The POP (Protect Our Planet) Movement

What The POP (Protect Our Planet) Movement does

The POP (Protect Our Planet) Movement is a US-incorporated non-profit organization founded in 2016 in the legacy of Nobel Peace Laureate Dr. R.K. Pachauri, former Chairman of the IPCC, to equip young people globally with climate change knowledge and platforms for action. Following Dr. Pachauri's passing in 2021, the organization is led by Co-Founder and Senior Mentor Dr. Ash Pachauri and operates from a New York headquarters with a team of 27 across divisions including Sustainability, Communications, Research, Creative & Design, and Social Media.

The organization's product surface is a multi-program ecosystem rather than a single technology platform. Core offerings include POP Academy (an online learning platform at popacademy.org), the POP Mentorship Program connecting youth with global climate leaders, POP Festivals as flagship in-person events, POP Climate Leadership Conversations featuring senior climate figures, Youth CAN (Climate Action Now) as a grassroots action initiative, the Net Zero Video Series, POP Ocean Initiative, and country-specific POP Initiatives across Cameroon, Germany, India, Ivory Coast, Malawi, Nigeria, Sierra Leone, Venezuela, Zambia, and Zimbabwe. The underlying technology stack is conventional: a WordPress-based website, Mailchimp for newsletter distribution (Volume 10 ongoing), YouTube for video content, and podcast distribution.

Revenue is generated exclusively through donations and partnerships rather than fees, since all programs and educational content are provided free of charge to youth participants. The organization maintains a diversified partnership portfolio including UNESCO, FIFA Foundation, IBM, World Bank / SDSN, TERI, Grupo Mexico, Blue Planet Alliance, and AQAL Integral Investing, alongside foundation grants and individual donations processed via the website.

Name

The POP (Protect Our Planet) Movement

Legal name

The POP Movement, Inc.

Website

https://thepopmovement.org

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

The POP Movement is a US-based non-profit founded in 2016 in the legacy of Nobel Laureate Dr. R.K. Pachauri, empowering global youth with climate knowledge through mentorship, festivals, online learning, and grassroots action programs across 10+ countries.

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Charitable Contributions: The POP Movement is a not-for-profit organization that accepts donations to support its mission of providing climate change knowledge to youth. The organization processes donations through its website with secure payment processing.
2. Partnership and Sponsorship Revenue: The organization receives support from corporate partners, foundations, and international organizations for climate action programs, events, and initiatives.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

The POP (Protect Our Planet) Movement is a non-profit organization that empowers youth to address climate change through education, mentorship, events, and grassroots action programs. It runs an integrated ecosystem of academies, festivals, podcasts, country-level initiatives, and volunteering programs aimed at building climate literacy and leadership skills among young people across multiple countries.

Product overview

The POP (Protect Our Planet) Movement is a nonprofit organization focused on youth-led climate action, founded in the legacy of Nobel Peace Laureate Dr. R.K. Pachauri. The organization operates as a platform with multiple interconnected programs: a core education and mentorship division (POP Academy, POP Mentorship Program), event-based initiatives (POP Festivals, POP Climate Leadership Conversations, POP Conclave), grassroots action programs (Youth CAN, Tree Plantation Initiative, POP Ocean Initiative), and media/communication channels (POP Podcasts, Newsletter, Publications, Net Zero Video Series). The ecosystem is designed to empower youth through knowledge sharing, skill development, global networking, and hands-on climate action projects across multiple countries.

Differentiator

Problem solved

Functional benefit

Brands

• POP Academy: Online learning platform for climate leadership education and courses
• YouthCAN (Climate Action Now)
• POP Mentorship Program
• POP Climate Leadership Conversations
• POP Festival
• POP Ocean Initiative
• NET ZERO Video Series

Products and services

• POP Academy A climate education program designed to equip youth with knowledge and skills to address climate change through structured learning modules and resources.
• POP Mentorship Program A mentorship initiative that pairs youth participants with experienced mentors to guide their climate leadership journeys and personal development.
• POP Climate Leadership Conversations A dialogue series featuring climate leaders discussing key environmental topics, intended for youth audiences and aspiring climate advocates.
• POP Festivals Climate-focused festivals that bring together youth, environmental experts, and communities to raise awareness and engage participants in sustainability activities.
• Youth CAN (Climate Action Now) A volunteer-based climate action program that mobilizes young people to design and implement grassroots environmental projects in their communities.
• Net Zero Video Series An educational video series explaining concepts related to net zero emissions, climate science, and sustainable practices for youth audiences.
• POP Ocean Initiative A focused program addressing ocean health and marine conservation, engaging youth in efforts to protect oceans and reduce plastic pollution.
• POP Podcasts Audio podcast series featuring conversations with climate experts, youth activists, and thought leaders on environmental topics.
• POP Newsletter A periodic newsletter delivering climate news, program updates, and educational content to subscribers interested in environmental action.
• POP Publications Published educational materials, reports, and reference content created to inform youth and stakeholders about climate science and action.
• POP Conclave A gathering event convening climate leaders, youth, and partner organizations to share insights and coordinate climate action.
• POP Global Climate Crusade A large-scale, multi-country campaign mobilizing youth globally to participate in climate education, advocacy, and on-the-ground environmental action.
• Climate and Health Projects Projects that explore the intersection of climate change and public health, engaging youth in research-driven and community-based initiatives.
• POP Country Initiatives Country-specific programs tailored to local environmental priorities, led by youth coordinators in various nations to drive context-specific climate action.
• Tree Plantation Initiative A grassroots environmental program involving youth in tree planting and reforestation activities to combat climate change and restore ecosystems.

Quantifiable outcome

• Youth from multiple countries (Zambia, Mexico, Cameroon, India, Nigeria, Malawi, etc.) have implemented climate projects including agroecology, tree planting, forest restoration, and climate education programs

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

15 partnerships are on record, tiered core and supporting.

• EarthSTARScoreStrategic or Co-development PartnerEnvironmental organization partnership focused on climate sustainability initiatives and youth engagement in climate action.
• Clean Technology HubcoreStrategic or Co-development PartnerInnovation hub focused on clean technology solutions, collaborating on climate innovation and sustainable development projects.
• Blue Planet AlliancecoreStrategic or Co-development PartnerGlobal alliance focused on ocean conservation and marine ecosystem protection, supporting POP Ocean Initiative programs.
• Cool The GlobesupportingGTM or Marketing PartnerClimate action platform partnership for awareness campaigns and climate education content distribution.
• Population Council InstitutesupportingStrategic or Co-development PartnerResearch institute partnership supporting climate research and population-environment studies.
• World Sustainability ForumcoreStrategic or Co-development PartnerSister organization hosting international sustainability conferences and forums for climate leaders and youth advocates.
• Grupo MexicosupportingGTM or Marketing PartnerCorporate partnership supporting POP initiatives in Mexico and Latin America region.
• Planet ClassroomsupportingGTM or Marketing PartnerEducational media network partnership providing platform for climate education content and youth voices.
• ALL 4 CLIMATEsupportingGTM or Marketing PartnerClimate action platform partnership for content amplification and youth climate advocacy.
• Global Waste Cleaning NetworksupportingStrategic or Co-development PartnerEnvironmental network partnership focused on waste management, ocean cleanup, and environmental restoration projects.
• World Bank / SDSNcoreStrategic or Co-development PartnerPartnership with World Bank's Mission 300 program through SDSN; Dr. Ash Pachauri invited to participate in global sustainability initiatives.
• FIFA FoundationsupportingStrategic or Co-development PartnerGlobal sports foundation partnership supporting sports-based environmental and social initiatives through youth mentors.
• UNESCOcoreStrategic or Co-development PartnerInternational organization partnership for education, science, and culture; participation in Women@Dior UNESCO conference and bilateral discussions with UNESCO IESALC.
• TERI (The Energy and Resources Institute)coreStrategic or Co-development PartnerIndia-based research institute partnership; POP mentors visited TERI Gram; President of European Commission interaction at TERI Gram.
• IBMsupportingStrategic or Co-development PartnerCorporate partnership involving high-level bilateral discussions on climate technology and innovation with IBM.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Climate Reality Project: Founded by Al Gore, this is a major climate education and advocacy organization with a large global volunteer network and training programs. Compares on climate education mission, but operates at significantly larger scale with broader adult audience.
• 350.org: One of the largest global climate movements, organizing campaigns, trainings, and youth mobilization worldwide. Comparable in climate action mission and global youth focus, but with much larger resources and broader advocacy scope.
• UN Sustainable Development Solutions Network (SDSN): Global network of universities and research institutions promoting sustainable development. Compares as an existing POP partner (World Bank Mission 300, Mission 300 engagement), but operates at a much larger institutional scale with research and policy focus.
• Global Green Growth Institute (GGGI): Intergovernmental organization supporting green growth and climate action in developing countries. Compares on global climate action mission and developing-country focus, but with government backing and policy mandate rather than youth-led model.
• UNICEF Generation Unlimited / Climate: UN initiative focused on youth skills, education, and engagement including climate. Comparable in mission to empower youth globally on climate, but operates as a UN entity with vastly larger resources and institutional reach.

Direct peers

• Earth Uprising: Youth-led climate nonprofit focused on training and mobilizing young climate advocates globally. Directly comparable in target audience (youth), mission (climate action empowerment), and education/mentorship delivery model.
• Fridays for Future: Greta Thunberg-founded global youth climate strike movement with country-level chapters and decentralized structure. Directly comparable in youth-led climate activism mission and country-initiative operating model.
• Earth Guardians: Youth climate activism organization that trains young people in organizing, legal advocacy, and climate justice campaigns. Highly comparable in mission, target audience, and grassroots mobilization model.
• Take Action Global (Climate Action Project): Education-focused nonprofit that mobilizes students worldwide on climate through schools, teacher networks, and project-based learning. Highly comparable in youth-targeted climate education delivery and global classroom reach.

Regional players

• TERI (The Energy and Resources Institute): India-based sustainability and climate research institute and existing POP partner. Comparable in climate research and convening (World Sustainable Development Summit), but focused regionally on India and structured as a research institute rather than youth movement.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights7 records

Customer concentration

• Xx.com/1popmovement
• YouTubeyoutube.com/c/POPMovement
• Facebookfacebook.com/popmovement
• LinkedInlinkedin.com/company/the-protect-our-planet-movement
• Instagraminstagram.com/pop.movement/?igshid=15w3y244dqe7j
• TikToktiktok.com/@popmovement

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The POP (Protect Our Planet) Movement