Name

The Potter Group

Legal name

The Potter Group

Website

https://thepottergroup.com.au

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Property Development

NAICS

Real Estate Property Managers (53131)

SIC

Real Estate Dealers (For Their Own Account) (6532), Land Subdividers & Developers (No Cemeteries) (6552)

akta.pro primary industry

Family Office Investment Platforms & Direct Investing (PE/VC/Co-Invest) (FSAAADAH)

akta.pro secondary industry

Office Property Management (BPAJAGAA)

Keywords

• Boutique property development
• Residential property development
• Commercial property development
• Industrial property development
• Construction project management

Headquarters

HQ city

Miami

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Others

Revenue model

1. Property Development Sales: One-time sale of developed properties including residential duplexes, commercial tenancies, industrial warehouses, and mixed-use developments. Revenue generated from sale of completed or off-the-plan developments to buyers and investors.
2. Co-Investment Partnerships: Potter George division enables high net-worth individuals and private family groups to invest alongside the company in property development projects, with gross sales exceeding $165 million on the Radius Industrial project.
3. Project Management Services: End-to-end project management services from design conception through project completion, managing timeframes, budgets, certifications, and defect mediation.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

The Potter Group is a family-run boutique property developer that acquires, designs, develops and sells residential, commercial and industrial real estate across Australia. The group operates through Potter Projects (mixed-use development), Potter Projects Project Management (end-to-end development management from feasibility through completion and defect mediation), and Potter George Developments (co-investment partnerships with high-net-worth individuals and private family groups).

Product overview

The Potter Group is a family-run, boutique property development company with over 40 years of experience across Australia. The company operates multiple distinct product lines: Potter Projects handles commercial, industrial, and residential developments across Queensland and Victoria (including Coomera Collective retail centres, Rode Road industrial workstores, and various residential duplex projects in Mermaid Beach); Potter George offers co-investment opportunities for high net-worth individuals in property development; and Potter Projects Project Management provides end-to-end project management services for external clients. The portfolio spans commercial retail, industrial warehouses and storage units, residential duplexes and apartments, boutique hospitality (Potter's Boutique Hotel Toowoomba), and large mixed-use developments (Central on Broadbeach).

Differentiator

Problem solved

Functional benefit

Products and services

• Coomera Collective Brand new commercial retail development in Coomera offering tenancies from 52sqm to 454sqm, suitable for retail, medical, and food & beverage businesses, with 89 car parks plus 2 motorbike spaces.
• Kerani Heights, Fraser Rise VIC Boutique residential community in Fraser Rise, Melbourne, designed for less than 200 homes. Features level building homesites and partnered house and land packages including townhouses offered with award-winning home builders.
• Rode Road, Chermside Brand new industrial workstores and storage units in Chermside, 15 minutes from Brisbane CBD. Architecturally designed 5,840m² industrial development suited to showroom, warehouse or storage use.
• Potter George Developments Property development partnership between John Potter and Philip George offering high net-worth individuals and private family groups the opportunity to invest alongside The Potter Group in property development projects.
• Potter Projects Project Management Full-service project management for residential, industrial and commercial property development, covering feasibility, design, council approvals, building contracts, timeframes, budget management, certification, and sales and marketing.
• Potter's Boutique Hotel Toowoomba 55-room boutique hotel on Margaret Street in Toowoomba, near Grand Central Shopping Centre, offering a la carte dining, comprehensive bar facilities, disabled access and free WiFi.
• Central on Broadbeach Proposed mixed-use development comprising twin towers over a 3-level podium base with 4 levels of basement car parking. Features 876 apartments (458 residential and 418 serviced apartments) totaling 1,494 bedrooms.
• Burleigh Worksheds (45 Hutchinson St, Burleigh Heads) 16-unit industrial warehouse complex in Burleigh Heads suitable for showroom, warehouse or storage use, featuring roller doors, glass entrance doors, CCTV, kitchenette, and air conditioning.
• Flagstone Business Centre (3 Flagstone Dr, Burleigh Heads) 18 strata-titled low impact industrial warehouses and self-storage facilities with approved mezzanine office spaces, located 300 metres from Kortum Drive in Burleigh Heads.
• Mermaid Beach Residential Duplex Portfolio Collection of architecturally designed beachside residential duplex pairs in Mermaid Beach (Gold Coast) delivered between 2020 and 2023, featuring 3 bedrooms plus multipurpose/rumpus rooms, multiple bathrooms, double lock-up garages, plunge pools and landscaped gardens.
• KFC Burleigh Heads KFC drive-thru food outlet constructed in Burleigh Heads as part of a 3-stage sub-division, completed in 2021 and sold as a tenanted investment for Collins Foods Limited.

Quantifiable outcome

• Radius Industrial project achieved gross sales exceeding $165 million from 250-acre parcel over 8-year period (2006-2014)

Named customers2 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Collins Foods LimitedcoreStrategic or Co-development Partner · 1 January 2021The Potter Group worked closely with Collins Foods Limited to build a KFC drive-thru food outlet to their specifications in Burleigh Heads. The project involved sub-dividing land into three lots, with The Potter Group negotiating the lease on behalf of Collins Foods. The KFC lot was sold as a tenanted investment upon completion in 2021.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Grocon: Family-influenced, privately held Australian property developer with similar boutique positioning and end-to-end project delivery. Comparable in private ownership structure and capacity to take on larger mixed-use developments.
• AVID Property Group: Brisbane-based private Australian residential and land developer with comparable boutique scale and Queensland/SE Queensland focus. Comparable master-planned community and house-and-land model to Potter's Kerani Heights project.
• Sunland Group: Gold Coast-headquartered residential and mixed-use property developer of similar boutique-to-mid-tier scale, active in SE Queensland luxury residential and apartments. Closest geographic and product-line peer to The Potter Group's residential duplex and large mixed-use projects.
• Cedar Woods Properties: ASX-listed mid-tier Australian residential and mixed-use developer with comparable boutique-to-mid-tier scale and project cadence. Similar master-planned community and apartment development product overlap.

Broad incumbents

• Stockland: One of Australia's largest diversified property developers with residential, retail, and workplace portfolios. Operates master-planned communities and commercial assets overlapping with Potter's residential and commercial development focus.
• Mirvac: ASX-listed Australian property developer and investor with residential, commercial, and mixed-use developments nationwide. Comparable mixed-use and apartment development expertise relevant to Potter's Central on Broadbeach pipeline.
• Frasers Property Australia: Multi-national Australian residential, commercial, and industrial developer with master-planned communities and industrial estates. Overlaps with Potter's residential community and industrial strata-titled workstore product lines.
• Lendlease: Large ASX-listed diversified property developer with significant residential, commercial, and mixed-use operations across Australia. Overlaps with Potter's commercial and large-scale mixed-use activities at the high end of the development spectrum.
• Brookfield Multiplex (now Brookfield Properties): Global construction and development group with significant Australian apartment, commercial, and mixed-use operations. Comparable end-to-end project management and large-scale mixed-use delivery capability relevant to Potter Projects.

Others

• Villa World: ASX-listed Australian residential developer formed from the merger of Citie Centre Limited (founded and led by John Potter for 12+ years) with Villa World Limited. Historically comparable operating model and directly related through the founder's prior leadership.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ThePotterGroupAu
• LinkedInlinkedin.com/company/the-potter-group
• Instagraminstagram.com/pottergroup_

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Potter Group