The Plaza Hotel - CPS Events at The Plaza
The Plaza Hotel is a 282-room luxury hotel at Fifth Avenue and Central Park South in Manhattan, operating as Plaza LLC under Fairmont Hotels & Resorts (Accor). It serves luxury leisure travelers, families, wedding parties, corporate clients, and VIPs with accommodations, dining, spa, retail, and event services anchored by 115 years of brand heritage.
- Company typePrivate
- Founded1907
- HeadquartersNew York, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What The Plaza Hotel - CPS Events at The Plaza does
The Plaza Hotel is an iconic luxury hotel operating at 768 Fifth Avenue at the corner of Central Park South in Manhattan, New York. The property comprises 282 guestrooms including 102 suites across categories ranging from standard guest rooms to the 4,500-square-foot Royal Suite, plus the Eloise Suite and Legacy Suites such as the Vanderbilt, Carnegie, and Pulitzer. It operates as Plaza LLC, a subsidiary of Fairmont Hotels & Resorts under the Accor parent company, and leverages Fairmont/Accor's global reservation platform, ALL loyalty program, and operational infrastructure. The hotel also operates an on-site portfolio of curated retail shops, a 111SKIN Spa/Clinic, a 24-hour fitness center, dining venues including The Palm Court and The Champagne Bar, and over 5,000 square feet of meeting and event space across multiple named ballrooms and meeting rooms.
The hotel's core technology stack is built on the Fairmont/Accor property management and central booking platform integrated with its own WordPress-based marketing website (theplazany.com), an online boutique storefront (theplazanystore.com), OpenTable for dining reservations, Sonifi Chromecast for in-room streaming, and standard web analytics and consent tooling. Proprietary differentiators include the exclusive Eloise character franchise (Kay Thompson IP), a proprietary Plaza Signature Scent, and Les Clefs d'Or certified concierge team. There is no disclosed proprietary AI/ML system; the property is fundamentally a content, brand, and experience business rather than a technology product company.
Revenue is generated through five streams: room and suite accommodations (the primary driver), food and beverage across multiple venues and 24-hour in-room dining, spa and wellness, meetings/events/weddings (with wedding packages starting at $55,000 in the Royal Suite), and retail plus curated experience packages such as the Home Alone experience, Perfect Plaza Picnic, and Eloise Tea. Pricing is dynamic, anchored by Best Available Rate and supplemented by length-of-stay discounts, a $65/night Urban Experience Fee that bundles F&B and spa credits, $110/night valet parking, and member-only rates through the ALL loyalty program. Customer segments include luxury leisure travelers, families (anchored by the Eloise brand), wedding and social-event parties, corporate meetings, diplomats and VIPs, and pet owners — making the customer base structurally diversified across consumer and enterprise demand.
The Plaza Hotel - CPS Events at The Plaza firmographics
Firmographics- Name
- The Plaza Hotel - CPS Events at The Plaza
- Legal name
- Plaza LLC
- Website
- https://theplazany.com
- Company type
- Private
- Founded year
- 1907
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- The Plaza Hotel is a 282-room luxury hotel at Fifth Avenue and Central Park South in Manhattan, operating as Plaza LLC under Fairmont Hotels & Resorts (Accor). It serves luxury leisure travelers, families, wedding parties, corporate clients, and VIPs with accommodations, dining, spa, retail, and event services anchored by 115 years of brand heritage.
- Ownership category
- akta.pro rank
The Plaza Hotel - CPS Events at The Plaza industry classification
Industry- Product category
- Luxury Hotels
- NAICS
- Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)
- SIC
- Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)
- akta.pro primary industry
- Business & Corporate Full-Service Hotels (THAGAAAE)
- akta.pro secondary industries
- City/Urban Convention Hotels (THAGALAA), Hotel & Resort Convention Venues (Convention Hotels) (THAHAAAC)
Keywords
Where The Plaza Hotel - CPS Events at The Plaza is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Plaza Hotel - CPS Events at The Plaza business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Room and Suite Accommodations: Primary revenue from 282 guestrooms and 102 luxurious suites including standard rooms, Legacy Suites, and One-of-a-Kind Suites. Room rates vary by season, room type, and availability. Extended stay options available for longer visits.
- Food and Beverage: Multiple dining venues including The Palm Court (Afternoon Tea, breakfast, dinner), The Champagne Bar (breakfast, lite fare, cocktails), and In-Room Dining available 24 hours. Urban Experience Fee includes $50 daily F&B credit.
- Spa and Wellness: 111SKIN Spa/Clinic offering advanced skincare treatments, massage, and body treatments. Fitness center open 24 hours. Urban Experience Fee includes $50 spa credit with 60-minute or longer treatment.
- Meetings, Events and Weddings: Venues include The Grand Ballroom, The Terrace Room, The Edwardian Room, The Oak Room, The Palm Court, The Rose Club, and various meeting rooms. Total meeting space over 5,000 sq ft. Wedding packages start at $55,000.
- Retail and Shopping: The Plaza Boutique and Shops at The Plaza including 111SKIN, Assouline Books, Blandi Salon, Krigler luxury perfumes, Maurice Fine Jewelry, Miki House children's clothing, and Qiviuk knitwear. Online store available at theplazanystore.com.
- Special Packages and Experiences: Various themed packages including Endless Summer Memories (up to 20% off), Perfect Plaza Picnic ($2,310+), Eloise Tea Experience, Pampered Pup Package, Home Alone Experience, and holiday-themed packages.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Standard guest rooms and suites |
| Subscription | Multi-year contract | Endless Summer Memories Package - Tiered discounts |
| Subscription | Multi-year contract | Bed and Breakfast Package |
| One time/ perpetual license | Multi-year contract | The Grandest Royal Wedding Package |
| Unit Pricing | Pay-as-you-go | Perfect Plaza Picnic Experience |
| Subscription | Multi-year contract | Suite, Set, Match - Tennis Season Package |
| Subscription | Multi-year contract | Fairmont Savers Discount |
| Subscription | Monthly | Urban Experience Fee |
| Unit Pricing | Pay-as-you-go | Valet Parking |
Go-to-market motion2 records
Distribution channels7 records
Marketing channels7 records
The Plaza Hotel - CPS Events at The Plaza product offering
Product offeringCore offering
The Plaza Hotel operates a luxury hospitality business at the corner of Fifth Avenue and Central Park South in Manhattan, offering 282 guestrooms and 102 suites across multiple tiers (Guest Rooms, Junior/One-Bedroom Suites, Terrace Rooms, Legacy Suites, One-of-a-Kind Suites including the Royal Suite, and Extended Stay Suites). The property provides full-service dining at The Palm Court and The Champagne Bar, 24-hour In-Room Dining, the 111SKIN Spa/Clinic, a 24-hour Fitness Center, The Plaza Boutique and on-site shops, and over 5,000 square feet of event space including the Grand Ballroom for weddings and corporate meetings.
Product overview
The Plaza Hotel is a luxury hospitality offering spanning accommodations, dining, wellness, retail, and events. The core product consists of 282 distinctive guestrooms including 102 luxurious suites across multiple categories (Standard Rooms, Junior Suites, One-Bedroom Suites, Terrace Rooms, Legacy Suites, One-of-a-Kind Suites, Extended Stay Suites, and Royal Suite). Dining venues include The Palm Court (iconic afternoon tea and fine dining under a stained-glass dome), The Champagne Bar (champagne and cocktails overlooking Fifth Avenue), and 24-hour In-Room Dining. Wellness offerings feature the 111SKIN Spa/Clinic with advanced skincare treatments, a 24-hour Fitness Center, and guided Central Park runs/walks. Event capabilities encompass The Grand Ballroom, Terrace Room, Oak Room, Rose Club, and 5,000+ sq. ft. of meeting rooms. Retail includes The Plaza Boutique and multiple on-site shops. Special packages include tennis season offers, holiday experiences, wedding celebrations, pet-friendly programs (Pampered Pup Package), the Home Alone Experience, Eloise Tea Experience, and Perfect Plaza Picnic. Butler service is available upon request for suite guests.
Differentiator
Problem solved
Functional benefit
Products and services
- Guest Rooms
Quantifiable outcome
- Named one of the top ten suites in the world - Royal Suite
- +2 more outcomes
Companies that use The Plaza Hotel - CPS Events at The Plaza
Customer profileNamed customers8 records
Segments6 records
Ideal customer profiles5 records
The Plaza Hotel - CPS Events at The Plaza technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
Feature3 records
The Plaza Hotel - CPS Events at The Plaza partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- Fairmont Hotels & ResortscoreThe Plaza operates as part of the Fairmont Hotels & Resorts portfolio, a legendary collection of luxury hotels. Fairmont provides global distribution, loyalty program integration (ALL - Accor Live Limitless), central reservations, and brand marketing support.
- Accor (Parent Company)coreAccor is the parent company of Fairmont Hotels & Resorts. The Plaza benefits from Accor's global hospitality technology platform, distribution network, and the ALL (Accor Live Limitless) loyalty program that drives member bookings and provides exclusive discounts.
- ALL - Accor Live LimitlesscoreALL is Accor's lifestyle loyalty program that offers members exclusive discounts and benefits at participating properties including The Plaza. Members receive up to an additional 10% off promotional rates and access to member-only offers.
- 20th Century Fox (Home Alone Film)minorLicensing agreement for the Home Alone: Fun in New York experience package that recreates scenes from the 1992 film filmed at The Plaza. Photo credit to 20th Century Fox.
- 111SKIN / Dr. Yannis Alexandridescore111SKIN is a luxury skincare brand founded by Dr. Yannis Alexandrides. The partnership brings cutting-edge skincare innovations and advanced treatments to The Plaza's new 111SKIN Spa/Clinic, offering visible results and transformative wellbeing approaches.
- Les Clefs d'Or (International Concierge Association)coreAll concierges at The Plaza are members of Les Clefs d'Or, the prestigious international concierge association. Membership requires demonstrating substantial professional experience and good character.
- Thierry Despont (Master Architect)minorMaster Architect Thierry Despont led the 2014 renovation of The Palm Court, bringing the grand feeling of Central Park indoors with garden elements including caning, large potted plants, four soaring palm trees, and an oval trellised bar.
- Assouline BooksminorAssouline operates a boutique within The Plaza Shops featuring beautifully crafted books celebrating art, fashion, travel, design, and culture, curated for collectors and curious minds.
- Krigler Fine FragrancesminorKrigler has operated a luxury perfume boutique at The Plaza since 1904, crafting exceptional fragrances for royalty and discerning collectors worldwide. Many Krigler creations are available only through select boutiques.
- Maurice Fine JewelryminorMaurice Fine Jewelry has sold dazzling jewels and gems to guests of The Plaza since 1991, offering unsurpassed quality and beauty in a Fifth Avenue setting.
- Miki HouseminorJapan's leading luxury children's fashion brand, Miki House operates a boutique at The Plaza offering premium baby and children's clothing. Guests staying with children aged 10 and under receive a complimentary gift.
- Blandi Hair SalonminorBlandi Hair Salon provides expert styling and color services within The Plaza. Known for exceptional, personalized service for over 25 years in New York.
- QiviukminorQiviuk operates a boutique featuring knitwear made from precious fibers including Qiviut and Vicuna. Conscientiously produced with Inuit First People in Canada.
Scale indicators6 records
Recent moves8 records
Expansion highlights6 records
The Plaza Hotel - CPS Events at The Plaza competitors and assessment
Company assessmentDirect peers
- The Pierre, A Taj Hotel: Legendary luxury hotel on Fifth Avenue overlooking Central Park, operated by Taj Hotels. Directly comparable to The Plaza in location, heritage, and luxury positioning, targeting similar high-net-worth and event clientele.
- Mandarin Oriental New York: Luxury hotel at Columbus Circle with Central Park views, competing with The Plaza for premium leisure, business, and event travelers. Both target affluent international and domestic guests in NYC.
- The Mark Hotel: Boutique ultra-luxury hotel on Madison Avenue operated by Jean-Georges, frequently cited among NYC's most expensive hotels. Competes with The Plaza for ultra-high-end travelers seeking distinctive luxury experiences and design-forward accommodations.
- The Carlyle, A Rosewood Hotel: Legendary Upper East Side luxury hotel known for celebrity guests and Mad Men-era cachet, operated by Rosewood. Comparable to The Plaza in heritage, celebrity clientele, and high-end positioning.
- Four Seasons Hotel New York: Ultra-luxury Midtown Manhattan hotel by Four Seasons, a benchmark in NYC luxury hospitality. Competes with The Plaza for premium rooms, suites, dining, and corporate event business.
- The Ritz-Carlton New York, Central Park: Luxury hotel directly overlooking Central Park operated by Marriott's Ritz-Carlton brand. Same luxury segment, comparable suite products, and similar Central Park South-adjacent positioning to The Plaza.
- The St. Regis New York: Iconic Fifth Avenue luxury hotel operated by Marriott, competing head-to-head with The Plaza for high-end travelers, weddings, and corporate events in Manhattan. Both properties share Fifth Avenue addresses and similar heritage positioning.
- Lotte New York Palace: Iconic luxury hotel on Madison Avenue near St. Patrick's Cathedral with extensive meeting and event space. Competes with The Plaza for high-end weddings, corporate events, and luxury accommodations in Midtown Manhattan.
- Park Hyatt New York: Luxury Park Hyatt property near Carnegie Hall and Central Park, competing with The Plaza for high-end business and leisure travelers in Midtown Manhattan with comparable suite and event offerings.
- The Peninsula New York: Fifth Avenue luxury hotel operated by Peninsula Hotels, sharing a comparable Fifth Avenue address and competing for the same luxury leisure and corporate guest segments as The Plaza.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
The Plaza Hotel - CPS Events at The Plaza social profiles
Digital presenceThe Plaza Hotel - CPS Events at The Plaza financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Plaza Hotel - CPS Events at The Plaza leadership team
Management profileNumber of profiles
Profiles1 record
The Plaza Hotel - CPS Events at The Plaza funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Plaza Hotel - CPS Events at The Plaza M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Plaza Hotel - CPS Events at The Plaza
What does The Plaza Hotel - CPS Events at The Plaza do?
The Plaza Hotel operates a luxury hospitality business at the corner of Fifth Avenue and Central Park South in Manhattan, offering 282 guestrooms and 102 suites across multiple tiers (Guest Rooms, Junior/One-Bedroom Suites, Terrace Rooms, Legacy Suites, One-of-a-Kind Suites including the Royal Suite, and Extended Stay Suites). The property provides full-service dining at The Palm Court and The Champagne Bar, 24-hour In-Room Dining, the 111SKIN Spa/Clinic, a 24-hour Fitness Center, The Plaza Boutique and on-site shops, and over 5,000 square feet of event space including the Grand Ballroom for weddings and corporate meetings.
Is The Plaza Hotel - CPS Events at The Plaza a public or private company?
The Plaza Hotel - CPS Events at The Plaza is a private company. It is classified as corporate owned and is currently operating.
When was The Plaza Hotel - CPS Events at The Plaza founded?
The Plaza Hotel - CPS Events at The Plaza was founded in 1907. It employs 51 to 100 people.
Where is The Plaza Hotel - CPS Events at The Plaza based?
The Plaza Hotel - CPS Events at The Plaza is headquartered in New York, United States, in the North America region.
How does The Plaza Hotel - CPS Events at The Plaza make money?
Six revenue lines are on record. Room and Suite Accommodations are the primary driver. The others are food and Beverage, spa and Wellness, meetings, Events and Weddings, retail and Shopping and special Packages and Experiences.
Who are The Plaza Hotel - CPS Events at The Plaza's main competitors?
Direct peers on record are The Pierre, A Taj Hotel, Mandarin Oriental New York, The Mark Hotel, The Carlyle, A Rosewood Hotel, Four Seasons Hotel New York, The Ritz-Carlton New York, Central Park, The St. Regis New York, Lotte New York Palace, Park Hyatt New York and The Peninsula New York.
Does The Plaza Hotel - CPS Events at The Plaza have an API?
No public API is recorded for The Plaza Hotel - CPS Events at The Plaza.
What industry is The Plaza Hotel - CPS Events at The Plaza in?
The Plaza Hotel - CPS Events at The Plaza's product category is Luxury Hotels. Its primary akta.pro industry code is THAGAAAE, Business & Corporate Full-Service Hotels, with a secondary code of THAGALAA, City/Urban Convention Hotels. Its NAICS code is 72111 and its SIC code is 7011.