The Powder Company

What The Powder Company does

The Powder Company AG is a Swiss specialty manufacturer of powder-based cosmetic products (Dry Cosmetics), founded in 1950 and headquartered in Einsiedeln, Switzerland. The company develops and produces a diversified portfolio of dry cosmetic products across five categories: Hair, Face, Hand, Body, and Feet, serving B2B manufacturers (Hersteller) and trade/retail customers (Handel) across Europe and internationally. With approximately 60 employees, most from the local region, the company operates as a full-service solutions provider spanning consultation, R&D, product development, packaging design, production, fulfillment, and logistics from a single Swiss facility.

The company's core technology is dry powder formulation, with products ranging from volume powder and dry shampoo to body powder, deodorant powder, foot powder, and cleansing powders. In 2025, the company launched eaudry, a proprietary water-free consumer product line featuring powder concentrates mixed with water by the consumer at point of use, using reusable bottles and paper powder pouches to reduce plastic waste and CO2 emissions. The company maintains multiple international certifications including IFS HPC V3, ISO 22716 (Cosmetics GMP), and RSPO Supply Chain Certification, and operates as a climate-neutral enterprise under Swiss production.

The business model is primarily B2B contract/OEM manufacturing with quote-based pricing for custom formulations, supplemented by private label and branded distribution for retailers, plus a nascent direct-to-consumer channel through eaudry. The company operates an enterprise field sales model with named key account managers and area sales managers, complemented by packaging and raw material supplier partnerships. Distribution is global through direct B2B sales and wholesale/trade channels, with logistics handled from the Einsiedeln facility. The company is privately held with no parent company or external institutional investors disclosed.

Name

The Powder Company

Legal name

The Powder Company AG

Website

https://thepowdercompany.com

Company type

Private

Founded year

1950

Operating status

Operating

Headcount range

1–10 employees

Short description

The Powder Company AG is a Swiss specialty manufacturer of powder-based cosmetic products founded in 1950, serving B2B manufacturers and retailers across Europe with custom dry cosmetic formulations across five categories, plus its own eaudry water-free consumer brand.

Ownership category

akta.pro rank

Product category

Cosmetic Manufacturing

NAICS

Soap and Cleaning Compound Manufacturing (32561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Makeup Primers & Setting (Face/Eye Primer, Setting Spray, Setting Powder, Fixers) (CRABACAE)

akta.pro secondary industry

Body Powder & Talc Alternatives (CRABAEAI)

Keywords

• Powder cosmetics
• Dry cosmetics
• Cosmetic manufacturing
• Private label cosmetics
• Contract manufacturing

Headquarters

HQ city

Einsiedeln

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. B2B Manufacturing & Product Sales: Develops and manufactures powder-based cosmetic products for manufacturers and retailers on a contract/OEM basis. Products span Hair, Face, Hand, Body, and Feet categories with full customization capabilities.
2. eaudry Consumer Products: Own branded water-free cosmetic product line sold directly to consumers or through retail channels.
3. Full-Service Solutions: Comprehensive service offerings including consulting, product development, packaging design, production, fulfillment, and logistics services.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

The Powder Company develops and manufactures powder-based cosmetic products (Dry Cosmetics) across Hair, Face, Hand, Body, and Feet categories for B2B customers (manufacturers and retailers) on a contract/private-label basis. The company also offers full-service solutions including consulting, product development, packaging design, production, fulfillment, and logistics, and in 2025 launched its own sustainability-focused consumer sub-brand eaudry, a water-free cosmetic line.

Product overview

The Powder Company is a Swiss manufacturer of powder-based cosmetics (Dry Cosmetics) offering a diversified portfolio of products across five categories: Hair, Face, Hand, Body, and Feet. The company produces both B2B solutions for manufacturers and retailers, as well as its own consumer brand called eaudry. The Hair portfolio includes Volume Powder, Dry Shampoo, and Deep Cleansing Powder. Face products encompass Shaving Stick, Shaving Powder, Setting Powder, Peel-Off Mask, and Cleansing Powder. Hand products feature Concentrate Soap and Dry Soap. The Body line is the most extensive, comprising Concentrate Shower Gel, Bath Essentials, Body & Shower Peeling, Base Bath, Body Powder, Body Powder Stick, Deodorant Powder, Deodorant Powder Stick, Baby Powder, and Baby Powder Stick. Feet products include Foot Powder, Foot Powder Stick, Foot Bath in multiple formats, and Shoe Powder. The eaudry sub-brand represents a sustainability-focused water-free product line launched in 2025.

Differentiator

Problem solved

Functional benefit

Brands

• eaudry: A water-free product line featuring powder concentrates that mix with water upon use, promoting sustainability by reducing CO2 emissions and plastic waste through reusable bottles and paper powder sachets.

Products and services

• Hair Product Portfolio Hair care products including Volume Powder (Volumenpuder), Dry Shampoo (Trockenshampoo), and Deep Cleansing Powder for various hair care needs. Offered to B2B manufacturers and retailers for private label or branded distribution.
• Face Product Portfolio Facial care products including Shaving Stick (Rasur Stift), Shaving Powder (Rasur Pulver), Setting Powder, Peel-Off Mask, and Cleansing Powder. Offered to B2B manufacturers and retailers.
• Hand Product Portfolio Hand care products including Concentrate Soap (Konzentrat Seife) and Dry Soap (Trockenseife) for cleansing needs. Offered to B2B manufacturers and retailers.
• Body Product Portfolio Comprehensive body care line including Concentrate Shower Gel, Bath Essentials (Crackling and Powder variants), Body & Shower Peeling, Base Bath, Body Powder, Body Powder Stick, Deodorant Powder, Deodorant Powder Stick, Baby Powder, and Baby Powder Stick. Offered to B2B manufacturers and retailers.
• Feet Product Portfolio Foot care products including Foot Powder (Fusspuder), Foot Powder Stick (Fusspuderstift), Foot Bath in Salt/Tabs/Pearls formats, and Shoe Powder (Schuhpuder). Offered to B2B manufacturers and retailers.
• eaudry Own water-free cosmetic product line where consumers mix powder concentrate with water at point of use. Comes in reusable bottles with paper powder packets to reduce plastic waste and CO2 emissions. Launched as a sustainability-focused sub-brand.
• Full-Service Manufacturing Solutions Comprehensive service offerings including consulting, product development, packaging design, production, fulfillment, and logistics services for B2B customers (manufacturers and retailers).

Named customers1 record

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core and minor.

• Packaging Partners (Verpackungspartner)coreStrategic or Co-development PartnerCollaborative development of new, intelligent packaging solutions with packaging partners. Joint work to create optimal packaging for individual customer requirements, ensuring products impress at first glance.
• Raw Material Suppliers (Rohstofflieferanten)coreTechnology or IntegrationClose collaboration with raw material suppliers in the R&D process to develop new trends and solutions in the dry cosmetics field.
• External Specialized Service ProvidersminorStrategic or Co-development PartnerPartnership with specialized external service providers to support product development and innovation in dry cosmetics.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Intercos: Italian B2B cosmetics manufacturer with leading global market share in make-up and skin care. Closest European peer with a comparable contract manufacturing model, full-service capabilities, and brand customer base.
• Fareva: French global contract manufacturer for cosmetics, pharmaceuticals, and household products. Comparable integrated full-service manufacturer serving brand customers across personal care categories.
• Mana Products: US-based B2B cosmetics contract manufacturer serving major brand customers. Comparable as a contract manufacturer focused on color cosmetics and personal care formulations.
• Schwan-Stabilo Cosmetics: German cosmetics contract manufacturer specializing in pencils, powders, and color cosmetics. Directly comparable as a European specialty cosmetics manufacturer with powder expertise.
• Kolmar Korea: Korean B2B cosmetics and health products manufacturer with global contract manufacturing operations. Comparable full-service OEM/ODM model for cosmetics brands.
• Fiabila: French global manufacturer of nail polish and cosmetic products. Comparable European specialty contract manufacturer serving global brand customers.
• Cosmax: Korea-based global B2B cosmetics contract manufacturer and the largest in the category. Directly comparable as a contract manufacturer serving brand customers across multiple cosmetics categories.

Broad incumbents

• Coty Inc. Large US-listed global beauty company with mass and prestige portfolios including color cosmetics. Comparable as a major buyer and competitor in the cosmetics market where The Powder Company supplies contract manufacturing services.
• L'Oréal: Global cosmetics leader with an extensive portfolio across skin care, make-up, hair care, and fragrance. Relevant as both a potential customer of contract manufacturing services and the dominant force setting competitive dynamics in the cosmetics industry.

Regional players

• Mavala: Swiss-based nail care and cosmetics company with international distribution. Comparable as a regional Swiss specialty cosmetics player with similar Swiss-quality positioning and European brand customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/the-powder-company

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Powder Company