Circle K Ireland
Circle K Ireland operates the largest branded fuel card and convenience retail network in Ireland and Northern Ireland, with over 420 service stations selling miles and miles+ fuel, food-to-go, coffee, car wash, EV charging, and B2B fuel card services under the Circle K Extra loyalty program.
- Company typePrivate
- Founded-
- HeadquartersDublin, Ireland
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Circle K Ireland does
Circle K Ireland operates the largest branded fuel card and convenience retail network in Ireland, with over 420 service stations spanning the Republic of Ireland and Northern Ireland. The company's core offering combines forecourt fuel (sold under the miles and miles+ brands, plus the milesBIO HVO100 sustainable biofuel) with on-site convenience retail — including food-to-go, Meal Deals, coffee, off-licence, car wash, and electric vehicle charging — and supplementary services such as gift cards and a deposit return scheme for beverage containers.
The company runs a retail management and forecourt technology platform that integrates point-of-sale, the Circle K Extra three-tier loyalty program, the Circle K mobile app (fuel discounts of up to 3c per litre, station search, EV charger locator, gift card management), and a B2B fuel card system serving fleet operators with nationwide acceptance. Two operational terminals — Dublin Port Terminal and Galway Terminal — underpin fuel logistics and distribution. No proprietary AI, API, SDK, or MCP capabilities are disclosed; the technology footprint is conventional for a multi-site fuel and convenience retailer.
Revenue mechanics span multiple streams: per-transaction fuel and convenience sales, car wash and EV charging usage fees, B2B fuel card subscription and transaction fees, gift card float and breakage, and loyalty-driven repeat visitation. The customer base is horizontally segmented across individual commuters and impulse food/beverage buyers on the consumer side, and fleet operators on the business side, with EV drivers as an emerging third segment served through the charging network.
Circle K Ireland firmographics
Firmographics- Name
- Circle K Ireland
- Legal name
- Circle K Ireland
- Website
- https://topaz.ie
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Circle K Ireland operates the largest branded fuel card and convenience retail network in Ireland and Northern Ireland, with over 420 service stations selling miles and miles+ fuel, food-to-go, coffee, car wash, EV charging, and B2B fuel card services under the Circle K Extra loyalty program.
- Ownership category
- akta.pro rank
Circle K Ireland industry classification
Industry- Product category
- Fuel Retail and Convenience Services
- NAICS
- Gasoline Stations with Convenience Stores (45711), Gasoline Stations with Convenience Stores (457110), Gasoline Stations and Fuel Dealers (457)
- SIC
- Retail-Auto Dealers & Gasoline Stations (5500)
- akta.pro primary industry
- Convenience Retail & Foodservice at Forecourts (C-Store/QSR) (EUALAIAE)
- akta.pro secondary industries
- Alternative Transportation Fuels Retail (EV Charging, Hydrogen, CNG/LNG, Biofuels Blends) (EUALAIAI), Fuel Stations with Convenience Retail (Forecourt C-Stores) (CRANAJAB), Non-Fuel Retail & Ancillary Forecourt Services (Car Wash, Auto Care, ATM/Lottery, Parcel Lockers) (EUALAIAJ), Commercial & Fleet Fueling (Cardlock, On-Site Tanks, Bulk Delivery) (EUALAIAD)
Keywords
Where Circle K Ireland is headquartered
LocationHeadquarters
- HQ city
- Dublin
- HQ country
- Ireland
- HQ region
- Europe
Offices2 records
Markets served
Circle K Ireland business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Fuel Sales: Sale of petrol, diesel, and alternative fuels (HVO100 via milesBIO) through service station forecourts. Revenue generated per transaction at point of sale.
- Convenience Retail and Food-to-Go: Sale of convenience items, prepared foods (Fully Loaded Baked Potato, Meal Deals), snacks, and beverages including coffee and off licence products.
- Car Wash Services: Automated and manual car wash facilities available at service stations, including jet wash services.
- Electric Vehicle Charging: EV charging services at designated Circle K stations with pay-per-charge or subscription access.
- Fuel Card Services: Business fuel card solutions providing fleet management, fuel purchasing, and accounting services to commercial customers. Generates revenue through transaction fees and service charges.
- Gift Cards: Pre-paid gift cards sold to consumers for use at Circle K locations, generating float revenue and transaction fees.
- Circle K Extra Loyalty Program: Tiered loyalty program with membership tiers unlocking discounts and rewards, driving repeat customer visits and spend.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Circle K Extra - Base Tier |
| Subscription | Monthly | Circle K Extra - Mid Tier |
| Subscription | Monthly | Circle K Extra - Premium Tier |
| Subscription | Monthly | Fuel Card - Business Account |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Circle K Ireland product offering
Product offeringCore offering
Circle K Ireland sells petrol, diesel, and milesBIO HVO100 sustainable fuel through more than 420 service stations across Ireland and Northern Ireland. It also operates convenience retail inside its stations, offering food-to-go (including the Fully Loaded Baked Potato and Meal Deals), coffee, off-licence beverages, car wash services, EV charging, gift cards, and the Circle K Extra three-tier loyalty program. For commercial customers it provides the Circle K Fuel Card, which is the largest branded fuel card network in Ireland.
Product overview
Circle K Ireland operates over 420 service stations across Ireland and Northern Ireland, the largest branded fuel card network in Ireland. The offering is a unified convenience retail and fuel services platform combining: miles and miles+ fuel products; Circle K Extra loyalty program with three tiers of discounts and rewards; Food to Go and Meal Deal food services with coffee and beverages; Electric Vehicle Charging and Car Wash services; Circle K Gift Cards for personal and business gifting; and Circle K Fuel Card for business fleet management. A mobile app enables fuel savings and exclusive offers. Recent additions include milesBIO HVO100 sustainable fuel and a new Fully Loaded Baked Potato food product.
Differentiator
Problem solved
Functional benefit
Brands
- miles: Fuel brand offering fuel discounts and rewards
- miles+
- milesBIO HVO100
- Circle K Extra
- Circle K Extra
- Circle K Extra
Products and services
- miles Fuel Standard petrol and diesel fuel product retailed at Circle K service stations across Ireland and Northern Ireland.
- miles+ Premium Fuel
- milesBIO HVO100 Sustainable Fuel
- Food to Go
- Meal Deal
- Coffee
- Off Licence
- Car Wash Services
- Electric Vehicle Charging
- Circle K Gift Card
- Circle K Fuel Card (Business)
- Circle K Extra Loyalty Program
- Deposit Return Scheme
- Fully Loaded Baked Potato New ready-to-eat baked potato product launched in March 2026 across the full Circle K Ireland store network as part of the Food to Go range.
Quantifiable outcome
- Save up to 3 cent per litre of fuel with the Circle K app
Companies that use Circle K Ireland
Customer profileSegments3 records
Ideal customer profiles2 records
Circle K Ireland technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Circle K Ireland partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- Football Association of Ireland (FAI)minorCircle K Ireland maintains an official partnership with the Football Association of Ireland (FAI), positioning the brand in association with Irish football. The partnership is listed under the PARTNERSHIPS section of the Circle K website, indicating a marketing and brand association relationship.
- Charity PartnerminorCircle K Ireland partners with a designated charity organization through its corporate social responsibility initiatives. The charity partnership is featured under the PARTNERSHIPS section of the website, suggesting fundraising and awareness-raising activities.
Scale indicators1 record
Recent moves5 records
Expansion highlights6 records
Circle K Ireland competitors and assessment
Company assessmentBroad incumbents
- EG Group: EG Group is a large international forecourt and convenience retail operator with extensive European and Irish-adjacent presence, offering comparable fuel, foodservice, and EV propositions at scale.
- Casey's General Stores: Casey's is a large US chain combining fuel retail with high-margin convenience store and prepared food operations, providing a relevant benchmark for Circle K's strategy of increasing non-fuel revenue mix at the forecourt.
- Wawa: Wawa is a US-based fuel and convenience retailer known for premium foodservice and a tiered loyalty program, serving as a comparable best-in-class benchmark for the food-to-go and loyalty strategy pursued by Circle K.
- Alimentation Couche-Tard: Couche-Tard is the global parent of the Circle K brand and the largest independent convenience and fuel retailer worldwide, with overlapping operating model, loyalty, and fuel card capabilities across multiple geographies.
Direct peers
- Maxol: Maxol is a long-established Irish fuel retail and convenience chain directly competing on the same forecourt footprint, with a similar B2B fuel card and loyalty offering targeting Irish motorists.
- Top Oil: Top Oil operates branded forecourts across the Republic of Ireland and Northern Ireland, directly competing with Circle K on fuel volume, convenience retail, and commercial accounts.
- Esso Ireland: Esso Ireland operates branded service stations and convenience retail across Ireland, sharing the same fuel, foodservice, and forecourt retail proposition as Circle K Ireland.
- Shell Ireland: Shell's Irish retail network competes directly with Circle K on branded fuel, convenience retail, EV charging, and B2B fleet services, with overlapping customer segments across the country.
- BP Retail Ireland: BP operates branded forecourts and convenience retail in Ireland with comparable fuel, food-to-go, and emerging EV charging offerings, directly contesting Circle K for both consumer and fleet customers.
- Applegreen: Applegreen is a direct Irish and UK forecourt and convenience retail competitor with a comparable fuel card, foodservice, and EV charging proposition, making it the closest like-for-like peer to Circle K Ireland.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Circle K Ireland social profiles
Digital presenceCircle K Ireland financial estimates
Financial estimateRevenue estimate
Valuation estimate
Circle K Ireland leadership team
Management profileNumber of profiles
Profiles1 record
Circle K Ireland funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Circle K Ireland M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Circle K Ireland
What does Circle K Ireland do?
Circle K Ireland sells petrol, diesel, and milesBIO HVO100 sustainable fuel through more than 420 service stations across Ireland and Northern Ireland. It also operates convenience retail inside its stations, offering food-to-go (including the Fully Loaded Baked Potato and Meal Deals), coffee, off-licence beverages, car wash services, EV charging, gift cards, and the Circle K Extra three-tier loyalty program. For commercial customers it provides the Circle K Fuel Card, which is the largest branded fuel card network in Ireland.
Is Circle K Ireland a public or private company?
Circle K Ireland is a private company. It is classified as corporate owned and is currently operating.
When was Circle K Ireland founded?
Circle K Ireland was founded in -1. It employs 11 to 50 people.
Where is Circle K Ireland based?
Circle K Ireland is headquartered in Dublin, Ireland, in the Europe region.
How does Circle K Ireland make money?
Seven revenue lines are on record. Fuel Sales are the primary driver. The others are convenience Retail and Food-to-Go, car Wash Services, electric Vehicle Charging, fuel Card Services, gift Cards and circle K Extra Loyalty Program.
Who are Circle K Ireland's main competitors?
Broad incumbents on record are EG Group, Casey's General Stores, Wawa and Alimentation Couche-Tard. Direct peers are Maxol, Top Oil, Esso Ireland, Shell Ireland, BP Retail Ireland and Applegreen.
Does Circle K Ireland have an API?
No public API is recorded for Circle K Ireland.
What industry is Circle K Ireland in?
Circle K Ireland's product category is Fuel Retail and Convenience Services. Its primary akta.pro industry code is EUALAIAE, Convenience Retail & Foodservice at Forecourts (C-Store/QSR), with a secondary code of EUALAIAI, Alternative Transportation Fuels Retail (EV Charging, Hydrogen, CNG/LNG, Biofuels Blends). Its NAICS code is 45711 and its SIC code is 5500.