower Tower, Reformed (Reformer), Barrels of Fun, Weight Up, Jumpboard, Pre/Post-Natal, Teen Classes, and Virtual/Livestream Mat classes.
- Real Pilates Teacher Training: 600-hour comprehensive classical Pilates teacher training program conducted over 30 weeks. Includes 4 weekend seminars, live teaching, observation hours, self-practice, homework, and testing. Host studio for Real Pilates certification program.
- Apprentice Sessions: Discounted private sessions taught by teacher training apprentices at various levels: $10 for beginner sessions (first 100 hours), $35 for intermediate, $50 for advanced. Provides practice bodies for trainees while offering affordable access to Pilates.
- Community Classes: $10 community group classes taught by apprentices, with proceeds going to the RPTT scholarship fund.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | 4 Private Sessions Introductory Package for new clients |
| Subscription | Pay-as-you-go | 4 Small Group Sessions Introductory Package |
| Subscription | Pay-as-you-go | Duet Intro Pack |
| Other | Multi-year contract | Real Pilates Teacher Training Comprehensive Program |
| Other | Pay-as-you-go | Real Pilates Immersion Program |
| Unit Pricing | Pay-as-you-go | Apprentice Beginner Private Sessions |
| Unit Pricing | Pay-as-you-go | Apprentice Intermediate Private Sessions |
| Unit Pricing | Pay-as-you-go | Apprentice Advanced Private Sessions |
| Unit Pricing | Pay-as-you-go | Community Classes |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
The Pilates Project product offering
Product offeringCore offering
The Pilates Project is a boutique classical Pilates studio offering one-on-one private sessions, duet/trio/quartet sessions, and small group classes (capped at four participants) on traditional apparatus including Reformers, Cadillacs, Towers, Chairs, and Barrels. It also serves as a host studio for the 600-hour Real Pilates Comprehensive Teacher Training program and offers specialty programs for pre/post-natal clients, teens, and aspiring instructors.
Product overview
The Pilates Project is a classical Pilates studio offering a comprehensive suite of services centered around private instruction, small group training, and teacher certification. Their core offerings include Private Instruction (individual, duet, trio, and quartet sessions using equipment from Gratz and Pilates Designs), Small Group Training (classes limited to 4 participants including Full Studio, Empower Tower, Reformed, Barrels of Fun, Weight Up, Jumpboard, and Pre/Post-Natal), Virtual/Livestream Classes, and Teen Pilates. For those seeking to teach Pilates, they offer a 600-hour Real Pilates Comprehensive Teacher Training Program (30 weeks, $5,750 plus $2,800 training package), a 6-week Real Pilates Immersion Program ($650), Mat Training, and Continuing Education. Introductory packages include 4 private sessions ($295) and 4 small group sessions ($149) for new clients. All training is grounded in the classical Pilates lineage of Joseph Pilates.
Differentiator
Problem solved
Functional benefit
Products and services
- Private Instruction
Quantifiable outcome
- 2019 recap: Taught 4,500 sessions and almost 7,000 visits in a single year
- +3 more outcomes
Companies that use The Pilates Project
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles5 records
The Pilates Project technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature1 record
The Pilates Project partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- GratzcoreEquipment manufacturer supplying classical Pilates apparatus. Gratz equipment adheres to original Joseph Pilates specifications and proportions.
- Pilates DesignscoreEquipment manufacturer supplying classical Pilates apparatus. Pilates Designs (by Basil) provides hand-crafted equipment adhering to original Pilates apparatus plans.
- Real PilatescoreReal Pilates is the teacher training organization founded by Alycea Ungaro, providing the comprehensive 600-hour classical Pilates certification program. The Pilates Project serves as a host studio for Real Pilates Teacher Training programs.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
The Pilates Project competitors and assessment
Company assessmentEmerging players
- Pilates Anytime: Subscription-based online Pilates platform offering on-demand classical and contemporary Pilates content. Comparable to The Pilates Project as a Pilates content and instruction brand, though delivered digitally rather than through a brick-and-mortar studio.
Direct peers
- Polestar Pilates: Globally recognized Pilates education organization offering comprehensive teacher training. Comparable to The Pilates Project as a classical-rooted Pilates brand combining studio practice with a host-studio-based teacher training model.
- BASI Pilates: Global classical Pilates education and equipment company. Comparable to The Pilates Project in delivering classical Pilates methodology through instructor training programs and host studios, with a similar lineage-rooted positioning.
- Romana's Pilates: Classical Pilates organization preserving the lineage of Romana Kryzanowska — the same lineage The Pilates Project explicitly traces its instructors to. Highly comparable on methodology, teacher training structure, and authentic lineage positioning.
- Real Pilates: Classical Pilates teacher training organization founded by Alycea Ungaro, of which The Pilates Project is a host studio. Operates the same 600-hour curriculum and lineage framework, making it both a strategic partner and the closest direct peer on the training and methodology side.
Broad incumbents
- Life Time Fitness: National premium health club chain offering Pilates (including reformer) as part of a broader fitness portfolio. Comparable to The Pilates Project as a Pilates service provider to consumers, but serves a different segment (membership clubs) at significantly larger scale.
- Club Pilates: Largest Pilates franchise in North America with hundreds of locations. Comparable to The Pilates Project as a Pilates-studio brand serving consumers with group-based classes, but operates at massive scale on a contemporary/contemporary Pilates curriculum as opposed to classical lineage.
- Merrithew (STOTT Pilates): Larger Pilates education and equipment company offering comprehensive teacher training programs and studio solutions. Comparable to The Pilates Project as a Pilates instruction and teacher-training provider, though broader in scope and contemporary-leaning rather than classical-lineage.
- Equinox Pilates: Premium fitness club offering Pilates programming (including private and group reformer sessions) within a broader luxury wellness portfolio. Comparable to The Pilates Project as a Pilates service provider targeting affluent consumers, but operates at significantly broader scale with contemporary club amenities.
Others
- Gratz Industries: Manufacturer of classical Pilates apparatus (Reformers, Cadillacs, Chairs, Barrels) built to original Joseph Pilates specifications — the same equipment supplier used by The Pilates Project. Comparable as an ecosystem enabler in the classical Pilates value chain rather than a direct competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
The Pilates Project social profiles
Digital presenceThe Pilates Project financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Pilates Project leadership team
Management profileNumber of profiles
Profiles2 records
The Pilates Project funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Pilates Project M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Pilates Project
What does The Pilates Project do?
The Pilates Project is a boutique classical Pilates studio offering one-on-one private sessions, duet/trio/quartet sessions, and small group classes (capped at four participants) on traditional apparatus including Reformers, Cadillacs, Towers, Chairs, and Barrels. It also serves as a host studio for the 600-hour Real Pilates Comprehensive Teacher Training program and offers specialty programs for pre/post-natal clients, teens, and aspiring instructors.
Is The Pilates Project a public or private company?
The Pilates Project is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Pilates Project founded?
The Pilates Project was founded in 2012. It employs 1 to 10 people.
Where is The Pilates Project based?
The Pilates Project is headquartered in Fair Haven, New Jersey, United States, in the North America region.
How does The Pilates Project make money?
Five revenue lines are on record. Private Instruction is the primary driver. The others are small Group Training, real Pilates Teacher Training, apprentice Sessions and community Classes.
Who are The Pilates Project's main competitors?
Pilates Anytime is listed as an emerging player. Direct peers are Polestar Pilates, BASI Pilates, Romana's Pilates and Real Pilates. Broad incumbents are Life Time Fitness, Club Pilates, Merrithew (STOTT Pilates) and Equinox Pilates. Gratz Industries is listed as an others.
Does The Pilates Project have an API?
No public API is recorded for The Pilates Project.
What industry is The Pilates Project in?
The Pilates Project's product category is Boutique Pilates Studio Services. Its primary akta.pro industry code is HSADACAB, Pilates Instruction (Mat & Reformer), with a secondary code of HSADACAI, Private 1:1 Yoga/Pilates & Small-Group Sessions. Its NAICS code is 61162.