The Prince of Wales Hotel Athlone

What The Prince of Wales Hotel Athlone does

The Prince of Wales Hotel Athlone, trading as "The Prince Rooms," is a small, 4-star, room-only self-service hotel on Church Street in Athlone, County Westmeath, Ireland. The property offers three accommodation categories: a Standard Double (sleeps 2), a Superior Twin/Double (sleeps 3) with air conditioning in selected rooms and a 50-inch Smart TV, and a Family Room (sleeps 4) with bunk beds. The operation is built around a fully self-service guest journey: smart-lock access codes are delivered by SMS prior to arrival, payment is processed online through Planet Pay 48 hours before check-in, and the property is entirely cashless with no front-desk or telephone bookings accepted. The website booking engine is provided by Aró Suite.

Revenue is generated exclusively through direct, pre-paid bookings on the company's own website and via email for groups of five or more rooms; the operator advertises a 'best available rate guaranteed' stance against third-party channels. Target segments are leisure travelers, families, business travelers, and small group bookings (hen/stag, corporate). Pricing is not publicly disclosed and is quote-based for groups, with a 48-hour free-cancellation window and first-night charge for late cancellations. The property is marketed within Ireland's Hidden Heartlands and Ireland's Ancient East tourism regions, holds Green Business Programme Bronze certification, and maintains content partnerships with local golf clubs, distilleries, family attractions, and heritage sites such as Athlone Castle, Clonmacnoise, Sean's Bar, and the Viking Ship Cruises.

Name

The Prince of Wales Hotel Athlone

Legal name

The Prince Rooms

Website

https://theprinceofwales.ie

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

The Prince of Wales Hotel Athlone is a small 4-star self-service hotel in Athlone, Ireland, offering room-only accommodation with smart-lock check-in to leisure travelers, families, and business guests via direct website bookings.

Ownership category

akta.pro rank

Product category

Hotel Accommodation

NAICS

Hotels (except Casino Hotels) and Motels (72111), Hotels (except Casino Hotels) and Motels (721110)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Independent Budget & Limited-Service Hotels (THAGABAN)

Keywords

• Hotel accommodation services
• Self-service hospitality
• Room booking services
• Leisure travel lodging
• Boutique hotel rooms

Headquarters

HQ city

Athlone

HQ country

Ireland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Room Accommodation: Room-only overnight accommodation sales with stays of one night or longer. All reservations must be pre-paid. Direct bookings only through website or email. Cashless property model.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

The Prince Rooms operates a self-service, cashless 4-star hotel in Athlone town centre offering room-only overnight accommodation across three room types (Standard Double, Superior Twin/Double, and Family Room). Guests book and pay online in advance, receive access codes by text message, and check themselves in via smart technology with no front-desk interaction. The property emphasises independent stays, premium mattresses, modern design, and a central Church Street location within walking distance of Athlone's main attractions.

Product overview

The Prince Rooms is a self-service hotel accommodation brand offering smart, independent stays in Athlone town centre. The core offering consists of three distinct room types: the Standard Double Room (sleeps 2), the Superior Twin/Double Room (sleeps 3), and the Family Room (sleeps 4). All rooms feature self-service check-in using smart technology, free Wi-Fi, and access to amenities including complimentary parking and electric vehicle charging spaces. The property operates on a room-only basis without on-site dining, positioning itself as a modern, fuss-free accommodation option.

Differentiator

Problem solved

Functional benefit

Products and services

• The Prince Rooms Accommodation Self-service hotel accommodation in Athlone town centre offering room-only overnight stays with smart-technology access, premium mattresses, perfect showers, and complimentary superfast Wi-Fi. For independent leisure, family, and business travellers.
• Standard Double Room

Quantifiable outcome

• 2-minute walk to Athlone Castle and Luan Gallery
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

14 partnerships are on record, tiered minor.

• Athlone Golf ClubminorOthersNearby golf club located 12 minutes drive from hotel. Featured on hotel's golf information page as recommended local activity for guests.
• Glasson GolfminorOthersGolf course located 19 minutes drive from hotel on shore of Lough Ree, designed by Christy O'Connor Jnr. Recommended on hotel's golf page.
• Mount Temple Golf ClubminorOthers18-hole golf course 20 minutes drive from hotel in Ireland's Hidden Heartlands. Recommended on hotel's golf page.
• Moate Golf ClubminorOthers18-hole parkland golf course in Midlands of Ireland featured on hotel's golf page.
• Ballinasloe Golf ClubminorOthersGolf club founded in 1894, one of Connacht's oldest golf clubs, mentioned on hotel's golf page.
• Tullybeg House Golf ClubminorOthers9-hole golf course 30 minutes drive from hotel, recommended on hotel's golf page.
• Athlone Castle Visitor CentreminorOthers5-minute walk from hotel, immersive journey through 5,000 years of history, featured as key local attraction.
• ClonmacnoiseminorOthersEarly Christian monastic site 30 minutes drive from hotel, one of Ireland's best tourist attractions. Promoted as nearby attraction.
• Baysports Hudson BayminorOthersIreland's largest inflatable waterpark 10 minutes from hotel, family-friendly activity promoted on site.
• Kilbeggan DistilleryminorOthersIreland's oldest licensed distillery dating back to 1757, 20 minutes from hotel. Whiskey tours recommended for groups.
• Viking Ship CruisesminorOthersViking Longship cruises from Athlone quayside, 10 minutes walk from hotel. Featured attraction.
• Athlone Equestrian CentreminorOthersEquestrian centre 10 minutes drive from hotel in Moydrum, welcomes all levels from beginners to competition.
• Planet AthloneminorOthersEntertainment centre 5 minutes by car from hotel with arcade games and bowling for families.
• Athlone Town CentreminorOthersLargest shopping centre in Irish Midlands with 140,000+ sq meters and 60 retail outlets. Nearby hotel attraction.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Radisson Blu Hotel Athlone: An international 4-star branded hotel in Athlone with full-service amenities including restaurant and leisure facilities. Competes for the same corporate, leisure, and group bookings but operates a higher-cost full-service model.
• Hodson Bay Hotel: A large 4-star resort hotel on the shores of Lough Ree just outside Athlone, offering spa, leisure centre, and F&B outlets. Competes for regional leisure and group bookings in the wider Athlone/Midlands catchment.
• Sheraton Athlone Hotel: The largest 4-star hotel in Athlone, operated under the Marriott Sheraton brand, competing directly for the same leisure and business travelers in the same town centre catchment. Most directly comparable competitor for occupancy and ADR in the Athlone market.

Emerging players

• citizenM: A tech-driven, self-service hotel brand operating compact rooms with app-based check-in and no traditional front desk. The most analogous model in terms of self-service philosophy and operational lean-headcount structure, though at much larger scale and in major cities.
• Yotel: A compact, technology-led hotel brand with self-service kiosks, app-based room selection, and a "no frills, all essentials" positioning. Closest international analogue to The Prince Rooms' room-only, tech-forward, limited-service concept.

Broad incumbents

• Moxy Hotels (Marriott): Marriott's limited-service, design-led, tech-forward brand targeting millennial and self-sufficient travelers with mobile check-in. Relevant comparator for the limited-service, tech-enabled, value-positioning playbook The Prince Rooms is running at a smaller, independent scale.
• Maldron Hotel (Dalata Hotel Group):

Regional players

• Shearwater Hotel Ballinasloe: A 4-star independent hotel ~30 minutes from Athlone in Ballinasloe, serving the same East Galway/Westmeath Midlands leisure and business market. Comparable independent full-service regional Irish hotel against which The Prince competes for regional events and conferences.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/the-prince-of-wales-hotel-athlone

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Prince of Wales Hotel Athlone